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Agritourism Market

Agritourism Market Forecasts to 2028 – Global Analysis By Product (Readymade, Tailor Made), Booking Channel (Offline, Online), Activity (Overnight Stay, Off the Farm), Channel (Direct Market, Travel Agents) and By Geography

4.7 (31 reviews)
Published: July 2021 ID: SMRC20720
4.7 (31 reviews)
Published: July 2021 ID: SMRC20720

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Agritourism Market is accounted for $48,149.98 million in 2020 and is expected to reach $151,440.69 million by 2028 growing at a CAGR of 15.4% during the forecast period. Growing travel and tourism industry, government initiatives towards agritourism and increase in adoption of agri-allied business are driving the market growth. However, lack of awareness among tourist and improper commercialization of agritourism is hampering the growth of the market.

Agritourism is referred as the enterprises that combine the farm activities and tourism for the purpose of entertainment and recreation. Agritourism is one of such ways opening new door for tourism where people can experience farm activities, rural lifestyle, green peace ambiance, where people cannot find it easily in urban areas. There are various activities involved in agritourism, which include agricultural museum and displays, barn dances, biking trails, bird watching, breweries, corn mazes, cut flowers, farm cooking contest, farm store, and herb walks etc.

Based on the sales channel, the direct market segment is going to have lucrative growth during the forecast period due to the increasing government investments and efforts to boost the agricultural economy through farm product sales. Many tourists who admire the rural lifestyle prefer to purchase farm products and services during their visit to farms to help boost the economy of farmers. In recent years, it has been observed that the farm owners are inclining towards offering a range of fresh farm-grown products such as fruits, vegetables, and others to visitors in order to give a boost to their income. The factor is expected to accelerate the growth of the direct-market segment crucially.

By geography, Europe is going to have high growth during the forecast period due to the presence of countries like Spain, U.K., Italy and others where farm and agriculture tourism has gained notable recognition which is contributing importantly in sustaining the market growth of the region. The existence of plenty of small-scale agribusinesses which are mostly family-owned and farms in the European countries is a huge opportunity for the development of agritourism business within Europe. In the upcoming years, the adoption of sophisticated marketing systems for agritourism, amplification of product range sold at farms, and the extensive governmental support can immensely boost the market within Europe.

Some of the key players profiled in the Agritourism Market include Star Destinations , Domiruth PeruTravel , Quadrant Australia,  AGRILYS Voyages, Liberty Hill Farm, Pathfinders (STITA llp), Orange Grove Farm Robertson, Wheatacre Hall Barns, Field Farm Tours Ltd, Bay Farm Tours, Willow-Witt Ranch, Jucker Farm AG, World Travel Holdings and Natural Habitat Adventures.

Report Coverage

Details

Published Year:

2021

Estimated Market Size in 2020:

USD 48,149.98 million

Estimated Period:

2020

Compound Annual Growth Rate (CAGR) from 2020 to 2028:

15.4%

Predicted 2028 Value:

USD 151,440.69 million

Forecast Years:

2021-2028

Tables, Graphs& Figures

248

Chapters Covered:

Type, Product/Service Type, Tour Type, Consumer Demographics, Booking Channel, Activity, Age Group, Sales Channel and Region

Core Drivers and Opportunities:

  • Growing travel and tourism industry
  • Increase in adoption of agri-allied business
  • Government initiatives towards agritourism

Restraining Factors & Market Threats:

  • Lack of awareness
  • Improper commercialization of agritourism


Types Covered:
• International
• Domestic

Product/Service Types Covered:
• Readymade Products or Services
• Tailor Made Products or Services   

Tour Types Covered:
• Individual Travelers
• Group Travelers  

Consumer Demographics Covered:
• Women
• Kids
• Men

Booking Channels Covered:
• Offline
• Online

Activities Covered:
• Overnight Stay
• Agro-Catering Businesses
• Education & Experience
• Agro-Retail Business
• Health and Wellness Tourism
• Agro-Sport and Active Tourism
• Special Events and Festivals
• Agritainment/Agro-Entertainment
• Off the Farm
• On-Farm Sales
• Agro-Accommodation Services
• Agro-Eco Tourism
• Outdoor Recreation

Age Groups Covered:
• 15-25 Years
• 26-36 Years
• 36-45 Years
• 46-55 Years
• 55 Years and Above

Sales Channels Covered:
• Direct Market
• Travel Agents

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Key Questions Answered In The Report

The Global Agritourism Market is majorly driven by growing travel and tourism industry, increasing government initiatives towards agritourism and increase in adoption of agri-allied business.

The direct market segment is growing at a highest CAGR due to the increasing government investments and efforts to boost the agricultural economy through farm product sales.

Asia Pacific dominated with a significant market share due to the factors such as the region is very well blessed with natural surrounding and suitable agriculture climatic conditions and many countries in Asia-Pacific have backboned agriculture sector such as India and China.

Europe market is growing at a highest CAGR since farm and agriculture tourism has gained notable recognition which is contributing importantly in sustaining the market growth of the region.

Key players in Agritourism Market includeStar Destinations , Domiruth PeruTravel , Quadrant Australia, AGRILYS Voyages, Liberty Hill Farm, Pathfinders (STITA llp), Orange Grove Farm Robertson, Wheatacre Hall Barns, Field Farm Tours Ltd, Bay Farm Tours, Willow-Witt Ranch, Jucker Farm AG, World Travel Holdings and Natural Habitat Adventures.

1 Executive Summary     
      
2 Preface   
  
 2.1 Abstract    
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology    
  2.4.1 Data Mining   
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions   
      
3 Market Trend Analysis     
 3.1 Introduction    
 3.2 Drivers    
 3.3 Restraints    
 3.4 Opportunities    
 3.5 Threats    
 3.6 Product Analysis    
 3.7 Emerging Markets    
 3.8 Impact of Covid-19    
      
4 Porters Five Force Analysis     

 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry    
      
5 Global Agritourism Market, By Type     
 5.1 Introduction    
 5.2 International    
 5.3 Domestic    
      
6 Global Agritourism Market, By Product/Service Type     
 6.1 Introduction    
 6.2 Readymade Products or Services    
 6.3 Tailor Made Products or Services    
      
7 Global Agritourism Market, By Tour Type     

 7.1 Introduction    
 7.2 Individual Travelers    
 7.3 Group Travelers    
      
8 Global Agritourism Market, By Consumer Demographics     

 8.1 Introduction    
 8.2 Women    
 8.3 Kids    
 8.4 Men    
      
9 Global Agritourism Market, By Booking Channel     
 9.1 Introduction    
 9.2 Offline    
 9.3 Online    
      
10 Global Agritourism Market, By Activity     

 10.1 Introduction    
 10.2 Overnight Stay    
 10.3 Agro-Catering Businesses    
 10.4 Education & Experience    
 10.5 Agro-Retail Business    
 10.6 Health and Wellness Tourism    
 10.7 Agro-Sport and Active Tourism    
 10.8 Special Events and Festivals    
 10.9 Agritainment/Agro-Entertainment    
 10.10 Off the Farm    
 10.11 On-Farm Sales    
 10.12 Agro-Accommodation Services    
 10.13 Agro-Eco Tourism    
 10.14 Outdoor Recreation    
      
11 Global Agritourism Market, By Age Group     

 11.1 Introduction    
 11.2 15-25 Years    
 11.3 26-36 Years    
 11.4 36-45 Years    
 11.5 46-55 Years    
 11.6 55 Years and Above    
      
12 Global Agritourism Market, By Sales Channel     
 12.1 Introduction    
 12.2 Direct Market    
 12.3 Travel Agents    
      
13 Global Agritourism Market, By Geography      

 13.1 Introduction    
 13.2 North America    
  13.2.1 US   
  13.2.2 Canada   
  13.2.3 Mexico   
 13.3 Europe    
  13.3.1 Germany   
  13.3.2 UK   
  13.3.3 Italy   
  13.3.4 France   
  13.3.5 Spain   
  13.3.6 Rest of Europe   
 13.4 Asia Pacific    
  13.4.1 Japan   
  13.4.2 China   
  13.4.3 India   
  13.4.4 Australia   
  13.4.5 New Zealand   
  13.4.6 South Korea   
  13.4.7 Rest of Asia Pacific   
 13.5 South America    
  13.5.1 Argentina   
  13.5.2 Brazil   
  13.5.3 Chile   
  13.5.4 Rest of South America   
 13.6 Middle East & Africa    
  13.6.1 Saudi Arabia   
  13.6.2 UAE   
  13.6.3 Qatar   
  13.6.4 South Africa   
  13.6.5 Rest of Middle East & Africa   
      
14 Key Developments     
 14.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 14.2 Acquisitions & Mergers    
 14.3 New Product Launch    
 14.4 Expansions    
 14.5 Other Key Strategies    
      
15 Company Profiling     
 15.1 Star Destinations    
 15.2 Domiruth PeruTravel    
 15.3 Quadrant Australia    
 15.4 AGRILYS Voyages    
 15.5 Liberty Hill Farm    
 15.6 Pathfinders (STITA llp)    
 15.7 Orange Grove Farm Robertson    
 15.8 Wheatacre Hall Barns    
 15.9 Field Farm Tours Ltd    
 15.10 Bay Farm Tours    
 15.11 Willow-Witt Ranch    
 15.12 Jucker Farm AG    
 15.13 World Travel Holdings    
 15.14 Natural Habitat Adventures    


List of Tables      
1 Global Agritourism Market Outlook, By Region (2019-2028) ($MN)     
2 Global Agritourism Market Outlook, By Type (2019-2028) ($MN)     
3 Global Agritourism Market Outlook, By International (2019-2028) ($MN)     
4 Global Agritourism Market Outlook, By Domestic (2019-2028) ($MN)     
5 Global Agritourism Market Outlook, By Product/Service Type (2019-2028) ($MN)     
6 Global Agritourism Market Outlook, By Readymade Products or Services (2019-2028) ($MN)     
7 Global Agritourism Market Outlook, By Tailor Made Products or Services (2019-2028) ($MN)     
8 Global Agritourism Market Outlook, By Tour Type (2019-2028) ($MN)     
9 Global Agritourism Market Outlook, By Individual Travelers (2019-2028) ($MN)     
10 Global Agritourism Market Outlook, By Group Travelers (2019-2028) ($MN)     
11 Global Agritourism Market Outlook, By Consumer Demographics (2019-2028) ($MN)     
12 Global Agritourism Market Outlook, By Women (2019-2028) ($MN)     
13 Global Agritourism Market Outlook, By Kids (2019-2028) ($MN)     
14 Global Agritourism Market Outlook, By Men (2019-2028) ($MN)     
15 Global Agritourism Market Outlook, By Booking Channel (2019-2028) ($MN)     
16 Global Agritourism Market Outlook, By Offline (2019-2028) ($MN)     
17 Global Agritourism Market Outlook, By Online (2019-2028) ($MN)     
18 Global Agritourism Market Outlook, By Activity (2019-2028) ($MN)     
19 Global Agritourism Market Outlook, By Overnight Stay (2019-2028) ($MN)     
20 Global Agritourism Market Outlook, By Agro-Catering Businesses (2019-2028) ($MN)     
21 Global Agritourism Market Outlook, By Education & Experience (2019-2028) ($MN)     
22 Global Agritourism Market Outlook, By Agro-Retail Business (2019-2028) ($MN)     
23 Global Agritourism Market Outlook, By Health and Wellness Tourism (2019-2028) ($MN)     
24 Global Agritourism Market Outlook, By Agro-Sport and Active Tourism (2019-2028) ($MN)     
25 Global Agritourism Market Outlook, By Special Events and Festivals (2019-2028) ($MN)     
26 Global Agritourism Market Outlook, By Agritainment/Agro-Entertainment (2019-2028) ($MN)     
27 Global Agritourism Market Outlook, By Off the Farm (2019-2028) ($MN)     
28 Global Agritourism Market Outlook, By On-Farm Sales (2019-2028) ($MN)     
29 Global Agritourism Market Outlook, By Agro-Accommodation Services (2019-2028) ($MN)     
30 Global Agritourism Market Outlook, By Agro-Eco Tourism (2019-2028) ($MN)     
31 Global Agritourism Market Outlook, By Outdoor Recreation (2019-2028) ($MN)     
32 Global Agritourism Market Outlook, By Age Group (2019-2028) ($MN)     
33 Global Agritourism Market Outlook, By 15-25 Years (2019-2028) ($MN)     
34 Global Agritourism Market Outlook, By 26-36 Years (2019-2028) ($MN)     
35 Global Agritourism Market Outlook, By 36-45 Years (2019-2028) ($MN)     
36 Global Agritourism Market Outlook, By 46-55 Years (2019-2028) ($MN)     
37 Global Agritourism Market Outlook, By 55 Years and Above (2019-2028) ($MN)     
38 Global Agritourism Market Outlook, By Sales Channel (2019-2028) ($MN)     
39 Global Agritourism Market Outlook, By Direct Market (2019-2028) ($MN)     
40 Global Agritourism Market Outlook, By Travel Agents (2019-2028) ($MN)     
      
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.      

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