Glycidyl Methacrylate Market
Glycidyl Methacrylate Market Forecasts to 2030 - Global Analysis By Purity (Glycidyl Methacrylate (GMA) 97% and Glycidyl Methacrylate (GMA) <97%), Application, End User and By Geography
According to Stratistics MRC, the Global Glycidyl Methacrylate Market is accounted for $235.97 million in 2024 and is expected to reach $404.54 million by 2030 growing at a CAGR of 9.4% during the forecast period. A common chemical ingredient in the creation of polymers, resins, and coatings is glycidyl methacrylate (GMA). Methacrylic acid and epichlorohydrin are combined to create it, and a glycidyl group is added to increase its reactivity. In polymerization processes, GMA is mostly utilized as a monomer to enhance the adhesion qualities of products including plastics, adhesives, and coatings. It is used in sectors including electronics, construction, and the automotive industry because to its capacity to bond with a variety of substrates.
Market Dynamics:
Driver:
Increasing demand for adhesives and coatings
GMA is essential for strengthening adhesives' bonding qualities as well as coatings' performance and longevity. It is used in a variety of sectors, including electronics, aircraft, construction, and automotive, where strong adhesives and protective coatings are crucial. This need is further fueled by the growth of automotive manufacturing, construction, and the requirement for corrosion-resistant coatings, particularly in the aerospace industry. The GMA market is anticipated to expand gradually as long as businesses continue to place a high value on efficiency and durability.
Restraint:
Fluctuating raw material prices
Global demand fluctuations, supply chain interruptions, and geopolitical conflicts are some of the causes that generate price volatility for the primary raw materials used in the production of GMA, such as epichlorohydrin and methacrylic acid. For GMA manufacturers, these price swings may result in higher production costs, which would affect market prices and profit margins generally. Additionally, uncertain raw material prices can make it more difficult to foresee and plan for the long term market, especially in sectors that depend on GMA for high-performance coatings and adhesives.
Opportunity:
Rising demand for polymers
High-performance polymers, which are crucial in sectors including construction, electronics, and the automobile industry, are produced using GMA on a large scale. The need for GMA-based polymers is raising as these industries use materials that are stronger, lighter, and less prone to corrosion. The need for GMA is further supported by its capacity to enhance the mechanical characteristics, adhesion, and chemical resistance of plastics and composites. Furthermore, the use of GMA in polymer applications is further driven by the transition to sustainable materials and sophisticated production techniques like 3D printing and composite materials.
Threat:
Health and environmental hazards
Glycidyl Methacrylate's (GMA) potential health and environmental risks could restrict the market's expansion. GMA contains chemical groups that can be dangerous if inhaled, consumed, or absorbed via the skin, such as methacrylate and epoxide. Long-term exposure might cause hypersensitivity, skin irritation, or breathing problems. Additionally, GMA can damage the environment, especially aquatic habitats, if it is improperly disposed of or accidentally released. Stricter laws controlling its manufacture and usage in a variety of applications have resulted from these health and environmental hazards.
Covid-19 Impact
The COVID-19 pandemic had a major effect on the market for glycidyl methacrylate (GMA), upsetting demand across a range of businesses as well as supply networks and manufacturing procedures. Production was momentarily stopped during lockdowns, which resulted in delays and less GMA available. Additionally, less adhesive and coating was used as a result of the slump in industries like aerospace, construction, and automobiles. But as businesses start up again, the market is slowly rebounding, and a spike in demand is anticipated as industries concentrate on post-pandemic innovation and resilience.
The coatings segment is expected to be the largest during the forecast period
The coatings segment is estimated to be the largest. GMA's unique properties, such as its ability to enhance adhesion, chemical resistance, and durability, make it an ideal ingredient for various coatings formulations. Its use in industrial coatings, automotive paints, and protective finishes is growing, driven by the increasing demand for high-performance, long-lasting coatings that can withstand harsh environmental conditions. Additionally, the rising focus on sustainable and eco-friendly coatings is further propelling the demand for GMA, as it can be used to formulate low-VOC and water-based coatings.
The automotive segment is expected to have the highest CAGR during the forecast period
The automotive segment is anticipated to witness the highest CAGR during the forecast period, because GMA improves the performance of adhesives and coatings used in vehicle manufacture. GMA increases durability, chemical resistance, and bonding strength—all crucial for automotive components subjected to extreme environments. GMA's global presence is further enhanced by the rising demand for electric vehicles, which call for sophisticated bonding materials.
Region with largest share:
Asia Pacific is expected to have the largest market share during the forecast period due to quick industrial expansion, especially in the electronics, construction, and automobile sectors. The demand for GMA is also fueled by the region's growing emphasis on sustainable material innovation and the expanding automotive industry, particularly in nations like China and India. The requirement for durable materials in coatings and adhesives is further increased by government programs supporting infrastructure development and the growth of e-commerce.
Region with highest CAGR:
During the forecast period, the North America region is anticipated to register the highest CAGR, owing to the robust need for high-performance materials in sectors including electronics, construction, and automobiles. Adoption of GMA in coatings, adhesives, and composites is pushed by the region's emphasis on innovation, advanced manufacturing, and sustainability. Furthermore, GMA's market presence in North America is further strengthened by the growing trend toward electric vehicles (EVs) and the demand for strong, lightweight materials.
Key players in the market
Some of the key players profiled in the Glycidyl Methacrylate Market include Dow Chemicals, Kowa American Corporation, Estron Chemical, Zhonglan Industry, Jindun Chemical, Mitsubishi Gas Chemical Company, Hubei Xiansheng Biotechnology, Oswal Udhyog, Merck KGaA, Haihang Industry Co. Ltd., BASF, Evonik Industries AG, 3M, SABIC, Solvay, Huntsman Corporation, LG Chem, LyondellBasell Industries, Wacker Chemie AG, and Sumitomo Chemical.
Key Developments:
In December 2024, Dow announced that it has entered into a definitive agreement to sell a 40% equity stake in select U.S. Gulf Coast infrastructure assets to a fund managed by Macquarie Asset Management, a leading global infrastructure and energy asset manager.
In October 2024, Mitsubishi Gas Chemical Company, Inc. and Veritas In Silico, Inc. announces that they have concluded the signing of a Memorandum of Understanding (MOU) for a joint venture aimed at the research, development and manufacturing of innovative oligonucleotide therapeutics targeting RNA.
Purity Covered:
• Glycidyl Methacrylate (GMA) 97%
• Glycidyl Methacrylate (GMA) <97%
Applications Covered:
• Adhesives and Sealants
• Coatings
• Plastics and Composites
• Textile Auxiliaries
• Electrical Laminates
• Ion Exchange Resins
• Other Applications
End Users Covered:
• Automotive
• Construction
• Electronics
• Aerospace
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Glycidyl Methacrylate Market, By Purity
5.1 Introduction
5.2 Glycidyl Methacrylate (GMA) 97%
5.3 Glycidyl Methacrylate (GMA) <97%
6 Global Glycidyl Methacrylate Market, By Application
6.1 Introduction
6.2 Adhesives and Sealants
6.3 Coatings
6.4 Plastics and Composites
6.5 Textile Auxiliaries
6.6 Electrical Laminates
6.7 Ion Exchange Resins
6.8 Other Applications
7 Global Glycidyl Methacrylate Market, By End User
7.1 Introduction
7.2 Automotive
7.3 Construction
7.4 Electronics
7.5 Aerospace
7.6 Other End Users
8 Global Glycidyl Methacrylate Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Dow Chemicals
10.2 Kowa American Corporation
10.3 Estron Chemical
10.4 Zhonglan Industry
10.5 Jindun Chemical
10.6 Mitsubishi Gas Chemical Company
10.7 Hubei Xiansheng Biotechnology
10.8 Oswal Udhyog
10.9 Merck KGaA
10.10 Haihang Industry Co. Ltd.
10.11 BASF
10.12 Evonik Industries AG
10.13 3M
10.14 SABIC
10.15 Solvay
10.16 Huntsman Corporation
10.17 LG Chem
10.18 LyondellBasell Industries
10.19 Wacker Chemie AG
10.20 Sumitomo Chemical
List of Tables
1 Global Glycidyl Methacrylate Market Outlook, By Region (2022-2030) ($MN)
2 Global Glycidyl Methacrylate Market Outlook, By Purity (2022-2030) ($MN)
3 Global Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) 97% (2022-2030) ($MN)
4 Global Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) <97% (2022-2030) ($MN)
5 Global Glycidyl Methacrylate Market Outlook, By Application (2022-2030) ($MN)
6 Global Glycidyl Methacrylate Market Outlook, By Adhesives and Sealants (2022-2030) ($MN)
7 Global Glycidyl Methacrylate Market Outlook, By Coatings (2022-2030) ($MN)
8 Global Glycidyl Methacrylate Market Outlook, By Plastics and Composites (2022-2030) ($MN)
9 Global Glycidyl Methacrylate Market Outlook, By Textile Auxiliaries (2022-2030) ($MN)
10 Global Glycidyl Methacrylate Market Outlook, By Electrical Laminates (2022-2030) ($MN)
11 Global Glycidyl Methacrylate Market Outlook, By Ion Exchange Resins (2022-2030) ($MN)
12 Global Glycidyl Methacrylate Market Outlook, By Other Applications (2022-2030) ($MN)
13 Global Glycidyl Methacrylate Market Outlook, By End User (2022-2030) ($MN)
14 Global Glycidyl Methacrylate Market Outlook, By Automotive (2022-2030) ($MN)
15 Global Glycidyl Methacrylate Market Outlook, By Construction (2022-2030) ($MN)
16 Global Glycidyl Methacrylate Market Outlook, By Electronics (2022-2030) ($MN)
17 Global Glycidyl Methacrylate Market Outlook, By Aerospace (2022-2030) ($MN)
18 Global Glycidyl Methacrylate Market Outlook, By Other End Users (2022-2030) ($MN)
19 North America Glycidyl Methacrylate Market Outlook, By Country (2022-2030) ($MN)
20 North America Glycidyl Methacrylate Market Outlook, By Purity (2022-2030) ($MN)
21 North America Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) 97% (2022-2030) ($MN)
22 North America Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) <97% (2022-2030) ($MN)
23 North America Glycidyl Methacrylate Market Outlook, By Application (2022-2030) ($MN)
24 North America Glycidyl Methacrylate Market Outlook, By Adhesives and Sealants (2022-2030) ($MN)
25 North America Glycidyl Methacrylate Market Outlook, By Coatings (2022-2030) ($MN)
26 North America Glycidyl Methacrylate Market Outlook, By Plastics and Composites (2022-2030) ($MN)
27 North America Glycidyl Methacrylate Market Outlook, By Textile Auxiliaries (2022-2030) ($MN)
28 North America Glycidyl Methacrylate Market Outlook, By Electrical Laminates (2022-2030) ($MN)
29 North America Glycidyl Methacrylate Market Outlook, By Ion Exchange Resins (2022-2030) ($MN)
30 North America Glycidyl Methacrylate Market Outlook, By Other Applications (2022-2030) ($MN)
31 North America Glycidyl Methacrylate Market Outlook, By End User (2022-2030) ($MN)
32 North America Glycidyl Methacrylate Market Outlook, By Automotive (2022-2030) ($MN)
33 North America Glycidyl Methacrylate Market Outlook, By Construction (2022-2030) ($MN)
34 North America Glycidyl Methacrylate Market Outlook, By Electronics (2022-2030) ($MN)
35 North America Glycidyl Methacrylate Market Outlook, By Aerospace (2022-2030) ($MN)
36 North America Glycidyl Methacrylate Market Outlook, By Other End Users (2022-2030) ($MN)
37 Europe Glycidyl Methacrylate Market Outlook, By Country (2022-2030) ($MN)
38 Europe Glycidyl Methacrylate Market Outlook, By Purity (2022-2030) ($MN)
39 Europe Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) 97% (2022-2030) ($MN)
40 Europe Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) <97% (2022-2030) ($MN)
41 Europe Glycidyl Methacrylate Market Outlook, By Application (2022-2030) ($MN)
42 Europe Glycidyl Methacrylate Market Outlook, By Adhesives and Sealants (2022-2030) ($MN)
43 Europe Glycidyl Methacrylate Market Outlook, By Coatings (2022-2030) ($MN)
44 Europe Glycidyl Methacrylate Market Outlook, By Plastics and Composites (2022-2030) ($MN)
45 Europe Glycidyl Methacrylate Market Outlook, By Textile Auxiliaries (2022-2030) ($MN)
46 Europe Glycidyl Methacrylate Market Outlook, By Electrical Laminates (2022-2030) ($MN)
47 Europe Glycidyl Methacrylate Market Outlook, By Ion Exchange Resins (2022-2030) ($MN)
48 Europe Glycidyl Methacrylate Market Outlook, By Other Applications (2022-2030) ($MN)
49 Europe Glycidyl Methacrylate Market Outlook, By End User (2022-2030) ($MN)
50 Europe Glycidyl Methacrylate Market Outlook, By Automotive (2022-2030) ($MN)
51 Europe Glycidyl Methacrylate Market Outlook, By Construction (2022-2030) ($MN)
52 Europe Glycidyl Methacrylate Market Outlook, By Electronics (2022-2030) ($MN)
53 Europe Glycidyl Methacrylate Market Outlook, By Aerospace (2022-2030) ($MN)
54 Europe Glycidyl Methacrylate Market Outlook, By Other End Users (2022-2030) ($MN)
55 Asia Pacific Glycidyl Methacrylate Market Outlook, By Country (2022-2030) ($MN)
56 Asia Pacific Glycidyl Methacrylate Market Outlook, By Purity (2022-2030) ($MN)
57 Asia Pacific Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) 97% (2022-2030) ($MN)
58 Asia Pacific Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) <97% (2022-2030) ($MN)
59 Asia Pacific Glycidyl Methacrylate Market Outlook, By Application (2022-2030) ($MN)
60 Asia Pacific Glycidyl Methacrylate Market Outlook, By Adhesives and Sealants (2022-2030) ($MN)
61 Asia Pacific Glycidyl Methacrylate Market Outlook, By Coatings (2022-2030) ($MN)
62 Asia Pacific Glycidyl Methacrylate Market Outlook, By Plastics and Composites (2022-2030) ($MN)
63 Asia Pacific Glycidyl Methacrylate Market Outlook, By Textile Auxiliaries (2022-2030) ($MN)
64 Asia Pacific Glycidyl Methacrylate Market Outlook, By Electrical Laminates (2022-2030) ($MN)
65 Asia Pacific Glycidyl Methacrylate Market Outlook, By Ion Exchange Resins (2022-2030) ($MN)
66 Asia Pacific Glycidyl Methacrylate Market Outlook, By Other Applications (2022-2030) ($MN)
67 Asia Pacific Glycidyl Methacrylate Market Outlook, By End User (2022-2030) ($MN)
68 Asia Pacific Glycidyl Methacrylate Market Outlook, By Automotive (2022-2030) ($MN)
69 Asia Pacific Glycidyl Methacrylate Market Outlook, By Construction (2022-2030) ($MN)
70 Asia Pacific Glycidyl Methacrylate Market Outlook, By Electronics (2022-2030) ($MN)
71 Asia Pacific Glycidyl Methacrylate Market Outlook, By Aerospace (2022-2030) ($MN)
72 Asia Pacific Glycidyl Methacrylate Market Outlook, By Other End Users (2022-2030) ($MN)
73 South America Glycidyl Methacrylate Market Outlook, By Country (2022-2030) ($MN)
74 South America Glycidyl Methacrylate Market Outlook, By Purity (2022-2030) ($MN)
75 South America Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) 97% (2022-2030) ($MN)
76 South America Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) <97% (2022-2030) ($MN)
77 South America Glycidyl Methacrylate Market Outlook, By Application (2022-2030) ($MN)
78 South America Glycidyl Methacrylate Market Outlook, By Adhesives and Sealants (2022-2030) ($MN)
79 South America Glycidyl Methacrylate Market Outlook, By Coatings (2022-2030) ($MN)
80 South America Glycidyl Methacrylate Market Outlook, By Plastics and Composites (2022-2030) ($MN)
81 South America Glycidyl Methacrylate Market Outlook, By Textile Auxiliaries (2022-2030) ($MN)
82 South America Glycidyl Methacrylate Market Outlook, By Electrical Laminates (2022-2030) ($MN)
83 South America Glycidyl Methacrylate Market Outlook, By Ion Exchange Resins (2022-2030) ($MN)
84 South America Glycidyl Methacrylate Market Outlook, By Other Applications (2022-2030) ($MN)
85 South America Glycidyl Methacrylate Market Outlook, By End User (2022-2030) ($MN)
86 South America Glycidyl Methacrylate Market Outlook, By Automotive (2022-2030) ($MN)
87 South America Glycidyl Methacrylate Market Outlook, By Construction (2022-2030) ($MN)
88 South America Glycidyl Methacrylate Market Outlook, By Electronics (2022-2030) ($MN)
89 South America Glycidyl Methacrylate Market Outlook, By Aerospace (2022-2030) ($MN)
90 South America Glycidyl Methacrylate Market Outlook, By Other End Users (2022-2030) ($MN)
91 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Country (2022-2030) ($MN)
92 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Purity (2022-2030) ($MN)
93 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) 97% (2022-2030) ($MN)
94 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Glycidyl Methacrylate (GMA) <97% (2022-2030) ($MN)
95 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Application (2022-2030) ($MN)
96 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Adhesives and Sealants (2022-2030) ($MN)
97 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Coatings (2022-2030) ($MN)
98 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Plastics and Composites (2022-2030) ($MN)
99 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Textile Auxiliaries (2022-2030) ($MN)
100 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Electrical Laminates (2022-2030) ($MN)
101 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Ion Exchange Resins (2022-2030) ($MN)
102 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Other Applications (2022-2030) ($MN)
103 Middle East & Africa Glycidyl Methacrylate Market Outlook, By End User (2022-2030) ($MN)
104 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Automotive (2022-2030) ($MN)
105 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Construction (2022-2030) ($MN)
106 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Electronics (2022-2030) ($MN)
107 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Aerospace (2022-2030) ($MN)
108 Middle East & Africa Glycidyl Methacrylate Market Outlook, By Other End Users (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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