Humectants Market Forecasts to 2028 – Global Analysis By Application (Animal Feed, Pharmaceuticals, Oral & Personal Care Products, Food & Beverages), Source (Synthetic, Natural), and By Geography
According to Stratistics MRC, the Global Humectants Market is accounted for $22.52 billion in 2020 and is expected to reach $41.69 billion by 2028 growing at a CAGR of 8.0% during the forecast period. Rise in consumer demand for low-calorie and healthier food & beverage products, growth in the biodiesel industry, growth in demand from various end-use industries are the major factors propelling the market growth. However, stringent regulations, international quality standards for humectants, and ambiguity related to side-effects of humectants are hampering the market growth.
Humectants are hygroscopic ingredients used to preserve moisture. They are the main ingredients used in hair care and skin care products to preserve moisture. It contains several hydrophilic groups, such as hydroxyl group, amines & carboxyl groups, and ester. Basically, humectant is an element that draws water molecules out of its environment. Thus, moisturizers containing humectant help rehydrate the skin's surface. In several products, humectants control moisture changes caused by humidity variations in processing, transit, and storage.
Based on application, the food & beverages segment is estimated to have a lucrative growth due to the owing to extensive product shelf life, reserved moisture, raised product competence and growing application in sorbitol and glycerol. Glucose syrup and honey are the most commonly used humectants, which help the product maintain its shape while also preserving it for a longer period of time. This increase in the use of natural humectants in the food industry is expected to fuel the overall market growth.
By geography, Asia Pacific is going to have a lucrative growth during the forecast period due to the untapped market potential of emerging food and beverage players in developing countries like China and India. The other major reasons behind the growth are rapid population growth, rising consciousness of food safety, and a rising number of investment projects in the food and beverage industry across the region.
Some of the key players profiled in the Humectants Market include Archer Daniels Midland Company, Ashland Global Holdings Inc, Barentz, BASF SE, Batory Foods, Brenntag AG, Cargill, Corbion N.V, E. I. Du Pont De Nemours and Company, Ingredion Incorporated, Lubrizol, Roquette Frères, and The DOW Chemical Company.
• Alpha Hydroxy Acids (AHAs) & Polysaccharides
• Sugar Alcohols or Polyols
• Other Types
• Animal Feed
• Oral & Personal Care Products
• Food & Beverages
• Paints and Coatings
• Other Applications
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
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