Gamification Market

Gamification Market

Gamification Market Forecasts to 2030 - Global Analysis By Component (Services and Solution), Deployment (Cloud and On-Premises), Enterprise Size (Small & Medium Enterprises and Large Enterprises), Platform, Application, Industry Vertical and By Geography

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Published: 2023 ID: SMRC23445

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $16.36 BN

Projected Year Value (2030)

US $86.24 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market


According to Stratistics MRC, the Global Gamification Market is accounted for $16.36 billion in 2023 and is expected to reach $86.24 billion by 2030 growing at a CAGR of 26.8% during the forecast period. Gamification is the application of game design elements and gaming concepts in non-game situations. It might also be seen as a collection of procedures and techniques for dealing with problems by exploiting or utilising the qualities of game elements. In addition, games and game-like elements have been used to teach, enthral, and engage people for thousands of years. Traditional game elements include things like badges, leaderboards, and points. In order to motivate and encourage people, gamification adds game aspects into a variety of situations, including businesses, workplaces, online communities, customers, employees, vendors, and partners.

According to the data from the US Census Bureau, total retail sales in the United States increased from USD 4728.12 billion in 2015 to USD 6594.81 billion in 2021.

Market Dynamics:


Adoption to mixed reality, augmented reality, and VR technologies

Businesses today are making significant investments in immersive technologies like augmented reality (AR), virtual reality (VR), and mixed reality. Businesses provide gamification services that make use of this immersive technology. For instance, the key companies in the retail sector, like as, Inc. and Walmart, are revolutionising the shopping experience by utilising AR, VR, and mixed reality technology. These businesses employ virtual reality showrooms to exhibit their products while utilising immersive technologies. Additionally, Walmart is funding the gamification of augmented reality to promote its products. Retailers are now able to utilise this technology to engage customers both inside and outside of physical locations. Gamification and technologies can help to sell items more effectively and improve the shopping experience for customers thus enhancing the growth of the market.


Undesirable results of poor design/application

Designing with gamification in mind is essential to achieving the desired results. However, it has been noted that designers frequently struggle to provide innovative, cutting-edge designs that satisfy the requirements of every organisation. The market's adoption of solutions may be slowed down as a result. Even if a solution is designed for a certain organisation, it won't deliver the desired outcome for other audiences, making the development process cumbersome. Therefore, a correctly designed design and its effective implementation are essential to achieving the desired result; failure to do so will compromise the results and hinder market expansion.


Adoption of gamification solutions powered by artificial intelligence (AI) and cloud-based

The growing popularity of gamification solutions built on an AI platform is one of the major factors fueling market expansion. For deep employee insights, large organisations are implementing AI-based solutions and cutting-edge technology. AI-based gamification models offer precise answers by removing the ambiguity of employees' motivations and assisting them in more effectively achieving goals. The market's major players are concentrating their efforts on funding the creation of AI-based solutions. These cloud-based solutions are tailored to the demands of SMEs while taking into account the allocated budget. The market's increasing SMEs, particularly startups, will also accelerate the use of cloud-based solutions.


High development costs

The creation of games requires more time than conventional instructional design. Money is time. Due of the increased pressure on time, budget overruns are easy to cause and the price of the extra materials utilised to improve the game play. It costs money to use animations, graphics, stock images, films, music, and sound effects. Games are expensive to maintain in addition to expensive to design. Cool games that were released a few years ago quickly start to seem out of date. Employees can wonder if the material is obsolete if the game is old. The game's reference value is yet another drawback which hinders the growth of the market.

Covid-19 Impact

Every industry in the world was touched by the COVID-19 virus's expanding reach. At the moment, businesses are concentrating on raising employee morale and inspiring people to finish the work at hand. Gamification software helps organisations motivate their staff during these situations. In a similar vein, businesses might use this opportunity to offer training and online courses to the employees. Gamification provides modules that are simple to understand and learn which might enable the employee to learn more about the business and its procedures. This can benefit businesses help mentor new hires and provide experienced workers with new skills. As a result, the Gamification Market is anticipated to develop significantly both during and beyond the pandemic.

The services segment is expected to be the largest during the forecast period

The services segment is estimated to have a lucrative growth, due to a range of services that are broken down into the following categories such as consultancy, installation, support, and maintenance. These services provide clients services for the creation of gamification solutions as well as for the simple installation, rollout, and upkeep of continuing solutions. Some service providers help clients design customised solutions for their businesses. These service providers handle the deployment of solutions, such as specialised solutions, that are made to meet the business operations.

The cloud segment is expected to have the highest CAGR during the forecast period

The cloud segment is anticipated to witness the highest CAGR growth during the forecast period, due to organisations is likely to employ cloud-based gamification solutions in light of recent technological improvements. To provide customers with collaborative experiences, a number of significant organisations in sectors including retail, e-commerce, BFSI, education, and others are using cloud-based infrastructure. The customer may benefit from advantages like simple software installation, maintenance, and upgrades thanks to cloud-based solutions. During the projection period, key advantages such cheap implementation costs are anticipated to increase demand for cloud-based solutions.

Region with largest share:

North America is projected to hold the largest market share during the forecast period owing to use of the internet to interact with partners and customers through a variety of channels. The region's strong communication infrastructure and rising demand for tailored solutions are projected to support the market growth there. The largest number of online gamers is likewise located in North America. Online gaming solutions are being used by new companies in developed nations like Canada and the US to boost culture and morale. Regional market growth is anticipated to be fuelled by the rising number of mobile phone users and online traffic in the retail and e-commerce industries. The increase would facilitate the deployment of technology for marketing and consumer contact.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to strong growth throughout the projected period. Conferences and events are being organised by important players and governments in countries like the United Kingdom, Germany, France, and others to increase awareness of gamification solutions. For instance, the Europe Gamification Conference was hosted in December 2019 to assist organisations in learning about and comprehending the available tools and solutions. Additionally, as retail and healthcare sectors grow, countries like Germany and Spain are predicted to gain ground. The demand for software among end users is increasing as key market players concentrate on offering cutting-edge solutions to enhance employee engagement, boost sales, and create a better customer experience.

Key players in the market

Some of the key players profiled in the Gamification Market include Cognizant Technology Solution Corp, Microsoft Corporation, Bunchball Inc, Ambition, MPS Interactive Systems Limited, SAP SE, Axonify Inc., Aon plc, IActionable Inc, G-Cube, Verint Systems, BI Worldwide, Influitive Corporation, Khoros, LLC, Hoopla Software, Inc, Mambo Solutions Ltd, Gamifier, Scrimmage, Tango Car and NIIT

Key Developments:

In January 2019 SAP SE acquired Qualtrics International Inc. an experienced management software provider. SAP along with its new acquisition will offer business exceptional customer, employee, product, and brand experiences

In May 2018 SAP SE launched a capability & value discovery gamification approach for customers and partners, SAP S/4HANA. The card game is an experimental learning application to accelerate business value, innovation adoption, solution awareness among others for teamwork engagements.

In April 2018, BI Worldwide acquired Bunchball innovator gamification solution. The customer will get benefit from the expanded and innovative offering of both the companies.

Components Covered:
• Services
• Solution

Deployments Covered:
• Cloud
• On-Premises

Enterprise Sizes Covered:
• Small & Medium Enterprises
• Large Enterprises

Platforms Covered:
• Open Platforms
• Closed/ Enterprise Platforms

Applications Covered:
• Sales
• Marketing
• Human Resource
• Product Development
• Support
• Analytics
• Other Applications

Industry Verticals Covered:
• Education & Research
• IT & Telecom
• Retail
• Media & Entertainment
• Manufacturing
• Government
• Other Industry Verticals

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Gamification Market, By Component
5.1 Introduction
5.2 Services
5.3 Solution

6 Global Gamification Market, By Deployment
6.1 Introduction
6.2 Cloud
6.3 On-Premises

7 Global Gamification Market, By Enterprise Size
7.1 Introduction
7.2 Small & Medium Enterprises
7.3 Large Enterprises

8 Global Gamification Market, By Platform
8.1 Introduction
8.2 Open Platform
8.3 Closed/ Enterprise Platform

9 Global Gamification Market, By Application
9.1 Introduction
9.2 Sales
9.3 Marketing
9.4 Human Resource
9.5 Product Development
9.6 Support
9.7 Analytics
9.8 Other Applications

10 Global Gamification Market, By Industry Vertical
10.1 Introduction
10.2 Education & Research
10.3 BFSI
10.4 IT & telecom
10.5 Retail
10.6 Media & Entertainment
10.7 Manufacturing
10.8 Government
10.9 Other Industry Verticals

11 Global Gamification Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Cognizant Technology Solution Corp.
13.2 Microsoft Corporation
13.3 Bunchball Inc.
13.4 Ambition
13.5 MPS Interactive Systems Limited
13.6 SAP SE
13.7 Axonify Inc.
13.8 Aon plc
13.9 IActionable Inc
13.10 G-Cube
13.11 Verint Systems
13.12 BI Worldwide
13.13 Influitive Corporation
13.14 Khoros, LLC
13.15 Hoopla Software, Inc
13.16 Mambo Solutions Ltd
13.17 Gamifier
13.18 Scrimmage
13.19 Tango Card
13.20 NIIT

List of Tables
1 Global Gamification Market Outlook, By Region (2021-2030) ($MN)
2 Global Gamification Market Outlook, By Component (2021-2030) ($MN)
3 Global Gamification Market Outlook, By Services (2021-2030) ($MN)
4 Global Gamification Market Outlook, By Solution (2021-2030) ($MN)
5 Global Gamification Market Outlook, By Deployment (2021-2030) ($MN)
6 Global Gamification Market Outlook, By Cloud (2021-2030) ($MN)
7 Global Gamification Market Outlook, By On-Premises (2021-2030) ($MN)
8 Global Gamification Market Outlook, By Enterprise Size (2021-2030) ($MN)
9 Global Gamification Market Outlook, By Small & Medium Enterprises (2021-2030) ($MN)
10 Global Gamification Market Outlook, By Large Enterprises (2021-2030) ($MN)
11 Global Gamification Market Outlook, By Platform (2021-2030) ($MN)
12 Global Gamification Market Outlook, By Open Platform (2021-2030) ($MN)
13 Global Gamification Market Outlook, By Closed/ Enterprise Platform (2021-2030) ($MN)
14 Global Gamification Market Outlook, By Application (2021-2030) ($MN)
15 Global Gamification Market Outlook, By Sales (2021-2030) ($MN)
16 Global Gamification Market Outlook, By Marketing (2021-2030) ($MN)
17 Global Gamification Market Outlook, By Human Resource (2021-2030) ($MN)
18 Global Gamification Market Outlook, By Product Development (2021-2030) ($MN)
19 Global Gamification Market Outlook, By Support (2021-2030) ($MN)
20 Global Gamification Market Outlook, By Analytics (2021-2030) ($MN)
21 Global Gamification Market Outlook, By Other Applications (2021-2030) ($MN)
22 Global Gamification Market Outlook, By Industry Vertical (2021-2030) ($MN)
23 Global Gamification Market Outlook, By Education & Research (2021-2030) ($MN)
24 Global Gamification Market Outlook, By BFSI (2021-2030) ($MN)
25 Global Gamification Market Outlook, By IT & telecom (2021-2030) ($MN)
26 Global Gamification Market Outlook, By Retail (2021-2030) ($MN)
27 Global Gamification Market Outlook, By Media & Entertainment (2021-2030) ($MN)
28 Global Gamification Market Outlook, By Manufacturing (2021-2030) ($MN)
29 Global Gamification Market Outlook, By Government (2021-2030) ($MN)
30 Global Gamification Market Outlook, By Other Industry Verticals (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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