Allergy Immunotherapy Market
Allergy Immunotherapy Market Forecasts to 2030 - Global Analysis By Type (Sublingual Immunotherapy, Subcutaneous Immunotherapy and Specific Immunotherapy), Allergy Type (Allergic Asthma, Allergic Rhinitis, Atopic Dermatitis, Food Allergy and Other Allergy Types), Distribution Channel, End User and By Geography
According to Stratistics MRC, the Global Allergy Immunotherapy Market is accounted for $2.67 billion in 2023 and is expected to reach $5.77 billion by 2030 growing at a CAGR of 11.6% during the forecast period. Allergy immunotherapy, also known as allergy shots or desensitization, is a treatment for allergies like pollen allergies, asthma, and food allergies. It works by gradually exposing the immune system to increasing amounts of allergens, retraining it to not overreact, and causing allergy symptoms. Unlike medications that just manage symptoms, immunotherapy offers the potential for a long-term solution or even a cure, making it a promising approach for those seeking relief from chronic allergies, thereby improving patient quality of life and reducing reliance on symptomatic medications.
According to the estimates of the American Academy of Allergy Asthma & Immunology, nearly 7.8% of the American population aged above 18 develops allergic rhinitis.
Market Dynamics:
Driver:
Rising prevalence of allergies
As more people develop allergies like asthma, hay fever, and food sensitivities, the demand for long-term solutions beyond just managing symptoms grows. Allergy immunotherapy offers a unique approach by gradually desensitizing the immune system to allergens, potentially curing allergies altogether. This increased need for a permanent solution, coupled with a growing population of allergy sufferers, creates a significant market opportunity for companies developing and delivering immunotherapy treatments.
Restraint:
Cost of treatment
Expenses associated with allergen extracts, physician visits, and monitoring for adverse reactions can be substantial. This financial burden may limit access to immunotherapy for some patients, particularly those without adequate financial resources. Also, the long-term nature of treatment and the need for continued follow-up appointments contribute to the overall cost, making it a barrier for individuals seeking this potentially beneficial therapy.
Opportunity:
Increasing focus on personalized medicine
The growing focus on personalized medicine unlocks a key opportunity for the Allergy Immunotherapy Market. By tailoring treatment plans to individual patients' specific allergies (considering factors like triggers, age, and medical history), personalized immunotherapy offers the potential for increased efficacy and improved safety. This targeted approach could make immunotherapy more attractive to a wider patient pool that might have been hesitant due to concerns about effectiveness or side effects, ultimately leading to significant market expansion.
Threat:
Alternative treatment options
Pharmacotherapy like antihistamines and corticosteroids, along with avoidance measures, compete with immunotherapy. These alternatives may be preferred by patients and healthcare providers due to convenience and perceived safety. This threatens market penetration and adoption rates of immunotherapy, potentially impacting revenue streams for providers and limiting the market's overall growth potential.
Covid-19 Impact
Initially, concerns about potential interactions and limited healthcare access caused disruptions, like delays in treatment initiation and a shift towards favoured sublingual immunotherapy methods (administered under the tongue) to minimize contact. However, the pandemic also highlighted the importance of managing chronic conditions like allergies, potentially leading to a future increase in demand for long-term solutions like immunotherapy.
The food allergy segment is expected to be the largest during the forecast period
The food allergy segment is estimated to hold the largest share. Immunotherapy for food allergies involves gradually exposing the body to increasing amounts of the allergenic food, with the goal of desensitizing the immune system and reducing the severity of allergic reactions. This targeted approach offers a potential cure for food allergies, as opposed to just managing symptoms, making it an attractive option for many patients. As food allergies become more prevalent, the segment is expected to see significant growth.
The retail pharmacy segment is expected to have the highest CAGR during the forecast period
The retail pharmacy segment is anticipated to have lucrative growth during the forecast period. Retail pharmacies stock a variety of allergen extracts, medications, and supplies necessary for immunotherapy treatments. Pharmacists at retail pharmacies provide counselling, education, and support to patients undergoing immunotherapy, ensuring proper administration, monitoring for adverse reactions, and optimizing treatment adherence. With their widespread presence and accessibility, retail pharmacies play a crucial role in expanding patient access to allergy immunotherapy and improving overall patient outcomes and satisfaction.
Region with largest share:
Asia Pacific commanded the largest market share during the extrapolated period owing to growing prevalence of allergies, increasing disposable income, and a strong presence of major pharmaceutical companies in developing Asian markets. These companies are investing in advancements like sublingual immunotherapy and improved allergen standardization, making the treatment more accessible and efficient. This, coupled with rising awareness about allergy management, positions the Asia Pacific region as a major growth engine for the Allergy Immunotherapy Market.
Region with highest CAGR:
North America is expected to witness profitable growth over the projection period, owing to high prevalence of allergies, strong public awareness about immunotherapy as a treatment option, and a robust healthcare infrastructure that facilitates access. Moreover, North America serves as a hotbed for research and development in allergy immunotherapy, constantly innovating and introducing novel treatment methods.
Key players in the market
Some of the key players in the Allergy Immunotherapy Market include ALK Abello, Allergy Therapeutics, Stallergenes Greer, Mylan N.V., Arrayit Corporation, Merck KGaA, Biomay AG, HollisterStier Allergy, HAL Allergy Group, ASIT Biotech, LETIPharma, Dermapharm Holding SE, Carcassia, Anergis, DVB Technologies SA, Adamis Pharmaceuticals Corporation.
Key Developments:
In July 2022, Stallergenes Greer, a global healthcare company that specializes in allergen immunotherapy (AIT), announced the positive data related to the significant benefit of sublingual liquid allergen immunotherapy treatment (AIT) on the onset and worsening of asthma in patients with allergic rhinitis
In April 2021, ALK initiated a clinical trial to study the safety and efficacy of sublingual immunotherapy tablets in children and adolescents suffering from allergic rhinitis induced by birch pollen.
Types Covered:
• Sublingual Immunotherapy
• Subcutaneous Immunotherapy
• Specific Immunotherapy
Allergy Types Covered:
• Allergic Asthma
• Allergic Rhinitis
• Atopic Dermatitis
• Food Allergy
• Other Allergy Types
Distribution Channels Covered:
• Hospital Pharmacy
• Online Pharmacy
• Retail Pharmacy
End Users Covered:
• Hospitals
• Clinics
• Diagnostic Centers
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Allergy Immunotherapy Market, By Type
5.1 Introduction
5.2 Sublingual Immunotherapy
5.3 Subcutaneous Immunotherapy
5.4 Specific Immunotherapy
6 Global Allergy Immunotherapy Market, By Allergy Type
6.1 Introduction
6.2 Allergic Asthma
6.3 Allergic Rhinitis
6.4 Atopic Dermatitis
6.5 Food Allergy
6.6 Other Allergy Types
7 Global Allergy Immunotherapy Market, By Distribution Channel
7.1 Introduction
7.2 Hospital Pharmacy
7.3 Online Pharmacy
7.4 Retail Pharmacy
8 Global Allergy Immunotherapy Market, By End User
8.1 Introduction
8.2 Hospitals
8.3 Clinics
8.4 Diagnostic Centers
9 Global Allergy Immunotherapy Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 ALK Abello
11.2 Allergy Therapeutics
11.3 Stallergenes Greer
11.4 Mylan N.V.
11.5 Arrayit Corporation
11.6 Merck KGaA
11.7 Biomay AG
11.8 HollisterStier Allergy
11.9 HAL Allergy Group
11.10 ASIT Biotech
11.11 LETIPharma
11.12 Dermapharm Holding SE
11.13 Carcassia
11.14 Anergis
11.15 DVB Technologies SA
11.16 Adamis Pharmaceuticals Corporation
List of Tables
1 Global Allergy Immunotherapy Market Outlook, By Region (2021-2030) ($MN)
2 Global Allergy Immunotherapy Market Outlook, By Type (2021-2030) ($MN)
3 Global Allergy Immunotherapy Market Outlook, By Sublingual Immunotherapy (2021-2030) ($MN)
4 Global Allergy Immunotherapy Market Outlook, By Subcutaneous Immunotherapy (2021-2030) ($MN)
5 Global Allergy Immunotherapy Market Outlook, By Specific Immunotherapy (2021-2030) ($MN)
6 Global Allergy Immunotherapy Market Outlook, By Allergy Type (2021-2030) ($MN)
7 Global Allergy Immunotherapy Market Outlook, By Allergic Asthma (2021-2030) ($MN)
8 Global Allergy Immunotherapy Market Outlook, By Allergic Rhinitis (2021-2030) ($MN)
9 Global Allergy Immunotherapy Market Outlook, By Atopic Dermatitis (2021-2030) ($MN)
10 Global Allergy Immunotherapy Market Outlook, By Food Allergy (2021-2030) ($MN)
11 Global Allergy Immunotherapy Market Outlook, By Other Allergy Types (2021-2030) ($MN)
12 Global Allergy Immunotherapy Market Outlook, By Distribution Channel (2021-2030) ($MN)
13 Global Allergy Immunotherapy Market Outlook, By Hospital Pharmacy (2021-2030) ($MN)
14 Global Allergy Immunotherapy Market Outlook, By Online Pharmacy (2021-2030) ($MN)
15 Global Allergy Immunotherapy Market Outlook, By Retail Pharmacy (2021-2030) ($MN)
16 Global Allergy Immunotherapy Market Outlook, By End User (2021-2030) ($MN)
17 Global Allergy Immunotherapy Market Outlook, By Hospitals (2021-2030) ($MN)
18 Global Allergy Immunotherapy Market Outlook, By Clinics (2021-2030) ($MN)
19 Global Allergy Immunotherapy Market Outlook, By Diagnostic Centers (2021-2030) ($MN)
20 North America Allergy Immunotherapy Market Outlook, By Country (2021-2030) ($MN)
21 North America Allergy Immunotherapy Market Outlook, By Type (2021-2030) ($MN)
22 North America Allergy Immunotherapy Market Outlook, By Sublingual Immunotherapy (2021-2030) ($MN)
23 North America Allergy Immunotherapy Market Outlook, By Subcutaneous Immunotherapy (2021-2030) ($MN)
24 North America Allergy Immunotherapy Market Outlook, By Specific Immunotherapy (2021-2030) ($MN)
25 North America Allergy Immunotherapy Market Outlook, By Allergy Type (2021-2030) ($MN)
26 North America Allergy Immunotherapy Market Outlook, By Allergic Asthma (2021-2030) ($MN)
27 North America Allergy Immunotherapy Market Outlook, By Allergic Rhinitis (2021-2030) ($MN)
28 North America Allergy Immunotherapy Market Outlook, By Atopic Dermatitis (2021-2030) ($MN)
29 North America Allergy Immunotherapy Market Outlook, By Food Allergy (2021-2030) ($MN)
30 North America Allergy Immunotherapy Market Outlook, By Other Allergy Types (2021-2030) ($MN)
31 North America Allergy Immunotherapy Market Outlook, By Distribution Channel (2021-2030) ($MN)
32 North America Allergy Immunotherapy Market Outlook, By Hospital Pharmacy (2021-2030) ($MN)
33 North America Allergy Immunotherapy Market Outlook, By Online Pharmacy (2021-2030) ($MN)
34 North America Allergy Immunotherapy Market Outlook, By Retail Pharmacy (2021-2030) ($MN)
35 North America Allergy Immunotherapy Market Outlook, By End User (2021-2030) ($MN)
36 North America Allergy Immunotherapy Market Outlook, By Hospitals (2021-2030) ($MN)
37 North America Allergy Immunotherapy Market Outlook, By Clinics (2021-2030) ($MN)
38 North America Allergy Immunotherapy Market Outlook, By Diagnostic Centers (2021-2030) ($MN)
39 Europe Allergy Immunotherapy Market Outlook, By Country (2021-2030) ($MN)
40 Europe Allergy Immunotherapy Market Outlook, By Type (2021-2030) ($MN)
41 Europe Allergy Immunotherapy Market Outlook, By Sublingual Immunotherapy (2021-2030) ($MN)
42 Europe Allergy Immunotherapy Market Outlook, By Subcutaneous Immunotherapy (2021-2030) ($MN)
43 Europe Allergy Immunotherapy Market Outlook, By Specific Immunotherapy (2021-2030) ($MN)
44 Europe Allergy Immunotherapy Market Outlook, By Allergy Type (2021-2030) ($MN)
45 Europe Allergy Immunotherapy Market Outlook, By Allergic Asthma (2021-2030) ($MN)
46 Europe Allergy Immunotherapy Market Outlook, By Allergic Rhinitis (2021-2030) ($MN)
47 Europe Allergy Immunotherapy Market Outlook, By Atopic Dermatitis (2021-2030) ($MN)
48 Europe Allergy Immunotherapy Market Outlook, By Food Allergy (2021-2030) ($MN)
49 Europe Allergy Immunotherapy Market Outlook, By Other Allergy Types (2021-2030) ($MN)
50 Europe Allergy Immunotherapy Market Outlook, By Distribution Channel (2021-2030) ($MN)
51 Europe Allergy Immunotherapy Market Outlook, By Hospital Pharmacy (2021-2030) ($MN)
52 Europe Allergy Immunotherapy Market Outlook, By Online Pharmacy (2021-2030) ($MN)
53 Europe Allergy Immunotherapy Market Outlook, By Retail Pharmacy (2021-2030) ($MN)
54 Europe Allergy Immunotherapy Market Outlook, By End User (2021-2030) ($MN)
55 Europe Allergy Immunotherapy Market Outlook, By Hospitals (2021-2030) ($MN)
56 Europe Allergy Immunotherapy Market Outlook, By Clinics (2021-2030) ($MN)
57 Europe Allergy Immunotherapy Market Outlook, By Diagnostic Centers (2021-2030) ($MN)
58 Asia Pacific Allergy Immunotherapy Market Outlook, By Country (2021-2030) ($MN)
59 Asia Pacific Allergy Immunotherapy Market Outlook, By Type (2021-2030) ($MN)
60 Asia Pacific Allergy Immunotherapy Market Outlook, By Sublingual Immunotherapy (2021-2030) ($MN)
61 Asia Pacific Allergy Immunotherapy Market Outlook, By Subcutaneous Immunotherapy (2021-2030) ($MN)
62 Asia Pacific Allergy Immunotherapy Market Outlook, By Specific Immunotherapy (2021-2030) ($MN)
63 Asia Pacific Allergy Immunotherapy Market Outlook, By Allergy Type (2021-2030) ($MN)
64 Asia Pacific Allergy Immunotherapy Market Outlook, By Allergic Asthma (2021-2030) ($MN)
65 Asia Pacific Allergy Immunotherapy Market Outlook, By Allergic Rhinitis (2021-2030) ($MN)
66 Asia Pacific Allergy Immunotherapy Market Outlook, By Atopic Dermatitis (2021-2030) ($MN)
67 Asia Pacific Allergy Immunotherapy Market Outlook, By Food Allergy (2021-2030) ($MN)
68 Asia Pacific Allergy Immunotherapy Market Outlook, By Other Allergy Types (2021-2030) ($MN)
69 Asia Pacific Allergy Immunotherapy Market Outlook, By Distribution Channel (2021-2030) ($MN)
70 Asia Pacific Allergy Immunotherapy Market Outlook, By Hospital Pharmacy (2021-2030) ($MN)
71 Asia Pacific Allergy Immunotherapy Market Outlook, By Online Pharmacy (2021-2030) ($MN)
72 Asia Pacific Allergy Immunotherapy Market Outlook, By Retail Pharmacy (2021-2030) ($MN)
73 Asia Pacific Allergy Immunotherapy Market Outlook, By End User (2021-2030) ($MN)
74 Asia Pacific Allergy Immunotherapy Market Outlook, By Hospitals (2021-2030) ($MN)
75 Asia Pacific Allergy Immunotherapy Market Outlook, By Clinics (2021-2030) ($MN)
76 Asia Pacific Allergy Immunotherapy Market Outlook, By Diagnostic Centers (2021-2030) ($MN)
77 South America Allergy Immunotherapy Market Outlook, By Country (2021-2030) ($MN)
78 South America Allergy Immunotherapy Market Outlook, By Type (2021-2030) ($MN)
79 South America Allergy Immunotherapy Market Outlook, By Sublingual Immunotherapy (2021-2030) ($MN)
80 South America Allergy Immunotherapy Market Outlook, By Subcutaneous Immunotherapy (2021-2030) ($MN)
81 South America Allergy Immunotherapy Market Outlook, By Specific Immunotherapy (2021-2030) ($MN)
82 South America Allergy Immunotherapy Market Outlook, By Allergy Type (2021-2030) ($MN)
83 South America Allergy Immunotherapy Market Outlook, By Allergic Asthma (2021-2030) ($MN)
84 South America Allergy Immunotherapy Market Outlook, By Allergic Rhinitis (2021-2030) ($MN)
85 South America Allergy Immunotherapy Market Outlook, By Atopic Dermatitis (2021-2030) ($MN)
86 South America Allergy Immunotherapy Market Outlook, By Food Allergy (2021-2030) ($MN)
87 South America Allergy Immunotherapy Market Outlook, By Other Allergy Types (2021-2030) ($MN)
88 South America Allergy Immunotherapy Market Outlook, By Distribution Channel (2021-2030) ($MN)
89 South America Allergy Immunotherapy Market Outlook, By Hospital Pharmacy (2021-2030) ($MN)
90 South America Allergy Immunotherapy Market Outlook, By Online Pharmacy (2021-2030) ($MN)
91 South America Allergy Immunotherapy Market Outlook, By Retail Pharmacy (2021-2030) ($MN)
92 South America Allergy Immunotherapy Market Outlook, By End User (2021-2030) ($MN)
93 South America Allergy Immunotherapy Market Outlook, By Hospitals (2021-2030) ($MN)
94 South America Allergy Immunotherapy Market Outlook, By Clinics (2021-2030) ($MN)
95 South America Allergy Immunotherapy Market Outlook, By Diagnostic Centers (2021-2030) ($MN)
96 Middle East & Africa Allergy Immunotherapy Market Outlook, By Country (2021-2030) ($MN)
97 Middle East & Africa Allergy Immunotherapy Market Outlook, By Type (2021-2030) ($MN)
98 Middle East & Africa Allergy Immunotherapy Market Outlook, By Sublingual Immunotherapy (2021-2030) ($MN)
99 Middle East & Africa Allergy Immunotherapy Market Outlook, By Subcutaneous Immunotherapy (2021-2030) ($MN)
100 Middle East & Africa Allergy Immunotherapy Market Outlook, By Specific Immunotherapy (2021-2030) ($MN)
101 Middle East & Africa Allergy Immunotherapy Market Outlook, By Allergy Type (2021-2030) ($MN)
102 Middle East & Africa Allergy Immunotherapy Market Outlook, By Allergic Asthma (2021-2030) ($MN)
103 Middle East & Africa Allergy Immunotherapy Market Outlook, By Allergic Rhinitis (2021-2030) ($MN)
104 Middle East & Africa Allergy Immunotherapy Market Outlook, By Atopic Dermatitis (2021-2030) ($MN)
105 Middle East & Africa Allergy Immunotherapy Market Outlook, By Food Allergy (2021-2030) ($MN)
106 Middle East & Africa Allergy Immunotherapy Market Outlook, By Other Allergy Types (2021-2030) ($MN)
107 Middle East & Africa Allergy Immunotherapy Market Outlook, By Distribution Channel (2021-2030) ($MN)
108 Middle East & Africa Allergy Immunotherapy Market Outlook, By Hospital Pharmacy (2021-2030) ($MN)
109 Middle East & Africa Allergy Immunotherapy Market Outlook, By Online Pharmacy (2021-2030) ($MN)
110 Middle East & Africa Allergy Immunotherapy Market Outlook, By Retail Pharmacy (2021-2030) ($MN)
111 Middle East & Africa Allergy Immunotherapy Market Outlook, By End User (2021-2030) ($MN)
112 Middle East & Africa Allergy Immunotherapy Market Outlook, By Hospitals (2021-2030) ($MN)
113 Middle East & Africa Allergy Immunotherapy Market Outlook, By Clinics (2021-2030) ($MN)
114 Middle East & Africa Allergy Immunotherapy Market Outlook, By Diagnostic Centers (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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