Dental Floss Market
PUBLISHED: 2025 ID: SMRC28452
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Dental Floss Market

Dental Floss Market Forecasts to 2030 - Global Analysis By Product Type (Waxed Floss, Unwaxed Floss, Dental Tape, Specialty Floss and Floss Picks), Material Type (Nylon (Multi-filament), PTFE (Monofilament) and Other Material Types), Distribution Channel, End User and By Geography

4.2 (28 reviews)
4.2 (28 reviews)
Published: 2025 ID: SMRC28452

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Dental Floss Market is accounted for $645.4 million in 2024 and is expected to reach $952.4 million by 2030 growing at a CAGR of 6.7% during the forecast period. A thin, string-like substance called dental floss is used to clean in between teeth, getting rid of food particles and plaque that brushing cannot get rid of. Usually composed of nylon or plastic filaments, it slides beneath the gum line and between teeth, upsetting bacterial colonies that lead to gum disease and cavities. Brushing and flossing on a regular basis are crucial for maintaining proper oral hygiene and averting dental issues.

According to the Centers for Disease Control and Prevention (CDC), over 90% of adults in the United States experience issues with cavities, and one in four have untreated cavities.

Market Dynamics:

Driver: 

Increasing awareness of oral health

The rising awareness of oral hygiene significantly drives the dental floss market. Educational campaigns by dental professionals, government initiatives, and private companies emphasize the importance of flossing to prevent cavities, gum disease, and bad breath. This has led to a shift in consumer behavior, with more individuals incorporating flossing into their daily routines. Increased access to information through digital platforms and social media further reinforces the practice, particularly among health-conscious younger generations, boosting the demand for dental floss globally.

Restraint:

Limited consumer knowledge

Many individuals lack awareness about the importance of flossing as a part of oral hygiene routines. Misconceptions regarding its necessity, combined with inadequate education on proper usage, limit its adoption. Additionally, some consumers are unaware of the variety of floss products available, such as waxed, unwaxed, or eco-friendly options, leading to underutilization. This knowledge gap hinders market growth, especially in regions with lower dental health awareness or access to preventive care information.

Opportunity:

Expansion of online retail channels

Online retail offers consumers access to a wide variety of products, including specialized and eco-friendly options, with the convenience of home delivery. Digital platforms enable price comparisons, customer reviews, and detailed product descriptions, empowering informed purchasing decisions. The growing adoption of smartphones and secure online payment methods further drives this trend, making online channels a key growth avenue for manufacturers.

Threat:

Health and safety concerns

Health concerns related to certain dental floss products containing harmful chemicals like PFAS pose a threat to market growth. Studies linking these chemicals to adverse health effects such as cancer and immune system issues have raised consumer apprehensions. Additionally, environmental concerns about non-biodegradable floss materials contribute to negative perceptions.

Covid-19 Impact: 

The COVID-19 pandemic initially disrupted the dental floss market due to supply chain interruptions and reduced consumer spending on non-essential items. However, heightened awareness of personal hygiene during the pandemic led to increased demand for self-care products like dental floss. The shift from offline stores to online platforms accelerated sales through e-commerce channels. As consumers prioritized preventive healthcare to avoid dental visits during lockdowns, the pandemic ultimately reinforced the importance of oral hygiene.

The floss picks segment is expected to be the largest during the forecast period

The floss picks segment is expected to account for the largest market share during the forecast period due to their convenience and ease of use compared to traditional floss. They are particularly popular among individuals with dexterity issues or tight interdental spaces. The segment’s growth is driven by innovations such as flavored picks and biodegradable options catering to environmentally conscious consumers. Floss picks’ portability and suitability for on-the-go use make them a preferred choice across diverse demographics, ensuring their continued dominance in the market.

The online segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online segment is predicted to witness the highest growth rate due to increasing consumer preference for e-commerce platforms offering convenience and variety. Online channels provide access to a broad range of dental floss products, including niche options like eco-friendly or specialty flosses. Features such as customer reviews, competitive pricing, and subscription models enhance user experience. The proliferation of smartphones and advancements in secure payment systems further fuel this segment’s high growth.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to high awareness about oral hygiene and robust healthcare infrastructure. Regular dental check-ups emphasize preventive care practices like flossing, supported by extensive public health campaigns. The region’s high disposable income enables consumers to invest in premium oral care products. Additionally, a strong presence of key market players offering innovative solutions contributes to North America’s dominant position in the global market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing awareness about oral hygiene and rising disposable incomes in countries like China and India. Government-led health initiatives promoting preventive care drive demand for dental floss products. The region’s growing elderly population further boosts adoption as older adults seek effective solutions for maintaining oral health. Expanding e-commerce platforms enhance accessibility, making Asia Pacific a key growth region for the market.

Key players in the market

Some of the key players in Dental Floss Market include Procter & Gamble Company, Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Prestige Consumer Healthcare Inc., Dr. Fresh LLC, Church & Dwight Co. Inc., Lion Corporation, Dr Wild & Co. AG, Sunstar Suisse SA, The Humble Co. AB, 3M Company, Perrigo Company plc, Alfred Becht GmbH, Shantou Oral Health Co. Ltd., Water Pik Inc., RANIR LLC, AVACO Corporation and Simply Natural Corporation.

Key Developments:

In April 2024, Lion Corporation launched the new brand “OCH-TUNE,” which offers a new way to select oral care through style. Lion will launch new toothpastes, toothbrushes, and mouthwashes in the two styles of FAST and SLOW.

 In January 2021, Waterpik published clinical research showing the Waterpik water flosser is up to 2X more effective than string floss for removing bacterial plaque and improving gum health.

Product Types Covered:
• Waxed Floss
• Unwaxed Floss
• Dental Tape
• Specialty Floss
• Floss Picks

Material Types Covered:
• Nylon (Multi-filament)
• PTFE (Monofilament)
• Other Material Types

Distribution Channels Covered:
• Offline
• Online

End Users Covered:
• Individual Consumers/Households
• Dental Professionals

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
        
2 Preface
      
 2.1 Abstract      
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology      
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions     
        
3 Market Trend Analysis       
 3.1 Introduction      
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats      
 3.6 Product Analysis      
 3.7 End User Analysis      
 3.8 Emerging Markets      
 3.9 Impact of Covid-19      
        
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry      
        
5 Global Dental Floss Market, By Product Type       
 5.1 Introduction      
 5.2 Waxed Floss      
 5.3 Unwaxed Floss      
 5.4 Dental Tape      
 5.5 Specialty Floss      
  5.5.1 Super Floss     
  5.5.2 Interdental Floss     
  5.5.3 Expanding Floss     
 5.6 Floss Picks      
        
6 Global Dental Floss Market, By Material Type       
 6.1 Introduction      
 6.2 Nylon (Multi-filament)      
 6.3 PTFE (Monofilament)      
 6.4 Other Material Types      
        
7 Global Dental Floss Market, By Distribution Channel       
 7.1 Introduction      
 7.2 Offline      
  7.2.1 Supermarkets/Hypermarkets     
  7.2.2 Pharmacies and Drug Stores     
  7.2.3 Dental Supply Stores     
 7.3 Online      
  7.3.1 E-commerce Platforms     
  7.3.2 Company Websites     
        
8 Global Dental Floss Market, By End User       
 8.1 Introduction      
 8.2 Individual Consumers/Households      
 8.3 Dental Professionals      
        
9 Global Dental Floss Market, By Geography       
 9.1 Introduction      
 9.2 North America      
  9.2.1 US     
  9.2.2 Canada     
  9.2.3 Mexico     
 9.3 Europe      
  9.3.1 Germany     
  9.3.2 UK     
  9.3.3 Italy     
  9.3.4 France     
  9.3.5 Spain     
  9.3.6 Rest of Europe     
 9.4 Asia Pacific      
  9.4.1 Japan     
  9.4.2 China     
  9.4.3 India     
  9.4.4 Australia     
  9.4.5 New Zealand     
  9.4.6 South Korea     
  9.4.7 Rest of Asia Pacific     
 9.5 South America      
  9.5.1 Argentina     
  9.5.2 Brazil     
  9.5.3 Chile     
  9.5.4 Rest of South America     
 9.6 Middle East & Africa      
  9.6.1 Saudi Arabia     
  9.6.2 UAE     
  9.6.3 Qatar     
  9.6.4 South Africa     
  9.6.5 Rest of Middle East & Africa     
        
10 Key Developments       
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 10.2 Acquisitions & Mergers      
 10.3 New Product Launch      
 10.4 Expansions      
 10.5 Other Key Strategies      
        
11 Company Profiling       
 11.1 Procter & Gamble Company      
 11.2 Colgate-Palmolive Company      
 11.3 Johnson & Johnson Services, Inc.      
 11.4 Prestige Consumer Healthcare Inc.      
 11.5 Dr. Fresh LLC      
 11.6 Church & Dwight Co. Inc.      
 11.7 Lion Corporation      
 11.8 Dr Wild & Co. AG      
 11.9 Sunstar Suisse SA      
 11.10 The Humble Co. AB      
 11.11 3M Company      
 11.12 Perrigo Company plc      
 11.13 Alfred Becht GmbH      
 11.14 Shantou Oral Health Co. Ltd.      
 11.15 Water Pik Inc.      
 11.16 RANIR LLC      
 11.17 AVACO Corporation      
 11.18 Simply Natural Corporation      
        
List of Tables        
1 Global Dental Floss Market Outlook, By Region (2022-2030) ($MN)       
2 Global Dental Floss Market Outlook, By Product Type (2022-2030) ($MN)       
3 Global Dental Floss Market Outlook, By Waxed Floss (2022-2030) ($MN)       
4 Global Dental Floss Market Outlook, By Unwaxed Floss (2022-2030) ($MN)       
5 Global Dental Floss Market Outlook, By Dental Tape (2022-2030) ($MN)       
6 Global Dental Floss Market Outlook, By Specialty Floss (2022-2030) ($MN)       
7 Global Dental Floss Market Outlook, By Super Floss (2022-2030) ($MN)       
8 Global Dental Floss Market Outlook, By Interdental Floss (2022-2030) ($MN)       
9 Global Dental Floss Market Outlook, By Expanding Floss (2022-2030) ($MN)       
10 Global Dental Floss Market Outlook, By Floss Picks (2022-2030) ($MN)       
11 Global Dental Floss Market Outlook, By Material Type (2022-2030) ($MN)       
12 Global Dental Floss Market Outlook, By Nylon (Multi-filament) (2022-2030) ($MN)       
13 Global Dental Floss Market Outlook, By PTFE (Monofilament) (2022-2030) ($MN)       
14 Global Dental Floss Market Outlook, By Other Material Types (2022-2030) ($MN)       
15 Global Dental Floss Market Outlook, By Distribution Channel (2022-2030) ($MN)       
16 Global Dental Floss Market Outlook, By Offline (2022-2030) ($MN)       
17 Global Dental Floss Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)       
18 Global Dental Floss Market Outlook, By Pharmacies and Drug Stores (2022-2030) ($MN)       
19 Global Dental Floss Market Outlook, By Dental Supply Stores (2022-2030) ($MN)       
20 Global Dental Floss Market Outlook, By Online (2022-2030) ($MN)       
21 Global Dental Floss Market Outlook, By E-commerce Platforms (2022-2030) ($MN)       
22 Global Dental Floss Market Outlook, By Company Websites (2022-2030) ($MN)       
23 Global Dental Floss Market Outlook, By End User (2022-2030) ($MN)       
24 Global Dental Floss Market Outlook, By Individual Consumers/Households (2022-2030) ($MN)       
25 Global Dental Floss Market Outlook, By Dental Professionals (2022-2030) ($MN)       
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.        

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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