Consumer Security Market
Consumer Security Market Forecasts to 2030 - Global Analysis By Type (Software and Services), Deployment Mode (On-Premises and Cloud-Based), Application, End User and By Geography
According to Stratistics MRC, the Global Consumer Security Market is growing at a CAGR of 11.0% during the forecast period. The safeguarding of private rights, financial information, and personal information during business or service provider transactions is known as consumer security. To stop cyber risks and illegal access, it uses techniques such data encryption, identity verification, secure payment systems, and fraud detection. Implementing strong cybersecurity procedures, adhering to laws like the CCPA and GDPR, and educating customers about safe online conduct are essential in the digital world establishing trust between consumers and businesses through effective consumer security makes both online and offline marketplaces safer. It also entails educating customers about safe internet practices, such as avoiding phishing scams and using secure passwords.
According to Fortinet's Cloud Security Report last year, several cybersecurity experts were questioned about the cloud services and workloads that their companies use the most. The top of the list is made up of security services (58%), then computing (56%), storage (55%), and virtualization (53%).
Market Dynamics:
Driver:
Rising frequency and sophistication of cyberattacks
The need for sophisticated consumer security solutions has increased as a result of the rise in cyberthreats. To safeguard confidential information and uphold client confidence, businesses should make significant investments in cybersecurity defenses. The market for consumer security is predicted to grow at a CAGR of about 9% as a result of this. Businesses are improving their cybersecurity strategy as a result of customers' growing awareness of cyber risks and their expectations that strong data protection measures be provided by corporations drives the market growth.
Restraint:
Expense associated with implementing comprehensive security solutions
Small and medium-sized businesses (SMEs) may be discouraged from implementing essential security solutions due to the hefty upfront costs of modern cybersecurity measures, which include hardware, software, and maintenance. The budget of a company may also be strained if resources are allocated to cybersecurity rather than other important areas, which could impede innovation and overall corporate success.
Opportunity:
Exponential increase in connected devices
Concerns over security and privacy are growing among consumers as more gadgets connect to the internet. According to studies, a sizable portion of people have mistrust for connected devices because they think they're susceptible to data breaches and eavesdropping. With statistics indicating up to 12,000 cyberattack attempts on smart home devices in a single week, the growth of connected devices also increases the possible entry points for cyberattacks, underscoring the urgent need for improved security measures.
Threat:
Availability of free or low-cost security software
The pricing tactics of companies that offer premium security software may be undercut by free antivirus and security programs, which could result in less competition and market consolidation. Customers who think free software will suffice for their purposes may undervalue sophisticated security solutions. Real-time scanning, customer assistance, and advanced malware protection are just a few of the features that are frequently absent from free security software that are present in paid versions. Users may have a false sense of security as a result, not realizing they are not adequately protected until a breach happens.
Covid-19 Impact:
The COVID-19 pandemic has significantly impacted the consumer security market, driving heightened demand for robust cybersecurity solutions. As businesses rapidly transitioned to remote work, the need for enhanced security measures became critical, leading to increased investments in cybersecurity tools and services. Concerns over data breaches surged, with 44% of consumers feeling more at risk from cybercrime than before the pandemic. This shift has prompted organizations to prioritize cybersecurity, resulting in a projected market growth rate of approximately 9% during the forecast period as they adapt to a more perilous threat landscape.
The software segment is expected to be the largest during the forecast period
Over the forecasted timeframe, the software segment is anticipated to dominate the market share owing to the growing percentage of consumers—70% of them value items with integrated security features—are giving cybersecurity top priority when making purchases. Increased awareness and a variety of applications including as firewalls, intrusion detection systems, and antivirus software are driving this trend toward general software solutions. This variety improves the overall security posture of customers by enabling them to choose customized solutions.
The mobile device security segment is expected to have the highest CAGR during the forecast period
The mobile device security segment is projected to have the highest CAGR in the market during the extrapolated period due to mobile security apps like antivirus software and encryption tools are in high demand as a result of growing security awareness brought about by the proliferation of mobile devices. For the protection of financial and personal data, this is essential. The widespread usage of mobile devices has given rise to a variety of security solutions that are suitable for both individual users and businesses.
Region with largest share:
North America is expected to have the largest market share over the projection period due to the expansion of cyber threats' attack surface due to digital transformation in industries such as government, healthcare, and finance calls for strong cybersecurity solutions to safeguard infrastructure and sensitive data. Advanced consumer security solutions are in high demand as a result of enterprises and individuals prioritizing security measures due to the increased sophistication and frequency of cyberattacks.
Region with highest CAGR:
The Asia Pacific region is projected to achieve the highest CAGR during the forecast period owing to the rising reliance of customers on smartphones and other connected devices for daily tasks is fueling the demand for mobile security solutions. More extensive security measures are being adopted by enterprises as a result of stricter privacy and data protection laws, which is driving market expansion. Integrated security solutions are required to safeguard these networked systems against cyberattacks because the proliferation of IoT devices also results in new vulnerabilities.
Key players in the market
Some of the key players in Consumer Security Market include Avast Software, Blue Coat Systems, CipherCloud, Cisco Systems, Digital Guardian, Forcepoint, Fortinet, HP, IBM, McAfee, Microsoft, NortonLifeLock Inc, Panda Security, RSA Security, SafeNet , Trend Micro, Trustwave and WatchGuard Technologies.
Key Developments:
In October 2024, The NFL and Cisco have announced that the league is now leveraging Cisco’s industry-leading enterprise networking and cybersecurity solutions to connect and protect the 2024 NFL International Games and the 2025 NFL Madrid Game.
In September 2024, IBM announced the completion of its latest expansion of the IBM Quantum Data Center in Poughkeepsie, New York, which operates the highest number of available utility-scale quantum computers at a single location in the world.
In July 2024, Cisco, the announced the signing of a Memorandum of Understanding (MOU) to pilot 5G and AI technologies to enhance Singapore’s homeland security. These projects aim to empower the Home Team to address evolving threats to public safety in Singapore.
Types Covered:
• Software
• Services
Deployment Modes Covered:
• On-Premises
• Cloud-Based
Applications Covered:
• Online Protection
• Parental Controls
• Mobile Device Security
• Financial & Transactional Security
• Remote Device Management
• Other Applications
End Users Covered:
• Individual Users
• Families/Households
• Home Offices
• Small & Medium-Sized Enterprises (SMEs)
• Educational Institutions
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Consumer Security Market, By Type
5.1 Introduction
5.2 Software
5.2.1 Anti-Virus
5.2.2 Anti-Spyware/Anti-Malware
5.2.3 Firewall
5.2.4 Endpoint Device Control
5.2.5 Intrusion Prevention
5.2.6 Endpoint Application Control
5.2.7 Identity & Access Management (IAM)
5.2.8 Web Protection
5.2.9 Encryption Software
5.2.10 Backup & Recovery Software
5.2.11 Other Softwares
5.3 Services
5.3.1 Professional Services
5.3.2 Managed Security Services
5.3.3 Installation Services
5.3.4 Maintenance Services
5.3.5 Monitoring Services
6 Global Consumer Security Market, By Deployment Mode
6.1 Introduction
6.2 On-Premises
6.3 Cloud-Based
7 Global Consumer Security Market, By Application
7.1 Introduction
7.2 Online Protection
7.3 Parental Controls
7.4 Mobile Device Security
7.5 Financial & Transactional Security
7.6 Remote Device Management
7.7 Other Applications
8 Global Consumer Security Market, By End User
8.1 Introduction
8.2 Individual Users
8.3 Families/Households
8.4 Home Offices
8.5 Small & Medium-Sized Enterprises (SMEs)
8.6 Educational Institutions
8.7 Other End Users
9 Global Consumer Security Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Avast Software
11.2 Blue Coat Systems
11.3 CipherCloud
11.4 Cisco Systems
11.5 Digital Guardian
11.6 Forcepoint
11.7 Fortinet
11.8 HP
11.9 IBM
11.10 McAfee
11.11 Microsoft
11.12 NortonLifeLock Inc
11.13 Panda Security
11.14 RSA Security
11.15 SafeNet
11.16 Trend Micro
11.17 Trustwave
11.18 WatchGuard Technologies
List of Tables
1 Global Consumer Security Market Outlook, By Region (2022-2030) ($MN)
2 Global Consumer Security Market Outlook, By Type (2022-2030) ($MN)
3 Global Consumer Security Market Outlook, By Software (2022-2030) ($MN)
4 Global Consumer Security Market Outlook, By Anti-Virus (2022-2030) ($MN)
5 Global Consumer Security Market Outlook, By Anti-Spyware/Anti-Malware (2022-2030) ($MN)
6 Global Consumer Security Market Outlook, By Firewall (2022-2030) ($MN)
7 Global Consumer Security Market Outlook, By Endpoint Device Control (2022-2030) ($MN)
8 Global Consumer Security Market Outlook, By Intrusion Prevention (2022-2030) ($MN)
9 Global Consumer Security Market Outlook, By Endpoint Application Control (2022-2030) ($MN)
10 Global Consumer Security Market Outlook, By Identity & Access Management (IAM) (2022-2030) ($MN)
11 Global Consumer Security Market Outlook, By Web Protection (2022-2030) ($MN)
12 Global Consumer Security Market Outlook, By Encryption Software (2022-2030) ($MN)
13 Global Consumer Security Market Outlook, By Backup & Recovery Software (2022-2030) ($MN)
14 Global Consumer Security Market Outlook, By Other Softwares (2022-2030) ($MN)
15 Global Consumer Security Market Outlook, By Services (2022-2030) ($MN)
16 Global Consumer Security Market Outlook, By Professional Services (2022-2030) ($MN)
17 Global Consumer Security Market Outlook, By Managed Security Services (2022-2030) ($MN)
18 Global Consumer Security Market Outlook, By Installation Services (2022-2030) ($MN)
19 Global Consumer Security Market Outlook, By Maintenance Services (2022-2030) ($MN)
20 Global Consumer Security Market Outlook, By Monitoring Services (2022-2030) ($MN)
21 Global Consumer Security Market Outlook, By Deployment Mode (2022-2030) ($MN)
22 Global Consumer Security Market Outlook, By On-Premises (2022-2030) ($MN)
23 Global Consumer Security Market Outlook, By Cloud-Based (2022-2030) ($MN)
24 Global Consumer Security Market Outlook, By Application (2022-2030) ($MN)
25 Global Consumer Security Market Outlook, By Online Protection (2022-2030) ($MN)
26 Global Consumer Security Market Outlook, By Parental Controls (2022-2030) ($MN)
27 Global Consumer Security Market Outlook, By Mobile Device Security (2022-2030) ($MN)
28 Global Consumer Security Market Outlook, By Financial & Transactional Security (2022-2030) ($MN)
29 Global Consumer Security Market Outlook, By Remote Device Management (2022-2030) ($MN)
30 Global Consumer Security Market Outlook, By Other Applications (2022-2030) ($MN)
31 Global Consumer Security Market Outlook, By End User (2022-2030) ($MN)
32 Global Consumer Security Market Outlook, By Individual Users (2022-2030) ($MN)
33 Global Consumer Security Market Outlook, By Families/Households (2022-2030) ($MN)
34 Global Consumer Security Market Outlook, By Home Offices (2022-2030) ($MN)
35 Global Consumer Security Market Outlook, By Small & Medium-Sized Enterprises (SMEs) (2022-2030) ($MN)
36 Global Consumer Security Market Outlook, By Educational Institutions (2022-2030) ($MN)
37 Global Consumer Security Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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