Automotive Hvac Market
PUBLISHED: 2022 ID: SMRC21564
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Automotive Hvac Market

Automotive Heating, ventilation, and air conditioning (HVAC) Market Forecasts to 2028 – Global Analysis By Component (Compressor, Evaporator, Receiver/Drier, Condenser), Vehicle Type (Passenger Cars, Electric Vehicles, Commercial Vehicles), Material Type (Tapes, Wraps, Adhesives and Sealants), and By Geography

4.4 (41 reviews)
4.4 (41 reviews)
Published: 2022 ID: SMRC21564

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2021)

US $20.02 BN

Projected Year Value (2028)

US $36.36 BN

CAGR (2021 - 2028)

8.9%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Fastest Growing Market

North America


According to Stratistics MRC, the Global Automotive HVAC Market is accounted for $20.02 billion in 2021 and is expected to reach $36.36 billion by 2028 growing at a CAGR of 8.9% during the forecast period. Automotive HVAC system’s main purpose is to give thermal and satisfactory air condition within the vehicle. It refers to an automated mechanism used to sustain the internal temperature of a vehicle. Automotive HVAC systems are widely used for regulating operations of heating, cooling and air conditioning, while ensuring proper ventilation within a vehicle. They also assist in controlling the air temperature, providing good air quality, ensuring thermal comfort for drivers and passengers, inspecting the moisture content in the vehicle, and emanating the excessive humidity from the circulating air. It controls the air temperature, inspects the moisture content in the air, and eliminates excessive humidity from the circulating air. Well-established companies, such as Audi, Mercedes, and BMW, focus on customized and consumer-friendly HVAC systems.



Market Dynamics:

Driver:

Increase in demand for thermal system and automatic climate control features in automobile


Thermal console in vehicles is considered as one of the most significant factors while purchasing a vehicle. The installation of HVAC system ensures an ambient thermal environment for the driver as well as the passenger. HVAC system not only contributes to an enhanced thermal environment but also improves the effectiveness of air conditioning; thus, reducing fuel consumption. Moreover, the rise in use of automatic A/C which automatically controls cabin temperature regardless of the outside air temperature and humidity boost the growth of the automotive HVAC market. Therefore, increase in demand for thermal comfort coupled with increase in penetration of automatic HVAC system in automobiles is anticipated to propel the growth of the automotive HVAC market globally.

Restraint:

High maintenance cost

HVAC system unit is very expensive to incorporate and pricey to mend in case of a failure. An automobile HVAC unit consists of condensers, compressor, evaporators, and other components. To keep these components in good regular maintenance, working condition is necessary, which is considerably luxurious. Installation of HVAC unit and compressor is the costliest component in the systems and requires appropriate refrigerant and lubrication levels to decrease the risk of premature compression failure. Therefore, high maintenance cost of the overall components of HVAC system is expected to hamper the growth of the global automotive HVAC market.

Opportunity:

Adoption of eco-friendly refrigerants


The installation of eco-friendly refrigerants such as R744/CO2 in automobiles would not only promote the growth of the automotive HVAC market but also assist in saving the surroundings. Surrogate refrigerants such as R744 and CO2 would augment fuel efficiency and decrease pollution from vehicles, which would advantage the environment. For example, on May 2017, Sanden Automotive Components Corporation has concluded industrializations and expansion of compressors for air conditioning systems in cars using CO2 refrigerant. Therefore, espousal of eco-friendly refrigerants in automobiles holds a remarkable growth opportunity for the key players operating in the market.

Threat:

High power requirements of EV HVAC systems


To give accessory & tractive power to the vehicle, electric vehicles (EVs) use energy from electric grids. Though, due to the energy storage systems’ (battery pack) restricted precise energy the high power necessities of HVAC systems for cabin conditioning can considerably decrease vehicle range among charges. For instance, according to the International Quality & Productivity Center (IQPC), an electric vehicles (EVs) battery capacity will be abridged by around 36% by running the cabin climate control system at full power. Hence, the high power requirements of Automotive HVAC are expected to restrain the growth of the market.


The automatic heating, ventilation, and air conditioning (HVAC) segment is expected to be the largest during the forecast period

The automatic heating, ventilation, and air conditioning (HVAC) segment is anticipated to have a lucrative growth, owing to the growing demand for luxury vehicles, evolving consumer preferences, augmented demand for elevated cabin comfort, and effortlessness of operation. Automatic HVAC systems need humidity and temperature sensors to be placed inside the vehicle cabin and adjust the temperature according to the passenger needs.

The passenger cars segment is expected to have the highest CAGR during the forecast period

The passenger cars segment is anticipated to witness the fastest CAGR growth during the forecast period due to high growth of electric vehicles, growing disposable income, increasing demand for cars in developing nations, and stringent regulations being laid by governments in Europe and the U.S. for climate control, and the availability of various finance schemes. There is a demand for swash plate compressors in passenger cars due to the high efficiency of these systems offered at a low cost. These systems are preferred by the majority of HVAC system suppliers, augmenting the market.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to the large scale production of vehicles, government initiatives to revive the automotive industry, the presence of key automobile manufacturers, and spiralling vehicle demand in developing nations such as India, South Korea, and China. China is one of the largest markets and contributes significantly to the demand for these automotive HVAC’s. The increasing demand for passenger vehicles from India, China, and their other counterparts in the Asia-Pacific region is a result of the growing preferences of people for comfort and safety. Consumers are aligning toward high specification vehicles that offer par comfort features. In addition, there is an upsurge in vehicle production by foreign companies in countries, including Thailand and Malaysia.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, due to growing buyers for the luxury vehicles in North America, rapid recovery from economic crisis, increasing vehicle production in the region, increasing income levels of people in this region, and increasing motorized technology especially in countries such as U.S. and Mexico. Additionally, rising disposable income in the U.S. and surging demand for luxury vehicles are projected to stimulate the growth of the regional market over the same period.

 



Key players in the market

Some of the key players profiled in the Automotive HVAC Market include Continental AG, Valeo SA, Marelli Holdings Co., Ltd., Mahle Group, Sensata Technologies, Visteon Corporation, Delphi Automotive PLC, Denso Corporation, Calsonic Kansei Corporation, BorgWarner Inc., Johnson Electric Holdings Limited, Sanden Holdings Corporation, Robert Bosch GmbH, Mitsubishi Heavy Industries Ltd, Hanon Systems Corporation, Keihin Corporation, DelStar Technologies, and Toyota Industries Corporation.

Key Developments:

In November 2021, Hanon Systems Corporation inaugurated its two new establishments in Hungary – a new greenfield production facility in Pécs and a building expansion in Rétság. The facility provides 22,464 square meters of manufacturing space and accommodates equipment including forming, brazing, welding and bending, assembly lines and testing for automotive air conditioning (A/C) lines.

In October 2020, Mahle Group has signed a purchase agreement with Japanese company Keihin Corporation to take over its air conditioning business in Japan, Thailand, and the USA. With this agreement, MAHLE strengthening its global footprint in air conditioning technology and improving its market access, particularly in Japan and Southeast Asia.

In October 2020, Sanden Holdings Corporation automated the assembly process of the electric compressor production line at its Yajima Plant and started the mass production of electric compressors to meet the growing demand.

Components Covered:
• Compressor
• Evaporator
• Receiver/Drier
• Condenser
• Expansion Device
• Heat Exchanging Equipment
• Accumulator

Technologies Covered:
• Automatic Heating, Ventilation, and Air Conditioning (HVAC)
• Manual/Semi-Automatic Heating, Ventilation, and Air Conditioning (HVAC)

Vehicle Types Covered:
• Passenger Cars
• Electric Vehicles
• Commercial Vehicles

Material Types Covered:
• Tapes
• Wraps
• Adhesives and Sealants

Products Covered:
• Automotive Cabin Comfort Systems
• Automotive HVAC Systems
• Standalone HVAC
• Dependent HVAC

Types Covered:
• Power Seats
• Sunroof Systems
• Power Windows
• Heated Seats

Equipment Types Covered:
• Chilled Water Air Handler
• Rooftop Package Unit
• Variable Air Volume
• Split System
• Air to Air Heat Pump

Applications Covered:
• Residential Buildings
• Airports
• Lodging
• Office Buildings
• Warehouses
• Food and Beverages
• General Commercial
• Malls
• Hospitals
• Institutions
• Industrial

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

 

Table of Contents

1 Executive Summary      
       
2 Preface
      
 2.1 Abstract     
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology     
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions    
       
3 Market Trend Analysis      
 3.1 Introduction     
 3.2 Drivers     
 3.3 Restraints     
 3.4 Opportunities      
 3.5 Threats     
 3.6 Technology Analysis     
 3.7 Product Analysis     
 3.8 Application Analysis     
 3.9 Emerging Markets     
 3.10 Impact of Covid-19     
       
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry     
       
5 Global Automotive HVAC Market, By Component      
 5.1 Introduction     
 5.2 Compressor     
 5.3 Evaporator     
 5.4 Receiver/Drier     
 5.5 Condenser     
 5.6 Expansion Device     
 5.7 Heat Exchanging Equipment     
 5.8 Accumulator     
       
6 Global Automotive HVAC Market, By Technology      
 6.1 Introduction     
 6.2 Automatic Heating, Ventilation, and Air Conditioning (HVAC)     
 6.3 Manual/Semi-Automatic Heating, Ventilation, and Air Conditioning (HVAC)     
       
7 Global Automotive HVAC Market, By Vehicle Type      
 7.1 Introduction     
 7.2 Passenger Cars     
  7.2.1 Mid-Size Cars    
  7.2.2 Compact Cars    
  7.2.3 Sport Utility Vehicles (SUV's)    
  7.2.4 Luxury Cars    
  7.2.5 Premium Vehicles    
 7.3 Electric Vehicles     
 7.4 Commercial Vehicles     
  7.4.1 Heavy Commercial Vehicles (HCV)    
  7.4.2 Light Commercial Vehicles (LCV)    
       
8 Global Automotive HVAC Market, By Material Type      
 8.1 Introduction     
 8.2 Tapes      
  8.2.1 Polyvinyl Chloride (PVC) Tapes    
  8.2.2 Corrosion Control Tapes    
  8.2.3 Aluminum Insulation Tape    
  8.2.4 Metal Duct Tape    
  8.2.5 Fiberglass Duct Tape    
  8.2.6 Reflective Tapes    
 8.3 Wraps     
  8.3.1 Polyethylene Duct Wrap    
  8.3.2 Multi-Ply Membrane    
  8.3.3 Insulation Jacketing Tapes    
  8.3.4 Aluminum Foil Laminate    
 8.4 Adhesives and Sealants     
  8.4.1 Water-Based Insulation Adhesives    
  8.4.2 Polystyrene Foam Adhesives    
  8.4.3 Polyvinyl Chloride (PVC) Adhesives    
       
9 Global Automotive HVAC Market, By Product      
 9.1 Introduction      
 9.2 Automotive Cabin Comfort Systems     
 9.3 Automotive HVAC Systems     
 9.4 Standalone HVAC     
 9.5 Dependent HVAC     
       
10 Global Automotive HVAC Market, By Type      
 10.1 Introduction     
 10.2 Power Seats     
 10.3 Sunroof Systems     
 10.4 Power Windows     
 10.5 Heated Seats     
       
11 Global Automotive HVAC Market, By Equipment Type      
 11.1 Introduction     
 11.2 Chilled Water Air Handler     
 11.3 Rooftop Package Unit     
 11.4 Variable Air Volume     
 11.5 Split System     
 11.6 Air to Air Heat Pump     
       
12 Global Automotive HVAC Market, By Application      
 12.1 Introduction     
 12.2 Residential Buildings     
 12.3 Airports     
 12.4 Lodging     
 12.5 Office Buildings      
 12.6 Warehouses     
 12.7 Food and Beverages     
 12.8 General Commercial     
 12.9 Malls     
 12.10 Hospitals     
 12.11 Institutions     
 12.12 Industrial     
       
13 Global Automotive HVAC Market, By Geography      
 13.1 Introduction     
 13.2 North America     
  13.2.1 US    
  13.2.2 Canada    
  13.2.3 Mexico    
 13.3 Europe     
  13.3.1 Germany    
  13.3.2 UK    
  13.3.3 Italy    
  13.3.4 France    
  13.3.5 Spain    
  13.3.6 Rest of Europe    
 13.4 Asia Pacific     
  13.4.1 Japan    
  13.4.2 China    
  13.4.3 India    
  13.4.4 Australia    
  13.4.5 New Zealand    
  13.4.6 South Korea    
  13.4.7 Rest of Asia Pacific    
 13.5 South America     
  13.5.1 Argentina    
  13.5.2 Brazil    
  13.5.3 Chile    
  13.5.4 Rest of South America    
 13.6 Middle East & Africa     
  13.6.1 Saudi Arabia    
  13.6.2 UAE    
  13.6.3 Qatar    
  13.6.4 South Africa    
  13.6.5 Rest of Middle East & Africa    
       
14 Key Developments       
 14.1 Agreements, Partnerships, Collaborations and Joint Ventures     
 14.2 Acquisitions & Mergers     
 14.3 New Product Launch     
 14.4 Expansions     
 14.5 Other Key Strategies     
       
15 Company Profiling      
 15.1 Continental AG      
 15.2 Valeo SA     
 15.3 Marelli Holdings Co., Ltd.     
 15.4 Mahle Group     
 15.5 Sensata Technologies     
 15.6 Visteon Corporation     
 15.7 Delphi Automotive PLC     
 15.8 Denso Corporation     
 15.9 Calsonic Kansei Corporation      
 15.10 BorgWarner Inc.     
 15.11 Johnson Electric Holdings Limited     
 15.12 Sanden Holdings Corporation     
 15.13 Robert Bosch GmbH     
 15.14 Mitsubishi Heavy Industries Ltd     
 15.15 Hanon Systems Corporation     
 15.16 Keihin Corporation     
 15.17 DelStar Technologies     
 15.18 Toyota Industries Corporation     
       
List of Tables       
1 Global Automotive HVAC Market Outlook, By Region (2020-2028) ($MN)      
2 Global Automotive HVAC Market Outlook, By Component (2020-2028) ($MN)      
3 Global Automotive HVAC Market Outlook, By Compressor (2020-2028) ($MN)      
4 Global Automotive HVAC Market Outlook, By Evaporator (2020-2028) ($MN)      
5 Global Automotive HVAC Market Outlook, By Receiver/Drier (2020-2028) ($MN)       
6 Global Automotive HVAC Market Outlook, By Condenser (2020-2028) ($MN)      
7 Global Automotive HVAC Market Outlook, By Expansion Device (2020-2028) ($MN)      
8 Global Automotive HVAC Market Outlook, By Heat Exchanging Equipment (2020-2028) ($MN)      
9 Global Automotive HVAC Market Outlook, By Accumulator (2020-2028) ($MN)      
10 Global Automotive HVAC Market Outlook, By Technology (2020-2028) ($MN)      
11 Global Automotive HVAC Market Outlook, By Automatic Heating, Ventilation, and Air Conditioning (HVAC) (2020-2028) ($MN)      
12 Global Automotive HVAC Market Outlook, By Manual/Semi-Automatic Heating, Ventilation, and Air Conditioning (HVAC) (2020-2028) ($MN)      
13 Global Automotive HVAC Market Outlook, By Vehicle Type (2020-2028) ($MN)      
14 Global Automotive HVAC Market Outlook, By Passenger Cars (2020-2028) ($MN)      
15 Global Automotive HVAC Market Outlook, By Mid-Size Cars (2020-2028) ($MN)      
16 Global Automotive HVAC Market Outlook, By Compact Cars (2020-2028) ($MN)      
17 Global Automotive HVAC Market Outlook, By Sport Utility Vehicles (SUV's) (2020-2028) ($MN)      
18 Global Automotive HVAC Market Outlook, By Luxury Cars (2020-2028) ($MN)      
19 Global Automotive HVAC Market Outlook, By Premium Vehicles (2020-2028) ($MN)      
20 Global Automotive HVAC Market Outlook, By Electric Vehicles (2020-2028) ($MN)      
21 Global Automotive HVAC Market Outlook, By Commercial Vehicles (2020-2028) ($MN)      
22 Global Automotive HVAC Market Outlook, By Heavy Commercial Vehicles (HCV) (2020-2028) ($MN)      
23 Global Automotive HVAC Market Outlook, By Light Commercial Vehicles (LCV) (2020-2028) ($MN)      
24 Global Automotive HVAC Market Outlook, By Material Type (2020-2028) ($MN)      
25 Global Automotive HVAC Market Outlook, By Tapes (2020-2028) ($MN)      
26 Global Automotive HVAC Market Outlook, By Polyvinyl Chloride (PVC) Tapes (2020-2028) ($MN)      
27 Global Automotive HVAC Market Outlook, By Corrosion Control Tapes (2020-2028) ($MN)      
28 Global Automotive HVAC Market Outlook, By Aluminum Insulation Tape (2020-2028) ($MN)      
29 Global Automotive HVAC Market Outlook, By Metal Duct Tape (2020-2028) ($MN)      
30 Global Automotive HVAC Market Outlook, By Fiberglass Duct Tape (2020-2028) ($MN)      
31 Global Automotive HVAC Market Outlook, By Reflective Tapes (2020-2028) ($MN)      
32 Global Automotive HVAC Market Outlook, By Wraps (2020-2028) ($MN)      
33 Global Automotive HVAC Market Outlook, By Polyethylene Duct Wrap (2020-2028) ($MN)      
34 Global Automotive HVAC Market Outlook, By Multi-Ply Membrane (2020-2028) ($MN)      
35 Global Automotive HVAC Market Outlook, By Insulation Jacketing Tapes (2020-2028) ($MN)      
36 Global Automotive HVAC Market Outlook, By Aluminum Foil Laminate (2020-2028) ($MN)      
37 Global Automotive HVAC Market Outlook, By Adhesives and Sealants (2020-2028) ($MN)      
38 Global Automotive HVAC Market Outlook, By Water-Based Insulation Adhesives (2020-2028) ($MN)      
39 Global Automotive HVAC Market Outlook, By Polystyrene Foam Adhesives (2020-2028) ($MN)      
40 Global Automotive HVAC Market Outlook, By Polyvinyl Chloride (PVC) Adhesives (2020-2028) ($MN)      
41 Global Automotive HVAC Market Outlook, By Product (2020-2028) ($MN)      
42 Global Automotive HVAC Market Outlook, By Automotive Cabin Comfort Systems (2020-2028) ($MN)      
43 Global Automotive HVAC Market Outlook, By Automotive HVAC Systems (2020-2028) ($MN)      
44 Global Automotive HVAC Market Outlook, By Standalone HVAC (2020-2028) ($MN)      
45 Global Automotive HVAC Market Outlook, By Dependent HVAC (2020-2028) ($MN)      
46 Global Automotive HVAC Market Outlook, By Type (2020-2028) ($MN)      
47 Global Automotive HVAC Market Outlook, By Power Seats (2020-2028) ($MN)      
48 Global Automotive HVAC Market Outlook, By Sunroof Systems (2020-2028) ($MN)      
49 Global Automotive HVAC Market Outlook, By Power Windows (2020-2028) ($MN)      
50 Global Automotive HVAC Market Outlook, By Heated Seats (2020-2028) ($MN)       
51 Global Automotive HVAC Market Outlook, By Equipment Type (2020-2028) ($MN)      
52 Global Automotive HVAC Market Outlook, By Chilled Water Air Handler (2020-2028) ($MN)      
53 Global Automotive HVAC Market Outlook, By Rooftop Package Unit (2020-2028) ($MN)      
54 Global Automotive HVAC Market Outlook, By Variable Air Volume (2020-2028) ($MN)      
55 Global Automotive HVAC Market Outlook, By Split System (2020-2028) ($MN)      
56 Global Automotive HVAC Market Outlook, By Air to Air Heat Pump (2020-2028) ($MN)      
57 Global Automotive HVAC Market Outlook, By Application (2020-2028) ($MN)      
58 Global Automotive HVAC Market Outlook, By Residential Buildings (2020-2028) ($MN)      
59 Global Automotive HVAC Market Outlook, By Airports (2020-2028) ($MN)      
60 Global Automotive HVAC Market Outlook, By Lodging (2020-2028) ($MN)      
61 Global Automotive HVAC Market Outlook, By Office Buildings (2020-2028) ($MN)      
62 Global Automotive HVAC Market Outlook, By Warehouses (2020-2028) ($MN)      
63 Global Automotive HVAC Market Outlook, By Food and Beverages (2020-2028) ($MN)      
64 Global Automotive HVAC Market Outlook, By General Commercial (2020-2028) ($MN)      
65 Global Automotive HVAC Market Outlook, By Malls (2020-2028) ($MN)      
66 Global Automotive HVAC Market Outlook, By Hospitals (2020-2028) ($MN)      
67 Global Automotive HVAC Market Outlook, By Institutions (2020-2028) ($MN)      
68 Global Automotive HVAC Market Outlook, By Industrial (2020-2028) ($MN)       
       
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.       
       

 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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