Alkaline Battery Market
PUBLISHED: 2024 ID: SMRC27321
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Alkaline Battery Market

Alkaline Battery Market Forecasts to 2030 - Global Analysis By Product (Primary and Secondary), Battery Size (AA Alkaline Batteries, AAA Alkaline Batteries, C Alkaline Batteries and Other Battery Sizes), Form Factor, Capacity, Pricing, Distribution Channel, Application, End User and By Geography

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5.0 (65 reviews)
Published: 2024 ID: SMRC27321

This report covers the impact of COVID-19 on this global market
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Years Covered

2022-2030

Estimated Year Value (2024)

US $9.3 BN

Projected Year Value (2030)

US $13.9 BN

CAGR (2024-2030)

6.8%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Alkaline Battery Market is accounted for $9.3 billion in 2024 and is expected to reach $13.9 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Alkaline batteries use zinc as the anode, manganese dioxide as the cathode, and potassium hydroxide as the alkaline electrolyte. It offers higher energy density, longer shelf life, and better performance in high-drain devices compared to zinc-carbon batteries. Alkaline batteries provide a nominal voltage and come in various sizes like AA, AAA, C, and D. They are widely used in consumer electronics, toys, flashlights, and other portable devices due to their reliability, long storage life, and moderate cost.  

According to the U.S. Environmental Protection Agency (EPA), alkaline batteries make up about 80% of manufactured batteries in the U.S. and about 60% of all battery sales.

Market Dynamics:

Driver: 

Growing demand for portable electronics

The increasing adoption of portable electronic devices like remote controls, toys, flashlights, and small appliances is driving demand for alkaline batteries. Their long shelf life, reliability, and affordability make alkaline batteries ideal power sources for these devices. As consumer electronics become more ubiquitous globally, the need for alkaline batteries continues to grow. Their convenience and widespread availability further fuel their usage in various portable applications, contributing significantly to market expansion.

Restraint:

Limited performance in high-drain devices

Alkaline batteries face limitations in high-drain devices that require sustained power output. They struggle to maintain voltage and capacity when subjected to heavy loads, leading to shorter runtimes compared to other battery chemistries. This constraint makes alkaline batteries less suitable for power-hungry devices like digital cameras, portable gaming systems, and some medical equipment. As consumer electronics become more power-intensive, this performance limitation may hinder alkaline battery adoption in certain applications, potentially impacting market growth.

Opportunity:

Collaborations with electronics manufacturers

Partnerships between alkaline battery manufacturers and consumer electronics companies present significant growth opportunities. By collaborating on product design and integration, battery makers can develop optimized solutions tailored to specific devices. This approach can lead to improved battery performance, enhanced device functionality, and potentially exclusive supply agreements. Such collaborations can also drive innovation in battery technology and packaging, creating differentiated products that cater to evolving consumer needs and preferences.

Threat:

Rapid technological changes

Emerging alternatives like lithium-ion, fuel cells, and other high-performance chemistries are gaining traction in various applications. These newer technologies often offer superior energy density, longer lifespans, and improved performance in high-drain devices. As research and development in battery technology accelerates, there's a risk of alkaline batteries becoming obsolete in certain market segments.

Covid-19 Impact: 

The COVID-19 pandemic initially disrupted alkaline battery supply chains and manufacturing. However, increased remote work and stay-at-home activities boosted demand for consumer electronics and household devices, driving alkaline battery sales. The pandemic accelerated e-commerce adoption, changing purchasing patterns for batteries. Long-term impacts include heightened focus on supply chain resilience and potential shifts in consumer behavior regarding battery-powered device usage.

The primary segment is expected to be the largest during the forecast period

Over the estimation period, the primary segment is likely to capture the largest market share in the alkaline battery market. Primary alkaline batteries dominate due to their widespread use in everyday devices, long shelf life, and affordability. Their reliability, ease of use, and availability make them popular choices for consumers and businesses alike. The segment's growth is fueled by continuous demand in household electronics, emergency preparedness, and various industrial applications. Ongoing improvements in primary alkaline battery technology, including increased energy density and leak resistance, further solidify its market leadership.

The high capacity (> 2500 mAh) segment is expected to have the highest CAGR during the forecast period

The high capacity (> 2500 mAh) segment is projected to have the highest CAGR in the alkaline battery market during the extrapolated period. This growth is driven by increasing demand for longer-lasting power sources in high-drain devices and professional equipment. High-capacity alkaline batteries offer extended runtimes, making them ideal for applications like digital cameras, portable medical devices, and industrial instruments. The segment's expansion is further supported by technological advancements improving energy density and overall performance. As consumers and industries seek more efficient and durable power solutions, the high-capacity segment is poised for substantial growth.

Region with largest share:

The North America region is projected to account for the largest market share during the forecast period. This dominance is attributed to high consumer electronics adoption, strong retail infrastructure, and established battery manufacturers in the region. North America's robust economy and consumer spending power drive consistent demand for alkaline batteries across various applications. The region's focus on sustainability and proper battery disposal also contributes to market growth. Additionally, the presence of key industry players and ongoing research and development activities further solidify North America's leading position in the alkaline battery market.

Region with highest CAGR:

During the forecast period, the Asia Pacific region is anticipated to register the highest CAGR. This rapid growth is fueled by increasing urbanization, rising disposable incomes, and expanding consumer electronics markets in countries like China, India, and Southeast Asian nations. The region's booming e-commerce sector facilitates easier access to alkaline batteries for consumers. Growing industrial activities and the adoption of battery-powered devices in various sectors contribute to market expansion. Moreover, investments in manufacturing capabilities and technological advancements by regional players are expected to accelerate the alkaline battery market's growth in Asia Pacific.

Key players in the market

Some of the key players in Alkaline Battery Market include Duracell Inc., Energizer Holdings Inc., Panasonic Corporation, Rayovac, GP Batteries International Limited, Toshiba Corporation, Camelion Batterien GmbH, Sony Corporation, Varta Consumer Batteries GmbH & Co. KGaA, FDK Corporation, Maxell Holdings, Ltd., Gold Peak Technology Group Limited, Eveready Industries India Ltd., Zhejiang Mustang Battery Co. Limited, ACDelco, Sunmol Battery Co. Ltd., Nippo, and Excell Battery Company.

Key Developments:

In February 2024, Duracell has introduced a new alkaline battery ‘Duracell Ultra’ that reportedly provides up to 100 per cent more power. As per the brand, the new superior battery responds to the growing popularity in power hungry devices. New Duracell Ultra alkaline batteries are made of high-quality materials. Its canister is made of refined steel. Inside the interplay of its key ingredients such as zinc, manganese or graphite efficiently converts chemical energy into electrical energy. It’s much better and longer-lasting performance.

In September 2023, Eveready Industries India Ltd. launched its new range of Ultima Alkaline batteries with an objective to cater modern, high-drain applications and devices, the company said. The new range comprises of the AA/AAA Eveready Ultima batteries, which present an impressive 400 per cent longer-lasting claim, as well as the AA/AAA/D Eveready Ultima Pro, which boasts a remarkable 800 per cent longer-lasting claim. The company has claimed that it is the ""most powerful"" battery with Alkaline Technology.

Products Covered:
• Primary
• Secondary

Battery Sizes Covered:
• AA Alkaline Batteries
• AAA Alkaline Batteries
• C Alkaline Batteries
• D Alkaline Batteries
• 9V Alkaline Batteries
• Other Battery Sizes

Form Factors Covered:
• Cylindrical
• Button
• Coin
• Prismatic

Capacities Covered:
• Low Capacity (< 1000 mAh)
• Medium Capacity (1000 - 2500 mAh)
• High Capacity (> 2500 mAh)

Pricing Covered:
• Economy
• Mid-range
• Premium

Distribution Channels Covered:
• E-commerce Platforms
• Offline Retail

Applications Covered:
• Consumer Electronics
• Professional and Industrial Equipment
• Medical Devices
• Automotive

End Users Covered:
• Residential/Consumer
• Commercial
• Industrial
• Government and Public Sector
• Healthcare Institutions

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
        
2 Preface       

 2.1 Abstract      
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology      
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions     
        
3 Market Trend Analysis       
 3.1 Introduction      
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats      
 3.6 Product Analysis      
 3.7 Application Analysis      
 3.8 End User Analysis      
 3.9 Emerging Markets      
 3.10 Impact of Covid-19      
        
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry      
        
5 Global Alkaline Battery Market, By Product       
 5.1 Introduction      
 5.2 Primary      
 5.3 Secondary      
        
6 Global Alkaline Battery Market, By Battery Size       
 6.1 Introduction      
 6.2 AA Alkaline Batteries      
 6.3 AAA Alkaline Batteries      
 6.4 C Alkaline Batteries      
 6.5 D Alkaline Batteries      
 6.6 9V Alkaline Batteries      
 6.7 Other Battery Sizes      
        
7 Global Alkaline Battery Market, By Form Factor       
 7.1 Introduction      
 7.2 Cylindrical      
 7.3 Button      
 7.4 Coin      
 7.5 Prismatic      
        
8 Global Alkaline Battery Market, By Capacity       
 8.1 Introduction      
 8.2 Low Capacity (< 1000 mAh)      
 8.3 Medium Capacity (1000 - 2500 mAh)      
 8.4 High Capacity (> 2500 mAh)      
        
9 Global Alkaline Battery Market, By Pricing       
 9.1 Introduction      
 9.2 Economy      
 9.3 Mid-range      
 9.4 Premium      
        
10 Global Alkaline Battery Market, By Distribution Channel       
 10.1 Introduction      
 10.2 E-commerce Platforms      
 10.3 Offline Retail      
  10.3.1 Supermarkets/Hypermarkets     
  10.3.2 Specialty Stores     
  10.3.3 Convenience Stores     
  10.3.4 Electronics Retailers     
        
11 Global Alkaline Battery Market, By Application       
 11.1 Introduction      
 11.2 Consumer Electronics      
  11.2.1 Remote Controls     
  11.2.2 Flashlights     
  11.2.3 Toys and Games     
  11.2.4 Clocks and Watches     
 11.3 Professional and Industrial Equipment      
  11.3.1 Portable Equipment     
  11.3.2 Backup Power     
  11.3.3 Security Systems     
  11.3.4 Emergency Lighting     
  11.3.5 Power Tools and Equipment     
 11.4 Medical Devices      
  11.4.1 Hearing Aids     
  11.4.2 Blood Glucose Monitors     
  11.4.3 Thermometers     
 11.5 Automotive       
  11.5.1 Key Fobs     
  11.5.2 Tire Pressure Monitoring Systems     
        
12 Global Alkaline Battery Market, By End User       
 12.1 Introduction      
 12.2 Residential/Consumer      
 12.3 Commercial      
 12.4 Industrial      
 12.5 Government and Public Sector      
 12.6 Healthcare Institutions      
        
13 Global Alkaline Battery Market, By Geography       
 13.1 Introduction      
 13.2 North America      
  13.2.1 US     
  13.2.2 Canada     
  13.2.3 Mexico     
 13.3 Europe      
  13.3.1 Germany     
  13.3.2 UK     
  13.3.3 Italy     
  13.3.4 France     
  13.3.5 Spain     
  13.3.6 Rest of Europe     
 13.4 Asia Pacific      
  13.4.1 Japan     
  13.4.2 China     
  13.4.3 India     
  13.4.4 Australia     
  13.4.5 New Zealand     
  13.4.6 South Korea     
  13.4.7 Rest of Asia Pacific     
 13.5 South America      
  13.5.1 Argentina     
  13.5.2 Brazil     
  13.5.3 Chile     
  13.5.4 Rest of South America     
 13.6 Middle East & Africa      
  13.6.1 Saudi Arabia     
  13.6.2 UAE     
  13.6.3 Qatar     
  13.6.4 South Africa     
  13.6.5 Rest of Middle East & Africa     
        
14 Key Developments       
 14.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 14.2 Acquisitions & Mergers      
 14.3 New Product Launch      
 14.4 Expansions      
 14.5 Other Key Strategies      
        
15 Company Profiling       
 15.1 Duracell Inc.       
 15.2 Energizer Holdings Inc.      
 15.3 Panasonic Corporation      
 15.4 Rayovac       
 15.5 GP Batteries International Limited      
 15.6 Toshiba Corporation      
 15.7 Camelion Batterien GmbH      
 15.8 Sony Corporation      
 15.9 Varta Consumer Batteries GmbH & Co. KGaA      
 15.10 FDK Corporation      
 15.11 Maxell Holdings, Ltd.      
 15.12 Gold Peak Technology Group Limited      
 15.13 Eveready Industries India Ltd.      
 15.14 Zhejiang Mustang Battery Co. Limited      
 15.15 ACDelco      
 15.16 Sunmol Battery Co. Ltd.      
 15.17 Nippo      
 15.18 Excell Battery Company      
        
List of Tables        
1 Global Alkaline Battery Market Outlook, By Region (2022-2030) ($MN)       
2 Global Alkaline Battery Market Outlook, By Product (2022-2030) ($MN)       
3 Global Alkaline Battery Market Outlook, By Primary (2022-2030) ($MN)       
4 Global Alkaline Battery Market Outlook, By Secondary (2022-2030) ($MN)       
5 Global Alkaline Battery Market Outlook, By Battery Size (2022-2030) ($MN)       
6 Global Alkaline Battery Market Outlook, By AA Alkaline Batteries (2022-2030) ($MN)       
7 Global Alkaline Battery Market Outlook, By AAA Alkaline Batteries (2022-2030) ($MN)       
8 Global Alkaline Battery Market Outlook, By C Alkaline Batteries (2022-2030) ($MN)       
9 Global Alkaline Battery Market Outlook, By D Alkaline Batteries (2022-2030) ($MN)       
10 Global Alkaline Battery Market Outlook, By 9V Alkaline Batteries (2022-2030) ($MN)       
11 Global Alkaline Battery Market Outlook, By Other Battery Sizes (2022-2030) ($MN)       
12 Global Alkaline Battery Market Outlook, By Form Factor (2022-2030) ($MN)       
13 Global Alkaline Battery Market Outlook, By Cylindrical (2022-2030) ($MN)       
14 Global Alkaline Battery Market Outlook, By Button (2022-2030) ($MN)       
15 Global Alkaline Battery Market Outlook, By Coin (2022-2030) ($MN)       
16 Global Alkaline Battery Market Outlook, By Prismatic (2022-2030) ($MN)       
17 Global Alkaline Battery Market Outlook, By Capacity (2022-2030) ($MN)       
18 Global Alkaline Battery Market Outlook, By Low Capacity (< 1000 mAh) (2022-2030) ($MN)       
19 Global Alkaline Battery Market Outlook, By Medium Capacity (1000 - 2500 mAh) (2022-2030) ($MN)       
20 Global Alkaline Battery Market Outlook, By High Capacity (> 2500 mAh) (2022-2030) ($MN)       
21 Global Alkaline Battery Market Outlook, By Pricing (2022-2030) ($MN)       
22 Global Alkaline Battery Market Outlook, By Economy (2022-2030) ($MN)       
23 Global Alkaline Battery Market Outlook, By Mid-range (2022-2030) ($MN)       
24 Global Alkaline Battery Market Outlook, By Premium (2022-2030) ($MN)       
25 Global Alkaline Battery Market Outlook, By Distribution Channel (2022-2030) ($MN)       
26 Global Alkaline Battery Market Outlook, By E-commerce Platforms (2022-2030) ($MN)       
27 Global Alkaline Battery Market Outlook, By Offline Retail (2022-2030) ($MN)       
28 Global Alkaline Battery Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)       
29 Global Alkaline Battery Market Outlook, By Specialty Stores (2022-2030) ($MN)       
30 Global Alkaline Battery Market Outlook, By Convenience Stores (2022-2030) ($MN)       
31 Global Alkaline Battery Market Outlook, By Electronics Retailers (2022-2030) ($MN)       
32 Global Alkaline Battery Market Outlook, By Application (2022-2030) ($MN)       
33 Global Alkaline Battery Market Outlook, By Consumer Electronics (2022-2030) ($MN)       
34 Global Alkaline Battery Market Outlook, By Remote Controls (2022-2030) ($MN)       
35 Global Alkaline Battery Market Outlook, By Flashlights (2022-2030) ($MN)       
36 Global Alkaline Battery Market Outlook, By Toys and Games (2022-2030) ($MN)       
37 Global Alkaline Battery Market Outlook, By Clocks and Watches (2022-2030) ($MN)       
38 Global Alkaline Battery Market Outlook, By Professional and Industrial Equipment (2022-2030) ($MN)       
39 Global Alkaline Battery Market Outlook, By Portable Equipment (2022-2030) ($MN)       
40 Global Alkaline Battery Market Outlook, By Backup Power (2022-2030) ($MN)       
41 Global Alkaline Battery Market Outlook, By Security Systems (2022-2030) ($MN)       
42 Global Alkaline Battery Market Outlook, By Emergency Lighting (2022-2030) ($MN)       
43 Global Alkaline Battery Market Outlook, By Power Tools and Equipment (2022-2030) ($MN)       
44 Global Alkaline Battery Market Outlook, By Medical Devices (2022-2030) ($MN)       
45 Global Alkaline Battery Market Outlook, By Hearing Aids (2022-2030) ($MN)       
46 Global Alkaline Battery Market Outlook, By Blood Glucose Monitors (2022-2030) ($MN)       
47 Global Alkaline Battery Market Outlook, By Thermometers (2022-2030) ($MN)       
48 Global Alkaline Battery Market Outlook, By Automotive  (2022-2030) ($MN)       
49 Global Alkaline Battery Market Outlook, By Key Fobs (2022-2030) ($MN)       
50 Global Alkaline Battery Market Outlook, By Tire Pressure Monitoring Systems (2022-2030) ($MN)       
51 Global Alkaline Battery Market Outlook, By End User (2022-2030) ($MN)       
52 Global Alkaline Battery Market Outlook, By Residential/Consumer (2022-2030) ($MN)       
53 Global Alkaline Battery Market Outlook, By Commercial (2022-2030) ($MN)       
54 Global Alkaline Battery Market Outlook, By Industrial (2022-2030) ($MN)       
55 Global Alkaline Battery Market Outlook, By Government and Public Sector (2022-2030) ($MN)       
56 Global Alkaline Battery Market Outlook, By Healthcare Institutions (2022-2030) ($MN)       
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.       

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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