Consumer Iot Market
PUBLISHED: 2023 ID: SMRC23897
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Consumer Iot Market

Consumer IoT Market Forecasts to 2030 - Global Analysis By Type (Hardware, Software and Service), By Connectivity (Wired and Wireless), By Application (Consumer Electronics, Automotive, Healthcare, Wearable Devices and Other Applications) and By Geography

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4.8 (89 reviews)
Published: 2023 ID: SMRC23897

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $109.7 BN

Projected Year Value (2030)

US $308.3 BN

CAGR (2023 - 2030)

15.9%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Consumer IoT Market is accounted for $109.7 billion in 2023 and is expected to reach $308.3 billion by 2030 growing at a CAGR of 15.9% during the forecast period. The consumer Internet of Things (IoT) market is an ecosystem of interconnected smart devices and gadgets designed for personal use. These devices, such as smart thermostats, fitness trackers, and voice-controlled speakers, leverage internet connectivity and data exchange to enhance convenience, efficiency, and functionality in everyday life. Consumers benefit from greater control over their homes, improved health monitoring, and streamlined daily tasks.

According to the Department of Telecommunications (DoT) 2018 National Digital Communication Policy (NDCP), an eco-system for 5 billion connected devices will be created by 2022.



Market Dynamics:

Driver:

Increasing home automation

The proliferation of smart devices and systems, homeowners are increasingly seeking ways to enhance convenience, security, and energy efficiency within their living spaces. Home automation allows for seamless control and monitoring of lighting, heating, security cameras, and appliances through smartphones and voice assistants. This not only simplifies daily routines but also offers energy savings and heightened security, making it an attractive proposition for consumers. As a result, the Consumer IoT market is propelled forward by the growing desire to create smart, interconnected homes that cater to modern lifestyles.

Restraint:

Breach in data security and data privacy

As the number of interconnected devices grows, so does the potential vulnerability of personal and sensitive data. Instances of unauthorized access, hacking, or data leaks can erode consumer trust, deter adoption, and lead to legal and financial repercussions for companies. Privacy concerns also persist, as consumers worry about the collection and misuse of their personal information by IoT devices and service providers. Addressing these challenges through robust security measures, data encryption, and transparent data handling practices is imperative to sustain the growth and credibility of the Consumer IoT market.

Opportunity:

Impact of 5G and increased cellular networks

5G's ultra-fast speeds, lower latency, and increased bandwidth provide the ideal infrastructure for IoT devices to operate more efficiently and reliably. This enables a broader range of IoT applications, from augmented reality experiences to real-time remote monitoring, to become more accessible and practical for consumers. Moreover, the wider coverage and improved connectivity offered by expanded cellular networks make it easier to connect and manage IoT devices in remote or underserved areas, opening up new markets and possibilities for consumer-oriented IoT solutions.

Threat:

Government regulations, security and privacy of data and interoperability concerns

Stringent regulations are needed to ensure the safety and reliability of IoT devices, but they can also stifle innovation and hinder market growth if not carefully balanced. Security and privacy breaches, which have become increasingly common, erode consumer trust and raise concerns about data vulnerability. Additionally, the lack of interoperability standards can result in a fragmented ecosystem where devices from different manufacturers struggle to work together seamlessly, limiting the full potential of IoT. Addressing these challenges is crucial for the sustained growth and success of the Consumer IoT market.

Covid-19 Impact:

The COVID-19 pandemic had a negative impact on the Consumer IoT market in several ways. Supply chain disruptions, factory closures, and delays in manufacturing components hindered the production and availability of IoT devices. Economic uncertainties led to reduced consumer spending, causing a slowdown in IoT adoption, particularly for non-essential devices. Additionally, the pandemic heightened concerns about cybersecurity and privacy, which prompted consumers to be more cautious about adopting new connected technologies. However, the pandemic also highlighted the importance of remote monitoring and automation, which could drive future growth in sectors like healthcare and home automation as the world adapts to the new normal.

The wireless segment is expected to be the largest during the forecast period

It is anticipated that the segment for wireless would increase profitably enabling seamless connectivity and communication among a multitude of smart devices. Wi-Fi, Bluetooth, Zigbee, and cellular networks like 4G and 5G provide the means for devices to exchange data and interact with each other, smartphones, and the internet. This wireless connectivity not only offers convenience and flexibility to consumers but also enables the proliferation of IoT in various applications, from smart homes and wearable devices to connected cars and healthcare solutions. The evolution of wireless protocols and the expansion of network infrastructure continue to drive the growth and potential of consumer IoT offerings worldwide.

The healthcare segment is expected to have the highest CAGR during the forecast period

The healthcare segment is anticipated to witness the fastest CAGR growth during the forecast period. IoT-enabled healthcare devices, such as wearable fitness trackers, remote patient monitoring systems, and smart health appliances, empower individuals to take proactive control of their well-being. These devices collect real-time health data, which can be shared with healthcare professionals for more accurate diagnoses and personalized treatment plans. This not only improves patient outcomes but also reduces healthcare costs. Moreover, the adoption of telehealth solutions further emphasizes the pivotal role of consumer IoT in delivering convenient, efficient, and accessible healthcare services to individuals in their homes.

Region with largest share:

During the forecast period, it is expected that the North America Consumer IoT market will continue to hold a majority of the market share characterized by its robust adoption and innovation. The region's tech-savvy consumers have readily embraced smart devices, such as home automation systems, connected appliances, and wearable gadgets. High disposable incomes, a strong focus on convenience, and a culture of early technology adoption have fueled the growth of IoT in North America. Moreover, the presence of major tech companies, innovative start-ups, and substantial investments in IoT research and development contribute to the region's leadership in this market.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, The region's large and diverse population, coupled with increasing urbanization and a rising middle class, presents a vast consumer base eager to adopt IoT technologies. Governments in countries like China and India are also promoting digitalization and smart city initiatives, further accelerating IoT adoption. Additionally, the presence of manufacturing powerhouses in Asia and the Pacific ensures a steady supply of IoT devices. As a result, Asia Pacific not only represents a substantial market for consumer IoT but also a hotbed of innovation, attracting both domestic and international IoT players.



Key players in the market

Some of the key players in Consumer IoT market include Siemens AG, Sony Corporation, Infineon Technologies, STMicroelectronics, Honeywell International Inc., Intel Corporation, International Business Machines Corporation (IBM), LG Electronics, Microsoft Corporation, Cisco Systems, Inc., Hewlett Packard Enterprise (HPE), Apple Inc., AT&T Inc., NXP Semiconductors, Qorvo Inc., Schneider Electric SE, Symantec Corporation and TE Connectivity Ltd.

Key Developments:

In May 2023, Skylo Technologies, Non-Terrestrial Network (NTN) service operator, and Monogoto, the Cloud-based cellular network provider, signed an agreement to provide an affordable and accessible solution for NB-IoT Satellite connectivity for asset tracking products. Integrating the same hardware for both terrestrial and satellite communication will help expand connectivity to areas that were earlier not accessible, and regular software updates will be provided due to the throughput of the terrestrial networks.

In Feb 2023, Canadian-based IoT company, Eleven-x, will help North America municipal parking with the smart parking system that will monitor parking spots and provide real-time data on availability. This will reduce congestion in the area and optimize parking enforcement, further improving urban mobility.

In Jan 2023, Alliot Technologies and Vodafone UK partnered to provide NB-IoT connectivity throughout the UK. Vodafone’s Network will significantly boost Alliot’s offering with scale, innovation, and efficiency. Through this partnership, Alliot will invest in the latest technology to ensure an excellent experience for its customers. This will establish them as the UK’s only NB-IoT connectivity provider.

Types Covered:
• Hardware
• Software
• Service

Connectivities Covered:
• Wired
• Wireless

Applications Covered:
• Consumer Electronics
• Automotive
• Healthcare
• Wearable Devices
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Consumer IoT Market, By Type
5.1 Introduction
5.2 Hardware
5.2.1 Processor
5.2.1.1 Microcontroller (MUC)
5.2.1.2 Microprocessor (MPU)
5.2.1.3 Digital Signal Processor (DSP)
5.2.1.4 Application Processor
5.2.3 Network infrastructure
5.2.3.1 Server
5.2.3.2 Storage
5.2.4 Sensors
5.2.4.1 Temperature
5.2.4.2 Pressure
5.2.4.3 ECG
5.2.4.4 Accelerometers
5.2.4.5 Inertial Measurement Unit
5.2.4.6 Humidity
5.2.4.7 Light
5.2.4.8 Camera Modules
5.3 Software
5.3.1 Data Management
5.3.2 Real-time Streaming Management
5.3.3 Remote Monitoring
5.3.4 Network Management
5.3.5 Other Sofware
5.4 Service
5.4.1 Professional Services
5.4.1.1 Consulting Services
5.4.1.2 Implementation Services
5.4.1.3 Support & Maintenance
5.4.2 Managed Services

6 Global Consumer IoT Market, By Connectivity
6.1 Introduction
6.2 Wired
6.3 Wireless
6.3.1 Wi-Fi
6.3.2 Bluetooth
6.3.3 ZigBee
6.3.4 NFC
6.3.5 Other Wireless

7 Global Consumer IoT Market, By Application
7.1 Introduction
7.2 Consumer Electronics
7.2.1 Lighting
7.2.2 Washing Machine
7.2.3 Dishwasher
7.2.4 Television (TV)
7.2.5 Other Consumer Electronics
7.3 Automotive
7.3.1 Connected Cars
7.3.2 In-car Infotainment
7.3.3 Traffic Management
7.4 Healthcare
7.4.1 Blood Pressure Monitor
7.4.2 Fitness & Heartrate Monitor
7.4.3 Pulse Oximeter
7.4.4 Blood Glucose Meter
7.4.5 Other Healthcare
7.5 Wearable Devices
7.5.1 Smart Watch
7.5.2 Smart Glasses
7.5.3 Body-worn Cameras
7.5.4 Fitness Tracker
7.5.5 Other Wearable Devices
7.6 Other Applications

8 Global Consumer IoT Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Siemens AG
10.2 Sony Corporation
10.3 Infineon Technologies
10.4 STMicroelectronics
10.5 Honeywell International Inc.
10.6 Intel Corporation
10.7 International Business Machines Corporation (IBM)
10.8 LG Electronics
10.9 Microsoft Corporation
10.10 Cisco Systems, Inc.
10.11 Hewlett Packard Enterprise (HPE)
10.12 Apple Inc.
10.13 AT&T Inc.
10.14 NXP Semiconductors
10.15 Qorvo Inc.
10.16 Schneider Electric SE
10.17 Symantec Corporation
10.18 TE Connectivity Ltd.

List of Tables
1 Global Consumer IoT Market Outlook, By Region (2021-2030) ($MN)
2 Global Consumer IoT Market Outlook, By Type (2021-2030) ($MN)
3 Global Consumer IoT Market Outlook, By Hardware (2021-2030) ($MN)
4 Global Consumer IoT Market Outlook, By Processor (2021-2030) ($MN)
5 Global Consumer IoT Market Outlook, By Microcontroller (MUC) (2021-2030) ($MN)
6 Global Consumer IoT Market Outlook, By Microprocessor (MPU) (2021-2030) ($MN)
7 Global Consumer IoT Market Outlook, By Digital Signal Processor (DSP) (2021-2030) ($MN)
8 Global Consumer IoT Market Outlook, By Application Processor (2021-2030) ($MN)
9 Global Consumer IoT Market Outlook, By Network infrastructure (2021-2030) ($MN)
10 Global Consumer IoT Market Outlook, By Server (2021-2030) ($MN)
11 Global Consumer IoT Market Outlook, By Storage (2021-2030) ($MN)
12 Global Consumer IoT Market Outlook, By Sensors (2021-2030) ($MN)
13 Global Consumer IoT Market Outlook, By Temperature (2021-2030) ($MN)
14 Global Consumer IoT Market Outlook, By Pressure (2021-2030) ($MN)
15 Global Consumer IoT Market Outlook, By ECG (2021-2030) ($MN)
16 Global Consumer IoT Market Outlook, By Accelerometers (2021-2030) ($MN)
17 Global Consumer IoT Market Outlook, By Inertial Measurement Unit (2021-2030) ($MN)
18 Global Consumer IoT Market Outlook, By Humidity (2021-2030) ($MN)
19 Global Consumer IoT Market Outlook, By Light (2021-2030) ($MN)
20 Global Consumer IoT Market Outlook, By Camera Modules (2021-2030) ($MN)
21 Global Consumer IoT Market Outlook, By Software (2021-2030) ($MN)
22 Global Consumer IoT Market Outlook, By Data Management (2021-2030) ($MN)
23 Global Consumer IoT Market Outlook, By Real-time Streaming Management (2021-2030) ($MN)
24 Global Consumer IoT Market Outlook, By Remote Monitoring (2021-2030) ($MN)
25 Global Consumer IoT Market Outlook, By Network Management (2021-2030) ($MN)
26 Global Consumer IoT Market Outlook, By Other Sofware (2021-2030) ($MN)
27 Global Consumer IoT Market Outlook, By Service (2021-2030) ($MN)
28 Global Consumer IoT Market Outlook, By Professional Services (2021-2030) ($MN)
29 Global Consumer IoT Market Outlook, By Consulting Services (2021-2030) ($MN)
30 Global Consumer IoT Market Outlook, By Implementation Services (2021-2030) ($MN)
31 Global Consumer IoT Market Outlook, By Support & Maintenance (2021-2030) ($MN)
32 Global Consumer IoT Market Outlook, By Managed Services (2021-2030) ($MN)
33 Global Consumer IoT Market Outlook, By Connectivity (2021-2030) ($MN)
34 Global Consumer IoT Market Outlook, By Wired (2021-2030) ($MN)
35 Global Consumer IoT Market Outlook, By Wireless (2021-2030) ($MN)
36 Global Consumer IoT Market Outlook, By Wi-Fi (2021-2030) ($MN)
37 Global Consumer IoT Market Outlook, By Bluetooth (2021-2030) ($MN)
38 Global Consumer IoT Market Outlook, By ZigBee (2021-2030) ($MN)
39 Global Consumer IoT Market Outlook, By NFC (2021-2030) ($MN)
40 Global Consumer IoT Market Outlook, By Other Wireless (2021-2030) ($MN)
41 Global Consumer IoT Market Outlook, By Application (2021-2030) ($MN)
42 Global Consumer IoT Market Outlook, By Consumer Electronics (2021-2030) ($MN)
43 Global Consumer IoT Market Outlook, By Lighting (2021-2030) ($MN)
44 Global Consumer IoT Market Outlook, By Washing Machine (2021-2030) ($MN)
45 Global Consumer IoT Market Outlook, By Dishwasher (2021-2030) ($MN)
46 Global Consumer IoT Market Outlook, By Television (TV) (2021-2030) ($MN)
47 Global Consumer IoT Market Outlook, By Other Consumer Electronics (2021-2030) ($MN)
48 Global Consumer IoT Market Outlook, By Automotive (2021-2030) ($MN)
49 Global Consumer IoT Market Outlook, By Connected Cars (2021-2030) ($MN)
50 Global Consumer IoT Market Outlook, By In-car Infotainment (2021-2030) ($MN)
51 Global Consumer IoT Market Outlook, By Traffic Management (2021-2030) ($MN)
52 Global Consumer IoT Market Outlook, By Healthcare (2021-2030) ($MN)
53 Global Consumer IoT Market Outlook, By Blood Pressure Monitor (2021-2030) ($MN)
54 Global Consumer IoT Market Outlook, By Fitness & Heartrate Monitor (2021-2030) ($MN)
55 Global Consumer IoT Market Outlook, By Pulse Oximeter (2021-2030) ($MN)
56 Global Consumer IoT Market Outlook, By Blood Glucose Meter (2021-2030) ($MN)
57 Global Consumer IoT Market Outlook, By Other Healthcare (2021-2030) ($MN)
58 Global Consumer IoT Market Outlook, By Wearable Devices (2021-2030) ($MN)
59 Global Consumer IoT Market Outlook, By Smart Watch (2021-2030) ($MN)
60 Global Consumer IoT Market Outlook, By Smart Glasses (2021-2030) ($MN)
61 Global Consumer IoT Market Outlook, By Body-worn Cameras (2021-2030) ($MN)
62 Global Consumer IoT Market Outlook, By Fitness Tracker (2021-2030) ($MN)
63 Global Consumer IoT Market Outlook, By Other Wearable Devices (2021-2030) ($MN)
64 Global Consumer IoT Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

Figure 1 Global Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 2 North America Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 3 US Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 4 Canada Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 5 Mexico Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 6 Europe Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 7 Germany Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 8 UK Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 9 Italy Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 10 France Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 11 Spain Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 12 Rest of Europe Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 13 Asia Pacific Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 14 Japan Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 15 China Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 16 India Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 17 Australia Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 18 New Zealand Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 19 South Korea Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 20 Rest of Asia Pacific Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 21 South America Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 22 Argentina Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 23 Brazil Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 24 Chile Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 25 Rest of South America Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 26 Middle East & Africa Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 27 Saudi Arabia Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 28 UAE Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 29 Qatar Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 30 South Africa Consumer IoT Market Outlook (2021-2030) ($MN)
Figure 31 Rest of Middle East & Africa Consumer IoT Market Outlook (2021-2030) ($MN)

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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