E Commerce Automotive Aftermarket Market

According to Stratistics MRC, the Global E-Commerce Automotive Aftermarket Market is accounted for $99.2 billion in 2024 and is expected to reach $246.4 billion by 2030 growing at a CAGR of 16.6% during the forecast period.  E-commerce Automotive Aftermarket is an online retail sector that sells automotive parts, accessories, and services after the initial purchase of a vehicle. It caters to DIY customers and professional service providers, offering spare parts, equipment, and enhancements for vehicles like cars, trucks, and motorcycles. Key features include online platforms, fitment guides, and tutorials, which help customers ensure compatibility with their vehicles and enable DIY enthusiasts to perform maintenance and repairs. Some platforms also partner with local repair shops to provide installation services.

According to a recent survey of buyers in the U.S. by Cox Automotive, consumer satisfaction with car buying has increased with digitization, reaching an all-time high of 72% in 2020, up from 60% in 2019.

Market Dynamics: 

Driver: 

Increasing vehicle ownership

The increasing number of vehicles and aging global fleets has led to a higher demand for replacement parts like tires, batteries, brake pads, and filters. This demand is driven by the increasing trend of customization and accessorizing, particularly among younger consumers. Moreover this demand for aftermarket parts is also driven by the convenience of online shopping, which allows consumers to easily browse, compare, and purchase parts, expanding the market for online aftermarket retailers.

Restraint:

Complexity of automotive products

Automotive parts' intricate specifications and compatibility requirements can discourage consumers from making online purchases due to their complexity. This can lead to lower conversion rates for e-commerce platforms and increased returns and exchanges. Customers may purchase incorrect parts due to compatibility issues, resulting in dissatisfaction and additional costs. This complexity of returning automotive parts, often compounded by high shipping costs, can also deter customers from shopping online due to the hassle and expense of dealing with returns hampering the growth of the market. 

Opportunity:

Availability of online fitment guides and repair tutorials

Online fitment guides and repair tutorials empower consumers to perform maintenance and repair tasks independently, increasing their confidence in selecting correct parts and performing repairs. This empowerment drives higher demand for aftermarket products and reduces purchase errors by ensuring compatibility before making a purchase. This enhances the shopping experience and improves e-commerce operations by decreasing costs associated with handling returns. Overall, these resources contribute to a more efficient and cost-effective shopping experience.

Threat:

Presence of counterfeit automotive parts

Counterfeit parts can damage brand reputation and consumer trust, leading to long-term financial losses and reduced customer loyalty. Consumers may become wary of purchasing automotive parts online, fearing they may receive inferior products. This distrust can result in decreased sales for both counterfeit-affected brands and other legitimate sellers operating on the same platforms. Therefore, it is crucial for businesses to be vigilant and vigilant in addressing counterfeit products.

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted the E-commerce Automotive Aftermarket, leading to both challenges and opportunities. Initially, the market experienced a decline due to supply chain disruptions and reduced consumer spending, with aftermarket revenues dropping by 17% in 2020. However, as restrictions eased, e-commerce channels saw a substantial increase, with a 64% year-over-year revenue rise reported by mid-2020.

The braking parts segment is expected to be the largest during the forecast period

The braking parts is expected to be the largest during the forecast period because brake parts, including brake pads, rotors, calipers, and brake fluid, are crucial for vehicle safety and are frequently replaced. Consumers seek reliable, high-quality products from reputable online retailers. Brake pads, with an average lifespan of 30,000 to 70,000 miles, are among the most frequently replaced components, resulting in a steady demand for braking parts in the e-commerce automotive aftermarket..

The direct to business (D2B) segment is expected to have the highest CAGR during the forecast period

The direct to business (D2B) segment is expected to have the highest CAGR during the forecast period as D2B e-commerce platforms help automotive businesses streamline procurement processes by sourcing parts, accessories, and supplies from various suppliers. This reduces manual processes and improves efficiency. Additionally, D2B e-commerce expands access to a broader network of suppliers and products, enabling businesses to find specialized parts and equipment not available through traditional channels, meeting diverse customer needs.

Region with largest share:

North America is projected to hold the largest market share during the forecast period because E-commerce platforms in North America offer comprehensive fitment guides and repair tutorials to help customers find the right parts for DIY repairs. These resources empower consumers and drive growth in the e-commerce automotive aftermarket. Local repair shops and service providers also provide installation services for purchased parts, bridging the gap between online purchases and physical installation needs.

Region with highest CAGR:

Europe is projected to witness the highest CAGR over the forecast period driven due to an extensive automotive ecosystem in countries such as France, Germany, and the U.K. offers people the opportunity to set up new businesses related to automotive replacement parts. Furthermore, a well-defined supply chain industry in countries such as Sweden, Netherlands, and Denmark ensures efficient e-commerce activities, thereby providing growth avenues for the e-commerce aftermarket.

Key players in the market

Some of the key players in E-Commerce Automotive Aftermarket market include Advance Auto Parts, Inc, Alibaba Group Holding Limited, Amazon.com, Inc., AutoZone Inc., Bosch Auto Parts, CARiD, Delticom AG, Denso Corporation, EBay Inc., Ferdinand Bilstein GmbH + Co. KG, Flipkart Private Limited, NAPA Auto Parts, O’Reilly Auto Parts, RockAuto, LLC, U.S. Auto Parts Network, Inc. And Walmart  

Key Developments:

In September 2024, Bosch presents new assistance system rail forward assist for railway. The modular assistance system consists of a control unit and various sensors, which ensure seamless monitoring of the area in front of the rail vehicle.

In September 2024, Denso Corporation announced that it will build a new plant by expanding the site of the Zenmyo Plant in Nishio City, Aichi Prefecture. Construction will start in the first half of FY2025 and will be completed in January 2027, with production slated to start in the first half of FY2028.

In July 2024, Bosch Global Software Technologies executes definitive agreement with GMR group for investing 10% stake in smart metering projects. Bosch Global Software Technologies through its Software and Digital Solutions (SDS) division caters to third party (non-captive) clients in enterprise resource planning, digital and connected products domain.

Product Types Covered:
• Braking Parts 
• Steering and Suspension Parts 
• Filters 
• Lighting Parts 
• Battery 
• Tires 
• Engine Parts 
• Exhaust Components 
• Electrical Parts 
• Other Product Types   

Consumer Types Covered:
• Direct to Business (D2B) 
• Business to Consumer (B2C) 
• Direct to Consumer (D2C) 

Vehicle Types Covered:
• Passenger Vehicles
• Commercial Vehicles
• Two-Wheelers
• Other Vehicle Types

End Users Covered:
• DIY (Do-It-Yourself) Consumers
• Service Professionals & Mechanics
• Automotive Repair Shops
• Retailers & Wholesalers
• Other End Users  

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances