
Hydrogen Generation
Hydrogen Generation Market Forecasts to 2030 - Global Analysis By Source (Coal, Natural Gas, Biomass and Other Sources), Delivery Mode (Captive, Merchant and Other Delivery Modes), Technology (Partial Oxidation, Steam Methane Reforming, Electrolysis and Other Technologies), Application and By Geography

According to Stratistics MRC, the Global Hydrogen Generation Market is accounted for $196.07 billion in 2024 and is expected to reach $416.95 billion by 2030 growing at a CAGR of 13.4% during the forecast period. It refers to the process of producing hydrogen gas through various methods, typically for use as a clean energy source or industrial feedstock. Another approach involves steam reforming of natural gas or biomass, which produces hydrogen along with carbon dioxide as a byproduct. Additionally, solar or wind-powered electrolysis is gaining traction as a renewable method of hydrogen production, offering a sustainable alternative to fossil fuel-based techniques.
According to IEA, in January 2022, there were at least 50 blue hydrogen projects in the works around the world, with capacity expected to grow more than tenfold by 2030. According to the Energy Institute Statistical Review of World Energy, the oil refining capacity witnessed a growth rate of 0.5% between 2021 and 2022, whereas the annual growth rate in the last decade was 0.7%.
Market Dynamics:
Driver:
Increasing demand for clean energy
The growing demand for clean energy solutions has propelled the hydrogen generation market into a prominent position. Hydrogen, renowned for its versatility and zero-emission properties, is increasingly favored as a key component in the transition towards sustainable energy systems. As industries and governments worldwide commit to reducing carbon footprints, hydrogen emerges as a vital player in decarbonizing sectors such as transportation, industry, and power generation.
Restraint:
High initial investment
Building facilities for electrolysis or steam methane reforming, as well as ensuring safe storage and transportation of hydrogen, demands substantial capital outlay. This financial burden often dissuades potential investors and stakeholders from entering the market or expanding existing operations. The uncertainty surrounding returns on investment and regulatory frameworks further complicates financing arrangements. Consequently, many regions face delays or limitations in scaling up hydrogen production capacity, hindering the market's potential to become a prominent player in the transition towards cleaner energy solutions.
Opportunity:
Advancements in electrolysis technologies
Advancements in electrolysis technologies are revolutionizing the hydrogen generation market by offering more efficient, cost-effective, and sustainable methods for producing hydrogen. Traditional electrolysis involves splitting water molecules into hydrogen and oxygen using electricity. Recent innovations such as proton exchange membrane (PEM) electrolysis and solid oxide electrolysis cells (SOEC) have significantly improved the efficiency and scalability of hydrogen production. PEM electrolysis, for instance, operates at higher pressures and temperatures, resulting in faster reaction rates and lower energy consumption.
Threat:
Energy loss in value chain
Energy loss in the value chain poses a significant challenge to the growth of the hydrogen generation market. Hydrogen production involves several stages, from extraction or electrolysis to compression and transportation, each prone to energy losses. For instance, conventional methods like steam methane reforming suffer from energy loss during conversion and transportation of feedstocks. Similarly, electrolysis, though promising for green hydrogen production, faces efficiency losses during electricity generation and conversion. These losses not only decrease the overall efficiency of hydrogen production but also increase costs, making hydrogen less competitive against fossil fuels.
Covid-19 Impact:
Initially, the market experienced disruptions in supply chains and manufacturing processes due to lockdowns and restrictions imposed to curb the spread of the virus. The pandemic has therefore had an impact on the global market for hydrogen generation due to decreased demand and cash-deficit difficulties among small operators and clients. However, the pandemic also highlighted the importance of clean energy sources, leading to increased interest and investments in hydrogen as a sustainable alternative.
The Biomass segment is expected to be the largest during the forecast period
Biomass segment is expected to be the largest during the forecast period by offering a sustainable and renewable source for hydrogen production. Biomass, derived from organic materials such as agricultural residues, forestry waste, and organic municipal solid waste, can be converted into hydrogen through various thermochemical and biochemical processes like gasification, pyrolysis, and fermentation. This approach not only provides a reliable alternative to fossil fuels but also helps in reducing greenhouse gas emissions, thus addressing environmental concerns.
The Partial Oxidation segment is expected to have the highest CAGR during the forecast period
Partial Oxidation segment is expected to have the highest CAGR during the forecast period. Partial Oxidation involves reacting hydrocarbons with oxygen, typically in the presence of a catalyst, to generate hydrogen gas. This process offers several advantages, including high conversion efficiency, versatility in feedstock selection, and relatively low operational costs compared to traditional methods like steam methane reforming. Moreover, POX can utilize a variety of feedstocks such as natural gas, coal, or biomass, making it adaptable to different geographical and economic contexts.
Region with largest share:
By harnessing renewable energy sources such as wind and solar power, green hydrogen production significantly reduces carbon emissions, aligning with the region's ambitious climate goals, North America region commanded the largest market share during the projection period. This advancement not only addresses environmental concerns but also fosters energy independence and security by diversifying the energy mix. Moreover, the scalability and versatility of green hydrogen make it a promising solution for decarbonizing various sectors, including transportation and power generation across the region.
Region with highest CAGR:
Europe region is poised to witness profitable growth over the extrapolated period. Stricter emissions targets and the pursuit of carbon neutrality are driving governments to incentivize the regional adoption of hydrogen technologies. Policies such as the European Green Deal and national hydrogen strategies allocate funding for research, development and infrastructure, fostering innovation and market growth. Additionally, regulatory frameworks provide certainty for investors, encouraging private sector involvement in scaling up hydrogen production and distribution across the region.
Key players in the market
Some of the key players in Hydrogen Generation market include Air Liquide S.A., Ballard Power Systems, Cummins Inc, Fuelcell Energy, Hiringa Energy Limited, ITM Power, Plug Power, Praxair Inc and Siemens.
Key Developments:
In October 2023, H2B2, a technology company with a portfolio in Hydrogen production systems, unveiled the green hydrogen plant, which is expected to become operational in North America, the SoHyCal facility located in Fresno, California, United States. The project envisages 100 percent clean hydrogen production using PEM technology.
In October 2023, Hygenco Green Energies announced its plans to operate and construct a cent percent green H2 gas plant in Maharashtra, India. The company also plans to supply green hydrogen and green oxygen to Sterlite Technologies Ltd. This is expected to become one of the first hydrogen Generation Plants in Maharashtra.
In May 2023, the Tokyo Tech InfoSyEnergy Research and Education Consortium, in collaboration with the Tokyo Tech Academy of Energy and Informatics, introduced a fuel cell capable of producing electricity using a combination of hydrogen and hydrogen derived from waste plastic materials.
In February 2023, the leading Indian oil company, Indian Oil Corporation (IOC), embarked on a green transformation strategy worth INR 2 trillion, with the aim of achieving net-zero emissions from its operational activities by 2046. As part of this initiative, Indian Oil Corporation plans to establish green hydrogen facilities at all of its refineries.
Sources Covered:
• Coal
• Natural Gas
• Biomass
• Other Sources
Delivery Modes Covered:
• Captive
• Merchant
• Other Delivery Modes
Technologies Covered:
• Partial Oxidation
• Steam Methane Reforming
• Electrolysis
• Other Technologies
Applications Covered:
• Power Generation
• Petroleum Refining
• Transportation
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Hydrogen Generation Market, By Source
5.1 Introduction
5.2 Coal
5.3 Natural Gas
5.4 Biomass
5.5 Other Sources
6 Global Hydrogen Generation Market, By Delivery Mode
6.1 Introduction
6.2 Captive
6.3 Merchant
6.4 Other Delivery Modes
7 Global Hydrogen Generation Market, By Technology
7.1 Introduction
7.2 Partial Oxidation
7.3 Steam Methane Reforming
7.4 Electrolysis
7.5 Other Technologies
8 Global Hydrogen Generation Market, By Application
8.1 Introduction
8.2 Power Generation
8.3 Petroleum Refining
8.4 Transportation
8.5 Other Applications
9 Global Hydrogen Generation Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Air Liquide S.A.
11.2 Ballard Power Systems
11.3 Cummins Inc
11.4 Fuelcell Energy
11.5 Hiringa Energy Limited
11.6 ITM Power
11.7 Plug Power
11.8 Praxair Inc
11.9 Siemens
List of Tables
1 Global Hydrogen Generation Market Outlook, By Region (2022-2030) ($MN)
2 Global Hydrogen Generation Market Outlook, By Source (2022-2030) ($MN)
3 Global Hydrogen Generation Market Outlook, By Coal (2022-2030) ($MN)
4 Global Hydrogen Generation Market Outlook, By Natural Gas (2022-2030) ($MN)
5 Global Hydrogen Generation Market Outlook, By Biomass (2022-2030) ($MN)
6 Global Hydrogen Generation Market Outlook, By Other Sources (2022-2030) ($MN)
7 Global Hydrogen Generation Market Outlook, By Delivery Mode (2022-2030) ($MN)
8 Global Hydrogen Generation Market Outlook, By Captive (2022-2030) ($MN)
9 Global Hydrogen Generation Market Outlook, By Merchant (2022-2030) ($MN)
10 Global Hydrogen Generation Market Outlook, By Other Delivery Modes (2022-2030) ($MN)
11 Global Hydrogen Generation Market Outlook, By Technology (2022-2030) ($MN)
12 Global Hydrogen Generation Market Outlook, By Partial Oxidation (2022-2030) ($MN)
13 Global Hydrogen Generation Market Outlook, By Steam Methane Reforming (2022-2030) ($MN)
14 Global Hydrogen Generation Market Outlook, By Electrolysis (2022-2030) ($MN)
15 Global Hydrogen Generation Market Outlook, By Other Technologies (2022-2030) ($MN)
16 Global Hydrogen Generation Market Outlook, By Application (2022-2030) ($MN)
17 Global Hydrogen Generation Market Outlook, By Power Generation (2022-2030) ($MN)
18 Global Hydrogen Generation Market Outlook, By Petroleum Refining (2022-2030) ($MN)
19 Global Hydrogen Generation Market Outlook, By Transportation (2022-2030) ($MN)
20 Global Hydrogen Generation Market Outlook, By Other Applications (2022-2030) ($MN)
21 North America Hydrogen Generation Market Outlook, By Country (2022-2030) ($MN)
22 North America Hydrogen Generation Market Outlook, By Source (2022-2030) ($MN)
23 North America Hydrogen Generation Market Outlook, By Coal (2022-2030) ($MN)
24 North America Hydrogen Generation Market Outlook, By Natural Gas (2022-2030) ($MN)
25 North America Hydrogen Generation Market Outlook, By Biomass (2022-2030) ($MN)
26 North America Hydrogen Generation Market Outlook, By Other Sources (2022-2030) ($MN)
27 North America Hydrogen Generation Market Outlook, By Delivery Mode (2022-2030) ($MN)
28 North America Hydrogen Generation Market Outlook, By Captive (2022-2030) ($MN)
29 North America Hydrogen Generation Market Outlook, By Merchant (2022-2030) ($MN)
30 North America Hydrogen Generation Market Outlook, By Other Delivery Modes (2022-2030) ($MN)
31 North America Hydrogen Generation Market Outlook, By Technology (2022-2030) ($MN)
32 North America Hydrogen Generation Market Outlook, By Partial Oxidation (2022-2030) ($MN)
33 North America Hydrogen Generation Market Outlook, By Steam Methane Reforming (2022-2030) ($MN)
34 North America Hydrogen Generation Market Outlook, By Electrolysis (2022-2030) ($MN)
35 North America Hydrogen Generation Market Outlook, By Other Technologies (2022-2030) ($MN)
36 North America Hydrogen Generation Market Outlook, By Application (2022-2030) ($MN)
37 North America Hydrogen Generation Market Outlook, By Power Generation (2022-2030) ($MN)
38 North America Hydrogen Generation Market Outlook, By Petroleum Refining (2022-2030) ($MN)
39 North America Hydrogen Generation Market Outlook, By Transportation (2022-2030) ($MN)
40 North America Hydrogen Generation Market Outlook, By Other Applications (2022-2030) ($MN)
41 Europe Hydrogen Generation Market Outlook, By Country (2022-2030) ($MN)
42 Europe Hydrogen Generation Market Outlook, By Source (2022-2030) ($MN)
43 Europe Hydrogen Generation Market Outlook, By Coal (2022-2030) ($MN)
44 Europe Hydrogen Generation Market Outlook, By Natural Gas (2022-2030) ($MN)
45 Europe Hydrogen Generation Market Outlook, By Biomass (2022-2030) ($MN)
46 Europe Hydrogen Generation Market Outlook, By Other Sources (2022-2030) ($MN)
47 Europe Hydrogen Generation Market Outlook, By Delivery Mode (2022-2030) ($MN)
48 Europe Hydrogen Generation Market Outlook, By Captive (2022-2030) ($MN)
49 Europe Hydrogen Generation Market Outlook, By Merchant (2022-2030) ($MN)
50 Europe Hydrogen Generation Market Outlook, By Other Delivery Modes (2022-2030) ($MN)
51 Europe Hydrogen Generation Market Outlook, By Technology (2022-2030) ($MN)
52 Europe Hydrogen Generation Market Outlook, By Partial Oxidation (2022-2030) ($MN)
53 Europe Hydrogen Generation Market Outlook, By Steam Methane Reforming (2022-2030) ($MN)
54 Europe Hydrogen Generation Market Outlook, By Electrolysis (2022-2030) ($MN)
55 Europe Hydrogen Generation Market Outlook, By Other Technologies (2022-2030) ($MN)
56 Europe Hydrogen Generation Market Outlook, By Application (2022-2030) ($MN)
57 Europe Hydrogen Generation Market Outlook, By Power Generation (2022-2030) ($MN)
58 Europe Hydrogen Generation Market Outlook, By Petroleum Refining (2022-2030) ($MN)
59 Europe Hydrogen Generation Market Outlook, By Transportation (2022-2030) ($MN)
60 Europe Hydrogen Generation Market Outlook, By Other Applications (2022-2030) ($MN)
61 Asia Pacific Hydrogen Generation Market Outlook, By Country (2022-2030) ($MN)
62 Asia Pacific Hydrogen Generation Market Outlook, By Source (2022-2030) ($MN)
63 Asia Pacific Hydrogen Generation Market Outlook, By Coal (2022-2030) ($MN)
64 Asia Pacific Hydrogen Generation Market Outlook, By Natural Gas (2022-2030) ($MN)
65 Asia Pacific Hydrogen Generation Market Outlook, By Biomass (2022-2030) ($MN)
66 Asia Pacific Hydrogen Generation Market Outlook, By Other Sources (2022-2030) ($MN)
67 Asia Pacific Hydrogen Generation Market Outlook, By Delivery Mode (2022-2030) ($MN)
68 Asia Pacific Hydrogen Generation Market Outlook, By Captive (2022-2030) ($MN)
69 Asia Pacific Hydrogen Generation Market Outlook, By Merchant (2022-2030) ($MN)
70 Asia Pacific Hydrogen Generation Market Outlook, By Other Delivery Modes (2022-2030) ($MN)
71 Asia Pacific Hydrogen Generation Market Outlook, By Technology (2022-2030) ($MN)
72 Asia Pacific Hydrogen Generation Market Outlook, By Partial Oxidation (2022-2030) ($MN)
73 Asia Pacific Hydrogen Generation Market Outlook, By Steam Methane Reforming (2022-2030) ($MN)
74 Asia Pacific Hydrogen Generation Market Outlook, By Electrolysis (2022-2030) ($MN)
75 Asia Pacific Hydrogen Generation Market Outlook, By Other Technologies (2022-2030) ($MN)
76 Asia Pacific Hydrogen Generation Market Outlook, By Application (2022-2030) ($MN)
77 Asia Pacific Hydrogen Generation Market Outlook, By Power Generation (2022-2030) ($MN)
78 Asia Pacific Hydrogen Generation Market Outlook, By Petroleum Refining (2022-2030) ($MN)
79 Asia Pacific Hydrogen Generation Market Outlook, By Transportation (2022-2030) ($MN)
80 Asia Pacific Hydrogen Generation Market Outlook, By Other Applications (2022-2030) ($MN)
81 South America Hydrogen Generation Market Outlook, By Country (2022-2030) ($MN)
82 South America Hydrogen Generation Market Outlook, By Source (2022-2030) ($MN)
83 South America Hydrogen Generation Market Outlook, By Coal (2022-2030) ($MN)
84 South America Hydrogen Generation Market Outlook, By Natural Gas (2022-2030) ($MN)
85 South America Hydrogen Generation Market Outlook, By Biomass (2022-2030) ($MN)
86 South America Hydrogen Generation Market Outlook, By Other Sources (2022-2030) ($MN)
87 South America Hydrogen Generation Market Outlook, By Delivery Mode (2022-2030) ($MN)
88 South America Hydrogen Generation Market Outlook, By Captive (2022-2030) ($MN)
89 South America Hydrogen Generation Market Outlook, By Merchant (2022-2030) ($MN)
90 South America Hydrogen Generation Market Outlook, By Other Delivery Modes (2022-2030) ($MN)
91 South America Hydrogen Generation Market Outlook, By Technology (2022-2030) ($MN)
92 South America Hydrogen Generation Market Outlook, By Partial Oxidation (2022-2030) ($MN)
93 South America Hydrogen Generation Market Outlook, By Steam Methane Reforming (2022-2030) ($MN)
94 South America Hydrogen Generation Market Outlook, By Electrolysis (2022-2030) ($MN)
95 South America Hydrogen Generation Market Outlook, By Other Technologies (2022-2030) ($MN)
96 South America Hydrogen Generation Market Outlook, By Application (2022-2030) ($MN)
97 South America Hydrogen Generation Market Outlook, By Power Generation (2022-2030) ($MN)
98 South America Hydrogen Generation Market Outlook, By Petroleum Refining (2022-2030) ($MN)
99 South America Hydrogen Generation Market Outlook, By Transportation (2022-2030) ($MN)
100 South America Hydrogen Generation Market Outlook, By Other Applications (2022-2030) ($MN)
101 Middle East & Africa Hydrogen Generation Market Outlook, By Country (2022-2030) ($MN)
102 Middle East & Africa Hydrogen Generation Market Outlook, By Source (2022-2030) ($MN)
103 Middle East & Africa Hydrogen Generation Market Outlook, By Coal (2022-2030) ($MN)
104 Middle East & Africa Hydrogen Generation Market Outlook, By Natural Gas (2022-2030) ($MN)
105 Middle East & Africa Hydrogen Generation Market Outlook, By Biomass (2022-2030) ($MN)
106 Middle East & Africa Hydrogen Generation Market Outlook, By Other Sources (2022-2030) ($MN)
107 Middle East & Africa Hydrogen Generation Market Outlook, By Delivery Mode (2022-2030) ($MN)
108 Middle East & Africa Hydrogen Generation Market Outlook, By Captive (2022-2030) ($MN)
109 Middle East & Africa Hydrogen Generation Market Outlook, By Merchant (2022-2030) ($MN)
110 Middle East & Africa Hydrogen Generation Market Outlook, By Other Delivery Modes (2022-2030) ($MN)
111 Middle East & Africa Hydrogen Generation Market Outlook, By Technology (2022-2030) ($MN)
112 Middle East & Africa Hydrogen Generation Market Outlook, By Partial Oxidation (2022-2030) ($MN)
113 Middle East & Africa Hydrogen Generation Market Outlook, By Steam Methane Reforming (2022-2030) ($MN)
114 Middle East & Africa Hydrogen Generation Market Outlook, By Electrolysis (2022-2030) ($MN)
115 Middle East & Africa Hydrogen Generation Market Outlook, By Other Technologies (2022-2030) ($MN)
116 Middle East & Africa Hydrogen Generation Market Outlook, By Application (2022-2030) ($MN)
117 Middle East & Africa Hydrogen Generation Market Outlook, By Power Generation (2022-2030) ($MN)
118 Middle East & Africa Hydrogen Generation Market Outlook, By Petroleum Refining (2022-2030) ($MN)
119 Middle East & Africa Hydrogen Generation Market Outlook, By Transportation (2022-2030) ($MN)
120 Middle East & Africa Hydrogen Generation Market Outlook, By Other Applications (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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