Grease Additives Market
PUBLISHED: 2024 ID: SMRC25076
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Grease Additives Market

Grease Additives Market Forecasts to 2030 - Global Analysis By Type (Antiwear Agents, Corrosion Inhibitors, Metal Deactivators, Oxidation Inhibitors, Pressure Additives, Detergents and Dispersants and Other Types), Application (Aerospace, Automotive and Transportation, Construction Machinery, Marine, Mining, Oil and Gas, Power Generation and Other Applications) and By Geography

4.2 (40 reviews)
4.2 (40 reviews)
Published: 2024 ID: SMRC25076

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $513.1 MN

Projected Year Value (2030)

US $797.4 MN

CAGR (2023 - 2030)

6.5%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Grease Additives Market is accounted for $513.1 million in 2023 and is expected to reach $797.4 million by 2030 growing at a CAGR of 6.5% during the forecast period. The grease additives market refers to the industry involved in the production, distribution, and utilization of specialized substances designed to enhance the performance and properties of lubricating greases. These additives aim to optimize the overall efficiency and longevity of lubricated mechanical components, ensuring smooth operation and preventing wear and tear

According to the WindEurope VZW/ASBL, Europe recorded 19.1 GW of new wind installations in 2022, including ~16.7 GW onshore and 2.5 GW offshore projects.

Market Dynamics: 

Driver: 

Growing demand for specialty lubricants

As industries diversify and become more specialized, there is an increasing need for lubrication solutions tailored to specific applications and operating conditions. Specialty lubricants, designed for unique requirements such as extreme temperatures, high loads, or corrosive environments, rely heavily on advanced grease formulations enriched with specialized additives. Additionally, grease additives play a pivotal role in enhancing the performance, durability, and efficiency of these specialty lubricants, ensuring optimal functioning of machinery in demanding settings.

Restraint:

Fluctuating raw material prices

The production of grease additives relies on specific raw materials, the costs of which are subject to constant market variations. Price fluctuations in key ingredients, such as base oils and specialty chemicals, can lead to unpredictable manufacturing expenses, impacting profit margins for both producers and end-users. Manufacturers face challenges in stabilizing product costs, which, in turn, can influence pricing strategies and market competitiveness. The reliance on a complex supply chain for raw materials further amplifies the vulnerability to price volatility, making it challenging for companies to forecast and manage production costs effectively.

Opportunity:

Technological advancements

Ongoing research and development efforts lead to the creation of innovative grease formulations with enhanced capabilities, addressing the evolving needs of modern machinery and equipment. Advanced grease additives are developed to provide superior performance, such as improved oxidation resistance, anti-wear properties, and extreme pressure capabilities. These technological strides not only contribute to the overall efficiency of machinery but also cater to specific industry requirements, promoting a diverse range of applications. 

Threat:

Limited compatibility with base greases

Grease formulations are diverse, with different base greases designed for specific applications and industries. When certain additives exhibit compatibility issues with particular base greases, manufacturers face challenges in achieving a harmonious and effective blend. This limitation can hinder the formulation of optimal grease products, restricting their applicability in various industrial settings. The need for careful consideration and testing to ensure compatibility adds complexity to the production process, potentially increasing costs and limiting the flexibility of manufacturers to meet diverse market demands.

Covid-19 Impact: 

The lockdowns, supply chain disruptions, and reduced manufacturing operations during the pandemic led to a decrease in demand for grease additives across various sectors. With industries scaling back production and focusing on essential operations, maintenance activities and new projects were delayed, affecting the consumption of grease additives. The automotive industry, a significant consumer of grease additives, faced production slowdowns and disruptions, further contributing to the market downturn. However, as economies gradually recover and industrial activities resume, there is an opportunity for the grease additives market to rebound.

The corrosion inhibitors segment is expected to be the largest during the forecast period

Corrosion Inhibitors segment is expected to hold the largest share during the projection period. Grease additives formulated with corrosion inhibitors act as protective barriers, preventing the formation of rust and corrosion on surfaces exposed to harsh operating conditions. Industries such as automotive, aerospace, and manufacturing benefit from these additives as they contribute to the extended life of critical components, ensuring optimal functionality. Furthermore, the increasing emphasis on equipment reliability and longevity has driven the demand for grease additives with effective corrosion inhibition properties.

The construction machinery segment is expected to have the highest CAGR during the forecast period

Construction Machinery segment is expected to witness profitable growth over the projection period. Grease additives play a crucial role in enhancing the performance and longevity of construction equipment by mitigating wear and friction, reducing downtime, and ensuring optimal functionality in challenging environments. As construction projects become more complex and machinery operates under increasingly demanding conditions, there is a heightened need for specialized grease formulations. These formulations often incorporate advanced additives to address specific challenges, such as extreme temperatures, heavy loads, and exposure to contaminants.

Region with largest share:

Due to region's dynamic economic landscape, rapid industrialization, and burgeoning automotive and manufacturing sectors playing pivotal roles, Asia Pacific region is enhancing the largest share of the market throughout the extrapolated period. As countries in Asia-Pacific undergo significant infrastructure development, the demand for construction machinery, vehicles, and industrial equipment has surged, creating a substantial market for grease additives. Moreover, the automotive industry in the region is experiencing unprecedented expansion, fueled by increasing urbanization, rising disposable incomes, and a growing middle class.

Region with highest CAGR:

Owing to environmentally friendly and sustainable solutions, prompting the development of bio-based and eco-friendly grease additives, Asia Pacific region is experiencing the substantial growth in the grease additives market over the feasible period of time. This trend aligns with the growing emphasis on environmental conservation and regulations promoting cleaner technologies. As a result, manufacturers in the grease additives market are investing in research and development to formulate products that not only meet performance requirements but also adhere to stringent environmental standards.

Key players in the market

Some of the key players in Grease Additives market include Afton Chemical Corp, BASF SE, Chevron Oronite Company LLC, Clariant AG, Croda International plc, Evonik Industries AG, Infineum International Limited, Innospec Inc, Lanxess AG, RT Vanderbilt Holding Co Inc, Shamrock Technologies Inc, The Lubrizol Corporation and Tianhe Chemicals Group Limited.

Key Developments:

In July 2022, Afton Chemical Corporation, a global leader in petroleum additives, announced the recent completion of a $70 MM USD investment in its Sauget, IL Plant’s Automatic Transmission Fluid (ATF) additive production facility. The investment will help support the growing needs of oil marketers and Original Equipment Manufacturers (OEMs) for next-generation developments in electric vehicle (EV) fluids, including hybrid and battery electric vehicles (HEV, BEV). The improvements will also provide additional capability and capacity to meet continuing quality standards such as IATF 16949.

In April 2022, Afton Chemical Introduces Greenclean™ 3 Detergent Technology in North America for Diesel Fuel. This powerful, innovative technology builds on the successful and recognized first-generation Greenclean™ platform. With its more robust detergent system, Greenclean™ 3 will continue to enhance the operation of heavy-duty fleets and off-road equipment that contain the latest engine technology and emission control devices.

In March 2022, Afton Chemical Corp. (Richmond, Va.) has completed its phase 3 expansion to add Gasoline Performance Additives (GPA) blending capabilities at its Singapore Chemical Additive Manufacturing Facility. The expansion is in line with Afton’s ‘Made In’ strategy that focuses on effective localized supply chain solutions to its customers in Asia.

In January 2022, Shamrock Technologies Inc. to invest $19.4M to establish Laurens County operations. The investment is expected to create 18 jobs, said Laurens County Development Corporation director of marketing Whitney Lagrange.

Types Covered:
• Antiwear Agents
• Corrosion Inhibitors
• Metal Deactivators
• Oxidation Inhibitors
• Pressure Additives
• Detergents and Dispersants
• Other Types 

Applications Covered:
• Aerospace
• Automotive and Transportation
• Construction Machinery
• Marine
• Mining
• Oil and Gas
• Power Generation
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary  
   
2 Preface  
 2.1 Abstract 
 2.2 Stake Holders 
 2.3 Research Scope 
 2.4 Research Methodology 
  2.4.1 Data Mining
  2.4.2 Data Analysis
  2.4.3 Data Validation
  2.4.4 Research Approach
 2.5 Research Sources 
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions
   
3 Market Trend Analysis  
 3.1 Introduction 
 3.2 Drivers 
 3.3 Restraints 
 3.4 Opportunities 
 3.5 Threats 
 3.6 Application Analysis 
 3.7 Emerging Markets 
 3.8 Impact of Covid-19 
   
4 Porters Five Force Analysis  
 4.1 Bargaining power of suppliers 
 4.2 Bargaining power of buyers 
 4.3 Threat of substitutes 
 4.4 Threat of new entrants 
 4.5 Competitive rivalry 
   
5 Global Grease Additives Market, By Type  
 5.1 Introduction 
 5.2 Antiwear Agents 
 5.3 Corrosion Inhibitors 
 5.4 Metal Deactivators 
 5.5 Oxidation Inhibitors 
 5.6 Pressure Additives 
 5.7 Detergents and Dispersants 
 5.8 Other Types 
   
6 Global Grease Additives Market, By Application  
 6.1 Introduction 
 6.2 Aerospace 
 6.3 Automotive and Transportation 
 6.4 Construction Machinery 
 6.5 Marine 
 6.6 Mining 
 6.7 Oil and Gas 
 6.8 Power Generation 
 6.9 Other Applications 
   
7 Global Grease Additives Market, By Geography  
 7.1 Introduction 
 7.2 North America 
  7.2.1 US
  7.2.2 Canada
  7.2.3 Mexico
 7.3 Europe 
  7.3.1 Germany
  7.3.2 UK
  7.3.3 Italy
  7.3.4 France
  7.3.5 Spain
  7.3.6 Rest of Europe
 7.4 Asia Pacific 
  7.4.1 Japan
  7.4.2 China
  7.4.3 India
  7.4.4 Australia
  7.4.5 New Zealand
  7.4.6 South Korea
  7.4.7 Rest of Asia Pacific
 7.5 South America 
  7.5.1 Argentina
  7.5.2 Brazil
  7.5.3 Chile
  7.5.4 Rest of South America
 7.6 Middle East & Africa 
  7.6.1 Saudi Arabia
  7.6.2 UAE
  7.6.3 Qatar
  7.6.4 South Africa
  7.6.5 Rest of Middle East & Africa
   
8 Key Developments  
 8.1 Agreements, Partnerships, Collaborations and Joint Ventures 
 8.2 Acquisitions & Mergers 
 8.3 New Product Launch 
 8.4 Expansions 
 8.5 Other Key Strategies 
   
9 Company Profiling  
 9.1 Afton Chemical Corp 
 9.2 BASF SE 
 9.3 Chevron Oronite Company LLC 
 9.4 Clariant AG 
 9.5 Croda International plc 
 9.6 Evonik Industries AG 
 9.7 Infineum International Limited 
 9.8 Innospec Inc 
 9.9 Lanxess AG 
 9.10 RT Vanderbilt Holding Co Inc 
 9.11 Shamrock Technologies Inc 
 9.12 The Lubrizol Corporation 
 9.13 Tianhe Chemicals Group Limited 
   
List of Tables   
1 Global Grease Additives Market Outlook, By Region (2021-2030) ($MN)  
2 Global Grease Additives Market Outlook, By Type (2021-2030) ($MN)  
3 Global Grease Additives Market Outlook, By Antiwear Agents (2021-2030) ($MN)  
4 Global Grease Additives Market Outlook, By Corrosion Inhibitors (2021-2030) ($MN)  
5 Global Grease Additives Market Outlook, By Metal Deactivators (2021-2030) ($MN)  
6 Global Grease Additives Market Outlook, By Oxidation Inhibitors (2021-2030) ($MN)  
7 Global Grease Additives Market Outlook, By Pressure Additives (2021-2030) ($MN)  
8 Global Grease Additives Market Outlook, By Detergents and Dispersants (2021-2030) ($MN)  
9 Global Grease Additives Market Outlook, By Other Types (2021-2030) ($MN)  
10 Global Grease Additives Market Outlook, By Application (2021-2030) ($MN)  
11 Global Grease Additives Market Outlook, By Aerospace (2021-2030) ($MN)  
12 Global Grease Additives Market Outlook, By Automotive and Transportation (2021-2030) ($MN)  
13 Global Grease Additives Market Outlook, By Construction Machinery (2021-2030) ($MN)  
14 Global Grease Additives Market Outlook, By Marine (2021-2030) ($MN)  
15 Global Grease Additives Market Outlook, By Mining (2021-2030) ($MN)  
16 Global Grease Additives Market Outlook, By Oil and Gas (2021-2030) ($MN)  
17 Global Grease Additives Market Outlook, By Power Generation (2021-2030) ($MN)  
18 Global Grease Additives Market Outlook, By Other Applications (2021-2030) ($MN)  
19 North America Grease Additives Market Outlook, By Country (2021-2030) ($MN)  
20 North America Grease Additives Market Outlook, By Type (2021-2030) ($MN)  
21 North America Grease Additives Market Outlook, By Antiwear Agents (2021-2030) ($MN)  
22 North America Grease Additives Market Outlook, By Corrosion Inhibitors (2021-2030) ($MN)  
23 North America Grease Additives Market Outlook, By Metal Deactivators (2021-2030) ($MN)  
24 North America Grease Additives Market Outlook, By Oxidation Inhibitors (2021-2030) ($MN)  
25 North America Grease Additives Market Outlook, By Pressure Additives (2021-2030) ($MN)  
26 North America Grease Additives Market Outlook, By Detergents and Dispersants (2021-2030) ($MN)  
27 North America Grease Additives Market Outlook, By Other Types (2021-2030) ($MN)  
28 North America Grease Additives Market Outlook, By Application (2021-2030) ($MN)  
29 North America Grease Additives Market Outlook, By Aerospace (2021-2030) ($MN)  
30 North America Grease Additives Market Outlook, By Automotive and Transportation (2021-2030) ($MN)  
31 North America Grease Additives Market Outlook, By Construction Machinery (2021-2030) ($MN)  
32 North America Grease Additives Market Outlook, By Marine (2021-2030) ($MN)  
33 North America Grease Additives Market Outlook, By Mining (2021-2030) ($MN)  
34 North America Grease Additives Market Outlook, By Oil and Gas (2021-2030) ($MN)  
35 North America Grease Additives Market Outlook, By Power Generation (2021-2030) ($MN)  
36 North America Grease Additives Market Outlook, By Other Applications (2021-2030) ($MN)  
37 Europe Grease Additives Market Outlook, By Country (2021-2030) ($MN)  
38 Europe Grease Additives Market Outlook, By Type (2021-2030) ($MN)  
39 Europe Grease Additives Market Outlook, By Antiwear Agents (2021-2030) ($MN)  
40 Europe Grease Additives Market Outlook, By Corrosion Inhibitors (2021-2030) ($MN)  
41 Europe Grease Additives Market Outlook, By Metal Deactivators (2021-2030) ($MN)  
42 Europe Grease Additives Market Outlook, By Oxidation Inhibitors (2021-2030) ($MN)  
43 Europe Grease Additives Market Outlook, By Pressure Additives (2021-2030) ($MN)  
44 Europe Grease Additives Market Outlook, By Detergents and Dispersants (2021-2030) ($MN)  
45 Europe Grease Additives Market Outlook, By Other Types (2021-2030) ($MN)  
46 Europe Grease Additives Market Outlook, By Application (2021-2030) ($MN)  
47 Europe Grease Additives Market Outlook, By Aerospace (2021-2030) ($MN)  
48 Europe Grease Additives Market Outlook, By Automotive and Transportation (2021-2030) ($MN)  
49 Europe Grease Additives Market Outlook, By Construction Machinery (2021-2030) ($MN)  
50 Europe Grease Additives Market Outlook, By Marine (2021-2030) ($MN)  
51 Europe Grease Additives Market Outlook, By Mining (2021-2030) ($MN)  
52 Europe Grease Additives Market Outlook, By Oil and Gas (2021-2030) ($MN)  
53 Europe Grease Additives Market Outlook, By Power Generation (2021-2030) ($MN)  
54 Europe Grease Additives Market Outlook, By Other Applications (2021-2030) ($MN)  
55 Asia Pacific Grease Additives Market Outlook, By Country (2021-2030) ($MN)  
56 Asia Pacific Grease Additives Market Outlook, By Type (2021-2030) ($MN)  
57 Asia Pacific Grease Additives Market Outlook, By Antiwear Agents (2021-2030) ($MN)  
58 Asia Pacific Grease Additives Market Outlook, By Corrosion Inhibitors (2021-2030) ($MN)  
59 Asia Pacific Grease Additives Market Outlook, By Metal Deactivators (2021-2030) ($MN)  
60 Asia Pacific Grease Additives Market Outlook, By Oxidation Inhibitors (2021-2030) ($MN)  
61 Asia Pacific Grease Additives Market Outlook, By Pressure Additives (2021-2030) ($MN)  
62 Asia Pacific Grease Additives Market Outlook, By Detergents and Dispersants (2021-2030) ($MN)  
63 Asia Pacific Grease Additives Market Outlook, By Other Types (2021-2030) ($MN)  
64 Asia Pacific Grease Additives Market Outlook, By Application (2021-2030) ($MN)  
65 Asia Pacific Grease Additives Market Outlook, By Aerospace (2021-2030) ($MN)  
66 Asia Pacific Grease Additives Market Outlook, By Automotive and Transportation (2021-2030) ($MN)  
67 Asia Pacific Grease Additives Market Outlook, By Construction Machinery (2021-2030) ($MN)  
68 Asia Pacific Grease Additives Market Outlook, By Marine (2021-2030) ($MN)  
69 Asia Pacific Grease Additives Market Outlook, By Mining (2021-2030) ($MN)  
70 Asia Pacific Grease Additives Market Outlook, By Oil and Gas (2021-2030) ($MN)  
71 Asia Pacific Grease Additives Market Outlook, By Power Generation (2021-2030) ($MN)  
72 Asia Pacific Grease Additives Market Outlook, By Other Applications (2021-2030) ($MN)  
73 South America Grease Additives Market Outlook, By Country (2021-2030) ($MN)  
74 South America Grease Additives Market Outlook, By Type (2021-2030) ($MN)  
75 South America Grease Additives Market Outlook, By Antiwear Agents (2021-2030) ($MN)  
76 South America Grease Additives Market Outlook, By Corrosion Inhibitors (2021-2030) ($MN)  
77 South America Grease Additives Market Outlook, By Metal Deactivators (2021-2030) ($MN)  
78 South America Grease Additives Market Outlook, By Oxidation Inhibitors (2021-2030) ($MN)  
79 South America Grease Additives Market Outlook, By Pressure Additives (2021-2030) ($MN)  
80 South America Grease Additives Market Outlook, By Detergents and Dispersants (2021-2030) ($MN)  
81 South America Grease Additives Market Outlook, By Other Types (2021-2030) ($MN)  
82 South America Grease Additives Market Outlook, By Application (2021-2030) ($MN)  
83 South America Grease Additives Market Outlook, By Aerospace (2021-2030) ($MN)  
84 South America Grease Additives Market Outlook, By Automotive and Transportation (2021-2030) ($MN)  
85 South America Grease Additives Market Outlook, By Construction Machinery (2021-2030) ($MN)  
86 South America Grease Additives Market Outlook, By Marine (2021-2030) ($MN)  
87 South America Grease Additives Market Outlook, By Mining (2021-2030) ($MN)  
88 South America Grease Additives Market Outlook, By Oil and Gas (2021-2030) ($MN)  
89 South America Grease Additives Market Outlook, By Power Generation (2021-2030) ($MN)  
90 South America Grease Additives Market Outlook, By Other Applications (2021-2030) ($MN)  
91 Middle East & Africa Grease Additives Market Outlook, By Country (2021-2030) ($MN)  
92 Middle East & Africa Grease Additives Market Outlook, By Type (2021-2030) ($MN)  
93 Middle East & Africa Grease Additives Market Outlook, By Antiwear Agents (2021-2030) ($MN)  
94 Middle East & Africa Grease Additives Market Outlook, By Corrosion Inhibitors (2021-2030) ($MN)  
95 Middle East & Africa Grease Additives Market Outlook, By Metal Deactivators (2021-2030) ($MN)  
96 Middle East & Africa Grease Additives Market Outlook, By Oxidation Inhibitors (2021-2030) ($MN)  
97 Middle East & Africa Grease Additives Market Outlook, By Pressure Additives (2021-2030) ($MN)  
98 Middle East & Africa Grease Additives Market Outlook, By Detergents and Dispersants (2021-2030) ($MN)  
99 Middle East & Africa Grease Additives Market Outlook, By Other Types (2021-2030) ($MN)  
100 Middle East & Africa Grease Additives Market Outlook, By Application (2021-2030) ($MN)  
101 Middle East & Africa Grease Additives Market Outlook, By Aerospace (2021-2030) ($MN)  
102 Middle East & Africa Grease Additives Market Outlook, By Automotive and Transportation (2021-2030) ($MN)  
103 Middle East & Africa Grease Additives Market Outlook, By Construction Machinery (2021-2030) ($MN)  
104 Middle East & Africa Grease Additives Market Outlook, By Marine (2021-2030) ($MN)  
105 Middle East & Africa Grease Additives Market Outlook, By Mining (2021-2030) ($MN)  
106 Middle East & Africa Grease Additives Market Outlook, By Oil and Gas (2021-2030) ($MN)  
107 Middle East & Africa Grease Additives Market Outlook, By Power Generation (2021-2030) ($MN)  
108 Middle East & Africa Grease Additives Market Outlook, By Other Applications (2021-2030) ($MN)  

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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