Caustic Soda Market
Caustic Soda Market Forecasts to 2028 – Global Analysis By Type (Liquid Caustic Soda, Solid Caustic Soda), Grade, Production Technology, Application, Distribution Channel and By Geography
According to Stratistics MRC, the Global Caustic Soda Market is accounted for $32.83 billion in 2020 and is expected to reach $49.25 billion by 2028 growing at a CAGR of 5.2% during the forecast period. Strong product demand from chemical industry and rapid industrialization in emerging regions are the major factors propelling the market growth. However, stringent regulations governing industry is hampering the market growth.
Caustic soda (sodium hydroxide) is produced while producing chlorine during the electrolysis of sodium chloride. It is an inorganic compound with the formula NaOH. It is a white solid ionic compound consisting of sodium cations Na+ and hydroxide anions OH−. Caustic soda is a highly caustic base and alkali that decomposes proteins at ordinary ambient temperatures and may cause severe chemical burns. It is highly soluble in water, and readily absorbs moisture and carbon dioxide from the air. The product is highly consumed in the production of household products such as detergents, soaps, and cleaning products.
Based on application, the pulp & paper segment is going to have a lucrative growth during the forecast period owing to the increasing usage of caustic soda in paper and pulp industry for processing of kraft pulps and extraction of lignin that binds the fiber. In addition, it is useful in the pulping and bleaching processes, and neutralization of effluent streams. Increasing demand for caustic soda in pulp and paper industry, coupled with rising demand for paper, and growing usage of newspaper and magazine across the globe is another factor expected to drive growth of the caustic soda market in the years to come.
By geography, Asia Pacific is going to have a lucrative growth during the forecast period due to the rising product consumption in aluminium, soaps and detergents, organic chemicals, and more. High product demand can mainly be attributed to growth of the textile industry in emerging economies such as China, India, Vietnam, and Taiwan. Over 40% of the global production, as well as demand, come from China on account of the high growth of various industries.
Some of the key players profiled in the Caustic Soda Market include Akzo Nobel NV, Aras Petrochemical Company, Arkema S.A, Covestro AG, Dow, FMC Corporation, Formosa Plastics Corp, Hanwha Chemical Corporation, Occidental Petroleum Corporation, Olin Corporation, SABIC, Shin-Etsu Chemicals Co. Ltd, Solvay, Tata Chemicals Limited, and Union Chlorine LLC.
Types Covered:
• Liquid Caustic Soda
• Solid Caustic Soda
Grades Covered:
• Industrial Grade
• Pharmaceutical Grade
• Reagent Grade
Production Technologies Covered:
• Diaphragm Cell
• Membrane Sell
• Mercury Cell
Applications Covered:
• Organic Chemicals
• Inorganic Chemicals
• Alumina
• Dye & Ink
• Food Processing
• Pulp & Paper
• Soaps & Detergents
• Steel/Metallurgy- Sintering
• Textile
• Water Treatment
Distribution Channels Covered:
• Online
• Offline
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Applicatiion Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Caustic Soda Market, By Type
5.1 Introduction
5.2 Liquid Caustic Soda
5.3 Solid Caustic Soda
5.3.1 Caustic Soda Flake
5.3.2 Caustic Soda Particle
5.3.3 Lye
6 Global Caustic Soda Market, By Grade
6.1 Introduction
6.2 Industrial Grade
6.3 Pharmaceutical Grade
6.4 Reagent Grade
7 Global Caustic Soda Market, By Production Technology
7.1 Introduction
7.2 Diaphragm Cell
7.3 Membrane Sell
7.4 Mercury Cell
8 Global Caustic Soda Market, By Application
8.1 Introduction
8.2 Organic Chemicals
8.3 Inorganic Chemicals
8.4 Alumina
8.5 Dye & Ink
8.6 Food Processing
8.7 Pulp & Paper
8.8 Soaps & Detergents
8.9 Steel/Metallurgy- Sintering
8.10 Textile
8.11 Water Treatment
9 Global Caustic Soda Market, By Distribution Channel
9.1 Introduction
9.2 Online
9.3 Offline
10 Global Caustic Soda Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Akzo Nobel NV
12.2 Aras Petrochemical Company
12.3 Arkema S.A
12.4 Covestro AG
12.5 Dow
12.6 FMC Corporation
12.7 Formosa Plastics Corp
12.8 Hanwha Chemical Corporation
12.9 Occidental Petroleum Corporation
12.10 Olin Corporation
12.11 SABIC
12.12 Shin-Etsu Chemicals Co. Ltd
12.13 Solvay
12.14 Tata Chemicals Limited
12.15 Union Chlorine LLC
List of Tables
1 Global Caustic Soda Market Outlook, By Region (2019-2028) ($MN)
2 Global Caustic Soda Market Outlook, By Type (2019-2028) ($MN)
3 Global Caustic Soda Market Outlook, By Liquid Caustic Soda (2019-2028) ($MN)
4 Global Caustic Soda Market Outlook, By Solid Caustic Soda (2019-2028) ($MN)
5 Global Caustic Soda Market Outlook, By Caustic Soda Flake (2019-2028) ($MN)
6 Global Caustic Soda Market Outlook, By Caustic Soda Particle (2019-2028) ($MN)
7 Global Caustic Soda Market Outlook, By Lye (2019-2028) ($MN)
8 Global Caustic Soda Market Outlook, By Grade (2019-2028) ($MN)
9 Global Caustic Soda Market Outlook, By Industrial Grade (2019-2028) ($MN)
10 Global Caustic Soda Market Outlook, By Pharmaceutical Grade (2019-2028) ($MN)
11 Global Caustic Soda Market Outlook, By Reagent Grade (2019-2028) ($MN)
12 Global Caustic Soda Market Outlook, By Production Technology (2019-2028) ($MN)
13 Global Caustic Soda Market Outlook, By Diaphragm Cell (2019-2028) ($MN)
14 Global Caustic Soda Market Outlook, By Membrane Sell (2019-2028) ($MN)
15 Global Caustic Soda Market Outlook, By Mercury Cell (2019-2028) ($MN)
16 Global Caustic Soda Market Outlook, By Application (2019-2028) ($MN)
17 Global Caustic Soda Market Outlook, By Organic Chemicals (2019-2028) ($MN)
18 Global Caustic Soda Market Outlook, By Inorganic Chemicals (2019-2028) ($MN)
19 Global Caustic Soda Market Outlook, By Alumina (2019-2028) ($MN)
20 Global Caustic Soda Market Outlook, By Dye & Ink (2019-2028) ($MN)
21 Global Caustic Soda Market Outlook, By Food Processing (2019-2028) ($MN)
22 Global Caustic Soda Market Outlook, By Pulp & Paper (2019-2028) ($MN)
23 Global Caustic Soda Market Outlook, By Soaps & Detergents (2019-2028) ($MN)
24 Global Caustic Soda Market Outlook, By Steel/Metallurgy- Sintering (2019-2028) ($MN)
25 Global Caustic Soda Market Outlook, By Textile (2019-2028) ($MN)
26 Global Caustic Soda Market Outlook, By Water Treatment (2019-2028) ($MN)
27 North America Caustic Soda Market Outlook, By Country (2019-2028) ($MN)
28 North America Caustic Soda Market Outlook, By Type (2019-2028) ($MN)
29 North America Caustic Soda Market Outlook, By Liquid Caustic Soda (2019-2028) ($MN)
30 North America Caustic Soda Market Outlook, By Solid Caustic Soda (2019-2028) ($MN)
31 North America Caustic Soda Market Outlook, By Caustic Soda Flake (2019-2028) ($MN)
32 North America Caustic Soda Market Outlook, By Caustic Soda Particle (2019-2028) ($MN)
33 North America Caustic Soda Market Outlook, By Lye (2019-2028) ($MN)
34 North America Caustic Soda Market Outlook, By Grade (2019-2028) ($MN)
35 North America Caustic Soda Market Outlook, By Industrial Grade (2019-2028) ($MN)
36 North America Caustic Soda Market Outlook, By Pharmaceutical Grade (2019-2028) ($MN)
37 North America Caustic Soda Market Outlook, By Reagent Grade (2019-2028) ($MN)
38 North America Caustic Soda Market Outlook, By Production Technology (2019-2028) ($MN)
39 North America Caustic Soda Market Outlook, By Diaphragm Cell (2019-2028) ($MN)
40 North America Caustic Soda Market Outlook, By Membrane Sell (2019-2028) ($MN)
41 North America Caustic Soda Market Outlook, By Mercury Cell (2019-2028) ($MN)
42 North America Caustic Soda Market Outlook, By Application (2019-2028) ($MN)
43 North America Caustic Soda Market Outlook, By Organic Chemicals (2019-2028) ($MN)
44 North America Caustic Soda Market Outlook, By Inorganic Chemicals (2019-2028) ($MN)
45 North America Caustic Soda Market Outlook, By Alumina (2019-2028) ($MN)
46 North America Caustic Soda Market Outlook, By Dye & Ink (2019-2028) ($MN)
47 North America Caustic Soda Market Outlook, By Food Processing (2019-2028) ($MN)
48 North America Caustic Soda Market Outlook, By Pulp & Paper (2019-2028) ($MN)
49 North America Caustic Soda Market Outlook, By Soaps & Detergents (2019-2028) ($MN)
50 North America Caustic Soda Market Outlook, By Steel/Metallurgy- Sintering (2019-2028) ($MN)
51 North America Caustic Soda Market Outlook, By Textile (2019-2028) ($MN)
52 North America Caustic Soda Market Outlook, By Water Treatment (2019-2028) ($MN)
53 Europe Caustic Soda Market Outlook, By Country (2019-2028) ($MN)
54 Europe Caustic Soda Market Outlook, By Type (2019-2028) ($MN)
55 Europe Caustic Soda Market Outlook, By Liquid Caustic Soda (2019-2028) ($MN)
56 Europe Caustic Soda Market Outlook, By Solid Caustic Soda (2019-2028) ($MN)
57 Europe Caustic Soda Market Outlook, By Caustic Soda Flake (2019-2028) ($MN)
58 Europe Caustic Soda Market Outlook, By Caustic Soda Particle (2019-2028) ($MN)
59 Europe Caustic Soda Market Outlook, By Lye (2019-2028) ($MN)
60 Europe Caustic Soda Market Outlook, By Grade (2019-2028) ($MN)
61 Europe Caustic Soda Market Outlook, By Industrial Grade (2019-2028) ($MN)
62 Europe Caustic Soda Market Outlook, By Pharmaceutical Grade (2019-2028) ($MN)
63 Europe Caustic Soda Market Outlook, By Reagent Grade (2019-2028) ($MN)
64 Europe Caustic Soda Market Outlook, By Production Technology (2019-2028) ($MN)
65 Europe Caustic Soda Market Outlook, By Diaphragm Cell (2019-2028) ($MN)
66 Europe Caustic Soda Market Outlook, By Membrane Sell (2019-2028) ($MN)
67 Europe Caustic Soda Market Outlook, By Mercury Cell (2019-2028) ($MN)
68 Europe Caustic Soda Market Outlook, By Application (2019-2028) ($MN)
69 Europe Caustic Soda Market Outlook, By Organic Chemicals (2019-2028) ($MN)
70 Europe Caustic Soda Market Outlook, By Inorganic Chemicals (2019-2028) ($MN)
71 Europe Caustic Soda Market Outlook, By Alumina (2019-2028) ($MN)
72 Europe Caustic Soda Market Outlook, By Dye & Ink (2019-2028) ($MN)
73 Europe Caustic Soda Market Outlook, By Food Processing (2019-2028) ($MN)
74 Europe Caustic Soda Market Outlook, By Pulp & Paper (2019-2028) ($MN)
75 Europe Caustic Soda Market Outlook, By Soaps & Detergents (2019-2028) ($MN)
76 Europe Caustic Soda Market Outlook, By Steel/Metallurgy- Sintering (2019-2028) ($MN)
77 Europe Caustic Soda Market Outlook, By Textile (2019-2028) ($MN)
78 Europe Caustic Soda Market Outlook, By Water Treatment (2019-2028) ($MN)
79 Asia Pacific Caustic Soda Market Outlook, By Country (2019-2028) ($MN)
80 Asia Pacific Caustic Soda Market Outlook, By Type (2019-2028) ($MN)
81 Asia Pacific Caustic Soda Market Outlook, By Liquid Caustic Soda (2019-2028) ($MN)
82 Asia Pacific Caustic Soda Market Outlook, By Solid Caustic Soda (2019-2028) ($MN)
83 Asia Pacific Caustic Soda Market Outlook, By Caustic Soda Flake (2019-2028) ($MN)
84 Asia Pacific Caustic Soda Market Outlook, By Caustic Soda Particle (2019-2028) ($MN)
85 Asia Pacific Caustic Soda Market Outlook, By Lye (2019-2028) ($MN)
86 Asia Pacific Caustic Soda Market Outlook, By Grade (2019-2028) ($MN)
87 Asia Pacific Caustic Soda Market Outlook, By Industrial Grade (2019-2028) ($MN)
88 Asia Pacific Caustic Soda Market Outlook, By Pharmaceutical Grade (2019-2028) ($MN)
89 Asia Pacific Caustic Soda Market Outlook, By Reagent Grade (2019-2028) ($MN)
90 Asia Pacific Caustic Soda Market Outlook, By Production Technology (2019-2028) ($MN)
91 Asia Pacific Caustic Soda Market Outlook, By Diaphragm Cell (2019-2028) ($MN)
92 Asia Pacific Caustic Soda Market Outlook, By Membrane Sell (2019-2028) ($MN)
93 Asia Pacific Caustic Soda Market Outlook, By Mercury Cell (2019-2028) ($MN)
94 Asia Pacific Caustic Soda Market Outlook, By Application (2019-2028) ($MN)
95 Asia Pacific Caustic Soda Market Outlook, By Organic Chemicals (2019-2028) ($MN)
96 Asia Pacific Caustic Soda Market Outlook, By Inorganic Chemicals (2019-2028) ($MN)
97 Asia Pacific Caustic Soda Market Outlook, By Alumina (2019-2028) ($MN)
98 Asia Pacific Caustic Soda Market Outlook, By Dye & Ink (2019-2028) ($MN)
99 Asia Pacific Caustic Soda Market Outlook, By Food Processing (2019-2028) ($MN)
100 Asia Pacific Caustic Soda Market Outlook, By Pulp & Paper (2019-2028) ($MN)
101 Asia Pacific Caustic Soda Market Outlook, By Soaps & Detergents (2019-2028) ($MN)
102 Asia Pacific Caustic Soda Market Outlook, By Steel/Metallurgy- Sintering (2019-2028) ($MN)
103 Asia Pacific Caustic Soda Market Outlook, By Textile (2019-2028) ($MN)
104 Asia Pacific Caustic Soda Market Outlook, By Water Treatment (2019-2028) ($MN)
105 South America Caustic Soda Market Outlook, By Country (2019-2028) ($MN)
106 South America Caustic Soda Market Outlook, By Type (2019-2028) ($MN)
107 South America Caustic Soda Market Outlook, By Liquid Caustic Soda (2019-2028) ($MN)
108 South America Caustic Soda Market Outlook, By Solid Caustic Soda (2019-2028) ($MN)
109 South America Caustic Soda Market Outlook, By Caustic Soda Flake (2019-2028) ($MN)
110 South America Caustic Soda Market Outlook, By Caustic Soda Particle (2019-2028) ($MN)
111 South America Caustic Soda Market Outlook, By Lye (2019-2028) ($MN)
112 South America Caustic Soda Market Outlook, By Grade (2019-2028) ($MN)
113 South America Caustic Soda Market Outlook, By Industrial Grade (2019-2028) ($MN)
114 South America Caustic Soda Market Outlook, By Pharmaceutical Grade (2019-2028) ($MN)
115 South America Caustic Soda Market Outlook, By Reagent Grade (2019-2028) ($MN)
116 South America Caustic Soda Market Outlook, By Production Technology (2019-2028) ($MN)
117 South America Caustic Soda Market Outlook, By Diaphragm Cell (2019-2028) ($MN)
118 South America Caustic Soda Market Outlook, By Membrane Sell (2019-2028) ($MN)
119 South America Caustic Soda Market Outlook, By Mercury Cell (2019-2028) ($MN)
120 South America Caustic Soda Market Outlook, By Application (2019-2028) ($MN)
121 South America Caustic Soda Market Outlook, By Organic Chemicals (2019-2028) ($MN)
122 South America Caustic Soda Market Outlook, By Inorganic Chemicals (2019-2028) ($MN)
123 South America Caustic Soda Market Outlook, By Alumina (2019-2028) ($MN)
124 South America Caustic Soda Market Outlook, By Dye & Ink (2019-2028) ($MN)
125 South America Caustic Soda Market Outlook, By Food Processing (2019-2028) ($MN)
126 South America Caustic Soda Market Outlook, By Pulp & Paper (2019-2028) ($MN)
127 South America Caustic Soda Market Outlook, By Soaps & Detergents (2019-2028) ($MN)
128 South America Caustic Soda Market Outlook, By Steel/Metallurgy- Sintering (2019-2028) ($MN)
129 South America Caustic Soda Market Outlook, By Textile (2019-2028) ($MN)
130 South America Caustic Soda Market Outlook, By Water Treatment (2019-2028) ($MN)
131 Middle East & Africa Caustic Soda Market Outlook, By Country (2019-2028) ($MN)
132 Middle East & Africa Caustic Soda Market Outlook, By Type (2019-2028) ($MN)
133 Middle East & Africa Caustic Soda Market Outlook, By Liquid Caustic Soda (2019-2028) ($MN)
134 Middle East & Africa Caustic Soda Market Outlook, By Solid Caustic Soda (2019-2028) ($MN)
135 Middle East & Africa Caustic Soda Market Outlook, By Caustic Soda Flake (2019-2028) ($MN)
136 Middle East & Africa Caustic Soda Market Outlook, By Caustic Soda Particle (2019-2028) ($MN)
137 Middle East & Africa Caustic Soda Market Outlook, By Lye (2019-2028) ($MN)
138 Middle East & Africa Caustic Soda Market Outlook, By Grade (2019-2028) ($MN)
139 Middle East & Africa Caustic Soda Market Outlook, By Industrial Grade (2019-2028) ($MN)
140 Middle East & Africa Caustic Soda Market Outlook, By Pharmaceutical Grade (2019-2028) ($MN)
141 Middle East & Africa Caustic Soda Market Outlook, By Reagent Grade (2019-2028) ($MN)
142 Middle East & Africa Caustic Soda Market Outlook, By Production Technology (2019-2028) ($MN)
143 Middle East & Africa Caustic Soda Market Outlook, By Diaphragm Cell (2019-2028) ($MN)
144 Middle East & Africa Caustic Soda Market Outlook, By Membrane Sell (2019-2028) ($MN)
145 Middle East & Africa Caustic Soda Market Outlook, By Mercury Cell (2019-2028) ($MN)
146 Middle East & Africa Caustic Soda Market Outlook, By Application (2019-2028) ($MN)
147 Middle East & Africa Caustic Soda Market Outlook, By Organic Chemicals (2019-2028) ($MN)
148 Middle East & Africa Caustic Soda Market Outlook, By Inorganic Chemicals (2019-2028) ($MN)
149 Middle East & Africa Caustic Soda Market Outlook, By Alumina (2019-2028) ($MN)
150 Middle East & Africa Caustic Soda Market Outlook, By Dye & Ink (2019-2028) ($MN)
151 Middle East & Africa Caustic Soda Market Outlook, By Food Processing (2019-2028) ($MN)
152 Middle East & Africa Caustic Soda Market Outlook, By Pulp & Paper (2019-2028) ($MN)
153 Middle East & Africa Caustic Soda Market Outlook, By Soaps & Detergents (2019-2028) ($MN)
154 Middle East & Africa Caustic Soda Market Outlook, By Steel/Metallurgy- Sintering (2019-2028) ($MN)
155 Middle East & Africa Caustic Soda Market Outlook, By Textile (2019-2028) ($MN)
156 Middle East & Africa Caustic Soda Market Outlook, By Water Treatment (2019-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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