Cloud Telephony Service Market
PUBLISHED: 2024 ID: SMRC26718
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Cloud Telephony Service Market

Cloud Telephony Service Market Analysis and Forecast to 2030 - By Deployment Mode (Hosted and Cloud), Network Type (Public Switched Telephone Networks (PSTNs) and Voice over Internet Protocol (VoIP)), Organization Size (Small and Medium Enterprises (SMEs) & Large Enterprises), Application, End User and Geography

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4.8 (68 reviews)
Published: 2024 ID: SMRC26718

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Cloud Telephony Service Market is accounted for $24.3 billion in 2024 and is expected to reach $43.8 billion by 2030 growing at a CAGR of 10.3% during the forecast period. A cloud telephony service is a communication technology that moves traditional business phone systems to the cloud. It allows businesses to manage voice services via the internet, eliminating the need for on-premises hardware. This service supports various functionalities like call routing, voicemail, IVR, and conferencing, offering flexibility, scalability, and cost-efficiency for enterprises of all sizes.  

According to a report by the International Telecommunication Union (ITU), a specialized agency of the United Nations focused on information and communication technology, there is a global trend of increasing internet penetration. The report indicates that as of 2022, 59.5% of the world's population has access to the internet, up from 53.6% in 2019.

Market Dynamics:

Driver: 

Growing penetration of mobile devices

The increasing adoption of smartphones and tablets globally is driving the cloud telephony services market. As more people use mobile devices for communication, businesses are leveraging cloud-based solutions to provide seamless connectivity across devices. This trend enables remote work, improves customer service, and enhances overall communication efficiency. The flexibility and scalability offered by cloud telephony align perfectly with the mobile-first approach of modern businesses, fueling market growth.

Restraint:

Data privacy and security concerns

When businesses store sensitive customer information and communication data in the cloud, there are risks of data breaches and unauthorized access. Compliance with data protection regulations like GDPR adds complexity. These concerns may make some organizations hesitant to adopt cloud telephony solutions, preferring on-premises systems instead. Addressing these security issues is crucial for market players to gain customer trust and drive adoption.

Opportunity:

Cost-effectiveness and scalability

Unlike traditional phone systems, cloud solutions require minimal upfront investment and offer pay-as-you-go models. This allows businesses, especially SMEs, to access advanced communication features without heavy capital expenditure. The ability to easily scale services up or down based on business needs provides flexibility and cost optimization. As organizations seek efficient and adaptable communication solutions, the cost benefits of cloud telephony become increasingly attractive.

Threat:

Rapid technological advancements

The fast-paced evolution of communication technologies, such as 5G, AI, and IoT, can quickly make current solutions obsolete. Service providers must continuously innovate and update their offerings to remain competitive. The emergence of new communication platforms and changing customer preferences also challenge established players. Failing to keep up with technological trends may result in loss of market share to more innovative competitors or alternative communication solutions.

Covid-19 Impact: 

The COVID-19 pandemic accelerated the adoption of cloud telephony services. As businesses shifted to remote work, the demand for flexible, cloud-based communication solutions surged. Cloud telephony enabled organizations to maintain business continuity, support remote teams, and enhance customer engagement during lockdowns. The pandemic highlighted the importance of scalable, resilient communication infrastructure, driving long-term growth in the market.

The cloud segment is expected to be the largest during the forecast period

The cloud segment is anticipated to dominate the market due to its superior flexibility, scalability, and cost-effectiveness compared to on-premises solutions. Cloud-based telephony services allow businesses to easily manage and update their communication systems without significant infrastructure investments. The ability to integrate with other cloud-based applications, support remote work, and provide advanced features like AI-powered analytics contributes to its popularity. As organizations increasingly adopt cloud-first strategies, this segment is poised for substantial growth.

The voice over internet protocol (VoIP) segment is expected to have the highest CAGR during the forecast period

The VoIP segment is projected to experience the highest growth rate due to its cost-efficiency and advanced features. VoIP technology enables businesses to make voice calls over the internet, significantly reducing communication costs, especially for long-distance and international calls. The integration of VoIP with other cloud-based tools enhances productivity and collaboration. As internet infrastructure improves globally and businesses seek more flexible communication solutions, the adoption of VoIP services is expected to accelerate, driving rapid market growth.

Region with largest share:

North America's dominance in the cloud telephony service market can be attributed to its advanced technological infrastructure, high adoption of cloud technologies, and presence of major market players. The region's strong focus on digital transformation across industries drives the demand for innovative communication solutions. Additionally, the prevalence of remote work culture and the need for scalable, cost-effective communication systems in the large SME sector contribute to the market's growth. Stringent data protection regulations also encourage businesses to adopt secure cloud-based solutions.

Region with highest CAGR:

The Asia Pacific region is expected to witness the highest growth rate in the cloud telephony service market due to rapid digitalization, increasing internet penetration, and the growing adoption of cloud technologies. The large SME sector in countries like India and China presents a significant opportunity for cloud telephony providers. Government initiatives promoting digital infrastructure and the rise of e-commerce and digital customer service are driving market growth. As businesses in the region seek cost-effective, scalable communication solutions, the demand for cloud telephony services is set to surge.

Key players in the market

Some of the key players in Cloud Telephony Service market include 8x8, Inc., AVOXI Inc., BroadSoft, Cisco Systems, Inc., Dialpad Inc., Exotel Techcom Pvt. Ltd., Go 2 Market India Pvt. Ltd., LeadNXT, Nextiva, NFON AG, Tripudio Ltd., Knowlarity Communications Pvt. Ltd., Microsoft Corporation, Fusion Connect, Natterbox Ltd., Mitel Networks Corporation, NetFortis, NovaCloud Pty Ltd., NTT Communications and PortaOne, Inc.

Key Developments:

In April 2024, Cloud Software Group Inc. and Microsoft Corp. announced they are deepening their collaboration through an eight-year strategic partnership agreement. The agreement will strengthen the go-to-market collaboration for the Citrix® virtual application and desktop platform and support the development of new cloud and AI solutions with an integrated product roadmap. Additionally, Cloud Software Group will make a $1.65 billion commitment to the Microsoft cloud and its generative AI capabilities.

In March 2024, AVOXI, the intelligent international cloud voice solution for contact centers, announced AVOXI Cloud Service. AVOXI Cloud Service integrates software and support to streamline and scale how global companies achieve exceptional international voice conversations with customers.

In September 2023, AVOXI, a provider of innovative international cloud voice solutions for contact centers, is excited to introduce several new advanced features to its intelligent software platform. These capabilities set a new bar for the cloud voice market, offering businesses unparalleled analytics and insights to improve conversations with customers and make managing and monitoring premium voice easier than ever. With these enhancements, including Call Insights, Number Testing, Flow Builder, and more out-of-the-box software integrations, AVOXI continues to pave the way for businesses to excel in the global marketplace through cloud voice conversations.  

Deployment Modes Covered:
• Hosted
• Cloud

Network Types Covered:
• Public Switched Telephone Networks (PSTNs)
• Voice over Internet Protocol (VoIP)

Organization Sizes Covered:
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Applications Covered:
• Multi-Level IVR
• Sales & Marketing
• Customer Relationship Management (CRM)
• Teleconferencing
• Other Applications

End Users Covered:
• IT & Telecom
• BFSI
• Healthcare
• Media & Entertainment
• Education
• Retail & E-commerce
• Government 
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
        
2 Preface       
 2.1 Abstract      
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology      
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions     
        
3 Market Trend Analysis       
 3.1 Introduction      
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats      
 3.6 Application Analysis      
 3.7 End User Analysis      
 3.8 Emerging Markets      
 3.9 Impact of Covid-19      
        
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry      
        
5 Global Cloud Telephony Service Market, By Deployment Mode       
 5.1 Introduction      
 5.2 Hosted      
 5.3 Cloud      
        
6 Global Cloud Telephony Service Market, By Network Type       
 6.1 Introduction      
 6.2 Public Switched Telephone Networks (PSTNs)      
 6.3 Voice over Internet Protocol (VoIP)      
        
7 Global Cloud Telephony Service Market, By Organization Size       
 7.1 Introduction      
 7.2 Small and Medium Enterprises (SMEs)      
 7.3 Large Enterprises      
        
8 Global Cloud Telephony Service Market, By Application       
 8.1 Introduction      
 8.2 Multi-Level IVR      
 8.3 Sales & Marketing      
 8.4 Customer Relationship Management (CRM)      
 8.5 Teleconferencing      
 8.6 Other Applications      
        
9 Global Cloud Telephony Service Market, By End User       
 9.1 Introduction      
 9.2 IT & Telecom      
 9.3 BFSI      
 9.4 Healthcare      
 9.5 Media & Entertainment      
 9.6 Education      
 9.7 Retail & E-commerce      
 9.8 Government       
 9.9 Other End Users      
        
10 Global Cloud Telephony Service Market, By Geography       
 10.1 Introduction      
 10.2 North America      
  10.2.1 US     
  10.2.2 Canada     
  10.2.3 Mexico     
 10.3 Europe      
  10.3.1 Germany     
  10.3.2 UK     
  10.3.3 Italy     
  10.3.4 France     
  10.3.5 Spain     
  10.3.6 Rest of Europe     
 10.4 Asia Pacific      
  10.4.1 Japan     
  10.4.2 China     
  10.4.3 India     
  10.4.4 Australia     
  10.4.5 New Zealand     
  10.4.6 South Korea     
  10.4.7 Rest of Asia Pacific     
 10.5 South America      
  10.5.1 Argentina     
  10.5.2 Brazil     
  10.5.3 Chile     
  10.5.4 Rest of South America     
 10.6 Middle East & Africa      
  10.6.1 Saudi Arabia     
  10.6.2 UAE     
  10.6.3 Qatar     
  10.6.4 South Africa     
  10.6.5 Rest of Middle East & Africa     
        
11 Key Developments       
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 11.2 Acquisitions & Mergers      
 11.3 New Product Launch      
 11.4 Expansions      
 11.5 Other Key Strategies      
        
12 Company Profiling       
 12.1 8x8, Inc.      
 12.2 AVOXI Inc.      
 12.3 BroadSoft      
 12.4 Cisco Systems, Inc.      
 12.5 Dialpad Inc.      
 12.6 Exotel Techcom Pvt. Ltd.      
 12.7 Go 2 Market India Pvt. Ltd.      
 12.8 LeadNXT      
 12.9 Nextiva      
 12.10 NFON AG      
 12.11 Tripudio Ltd.      
 12.12 Knowlarity Communications Pvt. Ltd.      
 12.13 Microsoft Corporation      
 12.14 Fusion Connect      
 12.15 Natterbox Ltd.      
 12.16 Mitel Networks Corporation      
 12.17 NetFortis      
 12.18 NovaCloud Pty Ltd.      
 12.19 NTT Communications      
 12.20 PortaOne, Inc.      
        
List of Tables        
1 Global Cloud Telephony Service Market Outlook, By Region (2022-2030) ($MN)       
2 Global Cloud Telephony Service Market Outlook, By Deployment Mode (2022-2030) ($MN)       
3 Global Cloud Telephony Service Market Outlook, By Hosted (2022-2030) ($MN)       
4 Global Cloud Telephony Service Market Outlook, By Cloud (2022-2030) ($MN)       
5 Global Cloud Telephony Service Market Outlook, By Network Type (2022-2030) ($MN)       
6 Global Cloud Telephony Service Market Outlook, By Public Switched Telephone Networks (PSTNs) (2022-2030) ($MN)       
7 Global Cloud Telephony Service Market Outlook, By Voice over Internet Protocol (VoIP) (2022-2030) ($MN)       
8 Global Cloud Telephony Service Market Outlook, By Organization Size (2022-2030) ($MN)       
9 Global Cloud Telephony Service Market Outlook, By Small and Medium Enterprises (SMEs) (2022-2030) ($MN)       
10 Global Cloud Telephony Service Market Outlook, By Large Enterprises (2022-2030) ($MN)       
11 Global Cloud Telephony Service Market Outlook, By Application (2022-2030) ($MN)       
12 Global Cloud Telephony Service Market Outlook, By Multi-Level IVR (2022-2030) ($MN)       
13 Global Cloud Telephony Service Market Outlook, By Sales & Marketing (2022-2030) ($MN)       
14 Global Cloud Telephony Service Market Outlook, By Customer Relationship Management (CRM) (2022-2030) ($MN)       
15 Global Cloud Telephony Service Market Outlook, By Teleconferencing (2022-2030) ($MN)       
16 Global Cloud Telephony Service Market Outlook, By Other Applications (2022-2030) ($MN)       
17 Global Cloud Telephony Service Market Outlook, By End User (2022-2030) ($MN)       
18 Global Cloud Telephony Service Market Outlook, By IT & Telecom (2022-2030) ($MN)       
19 Global Cloud Telephony Service Market Outlook, By BFSI (2022-2030) ($MN)       
20 Global Cloud Telephony Service Market Outlook, By Healthcare (2022-2030) ($MN)       
21 Global Cloud Telephony Service Market Outlook, By Media & Entertainment (2022-2030) ($MN)       
22 Global Cloud Telephony Service Market Outlook, By Education (2022-2030) ($MN)       
23 Global Cloud Telephony Service Market Outlook, By Retail & E-commerce (2022-2030) ($MN)       
24 Global Cloud Telephony Service Market Outlook, By Government  (2022-2030) ($MN)       
25 Global Cloud Telephony Service Market Outlook, By Other End Users (2022-2030) ($MN)       
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.        

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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