Feta Cheese Market
PUBLISHED: 2023 ID: SMRC22434
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Feta Cheese Market

Feta Cheese Market Forecasts to 2028 - Global Analysis By Type (German Feta, Bulgarian Feta, French Feta and Other Types), Source (Goat Milk, Cow Milk and Sheep Milk), Distribution Channel (B2C and B2B) and Geography

4.5 (83 reviews)
4.5 (83 reviews)
Published: 2023 ID: SMRC22434

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $12.40 BN

Projected Year Value (2028)

US $19.58 BN

CAGR (2022 - 2028)

7.9%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Europe

Highest Growing Market

Asia Pacific

 

According to Stratistics MRC, the Global Feta Cheese Market is accounted for $12.40 billion in 2022 and is expected to reach $19.58 billion by 2028 growing at a CAGR of 7.9% during the forecast period. Feta is a salty curd cheese from Greece made from a variety of milk, including cow, goat, and sheep milk. It is believed to be the healthiest cheese in general. It contains fatty acids, which aid in weight loss and provide other health benefits. Furthermore, because feta cheese contains calcium and protein, which aid in the body's regulation of blood sugar levels, it may reduce the risk of getting diabetes. Feta is used in Greek salads, spanakopita, pizza, and pie as a table cheese as well as a cooking cheese. It can be eaten raw with olive oil, toasted nuts, and chilli pepper.

According to data from the National Cheese Institute (Cheese Market Research Project), sales of feta cheeses reached a volume of 14.4 million pounds in 2006 and a value of 122.8 million dollars, in total sales of dairy products of 8,881 million dollars.



 

Market Dynamics:

Driver:

Growing popularity of European food culture

Because the United States is one of the most developed countries in the world, it attracts a large number of immigrants looking for work. Immigrants carry cultural values with them wherever they go as they grow up. This has a big impact on the present food culture of the United States. Pasta and pizza, for example, are widely consumed food products in the United States. For example, the English breakfast has evolved into a continental meal dominated by feta cheese. As a result, the growing popularity of European food culture and Greek feta cheese increases demand for feta cheese, propelling the market.

Restraint:

Lack of storage and transport facility

Feta cheese is a perishable food item. As a result, the difficulty of transportation and storage has been a major worry for cheese makers. Because cheese requires an appropriate temperature to keep its freshness, shipping from the producer to the consumer is critical in preserving cheese quality. Cheese loses its features and quality as a result of a lack of suitable storage facilities in many regions of the supply chain, resulting in a fall in demand. As a result, the absence of storage facilities and proper transportation limits market expansion.

Opportunity:

Wide variety of feta cheese

Cheese makers have introduced numerous types of cheese to adapt to changing client tastes and preferences as technology and creativity in cheese-making have advanced. As a result, numerous cheese flavours such as smoked cheese, alcohol-flavoured cheese, scorching spicy, peppery cheese, herbs & floral-flavoured cheese, sweet-flavoured cheese, fruit-filled & chocolate cheese, and others have been brought into the market to fulfil these current consumer needs. Furthermore, as consumer health awareness has developed, cheese makers are making low-fat and low-cholesterol cheese. As a result, the availability of feta cheese in a variety of flavours, colours, and textures to match the changing needs of customers is expected to be a lucrative opportunity for market expansion over the projection period.

Threat:

Side effects of feta cheese

Feta cheese is a low-calorie source of numerous vitamins and minerals, but it is also heavy in sodium. It also contains saturated fats, which should be kept to less than 10% of an individual's daily calorie consumption. Although feta cheese contains adequate calcium, the phosphorus in feta may cause bone weakness in those with kidney disease. Listeria monocytogenes, bacteria that can cause mild flu-like symptoms in humans, can be found in soft, unpasteurized cheeses such as feta. However, the bacterium may be dangerous to unborn foetuses, therefore pregnant women should avoid eating unpasteurized cheese. These considerations mentioned above may constrain the market expansion.

Covid-19 Impact

COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the feta cheese industry growth during the forecast period, with most fine dining and casual dining restaurants being forced to close due to lockdowns. Due to the pandemic, sales and distribution were also affected, resulting in a decline in feta cheese consumption via the food service sector. However, there has been a steady rebound and progress, and sales are currently being driven by a surge in consumption of feta cheese-based cuisines at different food service outlets.

The German feta segment is expected to be the largest during the forecast period

The German feta segment is estimated to have a lucrative growth, due to evolving taste preference of consumers and living healthy lifestyle, which boosts the demand for healthy food products. German Feta is a highly adaptable cheese that may be used almost anyplace a salty cheese is required. Consumers have become increasingly mindful of the flavour of the food they eat as their knowledge and comprehension of product benefits has grown. As a result, the German feta cheese market is likely to expand at a rapid pace.

The sheep milk segment is expected to have the highest CAGR during the forecast period

The sheep milk segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its superior qualities compared to cow, goat, and buffalo milk. The market's expansion is being driven by a shift in preference for sheep milk in the production of high-quality and high-yielding cheese. Furthermore, new genetically altered sheep are employed for high milk production to address issues such as seasonal milking and milk supply shortages, which lead to market expansion.

Region with highest share:

Europe is projected to hold the largest market share during the forecast period owing to changes in lifestyle and a surge in demand for fresh and ready-to-eat food among millennials, Germany have the largest markets for feta cheese in Europe. The demand for feta cheese in Europe is being fuelled by expanded application areas, more affordable price, and more consumer awareness of the benefits of cheese. Furthermore, its increasing implementation in quick-service restaurants is likely to provide profitable prospects for the industry.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the increase in demand for cheese products such as feta cheese and cheddar cheese in emerging economies like China, India, and Australia. Furthermore, an increase in investments by various small and mid-sized food production companies in developing countries contributes to market growth. The large population, customer taste and preferences, and the expanding number of fast-food trucks are the major drivers for the feta cheese business.



 

Key players in the market

Some of the key players profiled in the Feta Cheese Market include Arla Foods amba, Fonterra Co-operative Group, Lactalis American Group, Inc., Saputo Inc, Clover Leaf Cheese Ltd., Dodoni S.A., Kolios S.A. Mevgal, SADAFCO and The Kraft Heinz Company

Key Developments:

In June 2022, Fonterra confirmed the finalization of the strategic partnership with New Zealand's Exchange (NZX) and the European Energy Exchange (EEX) to each take ownership stakes in Global Dairy Trade (GDT) alongside the Co-op.

In April 2022, Fonterra expanded on-farm trials of methane reducing Asparagopsis seaweed as part of Fonterra's commitment to helping solve the methane challenge.

Types Covered:
• German Feta
• Bulgarian Feta
• French Feta
• Other Types

Sources Covered:
• Goat Milk
• Cow Milk
• Sheep Milk

Distribution Channels Covered:
• B2C
• B2B

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Feta Cheese Market, By Type
5.1 Introduction
5.2 German Feta
5.3 Bulgarian Feta
5.4 French Feta
5.5 Other Types

6 Global Feta Cheese Market, By Source
6.1 Introduction
6.2 Goat Milk
6.3 Cow Milk
6.4 Sheep Milk

7 Global Feta Cheese Market, By Distribution Channel
7.1 Introduction
7.2 B2C
7.2.1 Convenience Stores
7.2.2 Online sales
7.2.3 Hypermarket/Supermarket
7.2.4 Food Specialty Store
7.3 B2B
7.3.1 Catering Services
7.3.2 Full-Service Restaurant
7.3.3 Fast Food Outlet

8 Global Feta Cheese Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Arla Foods amba
10.2 Fonterra Co-operative Group
10.3 Lactalis American Group, Inc.
10.4 Saputo Inc
10.5 Clover Leaf Cheese Ltd.
10.6 Dodoni S.A.
10.7 Kolios S.A. Mevgal
10.8 SADAFCO
10.9 The Kraft Heinz Company

List of Tables
1 Global Feta Cheese Market Outlook, By Region (2020-2028) ($MN)
2 Global Feta Cheese Market Outlook, By Type (2020-2028) ($MN)
3 Global Feta Cheese Market Outlook, By German Feta (2020-2028) ($MN)
4 Global Feta Cheese Market Outlook, By Bulgarian Feta (2020-2028) ($MN)
5 Global Feta Cheese Market Outlook, By French Feta (2020-2028) ($MN)
6 Global Feta Cheese Market Outlook, By Other Types (2020-2028) ($MN)
7 Global Feta Cheese Market Outlook, By Source (2020-2028) ($MN)
8 Global Feta Cheese Market Outlook, By Goat Milk (2020-2028) ($MN)
9 Global Feta Cheese Market Outlook, By Cow Milk (2020-2028) ($MN)
10 Global Feta Cheese Market Outlook, By Sheep Milk (2020-2028) ($MN)
11 Global Feta Cheese Market Outlook, By Distribution Channel (2020-2028) ($MN)
12 Global Feta Cheese Market Outlook, By B2C (2020-2028) ($MN)
13 Global Feta Cheese Market Outlook, By (2020-2028) ($MN)
14 Global Feta Cheese Market Outlook, By Convenience Stores (2020-2028) ($MN)
15 Global Feta Cheese Market Outlook, By Online sales (2020-2028) ($MN)
16 Global Feta Cheese Market Outlook, By Hypermarket/Supermarket (2020-2028) ($MN)
17 Global Feta Cheese Market Outlook, By Food Specialty Store (2020-2028) ($MN)
18 Global Feta Cheese Market Outlook, By B2B (2020-2028) ($MN)
19 Global Feta Cheese Market Outlook, By Catering Services (2020-2028) ($MN)
20 Global Feta Cheese Market Outlook, By Full-Service Restaurant (2020-2028) ($MN)
21 Global Feta Cheese Market Outlook, By Fast Food Outlet (2020-2028) ($MN)
22 North America Feta Cheese Market Outlook, By Country (2020-2028) ($MN)
23 North America Feta Cheese Market Outlook, By Type (2020-2028) ($MN)
24 North America Feta Cheese Market Outlook, By German Feta (2020-2028) ($MN)
25 North America Feta Cheese Market Outlook, By Bulgarian Feta (2020-2028) ($MN)
26 North America Feta Cheese Market Outlook, By French Feta (2020-2028) ($MN)
27 North America Feta Cheese Market Outlook, By Other Types (2020-2028) ($MN)
28 North America Feta Cheese Market Outlook, By Source (2020-2028) ($MN)
29 North America Feta Cheese Market Outlook, By Goat Milk (2020-2028) ($MN)
30 North America Feta Cheese Market Outlook, By Cow Milk (2020-2028) ($MN)
31 North America Feta Cheese Market Outlook, By Sheep Milk (2020-2028) ($MN)
32 North America Feta Cheese Market Outlook, By Distribution Channel (2020-2028) ($MN)
33 North America Feta Cheese Market Outlook, By B2C (2020-2028) ($MN)
34 North America Feta Cheese Market Outlook, By (2020-2028) ($MN)
35 North America Feta Cheese Market Outlook, By Convenience Stores (2020-2028) ($MN)
36 North America Feta Cheese Market Outlook, By Online sales (2020-2028) ($MN)
37 North America Feta Cheese Market Outlook, By Hypermarket/Supermarket (2020-2028) ($MN)
38 North America Feta Cheese Market Outlook, By Food Specialty Store (2020-2028) ($MN)
39 North America Feta Cheese Market Outlook, By B2B (2020-2028) ($MN)
40 North America Feta Cheese Market Outlook, By Catering Services (2020-2028) ($MN)
41 North America Feta Cheese Market Outlook, By Full-Service Restaurant (2020-2028) ($MN)
42 North America Feta Cheese Market Outlook, By Fast Food Outlet (2020-2028) ($MN)
43 Europe Feta Cheese Market Outlook, By Country (2020-2028) ($MN)
44 Europe Feta Cheese Market Outlook, By Type (2020-2028) ($MN)
45 Europe Feta Cheese Market Outlook, By German Feta (2020-2028) ($MN)
46 Europe Feta Cheese Market Outlook, By Bulgarian Feta (2020-2028) ($MN)
47 Europe Feta Cheese Market Outlook, By French Feta (2020-2028) ($MN)
48 Europe Feta Cheese Market Outlook, By Other Types (2020-2028) ($MN)
49 Europe Feta Cheese Market Outlook, By Source (2020-2028) ($MN)
50 Europe Feta Cheese Market Outlook, By Goat Milk (2020-2028) ($MN)
51 Europe Feta Cheese Market Outlook, By Cow Milk (2020-2028) ($MN)
52 Europe Feta Cheese Market Outlook, By Sheep Milk (2020-2028) ($MN)
53 Europe Feta Cheese Market Outlook, By Distribution Channel (2020-2028) ($MN)
54 Europe Feta Cheese Market Outlook, By B2C (2020-2028) ($MN)
55 Europe Feta Cheese Market Outlook, By (2020-2028) ($MN)
56 Europe Feta Cheese Market Outlook, By Convenience Stores (2020-2028) ($MN)
57 Europe Feta Cheese Market Outlook, By Online sales (2020-2028) ($MN)
58 Europe Feta Cheese Market Outlook, By Hypermarket/Supermarket (2020-2028) ($MN)
59 Europe Feta Cheese Market Outlook, By Food Specialty Store (2020-2028) ($MN)
60 Europe Feta Cheese Market Outlook, By B2B (2020-2028) ($MN)
61 Europe Feta Cheese Market Outlook, By Catering Services (2020-2028) ($MN)
62 Europe Feta Cheese Market Outlook, By Full-Service Restaurant (2020-2028) ($MN)
63 Europe Feta Cheese Market Outlook, By Fast Food Outlet (2020-2028) ($MN)
64 Asia Pacific Feta Cheese Market Outlook, By Country (2020-2028) ($MN)
65 Asia Pacific Feta Cheese Market Outlook, By Type (2020-2028) ($MN)
66 Asia Pacific Feta Cheese Market Outlook, By German Feta (2020-2028) ($MN)
67 Asia Pacific Feta Cheese Market Outlook, By Bulgarian Feta (2020-2028) ($MN)
68 Asia Pacific Feta Cheese Market Outlook, By French Feta (2020-2028) ($MN)
69 Asia Pacific Feta Cheese Market Outlook, By Other Types (2020-2028) ($MN)
70 Asia Pacific Feta Cheese Market Outlook, By Source (2020-2028) ($MN)
71 Asia Pacific Feta Cheese Market Outlook, By Goat Milk (2020-2028) ($MN)
72 Asia Pacific Feta Cheese Market Outlook, By Cow Milk (2020-2028) ($MN)
73 Asia Pacific Feta Cheese Market Outlook, By Sheep Milk (2020-2028) ($MN)
74 Asia Pacific Feta Cheese Market Outlook, By Distribution Channel (2020-2028) ($MN)
75 Asia Pacific Feta Cheese Market Outlook, By B2C (2020-2028) ($MN)
76 Asia Pacific Feta Cheese Market Outlook, By (2020-2028) ($MN)
77 Asia Pacific Feta Cheese Market Outlook, By Convenience Stores (2020-2028) ($MN)
78 Asia Pacific Feta Cheese Market Outlook, By Online sales (2020-2028) ($MN)
79 Asia Pacific Feta Cheese Market Outlook, By Hypermarket/Supermarket (2020-2028) ($MN)
80 Asia Pacific Feta Cheese Market Outlook, By Food Specialty Store (2020-2028) ($MN)
81 Asia Pacific Feta Cheese Market Outlook, By B2B (2020-2028) ($MN)
82 Asia Pacific Feta Cheese Market Outlook, By Catering Services (2020-2028) ($MN)
83 Asia Pacific Feta Cheese Market Outlook, By Full-Service Restaurant (2020-2028) ($MN)
84 Asia Pacific Feta Cheese Market Outlook, By Fast Food Outlet (2020-2028) ($MN)
85 South America Feta Cheese Market Outlook, By Country (2020-2028) ($MN)
86 South America Feta Cheese Market Outlook, By Type (2020-2028) ($MN)
87 South America Feta Cheese Market Outlook, By German Feta (2020-2028) ($MN)
88 South America Feta Cheese Market Outlook, By Bulgarian Feta (2020-2028) ($MN)
89 South America Feta Cheese Market Outlook, By French Feta (2020-2028) ($MN)
90 South America Feta Cheese Market Outlook, By Other Types (2020-2028) ($MN)
91 South America Feta Cheese Market Outlook, By Source (2020-2028) ($MN)
92 South America Feta Cheese Market Outlook, By Goat Milk (2020-2028) ($MN)
93 South America Feta Cheese Market Outlook, By Cow Milk (2020-2028) ($MN)
94 South America Feta Cheese Market Outlook, By Sheep Milk (2020-2028) ($MN)
95 South America Feta Cheese Market Outlook, By Distribution Channel (2020-2028) ($MN)
96 South America Feta Cheese Market Outlook, By B2C (2020-2028) ($MN)
97 South America Feta Cheese Market Outlook, By (2020-2028) ($MN)
98 South America Feta Cheese Market Outlook, By Convenience Stores (2020-2028) ($MN)
99 South America Feta Cheese Market Outlook, By Online sales (2020-2028) ($MN)
100 South America Feta Cheese Market Outlook, By Hypermarket/Supermarket (2020-2028) ($MN)
101 South America Feta Cheese Market Outlook, By Food Specialty Store (2020-2028) ($MN)
102 South America Feta Cheese Market Outlook, By B2B (2020-2028) ($MN)
103 South America Feta Cheese Market Outlook, By Catering Services (2020-2028) ($MN)
104 South America Feta Cheese Market Outlook, By Full-Service Restaurant (2020-2028) ($MN)
105 South America Feta Cheese Market Outlook, By Fast Food Outlet (2020-2028) ($MN)
106 Middle East & Africa Feta Cheese Market Outlook, By Country (2020-2028) ($MN)
107 Middle East & Africa Feta Cheese Market Outlook, By Type (2020-2028) ($MN)
108 Middle East & Africa Feta Cheese Market Outlook, By German Feta (2020-2028) ($MN)
109 Middle East & Africa Feta Cheese Market Outlook, By Bulgarian Feta (2020-2028) ($MN)
110 Middle East & Africa Feta Cheese Market Outlook, By French Feta (2020-2028) ($MN)
111 Middle East & Africa Feta Cheese Market Outlook, By Other Types (2020-2028) ($MN)
112 Middle East & Africa Feta Cheese Market Outlook, By Source (2020-2028) ($MN)
113 Middle East & Africa Feta Cheese Market Outlook, By Goat Milk (2020-2028) ($MN)
114 Middle East & Africa Feta Cheese Market Outlook, By Cow Milk (2020-2028) ($MN)
115 Middle East & Africa Feta Cheese Market Outlook, By Sheep Milk (2020-2028) ($MN)
116 Middle East & Africa Feta Cheese Market Outlook, By Distribution Channel (2020-2028) ($MN)
117 Middle East & Africa Feta Cheese Market Outlook, By B2C (2020-2028) ($MN)
118 Middle East & Africa Feta Cheese Market Outlook, By (2020-2028) ($MN)
119 Middle East & Africa Feta Cheese Market Outlook, By Convenience Stores (2020-2028) ($MN)
120 Middle East & Africa Feta Cheese Market Outlook, By Online sales (2020-2028) ($MN)
121 Middle East & Africa Feta Cheese Market Outlook, By Hypermarket/Supermarket (2020-2028) ($MN)
122 Middle East & Africa Feta Cheese Market Outlook, By Food Specialty Store (2020-2028) ($MN)
123 Middle East & Africa Feta Cheese Market Outlook, By B2B (2020-2028) ($MN)
124 Middle East & Africa Feta Cheese Market Outlook, By Catering Services (2020-2028) ($MN)
125 Middle East & Africa Feta Cheese Market Outlook, By Full-Service Restaurant (2020-2028) ($MN)
126 Middle East & Africa Feta Cheese Market Outlook, By Fast Food Outlet (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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