Flavor Masking Agents Market
PUBLISHED: 2021 ID: SMRC20856
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Flavor Masking Agents Market

Flavor Masking Agents Market Forecasts to 2028 – Global Analysis By Type (Sweet Flavor Masking Agents, Bitter Flavor Masking Agents, Salt Flavor Masking Agents, Fat Flavor Masking Agents), Application (Food & Beverages, Pharmaceuticals and Nutraceuticals) and By Geography

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4.1 (44 reviews)
Published: 2021 ID: SMRC20856

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Flavor Masking Agents Market is accounted for $211.95 million in 2020 and is expected to reach $383.67 million by 2028 growing at a CAGR of 7.7% during the forecast period. Factors such as increasing demand for processed foods, growing sports nutrition industry, and rising awareness regarding healthy diet are driving the growth of the market. However, effect of Covid-19 pandemic on the food and beverages industry is hampering the growth of the market.

Flavor masking agents are used to cover undesirable flavor notes in the food products. It is a combination of different agents that work together to mask the undesirable note. Commercial flavor masking agents are a complex mixture of modifiers, enhancers and inhibitors that modifies or enhances certain flavors while inhibits other flavors.

Based on the application, the pharmaceuticals and nutraceuticals segment is anticipated to expand at a rapid pace during the forecast period as the masking of unpleasant flavours in drugs would help to attain patient acceptability. By geography, Asia Pacific is going to have high growth during the forecast period which can be attributed to the increasing adoption of western lifestyle and considerable young population in the region.

Some of the key players profiled in the Flavor Masking Agents Market include Cargill Inc, Archer Daniels Midland Company, DSM, Symrise AG, Roquette Freres, Keva Flavours Pvt Ltd, Carmi Flavour and Fragrance Co Inc , Firmenich International SA , Givaudan Flavours, Sensient Technologies LLC, FCI Flavours, and GEO Specialty Chemicals.

Report Coverage

Details

Published Year:

2021

Estimated Market Size in 2020:

USD 211.95 million

Estimated Period:

2020

Compound Annual Growth Rate (CAGR)  from 2020 to 2028:

7.7%

Predicted 2028 Value:

USD 383.67 million

Forecast Years:

2021-2028

Tables, Graphs & Figures

136

Chapters Covered:

Type, Application, Sales Channel, and Region

Core Drivers and Opportunities:

  • Increasing demand for processed foods
  • Growing sports nutrition industry
  • Rising awareness regarding healthy diet

Restraining Factors & Market Threats:

  • Covid-19 pandemic effects
  • Inadequate raw material supply


Types Covered:
• Sweet Flavor Masking Agents
• Bitter Flavor Masking Agents
• Salt Flavor Masking Agents
• Fat Flavor Masking Agents

Applications Covered:
• Food & Beverages
• Pharmaceuticals and Nutraceuticals   

Sales Channels Covered:
• Direct Sales/Business to Business
• Intermediate/Bulk Distributors
• Indirect Sales/Business to Customer 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Key Questions Answered In The Report

The Global Flavor Masking Agents Market is majorly driven by the increasing demand for processed foods, growing sports nutrition industry, and rising awareness regarding healthy diet.

The bitter flavor masking agents segment is growing at a highest CAGR owing to its considerable demand in the food & beverages industry.

North America dominated with a significant market share due to the presence of well established food and beverage as well as sports nutrition industries.

Asia Pacific market is growing at a highest CAGR owing to the increasing adoption of western lifestyle and food habits by the population of this region.

Key players in Flavor Masking Agents Market include Cargill Inc, Archer Daniels Midland Company, DSM, Symrise AG, Roquette Freres, Keva Flavours Pvt Ltd, Carmi Flavour and Fragrance Co Inc, Firmenich International SA , Givaudan Flavours, Sensient Technologies LLC, FCI Flavours, and GEO Specialty Chemicals.

Table of Contents

1 Executive Summary     
       
2 Preface      

 2.1 Abstract     
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology   
  2.4.1 Data Mining   
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions   
       
3 Market Trend Analysis    
 3.1 Introduction    
 3.2 Drivers     
 3.3 Restraints     
 3.4 Opportunities    
 3.5 Threats     
 3.6 Application Analysis    
 3.7 Emerging Markets    
 3.8 Impact of Covid-19    
       
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes    
 4.4 Threat of new entrants   
 4.5 Competitive rivalry    
       
5 Global Flavor Masking Agents Market, By Type  
 5.1 Introduction    
 5.2 Sweet Flavor Masking Agents   
 5.3 Bitter Flavor Masking Agents   
 5.4 Salt Flavor Masking Agents   
 5.5 Fat Flavor Masking Agents   
       
6 Global Flavor Masking Agents Market, By Application 
 6.1 Introduction    
 6.2 Food & Beverages    
  6.2.1 Bakery and Confectionery  
  6.2.2 Meat, Poultry, and Seafood  
  6.2.3 Dairy and Frozen Dessert  
  6.2.4 Alcoholic Beverages   
 6.3 Pharmaceuticals and Nutraceuticals  
  6.3.1 Sports Nutrition   
  6.3.2 Nutraceutical Supplements  
       
7 Global Flavor Masking Agents Market, By Sales Channel 
 7.1 Introduction    
 7.2 Direct Sales/Business to Business  
 7.3 Intermediate/Bulk Distributors   
 7.4 Indirect Sales/Business to Customer  
  7.4.1 Brick & Mortar Retailers  
   7.4.1.1 Supermarket  
   7.4.1.2 Convenience Store  
  7.4.2 Online Retailers   
       
8 Global Flavor Masking Agents Market, By Geography 
 8.1 Introduction    
 8.2 North America    
  8.2.1 US    
  8.2.2 Canada    
  8.2.3 Mexico    
 8.3 Europe     
  8.3.1 Germany     
  8.3.2 UK    
  8.3.3 Italy    
  8.3.4 France    
  8.3.5 Spain    
  8.3.6 Rest of Europe   
 8.4 Asia Pacific    
  8.4.1 Japan    
  8.4.2 China    
  8.4.3 India    
  8.4.4 Australia    
  8.4.5 New Zealand   
  8.4.6 South Korea   
  8.4.7 Rest of Asia Pacific   
 8.5 South America    
  8.5.1 Argentina    
  8.5.2 Brazil    
  8.5.3 Chile    
  8.5.4 Rest of South America  
 8.6 Middle East & Africa    
  8.6.1 Saudi Arabia   
  8.6.2 UAE    
  8.6.3 Qatar    
  8.6.4 South Africa   
  8.6.5 Rest of Middle East & Africa  
       
9 Key Developments     
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
 9.2 Acquisitions & Mergers   
 9.3 New Product Launch    
 9.4 Expansions    
 9.5 Other Key Strategies    
       
10 Company Profiling     
 10.1 Cargill Inc     
 10.2 Archer Daniels Midland Company  
 10.3 DSM     
 10.4 Symrise AG    
 10.5 Roquette Freres    
 10.6 Keva Flavours Pvt Ltd   
 10.7 Carmi Flavour and Fragrance Co Inc  
 10.8 Firmenich International SA   
 10.9 Givaudan Flavours    
 10.10 Sensient Technologies LLC   
 10.11 FCI Flavours    
 10.12 GEO Specialty Chemicals   


List of Tables      
1 Global Flavor Masking Agents Market Outlook, By Region (2019-2028) ($MN)
2 Global Flavor Masking Agents Market Outlook, By Type (2019-2028) ($MN)
3 Global Flavor Masking Agents Market Outlook, By Sweet Flavor Masking Agents (2019-2028) ($MN)
4 Global Flavor Masking Agents Market Outlook, By Bitter Flavor Masking Agents (2019-2028) ($MN)
5 Global Flavor Masking Agents Market Outlook, By Salt Flavor Masking Agents (2019-2028) ($MN)
6 Global Flavor Masking Agents Market Outlook, By Fat Flavor Masking Agents (2019-2028) ($MN)
7 Global Flavor Masking Agents Market Outlook, By Application (2019-2028) ($MN)
8 Global Flavor Masking Agents Market Outlook, By Food & Beverages (2019-2028) ($MN)
9 Global Flavor Masking Agents Market Outlook, By Bakery and Confectionery (2019-2028) ($MN)
10 Global Flavor Masking Agents Market Outlook, By Meat, Poultry, and Seafood (2019-2028) ($MN)
11 Global Flavor Masking Agents Market Outlook, By Dairy and Frozen Dessert (2019-2028) ($MN)
12 Global Flavor Masking Agents Market Outlook, By Alcoholic Beverages (2019-2028) ($MN)
13 Global Flavor Masking Agents Market Outlook, By Pharmaceuticals and Nutraceuticals (2019-2028) ($MN)
14 Global Flavor Masking Agents Market Outlook, By Sports Nutrition (2019-2028) ($MN)
15 Global Flavor Masking Agents Market Outlook, By Nutraceutical Supplements (2019-2028) ($MN)
16 Global Flavor Masking Agents Market Outlook, By Sales Channel (2019-2028) ($MN)
17 Global Flavor Masking Agents Market Outlook, By Direct Sales/Business to Business (2019-2028) ($MN)
18 Global Flavor Masking Agents Market Outlook, By Intermediate/Bulk Distributors (2019-2028) ($MN)
19 Global Flavor Masking Agents Market Outlook, By Indirect Sales/Business to Customer (2019-2028) ($MN)
20 Global Flavor Masking Agents Market Outlook, By Brick & Mortar Retailers (2019-2028) ($MN)
21 Global Flavor Masking Agents Market Outlook, By Online Retailers (2019-2028) ($MN)
22 North America Flavor Masking Agents Market Outlook, By Country (2019-2028) ($MN)
23 North America Flavor Masking Agents Market Outlook, By Type (2019-2028) ($MN)
24 North America Flavor Masking Agents Market Outlook, By Sweet Flavor Masking Agents (2019-2028) ($MN)
25 North America Flavor Masking Agents Market Outlook, By Bitter Flavor Masking Agents (2019-2028) ($MN)
26 North America Flavor Masking Agents Market Outlook, By Salt Flavor Masking Agents (2019-2028) ($MN)
27 North America Flavor Masking Agents Market Outlook, By Fat Flavor Masking Agents (2019-2028) ($MN)
28 North America Flavor Masking Agents Market Outlook, By Application (2019-2028) ($MN)
29 North America Flavor Masking Agents Market Outlook, By Food & Beverages (2019-2028) ($MN)
30 North America Flavor Masking Agents Market Outlook, By Bakery and Confectionery (2019-2028) ($MN)
31 North America Flavor Masking Agents Market Outlook, By Meat, Poultry, and Seafood (2019-2028) ($MN)
32 North America Flavor Masking Agents Market Outlook, By Dairy and Frozen Dessert (2019-2028) ($MN)
33 North America Flavor Masking Agents Market Outlook, By Alcoholic Beverages (2019-2028) ($MN)
34 North America Flavor Masking Agents Market Outlook, By Pharmaceuticals and Nutraceuticals (2019-2028) ($MN)
35 North America Flavor Masking Agents Market Outlook, By Sports Nutrition (2019-2028) ($MN)
36 North America Flavor Masking Agents Market Outlook, By Nutraceutical Supplements (2019-2028) ($MN)
37 North America Flavor Masking Agents Market Outlook, By Sales Channel (2019-2028) ($MN)
38 North America Flavor Masking Agents Market Outlook, By Direct Sales/Business to Business (2019-2028) ($MN)
39 North America Flavor Masking Agents Market Outlook, By Intermediate/Bulk Distributors (2019-2028) ($MN)
40 North America Flavor Masking Agents Market Outlook, By Indirect Sales/Business to Customer (2019-2028) ($MN)
41 North America Flavor Masking Agents Market Outlook, By Brick & Mortar Retailers (2019-2028) ($MN)
42 North America Flavor Masking Agents Market Outlook, By Online Retailers (2019-2028) ($MN)
43 Europe Flavor Masking Agents Market Outlook, By Country (2019-2028) ($MN)
44 Europe Flavor Masking Agents Market Outlook, By Type (2019-2028) ($MN)
45 Europe Flavor Masking Agents Market Outlook, By Sweet Flavor Masking Agents (2019-2028) ($MN)
46 Europe Flavor Masking Agents Market Outlook, By Bitter Flavor Masking Agents (2019-2028) ($MN)
47 Europe Flavor Masking Agents Market Outlook, By Salt Flavor Masking Agents (2019-2028) ($MN)
48 Europe Flavor Masking Agents Market Outlook, By Fat Flavor Masking Agents (2019-2028) ($MN)
49 Europe Flavor Masking Agents Market Outlook, By Application (2019-2028) ($MN)
50 Europe Flavor Masking Agents Market Outlook, By Food & Beverages (2019-2028) ($MN)
51 Europe Flavor Masking Agents Market Outlook, By Bakery and Confectionery (2019-2028) ($MN)
52 Europe Flavor Masking Agents Market Outlook, By Meat, Poultry, and Seafood (2019-2028) ($MN)
53 Europe Flavor Masking Agents Market Outlook, By Dairy and Frozen Dessert (2019-2028) ($MN)
54 Europe Flavor Masking Agents Market Outlook, By Alcoholic Beverages (2019-2028) ($MN)
55 Europe Flavor Masking Agents Market Outlook, By Pharmaceuticals and Nutraceuticals (2019-2028) ($MN)
56 Europe Flavor Masking Agents Market Outlook, By Sports Nutrition (2019-2028) ($MN)
57 Europe Flavor Masking Agents Market Outlook, By Nutraceutical Supplements (2019-2028) ($MN)
58 Europe Flavor Masking Agents Market Outlook, By Sales Channel (2019-2028) ($MN)
59 Europe Flavor Masking Agents Market Outlook, By Direct Sales/Business to Business (2019-2028) ($MN)
60 Europe Flavor Masking Agents Market Outlook, By Intermediate/Bulk Distributors (2019-2028) ($MN)
61 Europe Flavor Masking Agents Market Outlook, By Indirect Sales/Business to Customer (2019-2028) ($MN)
62 Europe Flavor Masking Agents Market Outlook, By Brick & Mortar Retailers (2019-2028) ($MN)
63 Europe Flavor Masking Agents Market Outlook, By Online Retailers (2019-2028) ($MN)
64 Asia Pacific Flavor Masking Agents Market Outlook, By Country (2019-2028) ($MN)
65 Asia Pacific Flavor Masking Agents Market Outlook, By Type (2019-2028) ($MN)
66 Asia Pacific Flavor Masking Agents Market Outlook, By Sweet Flavor Masking Agents (2019-2028) ($MN)
67 Asia Pacific Flavor Masking Agents Market Outlook, By Bitter Flavor Masking Agents (2019-2028) ($MN)
68 Asia Pacific Flavor Masking Agents Market Outlook, By Salt Flavor Masking Agents (2019-2028) ($MN)
69 Asia Pacific Flavor Masking Agents Market Outlook, By Fat Flavor Masking Agents (2019-2028) ($MN)
70 Asia Pacific Flavor Masking Agents Market Outlook, By Application (2019-2028) ($MN)
71 Asia Pacific Flavor Masking Agents Market Outlook, By Food & Beverages (2019-2028) ($MN)
72 Asia Pacific Flavor Masking Agents Market Outlook, By Bakery and Confectionery (2019-2028) ($MN)
73 Asia Pacific Flavor Masking Agents Market Outlook, By Meat, Poultry, and Seafood (2019-2028) ($MN)
74 Asia Pacific Flavor Masking Agents Market Outlook, By Dairy and Frozen Dessert (2019-2028) ($MN)
75 Asia Pacific Flavor Masking Agents Market Outlook, By Alcoholic Beverages (2019-2028) ($MN)
76 Asia Pacific Flavor Masking Agents Market Outlook, By Pharmaceuticals and Nutraceuticals (2019-2028) ($MN)
77 Asia Pacific Flavor Masking Agents Market Outlook, By Sports Nutrition (2019-2028) ($MN)
78 Asia Pacific Flavor Masking Agents Market Outlook, By Nutraceutical Supplements (2019-2028) ($MN)
79 Asia Pacific Flavor Masking Agents Market Outlook, By Sales Channel (2019-2028) ($MN)
80 Asia Pacific Flavor Masking Agents Market Outlook, By Direct Sales/Business to Business (2019-2028) ($MN)
81 Asia Pacific Flavor Masking Agents Market Outlook, By Intermediate/Bulk Distributors (2019-2028) ($MN)
82 Asia Pacific Flavor Masking Agents Market Outlook, By Indirect Sales/Business to Customer (2019-2028) ($MN)
83 Asia Pacific Flavor Masking Agents Market Outlook, By Brick & Mortar Retailers (2019-2028) ($MN)
84 Asia Pacific Flavor Masking Agents Market Outlook, By Online Retailers (2019-2028) ($MN)
85 South America Flavor Masking Agents Market Outlook, By Country (2019-2028) ($MN)
86 South America Flavor Masking Agents Market Outlook, By Type (2019-2028) ($MN)
87 South America Flavor Masking Agents Market Outlook, By Sweet Flavor Masking Agents (2019-2028) ($MN)
88 South America Flavor Masking Agents Market Outlook, By Bitter Flavor Masking Agents (2019-2028) ($MN)
89 South America Flavor Masking Agents Market Outlook, By Salt Flavor Masking Agents (2019-2028) ($MN)
90 South America Flavor Masking Agents Market Outlook, By Fat Flavor Masking Agents (2019-2028) ($MN)
91 South America Flavor Masking Agents Market Outlook, By Application (2019-2028) ($MN)
92 South America Flavor Masking Agents Market Outlook, By Food & Beverages (2019-2028) ($MN)
93 South America Flavor Masking Agents Market Outlook, By Bakery and Confectionery (2019-2028) ($MN)
94 South America Flavor Masking Agents Market Outlook, By Meat, Poultry, and Seafood (2019-2028) ($MN)
95 South America Flavor Masking Agents Market Outlook, By Dairy and Frozen Dessert (2019-2028) ($MN)
96 South America Flavor Masking Agents Market Outlook, By Alcoholic Beverages (2019-2028) ($MN)
97 South America Flavor Masking Agents Market Outlook, By Pharmaceuticals and Nutraceuticals (2019-2028) ($MN)
98 South America Flavor Masking Agents Market Outlook, By Sports Nutrition (2019-2028) ($MN)
99 South America Flavor Masking Agents Market Outlook, By Nutraceutical Supplements (2019-2028) ($MN)
100 South America Flavor Masking Agents Market Outlook, By Sales Channel (2019-2028) ($MN)
101 South America Flavor Masking Agents Market Outlook, By Direct Sales/Business to Business (2019-2028) ($MN)
102 South America Flavor Masking Agents Market Outlook, By Intermediate/Bulk Distributors (2019-2028) ($MN)
103 South America Flavor Masking Agents Market Outlook, By Indirect Sales/Business to Customer (2019-2028) ($MN)
104 South America Flavor Masking Agents Market Outlook, By Brick & Mortar Retailers (2019-2028) ($MN)
105 South America Flavor Masking Agents Market Outlook, By Online Retailers (2019-2028) ($MN)
106 Middle East & Africa Flavor Masking Agents Market Outlook, By Country (2019-2028) ($MN)
107 Middle East & Africa Flavor Masking Agents Market Outlook, By Type (2019-2028) ($MN)
108 Middle East & Africa Flavor Masking Agents Market Outlook, By Sweet Flavor Masking Agents (2019-2028) ($MN)
109 Middle East & Africa Flavor Masking Agents Market Outlook, By Bitter Flavor Masking Agents (2019-2028) ($MN)
110 Middle East & Africa Flavor Masking Agents Market Outlook, By Salt Flavor Masking Agents (2019-2028) ($MN)
111 Middle East & Africa Flavor Masking Agents Market Outlook, By Fat Flavor Masking Agents (2019-2028) ($MN)
112 Middle East & Africa Flavor Masking Agents Market Outlook, By Application (2019-2028) ($MN)
113 Middle East & Africa Flavor Masking Agents Market Outlook, By Food & Beverages (2019-2028) ($MN)
114 Middle East & Africa Flavor Masking Agents Market Outlook, By Bakery and Confectionery (2019-2028) ($MN)
115 Middle East & Africa Flavor Masking Agents Market Outlook, By Meat, Poultry, and Seafood (2019-2028) ($MN)
116 Middle East & Africa Flavor Masking Agents Market Outlook, By Dairy and Frozen Dessert (2019-2028) ($MN)
117 Middle East & Africa Flavor Masking Agents Market Outlook, By Alcoholic Beverages (2019-2028) ($MN)
118 Middle East & Africa Flavor Masking Agents Market Outlook, By Pharmaceuticals and Nutraceuticals (2019-2028) ($MN)
119 Middle East & Africa Flavor Masking Agents Market Outlook, By Sports Nutrition (2019-2028) ($MN)
120 Middle East & Africa Flavor Masking Agents Market Outlook, By Nutraceutical Supplements (2019-2028) ($MN)
121 Middle East & Africa Flavor Masking Agents Market Outlook, By Sales Channel (2019-2028) ($MN)
122 Middle East & Africa Flavor Masking Agents Market Outlook, By Direct Sales/Business to Business (2019-2028) ($MN)
123 Middle East & Africa Flavor Masking Agents Market Outlook, By Intermediate/Bulk Distributors (2019-2028) ($MN)
124 Middle East & Africa Flavor Masking Agents Market Outlook, By Indirect Sales/Business to Customer (2019-2028) ($MN)
125 Middle East & Africa Flavor Masking Agents Market Outlook, By Brick & Mortar Retailers (2019-2028) ($MN)
126 Middle East & Africa Flavor Masking Agents Market Outlook, By Online Retailers (2019-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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