Dragon Fruit Market
Dragon Fruit Market Forecasts to 2028 - Global Analysis By Type (Hylocereus costaricensis, Hylocereus Undatus and Hylocereus megalanthus), Distribution Channel (Offline and Online), Application and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
$669.59 MN |
|
Projected Year Value (2028) |
$988.09 MN |
|
CAGR (2022 - 2028) |
6.7 |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Fastest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Dragon Fruit Market is is accounted for $669.59 million in 2022 and is expected to reach $988.09 million by 2028 growing at a CAGR of 6.7% during the forecast period. A dragon fruit offers multiple health benefits and is commonly used in a variety of recipes in the food and beverage sector. It is consumed in the undeveloped structure and has medicinal and nutritional effects. Antioxidants and fibres found in it aid in decreasing the likelihood of malignant development. It is often available in raw and powdered form and is also used in the preparation of wholesome foods and beverages.
According to the Ministry of Industry and Trade of Vietnam, 80.0% of the dragon fruits produced in Vietnam are exported to China, while 99.0% of dragon fruits in the Chinese market are imported from Vietnam. The demand for the Vietnamese dragon fruit is high in the Chinese market mainly due to its sizable production and high economic importance.
Market Dynamics:
Driver:
Demand for exotic tropical fruit
The demand for exotic tropical fruit has increased recently as a result of the multiple health advantages they provide and an overall rise in consumer disposable money, particularly in emerging countries. Despite being relatively new and receiving little advertising, the dragon fruit business in Europe is quite promising and drawing an increasing number of customers.
Restraint:
Poor post -harvest handling
Poor post-harvest handling could affect the quality of texture and flavor of the fruit. Therefore, management of post harvest handling is critical. Travel restrictions affected the supply chains across locations, the unavailability of fresh dragon fruits also affected the market expansion. Being a delicate fruit, care must be taken in handling the transport of fruits. Poor post-harvest practices hamper the growth of the market.
Opportunity:
Positive influence of dragon fruits on health
More people were becoming aware of how beneficial dragon fruits were for their health, including how they improved metabolism, boosted the immune system, strengthened bones and teeth, purified blood, helped develop new tissue, and healed bruises and wounds. It also showed a rise in demand for these fruits during the crisis, which temporarily increased revenue generation for the major firms.
Threat:
Allergic reactions
Dragon fruit provides a number of health and beauty benefits that may be achieved simply by incorporating it into one's diet. But not everyone can take use of these benefits in the same way. This is because certain people should avoid dragon fruit at all costs if they have a dragon fruit allergy. If it is allergic to dragon fruit, it makes no sense to consume it because it could result in symptoms like swollen lips and tongue, an itchy throat, a burning sensation in the throat, and more.
Covid-19 Impact
COVID-19 has had an impact on several industries, including food and beverage and manufacturing. As a result of the lockdowns that several governments have enforced, various businesses are coping with issues including suspended industrial activities and disturbed supply chains. These elements have had both positive and bad effects on the market for dragon fruit. Because the dragon fruit is a rich source of fibre and magnesium and has a high nutritional value, demand for it has surged during the lockdown as well. However, due to the disturbance in the supply chain, the flow and availability of items made with dragon fruit have been impacted.
The hylocereus undatus segment is expected to be the largest during the forecast period
The hylocereus undatus segment is estimated to have a lucrative growth, due to the widespread use in salads and beverages with a taste similar to a kiwi and ease of availability across a variety of sales channels are primarily to responsible.
The supermarkets/hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets/hypermarkets segment is anticipated to witness the fastest CAGR growth during the forecast period, due to these businesses being a popular destination for people to shop for fruits and vegetables, providing them with the experience of purchasing fresh fruits. Additionally, a sizable consumer base is being drawn from all over the world by the widespread creation of such stores and the ease of being able to find a range of fruits, including dragon fruits, in one location.
Region with highest share:
Asia-Pacific is projected to hold the largest market share during the forecast period owing to the tropical climate that prevails throughout the region, favoring the cultivation of dragon fruits, particularly in nations like Vietnam, China, and Indonesia, among others. In the region, Vietnam is a dominating nation, accounting for more than half of the total market share, and it also has a sizable export industry.
Region with highest CAGR:
Asia-Pacific is projected to have the highest CAGR over the forecast period, owing to the better healthcare infrastructure and fast economic improvement region. The Asia Pacific regional expansion is boosted by increased interest and investment from most important industry players and demand for exotic tropical fruit. The dragon fruit is classified as a high-value crop, which benefits Vietnam's competitiveness. Dragon fruit is a popular export from Vietnam to China, where it competes with other nations for trade. Increasing interest along with investments by well-known industry players and incomplete collaborative efforts are accountable for regional growth.
Key players in the market
Some of the key players profiled in the Dragon Fruit Market include Biourah Herbal (M) Sdn Bhd, Bai Brands (Dr. Pepper Snapple Group, Inc.), Great Sun Pitaya Farm Sdn. Bhd., Hybrid Herbs, Light Cellar, Wilderness Poets, Madam Sun Sdn.Bhd, Nam Viet Foods & Beverage JSC (VINUT), Pitaya Plus, Raw Nice, SOL Organica, Unicorn Superfoods, Welch Foods Inc.
Key Developments:
In March 2021, The Welch’s brand has introduced Juicefuls Fruit Snacks, the newest addition to the Welch’s Fruit Snacks product lineup. Made with real fruit on the outside and juice on the inside, fans can see the juice inside each Welch's Juicefuls piece. They’re available in three varieties: Mixed Fruit, Berry Blast and Island Splash.
Types Covered:
• Hylocereus Costaricensis
• Hylocereus Undatus
• Hylocereus Megalanthus
Distribution Channels Covered:
• Online
• Offline
Applications Covered:
• Direct Consumption
• Jams
• Sauce
• Ice cream
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Dragon Fruit Market, By Type
5.1 Introduction
5.2 Hylocereus Costaricensis
5.3 Hylocereus Undatus
5.4 Hylocereus Megalanthus
6 Global Dragon Fruit Market, By Distribution Channel
6.1 Introduction
6.2 Offline
6.2.1 Supermarkets/Hypermarkets
6.2.2 Convenience Stores
6.2.3 Specialty Bakery/Stores
6.3 Online
7 Global Dragon Fruit Market, By Application
7.1 Introduction
7.2 Direct Consumption
7.3 Jams
7.4 Sauce
7.5 Ice cream
7.6 Other Applications
8 Global Dragon Fruit Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Biourah Herbal (M) Sdn Bhd
10.2 Bai Brands (Dr. Pepper Snapple Group, Inc.)
10.3 Great Sun Pitaya Farm Sdn. Bhd.
10.4 Hybrid Herbs
10.5 Light Cellar
10.6 Wilderness Poets
10.7 Madam Sun Sdn.Bhd
10.8 Nam Viet Foods & Beverage JSC (VINUT)
10.9 Pitaya Plus
10.10 Raw Nice
10.11 SOL Organica
10.12 Unicorn Superfoods
10.13 Welch Foods Inc.
List of Tables
1 Global Dragon Fruit Market Outlook, By Region (2020-2028) ($MN)
2 Global Dragon Fruit Market Outlook, By Type (2020-2028) ($MN)
3 Global Dragon Fruit Market Outlook, By Hylocereus Costaricensis (2020-2028) ($MN)
4 Global Dragon Fruit Market Outlook, By Hylocereus Undatus (2020-2028) ($MN)
5 Global Dragon Fruit Market Outlook, By Hylocereus Megalanthus (2020-2028) ($MN)
6 Global Dragon Fruit Market Outlook, By Distribution Channel (2020-2028) ($MN)
7 Global Dragon Fruit Market Outlook, By Offline (2020-2028) ($MN)
8 Global Dragon Fruit Market Outlook, By Supermarkets/Hypermarkets (2020-2028) ($MN)
9 Global Dragon Fruit Market Outlook, By Convenience Stores (2020-2028) ($MN)
10 Global Dragon Fruit Market Outlook, By Specialty Bakery/Stores (2020-2028) ($MN)
11 Global Dragon Fruit Market Outlook, By Online (2020-2028) ($MN)
12 Global Dragon Fruit Market Outlook, By Application (2020-2028) ($MN)
13 Global Dragon Fruit Market Outlook, By Direct Consumption (2020-2028) ($MN)
14 Global Dragon Fruit Market Outlook, By Jams (2020-2028) ($MN)
15 Global Dragon Fruit Market Outlook, By Sauce (2020-2028) ($MN)
16 Global Dragon Fruit Market Outlook, By Ice cream (2020-2028) ($MN)
17 Global Dragon Fruit Market Outlook, By Other Applications (2020-2028) ($MN)
18 North America Dragon Fruit Market Outlook, By Country (2020-2028) ($MN)
19 North America Dragon Fruit Market Outlook, By Type (2020-2028) ($MN)
20 North America Dragon Fruit Market Outlook, By Hylocereus Costaricensis (2020-2028) ($MN)
21 North America Dragon Fruit Market Outlook, By Hylocereus Undatus (2020-2028) ($MN)
22 North America Dragon Fruit Market Outlook, By Hylocereus Megalanthus (2020-2028) ($MN)
23 North America Dragon Fruit Market Outlook, By Distribution Channel (2020-2028) ($MN)
24 North America Dragon Fruit Market Outlook, By Offline (2020-2028) ($MN)
25 North America Dragon Fruit Market Outlook, By Supermarkets/Hypermarkets (2020-2028) ($MN)
26 North America Dragon Fruit Market Outlook, By Convenience Stores (2020-2028) ($MN)
27 North America Dragon Fruit Market Outlook, By Specialty Bakery/Stores (2020-2028) ($MN)
28 North America Dragon Fruit Market Outlook, By Online (2020-2028) ($MN)
29 North America Dragon Fruit Market Outlook, By Application (2020-2028) ($MN)
30 North America Dragon Fruit Market Outlook, By Direct Consumption (2020-2028) ($MN)
31 North America Dragon Fruit Market Outlook, By Jams (2020-2028) ($MN)
32 North America Dragon Fruit Market Outlook, By Sauce (2020-2028) ($MN)
33 North America Dragon Fruit Market Outlook, By Ice cream (2020-2028) ($MN)
34 North America Dragon Fruit Market Outlook, By Other Applications (2020-2028) ($MN)
35 Europe Dragon Fruit Market Outlook, By Country (2020-2028) ($MN)
36 Europe Dragon Fruit Market Outlook, By Type (2020-2028) ($MN)
37 Europe Dragon Fruit Market Outlook, By Hylocereus Costaricensis (2020-2028) ($MN)
38 Europe Dragon Fruit Market Outlook, By Hylocereus Undatus (2020-2028) ($MN)
39 Europe Dragon Fruit Market Outlook, By Hylocereus Megalanthus (2020-2028) ($MN)
40 Europe Dragon Fruit Market Outlook, By Distribution Channel (2020-2028) ($MN)
41 Europe Dragon Fruit Market Outlook, By Offline (2020-2028) ($MN)
42 Europe Dragon Fruit Market Outlook, By Supermarkets/Hypermarkets (2020-2028) ($MN)
43 Europe Dragon Fruit Market Outlook, By Convenience Stores (2020-2028) ($MN)
44 Europe Dragon Fruit Market Outlook, By Specialty Bakery/Stores (2020-2028) ($MN)
45 Europe Dragon Fruit Market Outlook, By Online (2020-2028) ($MN)
46 Europe Dragon Fruit Market Outlook, By Application (2020-2028) ($MN)
47 Europe Dragon Fruit Market Outlook, By Direct Consumption (2020-2028) ($MN)
48 Europe Dragon Fruit Market Outlook, By Jams (2020-2028) ($MN)
49 Europe Dragon Fruit Market Outlook, By Sauce (2020-2028) ($MN)
50 Europe Dragon Fruit Market Outlook, By Ice cream (2020-2028) ($MN)
51 Europe Dragon Fruit Market Outlook, By Other Applications (2020-2028) ($MN)
52 Asia Pacific Dragon Fruit Market Outlook, By Country (2020-2028) ($MN)
53 Asia Pacific Dragon Fruit Market Outlook, By Type (2020-2028) ($MN)
54 Asia Pacific Dragon Fruit Market Outlook, By Hylocereus Costaricensis (2020-2028) ($MN)
55 Asia Pacific Dragon Fruit Market Outlook, By Hylocereus Undatus (2020-2028) ($MN)
56 Asia Pacific Dragon Fruit Market Outlook, By Hylocereus Megalanthus (2020-2028) ($MN)
57 Asia Pacific Dragon Fruit Market Outlook, By Distribution Channel (2020-2028) ($MN)
58 Asia Pacific Dragon Fruit Market Outlook, By Offline (2020-2028) ($MN)
59 Asia Pacific Dragon Fruit Market Outlook, By Supermarkets/Hypermarkets (2020-2028) ($MN)
60 Asia Pacific Dragon Fruit Market Outlook, By Convenience Stores (2020-2028) ($MN)
61 Asia Pacific Dragon Fruit Market Outlook, By Specialty Bakery/Stores (2020-2028) ($MN)
62 Asia Pacific Dragon Fruit Market Outlook, By Online (2020-2028) ($MN)
63 Asia Pacific Dragon Fruit Market Outlook, By Application (2020-2028) ($MN)
64 Asia Pacific Dragon Fruit Market Outlook, By Direct Consumption (2020-2028) ($MN)
65 Asia Pacific Dragon Fruit Market Outlook, By Jams (2020-2028) ($MN)
66 Asia Pacific Dragon Fruit Market Outlook, By Sauce (2020-2028) ($MN)
67 Asia Pacific Dragon Fruit Market Outlook, By Ice cream (2020-2028) ($MN)
68 Asia Pacific Dragon Fruit Market Outlook, By Other Applications (2020-2028) ($MN)
69 South America Dragon Fruit Market Outlook, By Country (2020-2028) ($MN)
70 South America Dragon Fruit Market Outlook, By Type (2020-2028) ($MN)
71 South America Dragon Fruit Market Outlook, By Hylocereus Costaricensis (2020-2028) ($MN)
72 South America Dragon Fruit Market Outlook, By Hylocereus Undatus (2020-2028) ($MN)
73 South America Dragon Fruit Market Outlook, By Hylocereus Megalanthus (2020-2028) ($MN)
74 South America Dragon Fruit Market Outlook, By Distribution Channel (2020-2028) ($MN)
75 South America Dragon Fruit Market Outlook, By Offline (2020-2028) ($MN)
76 South America Dragon Fruit Market Outlook, By Supermarkets/Hypermarkets (2020-2028) ($MN)
77 South America Dragon Fruit Market Outlook, By Convenience Stores (2020-2028) ($MN)
78 South America Dragon Fruit Market Outlook, By Specialty Bakery/Stores (2020-2028) ($MN)
79 South America Dragon Fruit Market Outlook, By Online (2020-2028) ($MN)
80 South America Dragon Fruit Market Outlook, By Application (2020-2028) ($MN)
81 South America Dragon Fruit Market Outlook, By Direct Consumption (2020-2028) ($MN)
82 South America Dragon Fruit Market Outlook, By Jams (2020-2028) ($MN)
83 South America Dragon Fruit Market Outlook, By Sauce (2020-2028) ($MN)
84 South America Dragon Fruit Market Outlook, By Ice cream (2020-2028) ($MN)
85 South America Dragon Fruit Market Outlook, By Other Applications (2020-2028) ($MN)
86 Middle East & Africa Dragon Fruit Market Outlook, By Country (2020-2028) ($MN)
87 Middle East & Africa Dragon Fruit Market Outlook, By Type (2020-2028) ($MN)
88 Middle East & Africa Dragon Fruit Market Outlook, By Hylocereus Costaricensis (2020-2028) ($MN)
89 Middle East & Africa Dragon Fruit Market Outlook, By Hylocereus Undatus (2020-2028) ($MN)
90 Middle East & Africa Dragon Fruit Market Outlook, By Hylocereus Megalanthus (2020-2028) ($MN)
91 Middle East & Africa Dragon Fruit Market Outlook, By Distribution Channel (2020-2028) ($MN)
92 Middle East & Africa Dragon Fruit Market Outlook, By Offline (2020-2028) ($MN)
93 Middle East & Africa Dragon Fruit Market Outlook, By Supermarkets/Hypermarkets (2020-2028) ($MN)
94 Middle East & Africa Dragon Fruit Market Outlook, By Convenience Stores (2020-2028) ($MN)
95 Middle East & Africa Dragon Fruit Market Outlook, By Specialty Bakery/Stores (2020-2028) ($MN)
96 Middle East & Africa Dragon Fruit Market Outlook, By Online (2020-2028) ($MN)
97 Middle East & Africa Dragon Fruit Market Outlook, By Application (2020-2028) ($MN)
98 Middle East & Africa Dragon Fruit Market Outlook, By Direct Consumption (2020-2028) ($MN)
99 Middle East & Africa Dragon Fruit Market Outlook, By Jams (2020-2028) ($MN)
100 Middle East & Africa Dragon Fruit Market Outlook, By Sauce (2020-2028) ($MN)
101 Middle East & Africa Dragon Fruit Market Outlook, By Ice cream (2020-2028) ($MN)
102 Middle East & Africa Dragon Fruit Market Outlook, By Other Applications (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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