Healthcare Customer Relationship Management (CRM) Market Forecasts to 2028 – Global Analysis By Component (Software, Services), Product (Individual), Application (Communication, Task), Technology, End User and By Geography
According to Stratistics MRC, the Global Healthcare Customer Relationship Management (CRM) Market is accounted for $10.66 billion in 2020 and is expected to reach $34.47 billion by 2028 growing at a CAGR of 15.8% during the forecast period. Rising focus on patient engagement, increasing demand for structured data, and technological advances in the field of communication and information technology are the major factors propelling the market growth. However, the high cost and difficulty of CRM implementation and threat of patient data security are hampering the market growth.
Customer relationship management (CRM) is a tool used as a strategy for managing interactions with patients and this technology aids in managing, coordinating, and automating the business processes. The implementation of information communication technologies (ICT) in healthcare is rising at a high pace and some healthcare providers have been adopting CRM software solutions.
Based on the application, the case management segment is estimated to have a lucrative growth due to the growing chronic disease and behavioural health problems. This management involves harmonization between primary healthcare providers, care managers, and patients for the treatment of a high collision disease.
By geography, the Asia Pacific holds the largest share in the market during the forecast period. The increasing healthcare infrastructure and quick developments in emerging economies are probable to boost the growth of the healthcare CRM market. Countries such as Japan and China in this region are driving by the highest expansion of e-health technologies in these countries.
Some of the key players profiled in the Healthcare Customer Relationship Management (CRM) Market include SAP SE, Accenture, AllScripts Healthcare Solutions Inc., Amdocs Ltd., Anthelio Healthcare Solutions, Cerner Corporation, IBM, Infor, Inc., Lawson and Verint Systems, Microsoft Corporation, NetSuite, NICE Systems Ltd., Oracle Corporation, Salesforce, Siemens Healthcare, SugarCRM, Talisma, and Veeva Systems.
Estimated Market Size in 2020:
USD 10.66 billion
Compound Annual Growth Rate (CAGR) from 2020 to 2028:
Predicted 2028 Value:
USD 34.47 billion
Tables, Graphs & Figures
Component, Solution, Deployment Model, Functionality, Product, Technology, Application, End User and Region
Core Drivers and Opportunities:
Restraining Factors & Market Threats:
• Operational CRM
• Collaborative CRM
• Analytical CRM
Deployment Models Covered:
• Web/Cloud-Based Model
• On-Premise Model
• Software as a Service (PaaS)
• Customer Service and Support
• Digital Marketing
• Individual and Referral
• Individual Healthcare CRM
• Referral Healthcare CRM
• Communication Module
• Task Management
• Report Module
• Community Outreach
• Case Coordination
• Case Management
• Relationship Management
End Users Covered:
• Healthcare Payers
• Healthcare Providers
• Life Sciences Industry
• Hospice Care
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Key Questions Answered In The Report
The Global Healthcare Customer Relationship Management (CRM) Market is majorly driven by the rising focus on patient engagement, increasing demand for structured data, and technological advances in the field of communication and information technology.
The web/cloud-based model segment is growing at the highest CAGR due to factors such as low maintenance cost, robust security features, and improved accessibility and recoverability of data.
The Asia Pacific dominated with a significant market share due to the rising government funding to healthcare organizations to improve patient care management solutions and hospital management solutions.
The North American market is growing at the highest CAGR due to the presence of well-established healthcare facilities and rising awareness about healthcare IT solutions among hospitals and clinics.
Key players in Healthcare Customer Relationship Management (CRM) Market include SAP SE, Accenture, AllScripts Healthcare Solutions Inc., Amdocs Ltd., Anthelio Healthcare Solutions, Cerner Corporation, IBM, Infor, Inc., Lawson and Verint Systems, Microsoft Corporation, NetSuite, NICE Systems Ltd., Oracle Corporation, Salesforce, Siemens Healthcare, SugarCRM, Talisma, and Veeva Systems.
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