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Authentication And Brand Protection Market

Authentication and Brand Protection - Global Market Outlook (2020-2028)

4.2 (51 reviews)
Published: April 2021 ID: SMRC20452
4.2 (51 reviews)
Published: April 2021 ID: SMRC20452

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Authentication and Brand Protection Market is accounted for $2.31 billion in 2020 and is expected to reach $5.07 billion by 2028 growing at a CAGR of 10.3% during the forecast period. Factors such as increasing urbanization, stringent anti-counterfeiting laws, and development of track & trace technologies are driving the growth of the market. However, requirement for high initial capital investment is hampering the growth of the market.

Authentication and brand protection strategies are implemented by companies through various solutions to facilitate legitimate manufacturers. With the growing digitalization comes the increasing scope for counterfeit, product forging and hence more brands are implementing these solutions.

Based on the end user, the pharmaceuticals segment is anticipated to expand at a rapid pace during the forecast period owing to the government regulations in various countries mandating the use of anti-counterfeit technologies in pharmaceutical products. By geography, Asia Pacific is going to have high growth during the forecast period which can be attributed to the economic growth and expansion of the manufacturing industry in the region.

Some of the key players profiled in the Authentication and Brand Protection Market include 3M, Centro Grafico dg S.p.A., Eastman Kodak Company, Avery Dennison Corporation, Authentic Vision, AlpVision SA, Giesecke Devrient GmbH, Nosco, De La Rue PLC, Applied DNA Sciences, Inc., Bluebite, Cils International, Arjo Solutions (Arjowiggins Security), Advanced Labels, and Systech.

Offerings Covered:
• Barcodes
• Quick Response (QR) Codes
• Security Printing & Tamper Proof Labels
• Unique Codes
• Authentication Chips
• Security Inks & Coatings
• Optically Variable Devices (OVDS) and Holograms
• Radio Frequency Identification (RFID)
• Secure Memory Integrated Circuits
• Authentication Integrated Circuits

Authentication Modes Covered:
• Blockchain Authentication
• Smartphone Authentication   

Technologies Covered:
• Digital
• Forensic
• Overt
• Covert 

End Users Covered:
• Food & Beverages
• Cosmetics
• Pharmaceuticals
• Luxury Goods
• Medical
• Agriculture
• Electronics
• Apparel
• Automotive
• Chemical
• Industrial

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary      
        
2 Preface    
   
 2.1 Abstract      
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology    
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions    
        
3 Market Trend Analysis     
 3.1 Introduction     
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities     
 3.5 Threats      
 3.6 Technology Analysis     
 3.7 End User Analysis     
 3.8 Emerging Markets     
 3.9 Impact of Covid-19     
        
4 Porters Five Force Analysis     

 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes     
 4.4 Threat of new entrants    
 4.5 Competitive rivalry     
        
5 Global Authentication and Brand Protection Market, By Offering 
 5.1 Introduction     
 5.2 Barcodes      
 5.3 Quick Response (QR) Codes    
 5.4 Security Printing & Tamper Proof Labels   
 5.5 Unique Codes     
 5.6 Authentication Chips     
 5.7 Security Inks & Coatings    
 5.8 Optically Variable Devices (OVDS) and Holograms  
 5.9 Radio Frequency Identification (RFID)   
 5.10 Secure Memory Integrated Circuits   
 5.11 Authentication Integrated Circuits   
        
6 Global Authentication and Brand Protection Market, By Authentication Mode
 6.1 Introduction     
 6.2 Blockchain Authentication    
 6.3 Smartphone Authentication    
        
7 Global Authentication and Brand Protection Market, By Technology 
 7.1 Introduction     
 7.2 Digital      
 7.3 Forensic      
 7.4 Overt      
 7.5 Covert      
        
8 Global Authentication and Brand Protection Market, By End User 
 8.1 Introduction     
 8.2 Food & Beverages     
 8.3 Cosmetics     
 8.4 Pharmaceuticals     
 8.5 Luxury Goods     
 8.6 Medical      
 8.7 Agriculture     
 8.8 Electronics     
 8.9 Apparel      
 8.10 Automotive     
 8.11 Chemical      
 8.12 Industrial      
         
9 Global Authentication and Brand Protection Market, By Geography 
 9.1 Introduction     
 9.2 North America     
  9.2.1 US     
  9.2.2 Canada     
  9.2.3 Mexico     
 9.3 Europe      
  9.3.1 Germany     
  9.3.2 UK     
  9.3.3 Italy      
  9.3.4 France     
  9.3.5 Spain     
  9.3.6 Rest of Europe    
 9.4 Asia Pacific     
  9.4.1 Japan     
  9.4.2 China     
  9.4.3 India     
  9.4.4 Australia     
  9.4.5 New Zealand    
  9.4.6 South Korea    
  9.4.7 Rest of Asia Pacific    
 9.5 South America     
  9.5.1 Argentina     
  9.5.2 Brazil     
  9.5.3 Chile     
  9.5.4 Rest of South America   
 9.6 Middle East & Africa     
  9.6.1 Saudi Arabia    
  9.6.2 UAE     
  9.6.3 Qatar     
  9.6.4 South Africa    
  9.6.5 Rest of Middle East & Africa   
        
10 Key Developments      
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures 
 10.2 Acquisitions & Mergers    
 10.3 New Product Launch     
 10.4 Expansions     
 10.5 Other Key Strategies     
        
11 Company Profiling      
 11.1 3M      
 11.2 Centro Grafico dg S.p.A.    
 11.3 Eastman Kodak Company    
 11.4 Avery Dennison Corporation    
 11.5 Authentic Vision     
 11.6 AlpVision SA     
 11.7 Giesecke Devrient GmbH     
 11.8 Nosco      
 11.9 De La Rue PLC     
 11.10 Applied DNA Sciences, Inc.    
 11.11 Bluebite      
 11.12 Cils International     
 11.13 Arjo Solutions (Arjowiggins Security)   
 11.14 Advanced Labels     
 11.15 Systech      


List of Tables       
1 Global Authentication and Brand Protection Market Outlook, By Region (2019-2028) ($MN)
2 Global Authentication and Brand Protection Market Outlook, By Offering (2019-2028) ($MN)
3 Global Authentication and Brand Protection Market Outlook, By Barcodes (2019-2028) ($MN)
4 Global Authentication and Brand Protection Market Outlook, By Quick Response (QR) Codes (2019-2028) ($MN)
5 Global Authentication and Brand Protection Market Outlook, By Security Printing & Tamper Proof Labels (2019-2028) ($MN)
6 Global Authentication and Brand Protection Market Outlook, By Unique Codes (2019-2028) ($MN)
7 Global Authentication and Brand Protection Market Outlook, By Authentication Chips (2019-2028) ($MN)
8 Global Authentication and Brand Protection Market Outlook, By Security Inks & Coatings (2019-2028) ($MN)
9 Global Authentication and Brand Protection Market Outlook, By Optically Variable Devices (OVDS) and Holograms (2019-2028) ($MN)
10 Global Authentication and Brand Protection Market Outlook, By Radio Frequency Identification (RFID) (2019-2028) ($MN)
11 Global Authentication and Brand Protection Market Outlook, By Secure Memory Integrated Circuits (2019-2028) ($MN)
12 Global Authentication and Brand Protection Market Outlook, By Authentication Integrated Circuits (2019-2028) ($MN)
13 Global Authentication and Brand Protection Market Outlook, By Authentication Mode (2019-2028) ($MN)
14 Global Authentication and Brand Protection Market Outlook, By Blockchain Authentication (2019-2028) ($MN)
15 Global Authentication and Brand Protection Market Outlook, By Smartphone Authentication (2019-2028) ($MN)
16 Global Authentication and Brand Protection Market Outlook, By Technology (2019-2028) ($MN)
17 Global Authentication and Brand Protection Market Outlook, By Digital (2019-2028) ($MN)
18 Global Authentication and Brand Protection Market Outlook, By Forensic (2019-2028) ($MN)
19 Global Authentication and Brand Protection Market Outlook, By Overt (2019-2028) ($MN)
20 Global Authentication and Brand Protection Market Outlook, By Covert (2019-2028) ($MN)
21 Global Authentication and Brand Protection Market Outlook, By End User (2019-2028) ($MN)
22 Global Authentication and Brand Protection Market Outlook, By Food & Beverages (2019-2028) ($MN)
23 Global Authentication and Brand Protection Market Outlook, By Cosmetics (2019-2028) ($MN)
24 Global Authentication and Brand Protection Market Outlook, By Pharmaceuticals (2019-2028) ($MN)
25 Global Authentication and Brand Protection Market Outlook, By Luxury Goods (2019-2028) ($MN)
26 Global Authentication and Brand Protection Market Outlook, By Medical (2019-2028) ($MN)
27 Global Authentication and Brand Protection Market Outlook, By Agriculture (2019-2028) ($MN)
28 Global Authentication and Brand Protection Market Outlook, By Electronics (2019-2028) ($MN)
29 Global Authentication and Brand Protection Market Outlook, By Apparel (2019-2028) ($MN)
30 Global Authentication and Brand Protection Market Outlook, By Automotive (2019-2028) ($MN)
31 Global Authentication and Brand Protection Market Outlook, By Chemical (2019-2028) ($MN)
32 Global Authentication and Brand Protection Market Outlook, By Industrial (2019-2028) ($MN)
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

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