Ethoxylates Market

Ethoxylates Market

Ethoxylates Market Forecasts to 2028 – Global Analysis By Type (Fatty Amine Ethoxylates, Fatty Acid Ethoxylates, Methyl Esters, Ethyl Ester Ethoxylates), Starter Chain (C12-C14, C17-C18, C18-C22), End User, and By Geography

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Published: 2022 ID: SMRC21272

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2021)

US $13.08 BN

Projected Year Value (2028)

US $17.81 BN

CAGR (2021 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Middle East & Africa

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Ethoxylates Market is accounted for $13.08 billion in 2021 and is expected to reach $17.81 billion by 2028 growing at a CAGR of 4.5% during the forecast period. Ethoxylates are non-ionic surfactants that are created through the ethoxylation cycle. In an ethoxylation cycle, ethylene oxide is made to respond with alcohols, unsaturated fats, methyl ester, glycerides, and greasy amines to create ethoxylates or ethoxylated surfactants. Different utilitarian parts of ethoxylates are improving their use as cleaning specialists, wetting specialists, greases, degreasers, solubilizers, and emulsion stabilizers. The item finds application in different areas like oil and gas, family and individual consideration, agrochemicals, drugs, paints and coatings, mash and paper, and material handling.

Market Dynamics:


Growing necessity of low-rinse detergents

The demand for low-rinse detergents is increasing significantly, in various applications. According to various studies, the level of foam produced does not correlate with the cleaning power of detergents, but it is proved that low-foaming detergents can be strong cleaners than the high-foaming detergents. The reason behind the increasing popularity of low-rinse detergents is that they do not ionize in solution and thus have no electrical charge, they are resistant to hardness. Companies are focusing on developing low-rinse products such as methyl ester ethoxylates, as these products produce low foam which also helps in reducing water usage. For instance, these low-foaming detergents are preferred for front-loading washing machines, automatic dishwashing machines, and rinse aids. Ethoxylates are mainly non-ionic surfactants, so with increasing demand of non-rinse detergents the demand of ethoxylates is also increasing.


Moderate potential of ethoxylates in emerging countries

There are numerous family and individual consideration items, which are produced by utilizing options of ethoxylates. As of now, ethoxylates are showing a moderate development rate in created countries. With the expanding utilization of substitute items in family and individual consideration items, the interest for ethoxylates will likewise diminish. A portion of the ethoxylates for example, Nonylphenol are poisonous in nature, because of which they are restricted in numerous nations. The significant substitutes of ethoxylates are sodium lauryl sulfate, sodium laureth sulfate, and ammonium shrub sulfate. The portion of the overall industry of these substitute items are expanding, which is a boundary to the development of ethoxylates in created countries. Therefore, the ethoxylates market has less potential in created nations in spite of the fact that they have high entrance in family and individual consideration items.


Advancements of biodegradable products

Ecological worries in regards to the poisonousness issues of a portion of the ethoxylates are rising. The makers, particularly, should zero in on the improvement of eco-accommodating ethoxylates items. Alcohol ethoxylates (AEs) is the fundamental substitute for these poisonous ethoxylates. AEs are a class of non-ionic surfactants delivered and utilized universally. The human wellbeing hazard appraisal has demonstrated that the utilization of AE in clothing and cleaning cleansers is protected. AE have great execution attributes in assortment of utilizations. They are promptly biodegradable dissimilar to NPEs, which settles on them a favored decision for makers. Numerous nations have forced severe guidelines on the utilization of harmful ethoxylates. Alcohol ethoxylates have a chance to catch market in such countries. For example, NP mimics 17b-estradiol due to their common chemical structures. This hormone influences the growth and maintenance of the characteristics of organisms.


Environment concerns regarding use of ethoxylates

Due to the harmful effects of the degradation products of nonylphenol ethoxylates in the environment, the use and production of such compounds have been banned in EU countries and strictly monitored in many other countries such as Canada and Japan.

The household & personal care segment is expected to be the largest during the forecast period

Personal care products enjoy a huge demand in developed countries, since the lifestyle of people here steer them towards products that ensure personal hygiene. Another key reason for the heightened demand for household and personal care products in Europe and North America is the significant disposable income, while personal care products are increasingly gaining favor among consumers in Asia Pacific in view of the rapid economic growth. Moreover, rising burden of chronic diseases, triggered by environmental negligence and degradation affecting hygiene and health fosters the demand for effective personal care products with ethoxylates formulations.

The alcohol ethoxylates segment is expected to have the highest CAGR during the forecast period

The alcohol ethoxylates sort of the ethoxylates market is projected to have highest CAGR during the figure time frame, as far as worth. Alcohol ethoxylates are the most broadly utilized sort of non-ionic surfactants. Alcohol ethoxylates are made out of an alkyl chain, which is joined with ethylene oxide. These are surface dynamic specialists, substances that are utilized to change the surface pressure of water to aid applications like purging, wetting surfaces, frothing, and emulsifying. Being non-ionic surfactants, alcohol ethoxylates can eliminate oil adequately, which makes them reasonable to be utilized in clothing items, family cleaners, and hand and dishwashing fluids. Alcohol ethoxylates have numerous other positive properties like moderate frothing capacity, prevalent cleaning of filaments, and high resistance to water hardness. They are broadly utilized in the assembling of homegrown cleansers, family and individual consideration items, and I&I cleaning items.

Region with largest share:

The Middle East & African ethoxylates market is expected to grow at a high rate due to growing demand for ethoxylates in the oilfield industry. For instance, the Saudi Basic Industries Corporation (Sabic) has shipped its first consignment of ethanolamines and ethoxylates from its manufacturing plant in Jubail Saudi Kayan making Saudi Arabia the first ever country in the Middle East to produce and market these advanced products. China is a key market for Sabic and around 40-50 percent of Saudi Kayan’s ethanolamines production will be supplied to the country, particularly diethanolamines (DEA) and triethanolamines (TEA).

Region with highest CAGR:

Asia Pacific will have highest CAGR due to the growing household & personal care, and pharmaceutical industries in the region. Presence of large agricultural sector supported by steady demand for crop protection products will supplement industry size. Robust growth in the manufacturing sector along with increasing disposable income in region is likely to drive demand through industrial and institutional cleaning products. Moreover, strong growth of pharmaceuticals and textiles industry supported by large ethoxylate production capacity is generating new growth opportunities for the manufacturers. The product is utilized in personal care products such as hair care and skincare majorly as emulsifiers and emollients. For instance, as per Loreal, Asia Pacific is the largest cosmetics & personal care market, accounting for 40% of the overall demand in 2020.

Key players in the market:

Some of the key players profiled in the Ethoxylates Market include BASF SE, Sasol Olefins & Surfactants, Oxiteno, The Dow Chemical Company, Ineos Group, Shell Chemicals, Clariant, Huntsman International, Air Products & Chemicals, Sabic, Petronas Chemicals, Ecogreen Oleochemicals, Norchem, Sertling Auxiliaries Pvt. Ltd, KLK Oleo, Procter & Gamble, and Lion Speciality Chemicals Co., Ltd.

Key Developments:

In September 2015, Royal Dutch Shell PLC announced to double its production capacity of high-purity ethylene oxide and ethoxylates at its Jurong Island site (Singapore). This plant had ethoxylates production capacity of 140,000 tonnes per annum.

In January 2019, INEOS has announced the acquisition of Wilmar’s ethoxylation plant in France. This strategy will enable INEOS to expand its European ethoxylates business. The company aims at increasing ethylene oxide production capacity of the plant to reach 270 KT.

In December 2020, SABIC has developed and released a set of specialty grades that have hygiene and healthcare applications. The company has launched advanced polyethylene glycol SAPEG 400/600 PH, which are used to develop liquid pharma preparations including syrup as well as personal care products such as creams, cosmetics, soap and toothpaste.

In September 2020, Petronas Chemicals (PCG_ recently acquired a stake of 50% in PCC Oxyalkylates, its Malaysian unit. PCG and PCC, a reputed ethoxylates surfactants developer, have planned to set up an oxyalkylates facility in Terengganu, in addition to an R&D center.
Types Covered:
• Alcohol Ethoxylates
• Fatty Amine Ethoxylates
• Fatty Acid Ethoxylates
• Methyl Esters
• Ethyl Ester Ethoxylates
• Glycerides
• Polyethylene Glycol

Starter Chains Covered:
• C12-C14
• C17-C18
• C18-C22

End Users Covered:
• Household & personal care
• Pharmaceutical
• Agrochemical
• Oil and Gas
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary      
2 Preface   
 2.1 Abstract      
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology    
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions    
3 Market Trend Analysis     
 3.1 Introduction     
 3.2 Drivers      
 3.3 Restraints     
 3.4 Opportunities     
 3.5 Threats      
 3.6 End User Analysis     
 3.7 Emerging Markets     
 3.8 Impact of Covid-19     
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry     
5 Global Ethoxylates Market, By Type    

 5.1 Introduction     
 5.2 Alcohol Ethoxylates     
  5.2.1 Natural Alcohol Ethoxylates   
  5.2.2 Synthetic Alcohol Ethoxylates   
 5.3 Fatty Amine Ethoxylates    
 5.4 Fatty Acid Ethoxylates    
 5.5 Methyl Esters     
 5.6 Ethyl Ester Ethoxylates    
 5.7 Glycerides     
 5.8 Polyethylene Glycol    
6 Global Ethoxylates Market, By Starter Chain   
 6.1 Introduction     
 6.2 C12-C14      
 6.3 C17-C18      
 6.4 C18-C22      
7 Global Ethoxylates Market, By End User    
 7.1 Introduction     
 7.2 Household & personal care    
  7.2.1 Laundry & Dishwashing Detergent  
  7.2.2 Industrial & Institutional Cleaning  
  7.2.3 Personal Care    
 7.3 Pharmaceutical     
 7.4 Agrochemical     
  7.4.1 Herbicides    
  7.4.2 Fungicides    
  7.4.3 Insecticides    
 7.5 Oil and Gas     
  7.5.1 Foam Control & Wetting Agents  
  7.5.2 Lubricants & Emulsifiers   
 7.6 Other End Users     
  7.6.1 Paints     
  7.6.2 Textiles     
  7.6.3 Leather     
  7.6.4 Paper     
8 Global Ethoxylates Market, By Geography   
 8.1 Introduction     
 8.2 North America     
  8.2.1 US     
  8.2.2 Canada     
  8.2.3 Mexico     
 8.3 Europe      
  8.3.1 Germany     
  8.3.2 UK     
  8.3.3 Italy     
  8.3.4 France     
  8.3.5 Spain     
  8.3.6 Rest of Europe    
 8.4 Asia Pacific     
  8.4.1 Japan      
  8.4.2 China     
  8.4.3 India     
  8.4.4 Australia     
  8.4.5 New Zealand    
  8.4.6 South Korea    
  8.4.7 Rest of Asia Pacific    
 8.5 South America     
  8.5.1 Argentina    
  8.5.2 Brazil     
  8.5.3 Chile     
  8.5.4 Rest of South America   
 8.6 Middle East & Africa    
  8.6.1 Saudi Arabia    
  8.6.2 UAE     
  8.6.3 Qatar     
  8.6.4 South Africa    
  8.6.5 Rest of Middle East & Africa   
9 Key Developments      

 9.1 Agreements, Partnerships, Collaborations and Joint Ventures 
 9.2 Acquisitions & Mergers    
 9.3 New Product Launch    
 9.4 Expansions     
 9.5 Other Key Strategies    
10 Company Profiling      
 10.1 BASF SE      
 10.2 Sasol Olefins & Surfactants    
 10.3 Oxiteno       
 10.4 The Dow Chemical Company    
 10.5 Ineos Group     
 10.6 Shell Chemicals     
 10.7 Clariant      
 10.8 Huntsman International    
 10.9 Air Products & Chemicals    
 10.10 Sabic      
 10.11 Petronas Chemicals     
 10.12 Ecogreen Oleochemicals    
 10.13 Norchem      
 10.14 Sertling Auxiliaries Pvt. Ltd    
 10.15 KLK Oleo      
 10.16 Procter & Gamble     
 10.17 Lion Speciality Chemicals Co., Ltd.   

List of Tables       
1 Global Ethoxylates Market Outlook, By Region (2019-2028) ($MN) 
2 Global Ethoxylates Market Outlook, By Type (2019-2028) ($MN) 
3 Global Ethoxylates Market Outlook, By Alcohol Ethoxylates (2019-2028) ($MN)
4 Global Ethoxylates Market Outlook, By Natural Alcohol Ethoxylates (2019-2028) ($MN)
5 Global Ethoxylates Market Outlook, By Synthetic Alcohol Ethoxylates (2019-2028) ($MN)
6 Global Ethoxylates Market Outlook, By Fatty Amine Ethoxylates (2019-2028) ($MN)
7 Global Ethoxylates Market Outlook, By Fatty Acid Ethoxylates (2019-2028) ($MN)
8 Global Ethoxylates Market Outlook, By Methyl Esters (2019-2028) ($MN) 
9 Global Ethoxylates Market Outlook, By Ethyl Ester Ethoxylates (2019-2028) ($MN)
10 Global Ethoxylates Market Outlook, By Glycerides (2019-2028) ($MN) 
11 Global Ethoxylates Market Outlook, By Polyethylene Glycol (2019-2028) ($MN)
12 Global Ethoxylates Market Outlook, By Starter Chain (2019-2028) ($MN) 
13 Global Ethoxylates Market Outlook, By C12-C14 (2019-2028) ($MN) 
14 Global Ethoxylates Market Outlook, By C17-C18 (2019-2028) ($MN) 
15 Global Ethoxylates Market Outlook, By C18-C22 (2019-2028) ($MN) 
16 Global Ethoxylates Market Outlook, By End User (2019-2028) ($MN) 
17 Global Ethoxylates Market Outlook, By Household & personal care (2019-2028) ($MN)
18 Global Ethoxylates Market Outlook, By Laundry & Dishwashing Detergent (2019-2028) ($MN)
19 Global Ethoxylates Market Outlook, By Industrial & Institutional Cleaning (2019-2028) ($MN)
20 Global Ethoxylates Market Outlook, By Personal Care (2019-2028) ($MN) 
21 Global Ethoxylates Market Outlook, By Pharmaceutical (2019-2028) ($MN)
22 Global Ethoxylates Market Outlook, By Agrochemical (2019-2028) ($MN) 
23 Global Ethoxylates Market Outlook, By Herbicides (2019-2028) ($MN) 
24 Global Ethoxylates Market Outlook, By Fungicides (2019-2028) ($MN) 
25 Global Ethoxylates Market Outlook, By Insecticides (2019-2028) ($MN) 
26 Global Ethoxylates Market Outlook, By Oil and Gas (2019-2028) ($MN) 
27 Global Ethoxylates Market Outlook, By Foam Control & Wetting Agents (2019-2028) ($MN)
28 Global Ethoxylates Market Outlook, By Lubricants & Emulsifiers (2019-2028) ($MN)
29 Global Ethoxylates Market Outlook, By Other End Users (2019-2028) ($MN)
30 Global Ethoxylates Market Outlook, By Paints (2019-2028) ($MN) 
31 Global Ethoxylates Market Outlook, By Textiles (2019-2028) ($MN) 
32 Global Ethoxylates Market Outlook, By Leather (2019-2028) ($MN) 
33 Global Ethoxylates Market Outlook, By Paper (2019-2028) ($MN) 
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
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  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

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  • Suppliers & Distributors
  • Manufacturers
  • Consumers
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