Active Packaging Market
Active Packaging Market Forecasts to 2028 - Global Analysis By Type (Time Temperature Indicator, Oxygen Scavenger and Other Types), Application (Healthcare, Personal Care and Other Applications) and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $14.53 BN |
|
Projected Year Value (2028) |
US $22.29 BN |
|
CAGR (2022 - 2028) |
7.4% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Active Packaging Market is accounted for $14.53 billion in 2022 and is expected to reach $22.29 billion by 2028 growing at a CAGR of 7.4% during the forecast period. Active packaging is the practise of incorporating certain additives into the packaging systems to preserve a product's quality and shelf life. Intelligent packaging technologies keep an eye on packed food as it is being moved and stored and provide information about the quality of the food. In order to improve safety and convenience, monitor freshness, offer information on quality, and extend shelf life, active packaging is used.
According to the European Federation of Pharmaceutical Industries and Association, more than 1.18 billion vaccinations are produced in the area annually, with Germany leading the way in pharmaceutical supply development.
Market Dynamics:
Driver:
Change in lifestyle across the globe
The demand for packaged, frozen, and prepared foods has significantly increased as a result of urban population growth that is happening quickly and shifting lifestyle preferences. There has been an upsurge in consumer demand for extremely exotic vegetables, meat, frozen goods, and wholesome foods. It causes a demand for active packaging, which fuels market expansion. The current transition from conventional to smart packaging solutions, such as active & intelligent packaging, that provide the protection of both internal & external elements is also expected to accelerate the growth of the global market.
Restraint:
High production cost
A significant element impeding the expansion of the global market is the high cost of raw materials, which raises production expenses. The market expansion is also hampered by the rising cost of research and development. The standards for active materials and items designed to come into contact with food, such as food packaging, were set by the European Union. The framework regulation of the European Parliament and Council (EC) contains it. It is also anticipated that such stringent government rules will impede market expansion.
Opportunity:
Increase in demand from healthcare & pharmaceutical industries
The ageing population's rising chronic sickness rate and the rising demand for over-the-counter medications are driving the healthcare industry's rapid growth. Active packaging is required as a result of the healthcare and pharmaceutical sectors' rapid expansion. The strict requirements on the packaging of pharmaceuticals have increased investments in these types of solutions, which has boosted market growth. Furthermore, the market is expanding steadily around the globe as a result of the increasingly complicated medical products that must be delivered to distant locations or stored safely.
Threat:
Incorporating expensive technologies
Identifying solutions to integrate pricy new technology into the packaging while maintaining or lowering customer prices is the largest challenge facing enterprises in the active packaging market. Additional challenges include educating consumers about the benefits of this type of packaging and developing novel production techniques for technologically advanced sensors that can comply with current packaging regulations.
Covid-19 Impact
Numerous sectors around the world suffered from the new coronavirus's unexpected spread. Global trade was impacted by the lockdowns that were imposed by governments in various nations. Production of active packaging items was halted as a result of business closures and supply chain disruptions. However, the virus's proliferation caused the pharmaceutical industry to flourish quickly, which had a positive effect on the global market. It is anticipated that the rising demand for vaccines, medications, and treatments to assist the treatment of COVID-19 would open up attractive potential for the active packaging industry to expand.
The gas scavenger/emitter segment is expected to be the largest during the forecast period
The gas scavenger/emitter segment is estimated to have a lucrative growth. The most popular technique utilised in active packaging materials is the gas scavenger/emitter. In order to prevent contamination, oxygen absorbers are separately put as tiny sachets in the package headspace or attached as labels to the lid. Pharmaceutical and medical device packaging uses gas scavengers/ emitters to separately collect oxygen and moisture.
The food & beverages segment is expected to have the highest CAGR during the forecast period
The food & beverages segment is anticipated to witness the highest CAGR growth during the forecast period. It comprises packaged foods, on-the-go food, ready-to-eat food, confections, and drinks. It also includes food service and packaging. The enormous expansion of the food sector can also be attributable to consumers' growing awareness of food safety. The pharmaceutical, personal care & cosmetics, electronics, automotive, and many more industries also use active packaging solutions extensively.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to the end-user industries' increased need for active packaging. The development of active packaging technology will lower the cost of materials. According to estimates, some of the key nations propelling growth in the Asia Pacific region include China, Japan, and India.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period. A significant portion of the value of the local market comes from the U.S. The rapidly expanding active packaging market is the cause of the rise. The major manufacturers' swift switch from conventional to intelligent packaging techniques has boosted the market in the North American region. The market in this area is also improved by significant improvements made by manufacturers to provide cost-effective and efficient packaging solutions.
Key players in the market
Some of the key players profiled in the Active Packaging Market include R. Grace and Company, 3M, Avery Dennison, Amelco Desiccants Inc., Amcor Plc, Ampacet Corporation, Aptar Group Inc, Accutech Packaging, MicrobeGuard Corporation, Amerplast Ltd, AIMPLAS Inc, BASF SE & DUPONT and Graham Packaging Company.
Key Developments:
In November 2022, Aptar Pharma partnered with TFF Pharmaceuticals, Inc. to develop and commercialize innovative drug solutions based on its patented Thin Film Freezing technology platform. The platform offers massive utilization in converting vaccines or drugs (large and small molecules) into a dry powder formulation.
In October 2022, Grace and OQ’s Sohar Refinery in Oman signed an agreement for premium catalyst technology to boost propylene yields. These complex conversion units maximize the conversion of heavy feeds and ramp up feed rates to satisfy the surging demand.
In October 2022, A masterbatch leader, Ampacet, announced the opening of its new production plant in Brembate (BG), Italy to meet the rising product demand. The new site would increase the company’s additive capacity by using its cutting-edge technologies and enhancing customer service by fastening the innovation process.
In May 2022, Avery Dennison Corporation made significant investments to improve factory efficiency and expand manufacturing capacity in Europe at Champs-sur-Drac and Luxembourg to meet the soaring demand for its label and active packaging materials. These include a new automated warehouse and a high-speed, state-of-the-art hotmelt adhesive coater.
In January 2020, AIMPLAS initiated the project SafetySenseO2 for creating a printed sensor. The sensor would be equipped to diagnose the presence of oxygen in a product's packaging. The oxygen sensor can offer consumers information about the quality and safety of food to decrease the risk of food poisoning.
Types Covered:
• Time Temperature Indicator
• Oxygen Scavenger
• Shelf-life sensing
• Moisture Absorber
• Antimicrobial Agents
• UV Blocking
• Microwave Susceptor
• Gas Scavenger/Emitter
• Other Types
Applications Covered:
• Healthcare
• Personal Care
• Food and Beverage
• Pharmaceutical
• Electronics and Electrical
• Cosmetics
• Agriculture
• Automotive
• Shipping & Logistics
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Active Packaging Market, By Type
5.1 Introduction
5.2 Time Temperature Indicator
5.3 Oxygen Scavenger
5.4 Shelf-life sensing
5.5 Moisture Absorber
5.6 Antimicrobial Agents
5.7 UV Blocking
5.8 Microwave Susceptor
5.9 Gas Scavenger/Emitter
5.10 Other Types
6 Global Active Packaging Market, By Application
6.1 Introduction
6.2 Healthcare
6.3 Personal Care
6.4 Food and Beverage
6.5 Pharmaceutical
6.6 Electronics and Electrical
6.7 Cosmetics
6.8 Agriculture
6.9 Automotive
6.10 Shipping & Logistics
6.11 Other Applications
7 Global Active Packaging Market, By Geography
7.1 Introduction
7.2 North America
7.2.1 US
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 UK
7.3.3 Italy
7.3.4 France
7.3.5 Spain
7.3.6 Rest of Europe
7.4 Asia Pacific
7.4.1 Japan
7.4.2 China
7.4.3 India
7.4.4 Australia
7.4.5 New Zealand
7.4.6 South Korea
7.4.7 Rest of Asia Pacific
7.5 South America
7.5.1 Argentina
7.5.2 Brazil
7.5.3 Chile
7.5.4 Rest of South America
7.6 Middle East & Africa
7.6.1 Saudi Arabia
7.6.2 UAE
7.6.3 Qatar
7.6.4 South Africa
7.6.5 Rest of Middle East & Africa
8 Key Developments
8.1 Agreements, Partnerships, Collaborations and Joint Ventures
8.2 Acquisitions & Mergers
8.3 New Product Launch
8.4 Expansions
8.5 Other Key Strategies
9 Company Profiling
9.1 R. Grace and Company
9.2 3M
9.3 Avery Dennison
9.4 Amelco Desiccants Inc.
9.5 Amcor Plc
9.6 Ampacet Corporation
9.7 Aptar Group Inc
9.8 Accutech Packaging
9.9 MicrobeGuard Corporation
9.10 Amerplast Ltd
9.11 AIMPLAS Inc
9.12 BASF SE & DUPONT
9.13 Graham Packaging Company
List of Tables
1 Global Active Packaging Market Outlook, By Region (2020-2028) ($MN)
2 Global Active Packaging Market Outlook, By Type (2020-2028) ($MN)
3 Global Active Packaging Market Outlook, By Time Temperature Indicator (2020-2028) ($MN)
4 Global Active Packaging Market Outlook, By Oxygen Scavenger (2020-2028) ($MN)
5 Global Active Packaging Market Outlook, By Shelf-life sensing (2020-2028) ($MN)
6 Global Active Packaging Market Outlook, By Moisture Absorber (2020-2028) ($MN)
7 Global Active Packaging Market Outlook, By Antimicrobial Agents (2020-2028) ($MN)
8 Global Active Packaging Market Outlook, By UV Blocking (2020-2028) ($MN)
9 Global Active Packaging Market Outlook, By Microwave Susceptor (2020-2028) ($MN)
10 Global Active Packaging Market Outlook, By Gas Scavenger/Emitter (2020-2028) ($MN)
11 Global Active Packaging Market Outlook, By Other Types (2020-2028) ($MN)
12 Global Active Packaging Market Outlook, By Application (2020-2028) ($MN)
13 Global Active Packaging Market Outlook, By Healthcare (2020-2028) ($MN)
14 Global Active Packaging Market Outlook, By Personal Care (2020-2028) ($MN)
15 Global Active Packaging Market Outlook, By Food and Beverage (2020-2028) ($MN)
16 Global Active Packaging Market Outlook, By Pharmaceutical (2020-2028) ($MN)
17 Global Active Packaging Market Outlook, By Electronics and Electrical (2020-2028) ($MN)
18 Global Active Packaging Market Outlook, By Cosmetics (2020-2028) ($MN)
19 Global Active Packaging Market Outlook, By Agriculture (2020-2028) ($MN)
20 Global Active Packaging Market Outlook, By Automotive (2020-2028) ($MN)
21 Global Active Packaging Market Outlook, By Shipping & Logistics (2020-2028) ($MN)
22 Global Active Packaging Market Outlook, By Other Applications (2020-2028) ($MN)
23 North America Active Packaging Market Outlook, By Country (2020-2028) ($MN)
24 North America Active Packaging Market Outlook, By Type (2020-2028) ($MN)
25 North America Active Packaging Market Outlook, By Time Temperature Indicator (2020-2028) ($MN)
26 North America Active Packaging Market Outlook, By Oxygen Scavenger (2020-2028) ($MN)
27 North America Active Packaging Market Outlook, By Shelf-life sensing (2020-2028) ($MN)
28 North America Active Packaging Market Outlook, By Moisture Absorber (2020-2028) ($MN)
29 North America Active Packaging Market Outlook, By Antimicrobial Agents (2020-2028) ($MN)
30 North America Active Packaging Market Outlook, By UV Blocking (2020-2028) ($MN)
31 North America Active Packaging Market Outlook, By Microwave Susceptor (2020-2028) ($MN)
32 North America Active Packaging Market Outlook, By Gas Scavenger/Emitter (2020-2028) ($MN)
33 North America Active Packaging Market Outlook, By Other Types (2020-2028) ($MN)
34 North America Active Packaging Market Outlook, By Application (2020-2028) ($MN)
35 North America Active Packaging Market Outlook, By Healthcare (2020-2028) ($MN)
36 North America Active Packaging Market Outlook, By Personal Care (2020-2028) ($MN)
37 North America Active Packaging Market Outlook, By Food and Beverage (2020-2028) ($MN)
38 North America Active Packaging Market Outlook, By Pharmaceutical (2020-2028) ($MN)
39 North America Active Packaging Market Outlook, By Electronics and Electrical (2020-2028) ($MN)
40 North America Active Packaging Market Outlook, By Cosmetics (2020-2028) ($MN)
41 North America Active Packaging Market Outlook, By Agriculture (2020-2028) ($MN)
42 North America Active Packaging Market Outlook, By Automotive (2020-2028) ($MN)
43 North America Active Packaging Market Outlook, By Shipping & Logistics (2020-2028) ($MN)
44 North America Active Packaging Market Outlook, By Other Applications (2020-2028) ($MN)
45 Europe Active Packaging Market Outlook, By Country (2020-2028) ($MN)
46 Europe Active Packaging Market Outlook, By Type (2020-2028) ($MN)
47 Europe Active Packaging Market Outlook, By Time Temperature Indicator (2020-2028) ($MN)
48 Europe Active Packaging Market Outlook, By Oxygen Scavenger (2020-2028) ($MN)
49 Europe Active Packaging Market Outlook, By Shelf-life sensing (2020-2028) ($MN)
50 Europe Active Packaging Market Outlook, By Moisture Absorber (2020-2028) ($MN)
51 Europe Active Packaging Market Outlook, By Antimicrobial Agents (2020-2028) ($MN)
52 Europe Active Packaging Market Outlook, By UV Blocking (2020-2028) ($MN)
53 Europe Active Packaging Market Outlook, By Microwave Susceptor (2020-2028) ($MN)
54 Europe Active Packaging Market Outlook, By Gas Scavenger/Emitter (2020-2028) ($MN)
55 Europe Active Packaging Market Outlook, By Other Types (2020-2028) ($MN)
56 Europe Active Packaging Market Outlook, By Application (2020-2028) ($MN)
57 Europe Active Packaging Market Outlook, By Healthcare (2020-2028) ($MN)
58 Europe Active Packaging Market Outlook, By Personal Care (2020-2028) ($MN)
59 Europe Active Packaging Market Outlook, By Food and Beverage (2020-2028) ($MN)
60 Europe Active Packaging Market Outlook, By Pharmaceutical (2020-2028) ($MN)
61 Europe Active Packaging Market Outlook, By Electronics and Electrical (2020-2028) ($MN)
62 Europe Active Packaging Market Outlook, By Cosmetics (2020-2028) ($MN)
63 Europe Active Packaging Market Outlook, By Agriculture (2020-2028) ($MN)
64 Europe Active Packaging Market Outlook, By Automotive (2020-2028) ($MN)
65 Europe Active Packaging Market Outlook, By Shipping & Logistics (2020-2028) ($MN)
66 Europe Active Packaging Market Outlook, By Other Applications (2020-2028) ($MN)
67 Asia Pacific Active Packaging Market Outlook, By Country (2020-2028) ($MN)
68 Asia Pacific Active Packaging Market Outlook, By Type (2020-2028) ($MN)
69 Asia Pacific Active Packaging Market Outlook, By Time Temperature Indicator (2020-2028) ($MN)
70 Asia Pacific Active Packaging Market Outlook, By Oxygen Scavenger (2020-2028) ($MN)
71 Asia Pacific Active Packaging Market Outlook, By Shelf-life sensing (2020-2028) ($MN)
72 Asia Pacific Active Packaging Market Outlook, By Moisture Absorber (2020-2028) ($MN)
73 Asia Pacific Active Packaging Market Outlook, By Antimicrobial Agents (2020-2028) ($MN)
74 Asia Pacific Active Packaging Market Outlook, By UV Blocking (2020-2028) ($MN)
75 Asia Pacific Active Packaging Market Outlook, By Microwave Susceptor (2020-2028) ($MN)
76 Asia Pacific Active Packaging Market Outlook, By Gas Scavenger/Emitter (2020-2028) ($MN)
77 Asia Pacific Active Packaging Market Outlook, By Other Types (2020-2028) ($MN)
78 Asia Pacific Active Packaging Market Outlook, By Application (2020-2028) ($MN)
79 Asia Pacific Active Packaging Market Outlook, By Healthcare (2020-2028) ($MN)
80 Asia Pacific Active Packaging Market Outlook, By Personal Care (2020-2028) ($MN)
81 Asia Pacific Active Packaging Market Outlook, By Food and Beverage (2020-2028) ($MN)
82 Asia Pacific Active Packaging Market Outlook, By Pharmaceutical (2020-2028) ($MN)
83 Asia Pacific Active Packaging Market Outlook, By Electronics and Electrical (2020-2028) ($MN)
84 Asia Pacific Active Packaging Market Outlook, By Cosmetics (2020-2028) ($MN)
85 Asia Pacific Active Packaging Market Outlook, By Agriculture (2020-2028) ($MN)
86 Asia Pacific Active Packaging Market Outlook, By Automotive (2020-2028) ($MN)
87 Asia Pacific Active Packaging Market Outlook, By Shipping & Logistics (2020-2028) ($MN)
88 Asia Pacific Active Packaging Market Outlook, By Other Applications (2020-2028) ($MN)
89 South America Active Packaging Market Outlook, By Country (2020-2028) ($MN)
90 South America Active Packaging Market Outlook, By Type (2020-2028) ($MN)
91 South America Active Packaging Market Outlook, By Time Temperature Indicator (2020-2028) ($MN)
92 South America Active Packaging Market Outlook, By Oxygen Scavenger (2020-2028) ($MN)
93 South America Active Packaging Market Outlook, By Shelf-life sensing (2020-2028) ($MN)
94 South America Active Packaging Market Outlook, By Moisture Absorber (2020-2028) ($MN)
95 South America Active Packaging Market Outlook, By Antimicrobial Agents (2020-2028) ($MN)
96 South America Active Packaging Market Outlook, By UV Blocking (2020-2028) ($MN)
97 South America Active Packaging Market Outlook, By Microwave Susceptor (2020-2028) ($MN)
98 South America Active Packaging Market Outlook, By Gas Scavenger/Emitter (2020-2028) ($MN)
99 South America Active Packaging Market Outlook, By Other Types (2020-2028) ($MN)
100 South America Active Packaging Market Outlook, By Application (2020-2028) ($MN)
101 South America Active Packaging Market Outlook, By Healthcare (2020-2028) ($MN)
102 South America Active Packaging Market Outlook, By Personal Care (2020-2028) ($MN)
103 South America Active Packaging Market Outlook, By Food and Beverage (2020-2028) ($MN)
104 South America Active Packaging Market Outlook, By Pharmaceutical (2020-2028) ($MN)
105 South America Active Packaging Market Outlook, By Electronics and Electrical (2020-2028) ($MN)
106 South America Active Packaging Market Outlook, By Cosmetics (2020-2028) ($MN)
107 South America Active Packaging Market Outlook, By Agriculture (2020-2028) ($MN)
108 South America Active Packaging Market Outlook, By Automotive (2020-2028) ($MN)
109 South America Active Packaging Market Outlook, By Shipping & Logistics (2020-2028) ($MN)
110 South America Active Packaging Market Outlook, By Other Applications (2020-2028) ($MN)
111 Middle East & Africa Active Packaging Market Outlook, By Country (2020-2028) ($MN)
112 Middle East & Africa Active Packaging Market Outlook, By Type (2020-2028) ($MN)
113 Middle East & Africa Active Packaging Market Outlook, By Time Temperature Indicator (2020-2028) ($MN)
114 Middle East & Africa Active Packaging Market Outlook, By Oxygen Scavenger (2020-2028) ($MN)
115 Middle East & Africa Active Packaging Market Outlook, By Shelf-life sensing (2020-2028) ($MN)
116 Middle East & Africa Active Packaging Market Outlook, By Moisture Absorber (2020-2028) ($MN)
117 Middle East & Africa Active Packaging Market Outlook, By Antimicrobial Agents (2020-2028) ($MN)
118 Middle East & Africa Active Packaging Market Outlook, By UV Blocking (2020-2028) ($MN)
119 Middle East & Africa Active Packaging Market Outlook, By Microwave Susceptor (2020-2028) ($MN)
120 Middle East & Africa Active Packaging Market Outlook, By Gas Scavenger/Emitter (2020-2028) ($MN)
121 Middle East & Africa Active Packaging Market Outlook, By Other Types (2020-2028) ($MN)
122 Middle East & Africa Active Packaging Market Outlook, By Application (2020-2028) ($MN)
123 Middle East & Africa Active Packaging Market Outlook, By Healthcare (2020-2028) ($MN)
124 Middle East & Africa Active Packaging Market Outlook, By Personal Care (2020-2028) ($MN)
125 Middle East & Africa Active Packaging Market Outlook, By Food and Beverage (2020-2028) ($MN)
126 Middle East & Africa Active Packaging Market Outlook, By Pharmaceutical (2020-2028) ($MN)
127 Middle East & Africa Active Packaging Market Outlook, By Electronics and Electrical (2020-2028) ($MN)
128 Middle East & Africa Active Packaging Market Outlook, By Cosmetics (2020-2028) ($MN)
129 Middle East & Africa Active Packaging Market Outlook, By Agriculture (2020-2028) ($MN)
130 Middle East & Africa Active Packaging Market Outlook, By Automotive (2020-2028) ($MN)
131 Middle East & Africa Active Packaging Market Outlook, By Shipping & Logistics (2020-2028) ($MN)
132 Middle East & Africa Active Packaging Market Outlook, By Other Applications (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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