Agritourism Market Forecasts to 2028 – Global Analysis By Product (Readymade, Tailor Made), Booking Channel (Offline, Online), Activity (Overnight Stay, Off the Farm), Channel (Direct Market, Travel Agents) and By Geography
According to Stratistics MRC, the Global Agritourism Market is accounted for $48,149.98 million in 2020 and is expected to reach $151,440.69 million by 2028 growing at a CAGR of 15.4% during the forecast period. Growing travel and tourism industry, government initiatives towards agritourism and increase in adoption of agri-allied business are driving the market growth. However, lack of awareness among tourist and improper commercialization of agritourism is hampering the growth of the market.
Agritourism is referred as the enterprises that combine the farm activities and tourism for the purpose of entertainment and recreation. Agritourism is one of such ways opening new door for tourism where people can experience farm activities, rural lifestyle, green peace ambiance, where people cannot find it easily in urban areas. There are various activities involved in agritourism, which include agricultural museum and displays, barn dances, biking trails, bird watching, breweries, corn mazes, cut flowers, farm cooking contest, farm store, and herb walks etc.
Based on the sales channel, the direct market segment is going to have lucrative growth during the forecast period due to the increasing government investments and efforts to boost the agricultural economy through farm product sales. Many tourists who admire the rural lifestyle prefer to purchase farm products and services during their visit to farms to help boost the economy of farmers. In recent years, it has been observed that the farm owners are inclining towards offering a range of fresh farm-grown products such as fruits, vegetables, and others to visitors in order to give a boost to their income. The factor is expected to accelerate the growth of the direct-market segment crucially.
By geography, Europe is going to have high growth during the forecast period due to the presence of countries like Spain, U.K., Italy and others where farm and agriculture tourism has gained notable recognition which is contributing importantly in sustaining the market growth of the region. The existence of plenty of small-scale agribusinesses which are mostly family-owned and farms in the European countries is a huge opportunity for the development of agritourism business within Europe. In the upcoming years, the adoption of sophisticated marketing systems for agritourism, amplification of product range sold at farms, and the extensive governmental support can immensely boost the market within Europe.
Some of the key players profiled in the Agritourism Market include Star Destinations , Domiruth PeruTravel , Quadrant Australia, AGRILYS Voyages, Liberty Hill Farm, Pathfinders (STITA llp), Orange Grove Farm Robertson, Wheatacre Hall Barns, Field Farm Tours Ltd, Bay Farm Tours, Willow-Witt Ranch, Jucker Farm AG, World Travel Holdings and Natural Habitat Adventures.
Estimated Market Size in 2020:
USD 48,149.98 million
Compound Annual Growth Rate (CAGR) from 2020 to 2028:
Predicted 2028 Value:
USD 151,440.69 million
Tables, Graphs& Figures
Type, Product/Service Type, Tour Type, Consumer Demographics, Booking Channel, Activity, Age Group, Sales Channel and Region
Core Drivers and Opportunities:
Restraining Factors & Market Threats:
Product/Service Types Covered:
• Readymade Products or Services
• Tailor Made Products or Services
Tour Types Covered:
• Individual Travelers
• Group Travelers
Consumer Demographics Covered:
Booking Channels Covered:
• Overnight Stay
• Agro-Catering Businesses
• Education & Experience
• Agro-Retail Business
• Health and Wellness Tourism
• Agro-Sport and Active Tourism
• Special Events and Festivals
• Off the Farm
• On-Farm Sales
• Agro-Accommodation Services
• Agro-Eco Tourism
• Outdoor Recreation
Age Groups Covered:
• 15-25 Years
• 26-36 Years
• 36-45 Years
• 46-55 Years
• 55 Years and Above
Sales Channels Covered:
• Direct Market
• Travel Agents
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Key Questions Answered In The Report
The Global Agritourism Market is majorly driven by growing travel and tourism industry, increasing government initiatives towards agritourism and increase in adoption of agri-allied business.
The direct market segment is growing at a highest CAGR due to the increasing government investments and efforts to boost the agricultural economy through farm product sales.
Asia Pacific dominated with a significant market share due to the factors such as the region is very well blessed with natural surrounding and suitable agriculture climatic conditions and many countries in Asia-Pacific have backboned agriculture sector such as India and China.
Europe market is growing at a highest CAGR since farm and agriculture tourism has gained notable recognition which is contributing importantly in sustaining the market growth of the region.
Key players in Agritourism Market includeStar Destinations , Domiruth PeruTravel , Quadrant Australia, AGRILYS Voyages, Liberty Hill Farm, Pathfinders (STITA llp), Orange Grove Farm Robertson, Wheatacre Hall Barns, Field Farm Tours Ltd, Bay Farm Tours, Willow-Witt Ranch, Jucker Farm AG, World Travel Holdings and Natural Habitat Adventures.
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