Coated Fabrics Market
Coated Fabrics Market Forecasts to 2028 - Global Analysis By Product (Polymer-coated Fabrics, Vinyl-coated Fabrics, PU-coated Fabrics, PE-coated Fabrics, Rubber-coated Fabrics, Fabric-backed Wall Coverings and Other Products), By Application (Furniture & Seatings, Industrial, Protective Clothings, Roofing, Awnings and Canopies, Transportation, Commercial Tents, Automotive and Other Applications) and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $23.7 BN |
|
Projected Year Value (2028) |
US $35.8 BN |
|
CAGR (2022 - 2028) |
7.1% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Coated Fabrics Market is accounted for $23.7 billion in 2022 and is expected to reach $35.8 billion by 2028 growing at a CAGR of 7.1% during the forecast period. To make the material endure longer and be resistant to dust, water, oil, and other liquids, coated fabrics are a type of fabric that has been covered, coated, or treated with different materials like rubber, varnish, lacquer, and thermoplastic coatings. These coated fabrics are made from piled and smooth materials; sometimes portions are included to make them smoother.
According to the china association of automobile manufacturing, the production of new energy vehicles in the country witnessed a year-on-year increase of 96.9 percent in December 2022.
Market Dynamics:
Driver:
Rising demand for increased safety measures in aircraft, vehicles and other forms of transportation
There has been a huge increase in demand for transportation and automobile production as a result of the rapid population development in many regions. In order to increase performance and safety, coated fabrics are utilized in transportation applications. Coated fabrics, for instance, are successfully utilized in airbags, which provide safety features in vehicles and aircraft. Increased manufacturing of coated fabrics is required to meet the growing demand from the automotive industry. This is a key factor influencing the demand for coated fabrics.
Restraint:
Environmental concerns
The primary obstacles to coated fabric market revenue are fluctuations in raw material prices and environmental concerns. Nylon, polyester, rayon, cotton, and wool are the main components of fabrics, and each of these materials has a unique effect. Petrochemicals, which are not biodegradable and are inherently unstable, are used to make nylon and polyester. When dangerous chemicals, like carcinogens, used in the production of polyester are released into the air and water and are not handled, they can harm the environment.
Opportunity:
Rise in protective clothing
In the course of a normal working day, protection against harmful biological and chemical substances is required and can be achieved by using the appropriate protective clothing. The demand for protective clothing as a whole will be driven by rapid industrialization brought on by significant investments in the manufacturing sector and strict government regulations set forth by OSHA and NIOSH on the use of protective gear. Polyurethane-coated fabric can be used to make high-altitude protective clothing, fire retardant clothing, and chemical protective clothing (CPC) due to properties including flexibility at low temperatures, endurance to high impact, and high weather.
Threat:
Dumping of coated fabrics
Coated fabrics are frequently made of polymers, which pose a serious environmental risk given the low worldwide recycling rate compared to manufacturing. The environment is in serious jeopardy because coated materials are difficult to recycle. Coated fabric waste cannot be recycled, not even under conditions of high pressure and temperature. This is a result of the polymers' heterogeneous character, which makes it challenging to effectively combine them for product recycling. These polymers are used to produce coatings and fiber compounds.
Covid-19 Impact:
COVID-19 had a negative effect on the market in 2020. However, according to estimates, the market has recovered to pre-pandemic levels and will continue to expand over the coming years. The fabric business had been temporarily shut down as a result of the lockdowns. Additionally, all auto factories completely stopped operations. Although the defense industry was active, supply and demand chain disruptions were caused by a lack of raw materials. After lockdowns were eased and more rigid social distance norms were lifted, economic activity gradually restarted, which caused a dramatic spike in demand for a number of products. Due to their accessibility at low costs, demand for automobiles unexpectedly increased.
The vinyl-coated fabrics segment is expected to be the largest during the forecast period
Vinyl-coated fabrics are expected to maintain a dominant position throughout the projected period, due to their versatility, cost, and durability, they are considered a good option for coated fabrics. Concerns about the environment are prevalent throughout vinyl production as well. Applying vinyl coatings to the fabrics results in these fabrics. A synthetic material made from fossil fuels is called polyvinyl chloride (PVC), or vinyl. Seat upholstery, safety gear, aprons, and other industrial uses all make use of these materials.
The transportation segment is expected to have the highest CAGR during the forecast period
Due to the increasing need for polymer- and rubber-coated fabrics in cars, planes, trains, and ships, the transportation sector is predicted to grow profitably over the anticipated period. Vehicle weight is reduced because of coated textiles, which lower CO2 emissions. Due to their properties, including rot resistance, grease and dirt repellency, mildew resistance, water resistance, and UV resistance, coated fabrics are primarily employed in transportation applications. For automotive uses, coated textiles extend the life of the material and make it weather-resistant.
Region with largest share:
North America is expected to hold the largest share throughout the projection period. The main factors influencing the growth of the regional market are the rising demand for protective gear in the chemical and pharmaceutical industries and the strict rules enforced by the FDA. To improve the texture and appearance of the interior of the car, coated fabric is also frequently employed. Therefore, with increased automotive production, there would certainly be an increase in demand for polymer-coated cloth.
Region with highest CAGR:
Owing to the expansion of sectors including the automobile, furniture, protective apparel, and others, the market for coated fabrics in Asia Pacific is projected to have substantial growth throughout the extrapolated period. Additionally, the demand for protective gear is increasing as a result of increasingly stringent government rules in the area of thermal, chemical, biological, and other types of contaminants that are crucial for ordinary life. However, to improve the texture and appearance of the interior of the car, coated fabric is also frequently employed. Therefore, with increased automotive production, there would certainly be an increase in demand for polymer-coated cloth.
Key players in the market
Some of the key players in Coated Fabrics market include Ajy Tech India Pvt. Ltd , B&V Membrane, BASF SE, Bobet Group, Canadian General Tower, Contitech AG, Fothergill Group, Graniteville, J K Texbond Pvt. Ltd, Low & Bonar, MarvelVinyls, Mauritzon, Inc, OMNOVA Solutions Inc, Regatta Professional, Saint-Gobain Performance Plastics, Seamen Corporation, Sioen Industries NV, Spradling International, Inc., SRF Limited and Trelleborg AB.
Key Developments:
In November 2022, Trelleborg focused on innovation in healthcare & medical textiles. Dartex Zoned Coatings fabric was the one of its recent product launches. Its fabric allows different combinations of expand properties across its surface without switching the textile.
In July 2022, BASF collaborated with Vadodara-based membrane manufacturer Permionics Membranes to extend the use of BASF's Ultrason E polyethersulphone (PESU) polymer into coated fabrics that function as particulate and bacterial filters for face masks.
In January 2022: Trelleborg Industrial Solutions acquired coated textiles division of Alpha Engineered Composites to expand the company's business.
Products Covered:
• Polymer-coated Fabrics
• Vinyl-coated Fabrics
• PU-coated Fabrics
• PE-coated Fabrics
• Rubber-coated Fabrics
• Fabric-backed Wall Coverings
• Other Products
Applications Covered:
• Furniture & Seatings
• Industrial
• Protective Clothings
• Roofing, Awnings and Canopies
• Transportation
• Commercial Tents
• Automotive
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Coated Fabrics Market, By Product
5.1 Introduction
5.2 Polymer-coated Fabrics
5.3 Vinyl-coated Fabrics
5.4 PU-coated Fabrics
5.5 PE-coated Fabrics
5.6 Rubber-coated Fabrics
5.7 Fabric-backed Wall Coverings
5.8 Other Products
6 Global Coated Fabrics Market, By Application
6.1 Introduction
6.2 Furniture & Seatings
6.3 Industrial
6.4 Protective Clothings
6.5 Roofing, Awnings and Canopies
6.6 Transportation
6.7 Commercial Tents
6.8 Automotive
6.9 Other Applications
7 Global Coated Fabrics Market, By Geography
7.1 Introduction
7.2 North America
7.2.1 US
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 UK
7.3.3 Italy
7.3.4 France
7.3.5 Spain
7.3.6 Rest of Europe
7.4 Asia Pacific
7.4.1 Japan
7.4.2 China
7.4.3 India
7.4.4 Australia
7.4.5 New Zealand
7.4.6 South Korea
7.4.7 Rest of Asia Pacific
7.5 South America
7.5.1 Argentina
7.5.2 Brazil
7.5.3 Chile
7.5.4 Rest of South America
7.6 Middle East & Africa
7.6.1 Saudi Arabia
7.6.2 UAE
7.6.3 Qatar
7.6.4 South Africa
7.6.5 Rest of Middle East & Africa
8 Key Developments
8.1 Agreements, Partnerships, Collaborations and Joint Ventures
8.2 Acquisitions & Mergers
8.3 New Product Launch
8.4 Expansions
8.5 Other Key Strategies
9 Company Profiling
9.1 Ajy Tech India Pvt. Ltd
9.2 B&V Membrane
9.3 BASF SE
9.4 Bobet Group
9.5 CANADIAN GENERAL TOWER
9.6 Contitech AG
9.7 Fothergill Group
9.8 Graniteville
9.9 J K Texbond Pvt. Ltd
9.10 Low & Bonar
9.11 MarvelVinyls
9.12 Mauritzon, Inc
9.13 OMNOVA Solutions Inc
9.14 Regatta Professional
9.15 Saint-Gobain Performance Plastics
9.16 Seamen Corporation
9.17 Sioen Industries NV
9.18 Spradling International, Inc.
9.19 SRF Limited
9.20 Trelleborg AB
List of Tables
1 Global Coated Fabrics Market Outlook, By Region (2020-2028) ($MN)
2 Global Coated Fabrics Market Outlook, By Product (2020-2028) ($MN)
3 Global Coated Fabrics Market Outlook, By Polymer-coated Fabrics (2020-2028) ($MN)
4 Global Coated Fabrics Market Outlook, By Vinyl-coated Fabrics (2020-2028) ($MN)
5 Global Coated Fabrics Market Outlook, By PU-coated Fabrics (2020-2028) ($MN)
6 Global Coated Fabrics Market Outlook, By PE-coated Fabrics (2020-2028) ($MN)
7 Global Coated Fabrics Market Outlook, By Rubber-coated Fabrics (2020-2028) ($MN)
8 Global Coated Fabrics Market Outlook, By Fabric-backed Wall Coverings (2020-2028) ($MN)
9 Global Coated Fabrics Market Outlook, By Other Products (2020-2028) ($MN)
10 Global Coated Fabrics Market Outlook, By Application (2020-2028) ($MN)
11 Global Coated Fabrics Market Outlook, By Furniture & Seatings (2020-2028) ($MN)
12 Global Coated Fabrics Market Outlook, By Industrial (2020-2028) ($MN)
13 Global Coated Fabrics Market Outlook, By Protective Clothings (2020-2028) ($MN)
14 Global Coated Fabrics Market Outlook, By Roofing, Awnings and Canopies (2020-2028) ($MN)
15 Global Coated Fabrics Market Outlook, By Transportation (2020-2028) ($MN)
16 Global Coated Fabrics Market Outlook, By Commercial Tents (2020-2028) ($MN)
17 Global Coated Fabrics Market Outlook, By Automotive (2020-2028) ($MN)
18 Global Coated Fabrics Market Outlook, By Other Applications (2020-2028) ($MN)
19 North America Coated Fabrics Market Outlook, By Country (2020-2028) ($MN)
20 North America Coated Fabrics Market Outlook, By Product (2020-2028) ($MN)
21 North America Coated Fabrics Market Outlook, By Polymer-coated Fabrics (2020-2028) ($MN)
22 North America Coated Fabrics Market Outlook, By Vinyl-coated Fabrics (2020-2028) ($MN)
23 North America Coated Fabrics Market Outlook, By PU-coated Fabrics (2020-2028) ($MN)
24 North America Coated Fabrics Market Outlook, By PE-coated Fabrics (2020-2028) ($MN)
25 North America Coated Fabrics Market Outlook, By Rubber-coated Fabrics (2020-2028) ($MN)
26 North America Coated Fabrics Market Outlook, By Fabric-backed Wall Coverings (2020-2028) ($MN)
27 North America Coated Fabrics Market Outlook, By Other Products (2020-2028) ($MN)
28 North America Coated Fabrics Market Outlook, By Application (2020-2028) ($MN)
29 North America Coated Fabrics Market Outlook, By Furniture & Seatings (2020-2028) ($MN)
30 North America Coated Fabrics Market Outlook, By Industrial (2020-2028) ($MN)
31 North America Coated Fabrics Market Outlook, By Protective Clothings (2020-2028) ($MN)
32 North America Coated Fabrics Market Outlook, By Roofing, Awnings and Canopies (2020-2028) ($MN)
33 North America Coated Fabrics Market Outlook, By Transportation (2020-2028) ($MN)
34 North America Coated Fabrics Market Outlook, By Commercial Tents (2020-2028) ($MN)
35 North America Coated Fabrics Market Outlook, By Automotive (2020-2028) ($MN)
36 North America Coated Fabrics Market Outlook, By Other Applications (2020-2028) ($MN)
37 Europe Coated Fabrics Market Outlook, By Country (2020-2028) ($MN)
38 Europe Coated Fabrics Market Outlook, By Product (2020-2028) ($MN)
39 Europe Coated Fabrics Market Outlook, By Polymer-coated Fabrics (2020-2028) ($MN)
40 Europe Coated Fabrics Market Outlook, By Vinyl-coated Fabrics (2020-2028) ($MN)
41 Europe Coated Fabrics Market Outlook, By PU-coated Fabrics (2020-2028) ($MN)
42 Europe Coated Fabrics Market Outlook, By PE-coated Fabrics (2020-2028) ($MN)
43 Europe Coated Fabrics Market Outlook, By Rubber-coated Fabrics (2020-2028) ($MN)
44 Europe Coated Fabrics Market Outlook, By Fabric-backed Wall Coverings (2020-2028) ($MN)
45 Europe Coated Fabrics Market Outlook, By Other Products (2020-2028) ($MN)
46 Europe Coated Fabrics Market Outlook, By Application (2020-2028) ($MN)
47 Europe Coated Fabrics Market Outlook, By Furniture & Seatings (2020-2028) ($MN)
48 Europe Coated Fabrics Market Outlook, By Industrial (2020-2028) ($MN)
49 Europe Coated Fabrics Market Outlook, By Protective Clothings (2020-2028) ($MN)
50 Europe Coated Fabrics Market Outlook, By Roofing, Awnings and Canopies (2020-2028) ($MN)
51 Europe Coated Fabrics Market Outlook, By Transportation (2020-2028) ($MN)
52 Europe Coated Fabrics Market Outlook, By Commercial Tents (2020-2028) ($MN)
53 Europe Coated Fabrics Market Outlook, By Automotive (2020-2028) ($MN)
54 Europe Coated Fabrics Market Outlook, By Other Applications (2020-2028) ($MN)
55 Asia Pacific Coated Fabrics Market Outlook, By Country (2020-2028) ($MN)
56 Asia Pacific Coated Fabrics Market Outlook, By Product (2020-2028) ($MN)
57 Asia Pacific Coated Fabrics Market Outlook, By Polymer-coated Fabrics (2020-2028) ($MN)
58 Asia Pacific Coated Fabrics Market Outlook, By Vinyl-coated Fabrics (2020-2028) ($MN)
59 Asia Pacific Coated Fabrics Market Outlook, By PU-coated Fabrics (2020-2028) ($MN)
60 Asia Pacific Coated Fabrics Market Outlook, By PE-coated Fabrics (2020-2028) ($MN)
61 Asia Pacific Coated Fabrics Market Outlook, By Rubber-coated Fabrics (2020-2028) ($MN)
62 Asia Pacific Coated Fabrics Market Outlook, By Fabric-backed Wall Coverings (2020-2028) ($MN)
63 Asia Pacific Coated Fabrics Market Outlook, By Other Products (2020-2028) ($MN)
64 Asia Pacific Coated Fabrics Market Outlook, By Application (2020-2028) ($MN)
65 Asia Pacific Coated Fabrics Market Outlook, By Furniture & Seatings (2020-2028) ($MN)
66 Asia Pacific Coated Fabrics Market Outlook, By Industrial (2020-2028) ($MN)
67 Asia Pacific Coated Fabrics Market Outlook, By Protective Clothings (2020-2028) ($MN)
68 Asia Pacific Coated Fabrics Market Outlook, By Roofing, Awnings and Canopies (2020-2028) ($MN)
69 Asia Pacific Coated Fabrics Market Outlook, By Transportation (2020-2028) ($MN)
70 Asia Pacific Coated Fabrics Market Outlook, By Commercial Tents (2020-2028) ($MN)
71 Asia Pacific Coated Fabrics Market Outlook, By Automotive (2020-2028) ($MN)
72 Asia Pacific Coated Fabrics Market Outlook, By Other Applications (2020-2028) ($MN)
73 South America Coated Fabrics Market Outlook, By Country (2020-2028) ($MN)
74 South America Coated Fabrics Market Outlook, By Product (2020-2028) ($MN)
75 South America Coated Fabrics Market Outlook, By Polymer-coated Fabrics (2020-2028) ($MN)
76 South America Coated Fabrics Market Outlook, By Vinyl-coated Fabrics (2020-2028) ($MN)
77 South America Coated Fabrics Market Outlook, By PU-coated Fabrics (2020-2028) ($MN)
78 South America Coated Fabrics Market Outlook, By PE-coated Fabrics (2020-2028) ($MN)
79 South America Coated Fabrics Market Outlook, By Rubber-coated Fabrics (2020-2028) ($MN)
80 South America Coated Fabrics Market Outlook, By Fabric-backed Wall Coverings (2020-2028) ($MN)
81 South America Coated Fabrics Market Outlook, By Other Products (2020-2028) ($MN)
82 South America Coated Fabrics Market Outlook, By Application (2020-2028) ($MN)
83 South America Coated Fabrics Market Outlook, By Furniture & Seatings (2020-2028) ($MN)
84 South America Coated Fabrics Market Outlook, By Industrial (2020-2028) ($MN)
85 South America Coated Fabrics Market Outlook, By Protective Clothings (2020-2028) ($MN)
86 South America Coated Fabrics Market Outlook, By Roofing, Awnings and Canopies (2020-2028) ($MN)
87 South America Coated Fabrics Market Outlook, By Transportation (2020-2028) ($MN)
88 South America Coated Fabrics Market Outlook, By Commercial Tents (2020-2028) ($MN)
89 South America Coated Fabrics Market Outlook, By Automotive (2020-2028) ($MN)
90 South America Coated Fabrics Market Outlook, By Other Applications (2020-2028) ($MN)
91 Middle East & Africa Coated Fabrics Market Outlook, By Country (2020-2028) ($MN)
92 Middle East & Africa Coated Fabrics Market Outlook, By Product (2020-2028) ($MN)
93 Middle East & Africa Coated Fabrics Market Outlook, By Polymer-coated Fabrics (2020-2028) ($MN)
94 Middle East & Africa Coated Fabrics Market Outlook, By Vinyl-coated Fabrics (2020-2028) ($MN)
95 Middle East & Africa Coated Fabrics Market Outlook, By PU-coated Fabrics (2020-2028) ($MN)
96 Middle East & Africa Coated Fabrics Market Outlook, By PE-coated Fabrics (2020-2028) ($MN)
97 Middle East & Africa Coated Fabrics Market Outlook, By Rubber-coated Fabrics (2020-2028) ($MN)
98 Middle East & Africa Coated Fabrics Market Outlook, By Fabric-backed Wall Coverings (2020-2028) ($MN)
99 Middle East & Africa Coated Fabrics Market Outlook, By Other Products (2020-2028) ($MN)
100 Middle East & Africa Coated Fabrics Market Outlook, By Application (2020-2028) ($MN)
101 Middle East & Africa Coated Fabrics Market Outlook, By Furniture & Seatings (2020-2028) ($MN)
102 Middle East & Africa Coated Fabrics Market Outlook, By Industrial (2020-2028) ($MN)
103 Middle East & Africa Coated Fabrics Market Outlook, By Protective Clothings (2020-2028) ($MN)
104 Middle East & Africa Coated Fabrics Market Outlook, By Roofing, Awnings and Canopies (2020-2028) ($MN)
105 Middle East & Africa Coated Fabrics Market Outlook, By Transportation (2020-2028) ($MN)
106 Middle East & Africa Coated Fabrics Market Outlook, By Commercial Tents (2020-2028) ($MN)
107 Middle East & Africa Coated Fabrics Market Outlook, By Automotive (2020-2028) ($MN)
108 Middle East & Africa Coated Fabrics Market Outlook, By Other Applications (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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