Event And Exhibition
Event And Exhibition Market Forecasts to 2030 - Global Analysis By Type (B2B (Business-to-Business), B2C (Business-to-Consumer), Mixed/Hybrid and Other Types), Event Type (Corporate Events, Trade Shows & Exhibitions, Social Events, Sports Events and Other Event Types), Organizing Type (In-House, Professional Event Management Companies and Other Organizing Types), Revenue Stream, End User and by Geography
According to Stratistics MRC, the Global Event and Exhibition Market is accounted for $39.75 billion in 2023 and is expected to reach $59.38 billion by 2030 growing at a CAGR of 5.9% during the forecast period. Events and exhibitions promote networking and cooperation by providing dynamic venues for people and companies to present their goods, services, and concepts. Events such as trade shows, conferences, and cultural exhibitions offer a distinctive chance for attendees to interact with a wide range of people, share expertise, and remain up-to-date with current developments in the field. Moreover, events provide a dynamic, live experience that enables people to meet new people, form relationships, and discover new opportunities.
According to the International Trade Show Association, events and exhibitions play a pivotal role in fostering global business connections, providing a platform for industries to showcase innovations, and facilitating valuable networking opportunities among professionals.
Market Dynamics:
Driver:
Prioritizing in-person communication
One of the main factors driving the event and exhibition market is the continued significance of in-person interactions. Even with the growth of virtual communication, the business community understands the value of personal relationships, which cannot be replaced. Professionals can interact directly, form bonds with one another, and gain confidence through events and exhibitions. Additionally, in industries where decision-making is heavily reliant on tangible experiences, this emphasis on face-to-face interactions is especially important.
Restraint:
High financial restraints
The impact of budgetary restrictions is one of the major barriers to the event and exhibition markets. Financial constraints are a common issue for both organizers and participants, and allocating funds for exhibitions can be very difficult. Businesses may be less willing to spend on events during uncertain economic times, which could have an impact on the number and size of exhibitions. Furthermore, tight budgets may also make it more difficult to include cutting-edge features and technologies, which could reduce the events' overall impact and competitiveness.
Opportunity:
Digitalization and mixed-model approaches
The event and exhibition markets can benefit from the opportunities presented by the changing landscape to leverage digital integration. Using hybrid event models offers the chance to reach a larger audience by integrating both virtual and in-person components. Moreover, adopting cutting-edge digital platforms for immersive experiences, online networking, and virtual exhibits improves accessibility and engagement and creates new growth opportunities.
Threat:
Safety and health issues
The event and exhibition industries are heavily exposed to the persistent threat of health crises, including pandemics. Event cancellations, lower attendance, or a greater reluctance to attend large gatherings can all be caused by worries about attendees' safety. Additionally, in order to minimize these risks and guarantee the industry's resilience in the face of unanticipated health challenges, it becomes imperative to adjust to and manage health and safety protocols effectively.
Covid-19 Impact:
The event and exhibition market has experienced a significant and unparalleled impact due to the COVID-19 pandemic. Many events were canceled, postponed, or virtualized as a result of the widespread lockdowns, travel restrictions, and social distancing measures that were put into place worldwide. The industry saw a sharp drop in revenue as a result of fewer exhibitor participation, attendance, and sponsorships. In order to adjust to the new normal, event planners swiftly shifted to virtual platforms, emphasizing the significance of digital integration. Furthermore, health and safety issues took precedence, changing the environment by enacting strict guidelines.
The B2B (Business-to-Business) segment is expected to be the largest during the forecast period
In the event and exhibition market, the business-to-business (B2B) segment has the largest share. B2B events are designed to meet the specific requirements of companies by providing opportunities for networking, collaboration, and the display of goods and services intended for professionals in the industry. These events include conferences, trade shows, and exhibitions where businesses discuss strategies, look into creative solutions, and establish alliances. Moreover, the B2B market is a major force behind the general dynamism and expansion of the event and exhibition industry because of its focus on promoting deep connections and knowledge exchange among important decision-makers.
The Entertainment segment is expected to have the highest CAGR during the forecast period
With the highest CAGR, the entertainment sector has emerged as the market leader in the event and exhibition space. Entertainment events and exhibitions have become captivating spectacles due to technological advancements and the growing demand for immersive experiences. Additionally, the industry provides a wide range of chances for organizers and exhibitors to create distinctive and unforgettable experiences, from live performances and music festivals to sporting events and theatrical productions.
Region with largest share:
In the event and exhibition market, Europe is expected to hold the largest share. The region's dominant position is a result of its diverse economies, rich cultural legacy, and well-established event infrastructure. Globally recognized locations for major events, exhibitions, and trade shows in a variety of industries are European cities like London, Paris, Frankfurt, and Barcelona. Furthermore, international businesses and organizations find the region an appealing option to exhibit their goods and services due to its robust connectivity, vast transportation networks, and top-notch exhibition venues.
Region with highest CAGR:
Asia Pacific has the highest CAGR in the event and exhibition market. The demand for events and exhibitions has significantly increased in the region due to the fast-developing economies of China, India, and Southeast Asian nations. The need for trade exhibitions, conferences, entertainment events, and experiential marketing has increased in Asia Pacific due to the region's growing middle class, rising disposable income, and increasing urbanization. Moreover, the industry's expansion has also been aided by the region's growing investments in infrastructure development and the emergence of contemporary exhibition venues.
Key players in the market
Some of the key players in Event And Exhibition market include Deutsche Messe AG, Fiera Milano S.p.A., Informa plc, Messe Frankfurt GmbH, Koelnmesse GmbH, GL Events, Cvent, Inc., MCH Group AG and Comexposium Group.
Key Developments:
In December 2023, Deutsche Messe, organiser of DOMOTEX, the world’s leading brand for trade fairs for the carpet and flooring industry has signed an agreement with Dubai World Trade Centre (DWTC), one of world’s foremost purpose-built convention and exhibition centres, to organise DOMOTEX Middle East in Dubai.
In November 2023, Informa PLC, has acquired NetLine Corp. Netline is one of the leading providers of B2B lead generation services as well as a thought leader in first-party, buyer-level content-based intent data to the tech industry and beyond. The NetLine team will join Informa Tech, a division of Informa PLC. Channel Futures is an Informa Tech brand.
In October 2023, Messe Frankfurt expands into Indonesia with launch of Asiabike Jakarta. Messe Frankfurt (HK) Ltd is stepping forward with its first trade fair in the country – Asiabike Jakarta, which aims to become the leading platform in the region for showcasing two-wheeler innovations and fostering business opportunities in the sustainable mobility sector.
Types Covered:
• B2B (Business-to-Business)
• B2C (Business-to-Consumer)
• Mixed/Hybrid
• Other Types
Event Types Covered:
• Corporate Events
• Trade Shows & Exhibitions
• Social Events
• Sports Events
• Other Event Types
Organizing Types Covered:
• In-House
• Professional Event Management Companies
• Other Organizing Types
Revenue Streams Covered:
• Exhibitor Fee
• Sponsorship Fee
• Entrance Fee
• Services
• Other Revenue Streams
End Users Covered:
• Consumer Goods and Retail Sector
• Automotive and Transportation Sector
• Industrial
• Entertainment
• Real Estate and Property
• Hospitality Sector
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Event And Exhibition Market, By Type
5.1 Introduction
5.2 B2B (Business-to-Business)
5.3 B2C (Business-to-Consumer)
5.4 Mixed/Hybrid
5.5 Other Types
6 Global Event And Exhibition Market, By Event Type
6.1 Introduction
6.2 Corporate Events
6.3 Trade Shows & Exhibitions
6.4 Social Events
6.5 Sports Events
6.6 Other Event Types
7 Global Event And Exhibition Market, By Organizing Type
7.1 Introduction
7.2 In-House
7.3 Professional Event Management Companies
7.4 Other Organizing Types
8 Global Event And Exhibition Market, By Revenue Stream
8.1 Introduction
8.2 Exhibitor Fee
8.3 Sponsorship Fee
8.4 Entrance Fee
8.5 Services
8.6 Other Revenue Streams
9 Global Event And Exhibition Market, By End User
9.1 Introduction
9.2 Consumer Goods and Retail Sector
9.3 Automotive and Transportation Sector
9.4 Industrial
9.5 Entertainment
9.6 Real Estate and Property
9.7 Hospitality Sector
9.8 Other End Users
10 Global Event And Exhibition Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Deutsche Messe AG
12.2 Fiera Milano S.p.A.
12.3 Informa plc
12.4 Messe Frankfurt GmbH
12.5 Koelnmesse GmbH
12.6 GL Events
12.7 Cvent, Inc.
12.8 MCH Group AG
12.9 Comexposium Group
List of Tables
1 Global Event And Exhibition Market Outlook, By Region (2021-2030) ($MN)
2 Global Event And Exhibition Market Outlook, By Type (2021-2030) ($MN)
3 Global Event And Exhibition Market Outlook, By B2B (Business-to-Business) (2021-2030) ($MN)
4 Global Event And Exhibition Market Outlook, By B2C (Business-to-Consumer) (2021-2030) ($MN)
5 Global Event And Exhibition Market Outlook, By Mixed/Hybrid (2021-2030) ($MN)
6 Global Event And Exhibition Market Outlook, By Other Types (2021-2030) ($MN)
7 Global Event And Exhibition Market Outlook, By Event Type (2021-2030) ($MN)
8 Global Event And Exhibition Market Outlook, By Corporate Events (2021-2030) ($MN)
9 Global Event And Exhibition Market Outlook, By Trade Shows & Exhibitions (2021-2030) ($MN)
10 Global Event And Exhibition Market Outlook, By Social Events (2021-2030) ($MN)
11 Global Event And Exhibition Market Outlook, By Sports Events (2021-2030) ($MN)
12 Global Event And Exhibition Market Outlook, By Other Event Types (2021-2030) ($MN)
13 Global Event And Exhibition Market Outlook, By Organizing Type (2021-2030) ($MN)
14 Global Event And Exhibition Market Outlook, By In-House (2021-2030) ($MN)
15 Global Event And Exhibition Market Outlook, By Professional Event Management Companies (2021-2030) ($MN)
16 Global Event And Exhibition Market Outlook, By Other Organizing Types (2021-2030) ($MN)
17 Global Event And Exhibition Market Outlook, By Revenue Stream (2021-2030) ($MN)
18 Global Event And Exhibition Market Outlook, By Exhibitor Fee (2021-2030) ($MN)
19 Global Event And Exhibition Market Outlook, By Sponsorship Fee (2021-2030) ($MN)
20 Global Event And Exhibition Market Outlook, By Entrance Fee (2021-2030) ($MN)
21 Global Event And Exhibition Market Outlook, By Services (2021-2030) ($MN)
22 Global Event And Exhibition Market Outlook, By Other Revenue Streams (2021-2030) ($MN)
23 Global Event And Exhibition Market Outlook, By End User (2021-2030) ($MN)
24 Global Event And Exhibition Market Outlook, By Consumer Goods and Retail Sector (2021-2030) ($MN)
25 Global Event And Exhibition Market Outlook, By Automotive and Transportation Sector (2021-2030) ($MN)
26 Global Event And Exhibition Market Outlook, By Industrial (2021-2030) ($MN)
27 Global Event And Exhibition Market Outlook, By Entertainment (2021-2030) ($MN)
28 Global Event And Exhibition Market Outlook, By Real Estate and Property (2021-2030) ($MN)
29 Global Event And Exhibition Market Outlook, By Hospitality Sector (2021-2030) ($MN)
30 Global Event And Exhibition Market Outlook, By Other End Users (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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