Automotive Electric Power Steering Market
PUBLISHED: 2026 ID: SMRC36711
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Automotive Electric Power Steering Market

Automotive Electric Power Steering Market Forecasts to 2034 - Global Analysis By Steering Type (Column-Assist EPS (C-EPS), Pinion-Assist EPS (P-EPS), Rack-Assist EPS (R-EPS), Dual Pinion EPS (DP-EPS), and Steer-by-Wire EPS), Component, Automation Level, Vehicle Type, Propulsion Type, Voltage Architecture, Sales Channel, and By Geography

4.4 (31 reviews)
4.4 (31 reviews)
Published: 2026 ID: SMRC36711

Due to ongoing shifts in global trade and tariffs, the market outlook will be refreshed before delivery, including updated forecasts and quantified impact analysis. Recommendations and Conclusions will also be revised to offer strategic guidance for navigating the evolving international landscape.
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According to Stratistics MRC, the Global Automotive Electric Power Steering Market is accounted for $31.1 billion in 2026 and is expected to reach $45.3 billion by 2034 growing at a CAGR of 4.8% during the forecast period. Electric Power Steering (EPS) systems replace traditional hydraulic mechanisms with electric motors and electronic control units to provide steering assistance, improving fuel efficiency and enabling advanced driver-assistance features. These systems consume power only when steering input is detected, unlike hydraulic pumps that run continuously. The market is experiencing robust growth driven by increasing vehicle electrification, stricter emissions regulations, and rising consumer demand for enhanced driving comfort and safety features integrated with autonomous driving technologies.

Market Dynamics:

Driver:

Stringent fuel efficiency and emissions regulations worldwide

Regulatory bodies across North America, Europe, and Asia have implemented increasingly strict carbon dioxide and fuel economy standards, pushing automakers to adopt weight-saving and energy-efficient components. EPS systems eliminate the parasitic power loss of hydraulic pumps, reducing fuel consumption by approximately three to five percent compared to conventional systems. This improvement, while seemingly modest, becomes significant when multiplied across millions of vehicles annually. As governments continue tightening emissions targets through 2034, automotive manufacturers accelerate the transition from hydraulic to electric steering across their entire model ranges, ensuring steady demand for EPS technologies.

Restraint:

High development and integration costs for advanced EPS

Developing EPS systems with sophisticated features such as steer-by-wire, lane-keeping assistance, and haptic feedback requires substantial investments in software engineering, sensor calibration, and vehicle integration. Smaller automotive suppliers and budget vehicle segments face difficulties absorbing these costs, potentially slowing market penetration in price-sensitive regions. Additionally, repairing or replacing electronic steering components after accidents or component failures is more expensive than servicing traditional hydraulic racks, increasing total ownership costs. These financial barriers create hesitation among fleet operators and cost-conscious consumers, partially offsetting the technology's operational benefits.

Opportunity:

Rapid growth of steer-by-wire and autonomous driving platforms

Steer-by-wire technology, which removes the physical steering column and relies entirely on electronic communication between the steering wheel and road wheels, presents transformative opportunities for EPS providers. This architecture enables new interior layouts, adjustable steering ratios, and seamless integration with Level 4 autonomous driving systems where the steering wheel may physically retract. Automakers developing dedicated electric vehicle platforms are particularly receptive to steer-by-wire adoption because it simplifies manufacturing and reduces component count. As autonomous driving capabilities expand across passenger and commercial vehicle segments, demand for highly responsive, redundant EPS architectures will accelerate substantially.

Threat:

Cybersecurity vulnerabilities in electronically controlled steering

The increasing reliance on software-defined steering systems introduces potential attack surfaces for malicious actors seeking to compromise vehicle control. A successful cyber intrusion affecting steering torque commands could create catastrophic safety consequences, exposing automakers to liability and regulatory scrutiny. High-profile demonstrations of remote vehicle manipulation have heightened consumer awareness and regulatory concern, leading to more stringent cybersecurity standards such as ISO/SAE 21434. Compliance with these evolving standards increases development complexity and testing requirements, while any major security incident involving EPS could temporarily erode consumer confidence and slow adoption of advanced steering technologies.

Covid-19 Impact:

The pandemic initially disrupted automotive production through factory shutdowns, semiconductor shortages, and supply chain interruptions, causing temporary declines in EPS shipments during 2020 and 2021. However, the recovery period witnessed accelerated adoption of EPS as automakers prioritized fuel-efficient models and electric vehicles in response to changing consumer preferences. Supply chain disruptions also prompted manufacturers to diversify sourcing strategies and invest in localized EPS production. The semiconductor shortage specifically highlighted the need for greater visibility into electronic component supply chains, leading to longer-term contracts and strategic partnerships that stabilize the EPS market going forward.

The 12V Systems segment is expected to be the largest during the forecast period

The 12V Systems segment is expected to account for the largest market share during the forecast period, driven by the widespread dominance of 12V electrical architectures across conventional internal combustion engine vehicles, hybrids, and entry-level electric vehicles. This voltage level has decades of established supply chains, component standardization, and service infrastructure, making it the default choice for mass-market passenger cars and light commercial vehicles. Automakers benefit from lower development risk and cost when integrating 12V EPS into existing platforms. Even as higher voltage systems gain attention, the sheer volume of vehicles produced annually with 12V architectures ensures this segment maintains market leadership throughout the forecast timeline.

The Aftermarket segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Aftermarket segment is predicted to witness the highest growth rate, fueled by the expanding global vehicle parc and increasing average vehicle age across many regions. As more vehicles equipped with EPS exit their warranty periods, owners seek replacement steering components, electronic control units, and torque sensors from independent distributors and service providers. The complexity of EPS systems creates ongoing demand for diagnostic tools, calibration services, and specialized repair knowledge. Additionally, the growth of online automotive parts retail and improved supply chain logistics for electronic components makes aftermarket EPS parts more accessible to independent repair shops, accelerating segment expansion substantially.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by the concentration of global automotive production in China, Japan, South Korea, and India. The region's massive vehicle output, combined with rapid adoption of electric and hybrid vehicles, creates unparalleled demand for EPS systems. Domestic manufacturers including JTEKT, NSK, and Mando have established strong positions, supported by localized supply chains and cost-competitive production. Government policies promoting fuel efficiency and vehicle safety standards further accelerate EPS penetration across all vehicle segments. As the world's largest automotive market, China alone accounts for a substantial portion of global EPS consumption, cementing Asia Pacific's leading position.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, supported by the accelerating shift toward electric trucks, SUVs, and performance vehicles requiring advanced steering capabilities. The region's consumers increasingly demand driver-assistance features such as lane centering and parking assist, both of which rely on EPS hardware and software. Domestic automakers are aggressively transitioning their light truck and SUV lineups to EPS to meet Corporate Average Fuel Economy standards. Additionally, the growing popularity of aftermarket steering upgrades and custom tuning among enthusiasts creates supplementary demand. As electric vehicle manufacturing expands across the United States and Mexico, EPS adoption rates rise correspondingly.

Key players in the market

Some of the key players in Automotive Electric Power Steering Market include JTEKT Corporation, NSK Ltd., Nexteer Automotive Group Limited, Robert Bosch GmbH, ZF Friedrichshafen AG, Hyundai Mobis Co., Ltd., Mando Corporation, Hitachi Astemo Ltd., Thyssenkrupp AG, Denso Corporation, Showa Corporation, Mitsubishi Electric Corporation, Schaeffler AG, Aptiv PLC, Continental AG, Magna International Inc., and Valeo SA.

Key Developments:

In May 2026, Hyundai Mobis unveiled a "Dual-Actuator" EPS system for rear-wheel steering, which works in tandem with the front steering to reduce the turning radius of large electric SUVs by up to 25%.

In April 2026, Bosch announced the mass production of its "CSER" (Cyber-Secure EPS Rack), which includes hardware-based encryption to prevent unauthorized remote access to the steering system in software-defined vehicles.

In August 2025, ZF successfully completed track testing of its "Advanced Steer-by-Wire" system, which removes the physical steering column entirely, enabling new interior cabin designs where the steering wheel can be stowed during autonomous mode.

Steering Types Covered:
• Column-Assist EPS (C-EPS)
• Pinion-Assist EPS (P-EPS)
• Rack-Assist EPS (R-EPS)
• Dual Pinion EPS (DP-EPS)
• Steer-by-Wire EPS

Components Covered:
• Steering Column & Rack
• Sensors
• Bearings
• Wiring Harness & Connectors
• Software & Control Systems
• Other Components

Automation Levels Covered:
• Conventional Vehicles
• Semi-Autonomous Vehicles
• Autonomous Vehicles

Vehicle Types Covered:
• Passenger Cars
• Commercial Vehicles

Propulsion Types Covered:
• Internal Combustion Engine Vehicles
• Hybrid Electric Vehicles (HEVs)
• Plug-in Hybrid Electric Vehicles (PHEVs)
• Battery Electric Vehicles (BEVs)
• Fuel Cell Electric Vehicles (FCEVs)

Voltage Architectures Covered:
• 12V Systems
• 24V Systems
• 48V Systems
• High-Voltage Systems

Sales Channels Covered:
• OEM
• Aftermarket

Regions Covered:
• North America
o United States
o Canada
o Mexico
• Europe
o United Kingdom
o Germany
o France
o Italy
o Spain
o Netherlands
o Belgium
o Sweden
o Switzerland
o Poland
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o South Korea
o Australia
o Indonesia
o Thailand
o Malaysia
o Singapore
o Vietnam
o Rest of Asia Pacific   
• South America
o Brazil
o Argentina
o Colombia
o Chile
o Peru
o Rest of South America
• Rest of the World (RoW)
o Middle East
§ Saudi Arabia
§ United Arab Emirates
§ Qatar
§ Israel
§ Rest of Middle East
o Africa
§ South Africa
§ Egypt
§ Morocco
§ Rest of Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2023, 2024, 2025, 2026, 2027, 2028, 2030, 2032 and 2034
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

 

Table of Contents

1 Executive Summary        
 1.1 Market Snapshot and Key Highlights     
 1.2 Growth Drivers, Challenges, and Opportunities     
 1.3 Competitive Landscape Overview     
 1.4 Strategic Insights and Recommendations     
       
2 Research Framework      
 2.1 Study Objectives and Scope     
 2.2 Stakeholder Analysis     
 2.3 Research Assumptions and Limitations     
 2.4 Research Methodology     
  2.4.1 Data Collection (Primary and Secondary)    
  2.4.2 Data Modeling and Estimation Techniques     
  2.4.3 Data Validation and Triangulation    
  2.4.4 Analytical and Forecasting Approach    
       
3 Market Dynamics and Trend Analysis      
 3.1 Market Definition and Structure     
 3.2 Key Market Drivers     
 3.3 Market Restraints and Challenges     
 3.4 Growth Opportunities and Investment Hotspots     
 3.5 Industry Threats and Risk Assessment     
 3.6 Technology and Innovation Landscape     
 3.7 Emerging and High-Growth Markets     
 3.8 Regulatory and Policy Environment     
 3.9 Impact of COVID-19 and Recovery Outlook     
       
4 Competitive and Strategic Assessment      
 4.1 Porter's Five Forces Analysis     
  4.1.1 Supplier Bargaining Power    
  4.1.2 Buyer Bargaining Power    
  4.1.3 Threat of Substitutes    
  4.1.4 Threat of New Entrants    
  4.1.5 Competitive Rivalry    
 4.2 Market Share Analysis of Key Players     
 4.3 Product Benchmarking and Performance Comparison     
       
5 Global Automotive Electric Power Steering Market, By Steering Type       
 5.1 Column-Assist EPS (C-EPS)     
 5.2 Pinion-Assist EPS (P-EPS)     
 5.3 Rack-Assist EPS (R-EPS)     
 5.4 Dual Pinion EPS (DP-EPS)     
 5.5 Steer-by-Wire EPS     
       
6 Global Automotive Electric Power Steering Market, By Component      
 6.1 Steering Column & Rack     
  6.1.1 Electric Motor    
   6.1.1.1 Brushed Motor   
   6.1.1.2 Brushless Motor   
  6.1.2 Electronic Control Unit (ECU)    
 6.2 Sensors     
  6.2.1 Torque Sensors    
  6.2.2 Position & Angle Sensors    
 6.3 Bearings     
 6.4 Wiring Harness & Connectors     
 6.5 Software & Control Systems     
 6.6 Other Components     
       
7 Global Automotive Electric Power Steering Market, By Automation Level      
 7.1 Conventional Vehicles     
 7.2 Semi-Autonomous Vehicles     
 7.3 Autonomous Vehicles     
       
8 Global Automotive Electric Power Steering Market, By Vehicle Type      
 8.1 Passenger Cars     
  8.1.1 Hatchback    
  8.1.2 Sedan    
  8.1.3 SUVs    
  8.1.4 Luxury Vehicles    
 8.2 Commercial Vehicles     
  8.2.1 Light Commercial Vehicles (LCVs)    
  8.2.2 Medium Commercial Vehicles (MCVs)    
  8.2.3 Heavy Commercial Vehicles (HCVs)    
       
9 Global Automotive Electric Power Steering Market, By Propulsion Type      
 9.1 Internal Combustion Engine Vehicles     
 9.2 Hybrid Electric Vehicles (HEVs)     
 9.3 Plug-in Hybrid Electric Vehicles (PHEVs)     
 9.4 Battery Electric Vehicles (BEVs)     
 9.5 Fuel Cell Electric Vehicles (FCEVs)     
       
10 Global Automotive Electric Power Steering Market, By Voltage Architecture      
 10.1 12V Systems     
 10.2 24V Systems     
 10.3 48V Systems     
 10.4 High-Voltage Systems     
       
11 Global Automotive Electric Power Steering Market, By Sales Channel      
 11.1 OEM     
 11.2 Aftermarket     
       
12 Global Automotive Electric Power Steering Market, By Geography      
 12.1 North America     
  12.1.1 United States    
  12.1.2 Canada    
  12.1.3 Mexico    
 12.2 Europe     
  12.2.1 United Kingdom    
  12.2.2 Germany    
  12.2.3 France    
  12.2.4 Italy    
  12.2.5 Spain    
  12.2.6 Netherlands    
  12.2.7 Belgium    
  12.2.8 Sweden    
  12.2.9 Switzerland    
  12.2.10 Poland    
  12.2.11 Rest of Europe    
 12.3 Asia Pacific     
  12.3.1 China    
  12.3.2 Japan    
  12.3.3 India    
  12.3.4 South Korea    
  12.3.5 Australia    
  12.3.6 Indonesia    
  12.3.7 Thailand    
  12.3.8 Malaysia    
  12.3.9 Singapore    
  12.3.10 Vietnam    
  12.3.11 Rest of Asia Pacific    
 12.4 South America     
  12.4.1 Brazil    
  12.4.2 Argentina    
  12.4.3 Colombia    
  12.4.4 Chile    
  12.4.5 Peru    
  12.4.6 Rest of South America    
 12.5 Rest of the World (RoW)     
  12.5.1 Middle East    
   12.5.1.1 Saudi Arabia   
   12.5.1.2 United Arab Emirates   
   12.5.1.3 Qatar   
   12.5.1.4 Israel   
   12.5.1.5 Rest of Middle East   
  12.5.2 Africa    
   12.5.2.1 South Africa   
   12.5.2.2 Egypt   
   12.5.2.3 Morocco   
   12.5.2.4 Rest of Africa   
       
13 Strategic Market Intelligence      

 13.1 Industry Value Network and Supply Chain Assessment     
 13.2 White-Space and Opportunity Mapping     
 13.3 Product Evolution and Market Life Cycle Analysis     
 13.4 Channel, Distributor, and Go-to-Market Assessment     
       
14 Industry Developments and Strategic Initiatives      
 14.1 Mergers and Acquisitions     
 14.2 Partnerships, Alliances, and Joint Ventures     
 14.3 New Product Launches and Certifications     
 14.4 Capacity Expansion and Investments     
 14.5 Other Strategic Initiatives     
       
15 Company Profiles      
 15.1 JTEKT Corporation     
 15.2 NSK Ltd.     
 15.3 Nexteer Automotive Group Limited     
 15.4 Robert Bosch GmbH     
 15.5 ZF Friedrichshafen AG     
 15.6 Hyundai Mobis Co., Ltd.     
 15.7 Mando Corporation     
 15.8 Hitachi Astemo Ltd.     
 15.9 Thyssenkrupp AG     
 15.10 Denso Corporation     
 15.11 Showa Corporation     
 15.12 Mitsubishi Electric Corporation     
 15.13 Schaeffler AG     
 15.14 Aptiv PLC     
 15.15 Continental AG     
 15.16 Magna International Inc.     
 15.17 Valeo SA     
       
List of Tables       
1 Global Automotive Electric Power Steering Market Outlook, By Region (2023–2034) ($MN)      
2 Global Automotive Electric Power Steering Market Outlook, By Steering Type (2023–2034) ($MN)      
3 Global Automotive Electric Power Steering Market Outlook, By Column-Assist EPS (C-EPS) (2023–2034) ($MN)      
4 Global Automotive Electric Power Steering Market Outlook, By Pinion-Assist EPS (P-EPS) (2023–2034) ($MN)      
5 Global Automotive Electric Power Steering Market Outlook, By Rack-Assist EPS (R-EPS) (2023–2034) ($MN)      
6 Global Automotive Electric Power Steering Market Outlook, By Dual Pinion EPS (DP-EPS) (2023–2034) ($MN)      
7 Global Automotive Electric Power Steering Market Outlook, By Steer-by-Wire EPS (2023–2034) ($MN)      
8 Global Automotive Electric Power Steering Market Outlook, By Component (2023–2034) ($MN)      
9 Global Automotive Electric Power Steering Market Outlook, By Steering Column & Rack (2023–2034) ($MN)      
10 Global Automotive Electric Power Steering Market Outlook, By Electric Motor (2023–2034) ($MN)      
11 Global Automotive Electric Power Steering Market Outlook, By Brushed Motor (2023–2034) ($MN)      
12 Global Automotive Electric Power Steering Market Outlook, By Brushless Motor (2023–2034) ($MN)      
13 Global Automotive Electric Power Steering Market Outlook, By Electronic Control Unit (ECU) (2023–2034) ($MN)      
14 Global Automotive Electric Power Steering Market Outlook, By Sensors (2023–2034) ($MN)      
15 Global Automotive Electric Power Steering Market Outlook, By Torque Sensors (2023–2034) ($MN)      
16 Global Automotive Electric Power Steering Market Outlook, By Position & Angle Sensors (2023–2034) ($MN)      
17 Global Automotive Electric Power Steering Market Outlook, By Bearings (2023–2034) ($MN)      
18 Global Automotive Electric Power Steering Market Outlook, By Wiring Harness & Connectors (2023–2034) ($MN)      
19 Global Automotive Electric Power Steering Market Outlook, By Software & Control Systems (2023–2034) ($MN)      
20 Global Automotive Electric Power Steering Market Outlook, By Other Components (2023–2034) ($MN)      
21 Global Automotive Electric Power Steering Market Outlook, By Automation Level (2023–2034) ($MN)      
22 Global Automotive Electric Power Steering Market Outlook, By Conventional Vehicles (2023–2034) ($MN)      
23 Global Automotive Electric Power Steering Market Outlook, By Semi-Autonomous Vehicles (2023–2034) ($MN)      
24 Global Automotive Electric Power Steering Market Outlook, By Autonomous Vehicles (2023–2034) ($MN)      
25 Global Automotive Electric Power Steering Market Outlook, By Vehicle Type (2023–2034) ($MN)      
26 Global Automotive Electric Power Steering Market Outlook, By Passenger Cars (2023–2034) ($MN)      
27 Global Automotive Electric Power Steering Market Outlook, By Hatchback (2023–2034) ($MN)      
28 Global Automotive Electric Power Steering Market Outlook, By Sedan (2023–2034) ($MN)      
29 Global Automotive Electric Power Steering Market Outlook, By SUVs (2023–2034) ($MN)      
30 Global Automotive Electric Power Steering Market Outlook, By Luxury Vehicles (2023–2034) ($MN)      
31 Global Automotive Electric Power Steering Market Outlook, By Commercial Vehicles (2023–2034) ($MN)      
32 Global Automotive Electric Power Steering Market Outlook, By Light Commercial Vehicles (LCVs) (2023–2034) ($MN)       
33 Global Automotive Electric Power Steering Market Outlook, By Medium Commercial Vehicles (MCVs) (2023–2034) ($MN)      
34 Global Automotive Electric Power Steering Market Outlook, By Heavy Commercial Vehicles (HCVs) (2023–2034) ($MN)      
35 Global Automotive Electric Power Steering Market Outlook, By Propulsion Type (2023–2034) ($MN)      
36 Global Automotive Electric Power Steering Market Outlook, By Internal Combustion Engine Vehicles (2023–2034) ($MN)      
37 Global Automotive Electric Power Steering Market Outlook, By Hybrid Electric Vehicles (HEVs) (2023–2034) ($MN)      
38 Global Automotive Electric Power Steering Market Outlook, By Plug-in Hybrid Electric Vehicles (PHEVs) (2023–2034) ($MN)      
39 Global Automotive Electric Power Steering Market Outlook, By Battery Electric Vehicles (BEVs) (2023–2034) ($MN)      
40 Global Automotive Electric Power Steering Market Outlook, By Fuel Cell Electric Vehicles (FCEVs) (2023–2034) ($MN)      
41 Global Automotive Electric Power Steering Market Outlook, By Voltage Architecture (2023–2034) ($MN)      
42 Global Automotive Electric Power Steering Market Outlook, By 12V Systems (2023–2034) ($MN)      
43 Global Automotive Electric Power Steering Market Outlook, By 24V Systems (2023–2034) ($MN)      
44 Global Automotive Electric Power Steering Market Outlook, By 48V Systems (2023–2034) ($MN)      
45 Global Automotive Electric Power Steering Market Outlook, By High-Voltage Systems (2023–2034) ($MN)      
46 Global Automotive Electric Power Steering Market Outlook, By Sales Channel (2023–2034) ($MN)      
47 Global Automotive Electric Power Steering Market Outlook, By OEM (2023–2034) ($MN)      
48 Global Automotive Electric Power Steering Market Outlook, By Aftermarket (2023–2034) ($MN)      
       
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.       

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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