Hydrogen Market
PUBLISHED: 2024 ID: SMRC25144
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Hydrogen Market

Hydrogen Market Forecasts to 2030 - Global Analysis By Type (Green Hydrogen, Gray Hydrogen, Blue Hydrogen, Brown Hydrogen and Other Types), Storage, Transportation, Application and By Geography

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5.0 (64 reviews)
Published: 2024 ID: SMRC25144

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Hydrogen Market is accounted for $242.7 billion in 2023 and is expected to reach $466.9 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Hydrogen is the simplest and most abundant element in the universe. It's a colorless, odorless, and highly flammable gas. In its atomic form, hydrogen consists of a single proton and a single electron. It's commonly found in water molecules (H2O) and various organic compounds. Hydrogen plays a significant role in various industries, from fuel production to the chemical and energy sectors due to its versatility as an energy carrier and its potential for use in fuel cells and clean energy applications.

According to the Ministry of New and Renewable Energy, the national hydrogen mission could potentially increase green hydrogen’s share in this total hydrogen demand to 46% by 2030, which is further anticipated to enhance the market share during 2025-2030.

Market Dynamics: 

Driver: 

Decarbonization in industries

Decarbonization in industries is accelerating the shift towards hydrogen as a clean energy source. Industries like transportation, manufacturing, and energy are adopting hydrogen due to its zero-emission potential. The market is expanding rapidly, with increased investments in production, storage, and infrastructure. Its versatility as a fuel and energy carrier positions hydrogen as a pivotal element in decarbonizing various sectors, driving innovation and fostering a sustainable energy transition worldwide.

Restraint:

Competition with other technologies

The market faces stiff competition from established technologies like batteries in the energy storage sector due to their maturity and scalability. Additionally, the advancement of alternative clean energy sources, such as solar and wind power, poses competition in the realm of renewable energy. Challenges in infrastructure development and cost-effectiveness also affect hydrogen's competitiveness against these technologies, demanding continual innovation and investment to carve its niche in the market.

Opportunity:

Renewable energy integration

Renewable energy integration is pivotal in shaping the hydrogen market. Utilizing wind, solar, and other renewable sources to power electrolyzers, hydrogen production becomes cleaner and sustainable. Green hydrogen, generated through these means, offers an eco-friendly alternative to fossil fuels. This integration fosters market growth, driving advancements in hydrogen technologies, reducing carbon footprints, and promoting a more sustainable energy landscape.

Threat:

Production costs

The production costs in the hydrogen market vary depending on the method used. Advanced methods like high-temperature electrolysis or photoelectrochemical processes may offer potential cost reductions in the future. Costs are influenced by energy prices, technology advancements, and scale of production, impacting the competitiveness of hydrogen as an energy carrier. This is the factor restraining the growth of the market.

Covid-19 Impact: 

The COVID-19 pandemic initially slowed the hydrogen market's growth due to disrupted supply chains and decreased investments. However, it later spurred interest in green recovery, elevating hydrogen's role in clean energy solutions. Governments emphasized hydrogen infrastructure in stimulus plans, fostering innovation and investment in green hydrogen production technologies. Overall, the pandemic acted as a catalyst, redirecting attention to hydrogen as a pivotal player in sustainable energy transitions despite short-term setbacks.

The green hydrogen segment is expected to be the largest during the forecast period

The green hydrogen segment is expected to be the largest during the forecast period. Green hydrogen, derived from renewable sources like wind or solar power through electrolysis, is revolutionizing the market. Its eco-friendly production method, emitting no carbon, makes it a sustainable alternative to traditional hydrogen production methods reliant on fossil fuels. With increasing global focus on decarbonization and renewable energy, green hydrogen is gaining traction, poised to reshape industries by offering a clean energy solution, reducing carbon footprints, and fostering a more sustainable future.

The energy segment is expected to have the highest CAGR during the forecast period

The energy segment is expected to have the highest CAGR during the forecast period. With increasing focus on decarbonization, hydrogen's versatility across industries like transportation, power generation, and manufacturing is accelerating its demand. Investments in hydrogen infrastructure, technological advancements in electrolysis and fuel cells, alongside supportive government policies, are fostering market growth. Government support, innovative projects, and partnerships between industries are shaping a dynamic landscape, positioning hydrogen as a key player in the global shift toward sustainable energy.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. Government initiatives and private sector collaborations have fuelled the development of hydrogen infrastructure, especially in transportation and industrial sectors. Advancements in electrolysis and renewable energy sources contribute to the region's expanding hydrogen economy. Market players are actively engaged in scaling up production and enhancing distribution networks to meet the rising demand for sustainable energy alternatives.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. Key factors include government initiatives promoting hydrogen adoption, expanding investments in renewable energy, and the rise of hydrogen-based transportation. Collaborations between industry players and advancements in technology further propel market expansion, positioning the region as a pivotal hub for hydrogen innovation and deployment.

Key players in the market

Some of the key players in Hydrogen market include Ballard Power Systems, Mahler AGS GmbH, Teledyne Technologies Incorporated, Linde plc., Air Liquide, Air Products & Chemicals Inc, Cummins Inc, Iwatani Corporation, Messer Group GmbH, Plug Power Inc, Siemens Energy, Nel ASA, ITM Power PLC, and Green Hydrogen Systems.

Key Developments:

In July 2023, Air Products & Chemicals, Inc. announced that it has been chosen as the hydrogen and technology provider for Alberta's first hydrogen fuel cell passenger vehicle fleet by Edmonton International Airport. Air Products will deploy a mobile hydrogen refueler at the airport to deliver hydrogen for the Toyota Mirai hydrogen fuel cell vehicle fleet.

In July 2023, Air Liquide and KBR collaborated to provide fully integrated low-carbon ammonia solutions based on Autothermal Reforming (ATR) technology. Air Liquide is a global leader in ATR technology, which is one of the best options for large-scale production of low-carbon hydrogen (H2), which is then mixed with nitrogen (N2) to make low-carbon ammonia (NH3).

In April 2023, Linde plc has signed a long-term arrangement with Evonik, a well-known specialty chemicals firm, to supply green hydrogen. Linde will build, own, and operate a nine-megawatt alkaline electrolyzer facility on Jurong Island in Singapore under this arrangement. This plant's major output will be green hydrogen, which Evonik wants to employ in the synthesis of methionine, an essential element in animal feed.

Types Covered:
• Green Hydrogen
• Gray Hydrogen
• Blue Hydrogen
• Brown Hydrogen
• Other Types 

Storages Covered:
• Physical
• Material Based 

Transportations Covered:
• Long Distance
• Short Distance

Applications Covered:
• Mobility
• Energy
• Chemical & Refinery
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
         
2 Preface        
 2.1 Abstract       
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology     
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptins     
         
3 Market Trend Analysis      
 3.1 Introduction      
 3.2 Drivers       
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats       
 3.6 Application Analysis     
 3.7 Emerging Markets      
 3.8 Impact of Covid-19      
         
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry      
         
5 Global Hydrogen Market, By Type     
 5.1 Introduction      
 5.2 Green Hydrogen      
 5.3 Gray Hydrogen      
 5.4 Blue Hydrogen      
 5.5 Brown Hydrogen      
 5.6 Other Types      
         
6 Global Hydrogen Market, By Storage     
 6.1 Introduction      
 6.2 Physical       
 6.3 Material Based      
         
7 Global Hydrogen Market, By Transportation    
 7.1 Introduction      
 7.2 Long Distance      
 7.3 Short Distance      
         
8 Global Hydrogen Market, By Application     
 8.1 Introduction      
 8.2 Mobility       
 8.3 Energy       
 8.4 Chemical & Refinery     
  8.4.1 Methanol Production    
  8.4.2 Ammonia Production    
  8.4.3 Petroleum Refinery     
 8.5 Other Applications      
         
9 Global Hydrogen Market, By Geography     
 9.1 Introduction      
 9.2 North America      
  9.2.1 US      
  9.2.2 Canada      
  9.2.3 Mexico      
 9.3 Europe       
  9.3.1 Germany      
  9.3.2 UK      
  9.3.3 Italy      
  9.3.4 France      
  9.3.5 Spain      
  9.3.6 Rest of Europe     
 9.4 Asia Pacific      
  9.4.1 Japan      
  9.4.2 China      
  9.4.3 India      
  9.4.4 Australia      
  9.4.5 New Zealand     
  9.4.6 South Korea     
  9.4.7 Rest of Asia Pacific     
 9.5 South America      
  9.5.1 Argentina     
  9.5.2 Brazil      
  9.5.3 Chile      
  9.5.4 Rest of South America    
 9.6 Middle East & Africa     
  9.6.1 Saudi Arabia     
  9.6.2 UAE      
  9.6.3 Qatar      
  9.6.4 South Africa     
  9.6.5 Rest of Middle East & Africa    
         
10 Key Developments       
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures  
 10.2 Acquisitions & Mergers     
 10.3 New Product Launch     
 10.4 Expansions      
 10.5 Other Key Strategies     
         
11 Company Profiling       
 11.1 Ballard Power Systems     
 11.2 Mahler AGS GmbH      
 11.3 Teledyne Technologies Incorporated,    
 11.4 Linde plc.       
 11.5 Air Liquide      
 11.6 Air Products & Chemicals Inc     
 11.7 Cummins Inc      
 11.8 Iwatani Corporation      
 11.9 Messer Group GmbH     
 11.10 Plug Power Inc      
 11.11 Siemens Energy      
 11.12 Nel ASA       
 11.13 ITM Power PLC      
 11.14 Green Hydrogen Systems     
         
List of Tables        
1 Global Hydrogen Market Outlook, By Region (2021-2030) ($MN)  
2 Global Hydrogen Market Outlook, By Type (2021-2030) ($MN)   
3 Global Hydrogen Market Outlook, By Green Hydrogen (2021-2030) ($MN) 
4 Global Hydrogen Market Outlook, By Gray Hydrogen (2021-2030) ($MN)  
5 Global Hydrogen Market Outlook, By Blue Hydrogen (2021-2030) ($MN)  
6 Global Hydrogen Market Outlook, By Brown Hydrogen (2021-2030) ($MN) 
7 Global Hydrogen Market Outlook, By Other Types (2021-2030) ($MN)  
8 Global Hydrogen Market Outlook, By Storage (2021-2030) ($MN)  
9 Global Hydrogen Market Outlook, By Physical (2021-2030) ($MN)  
10 Global Hydrogen Market Outlook, By Material Based (2021-2030) ($MN)  
11 Global Hydrogen Market Outlook, By Transportation (2021-2030) ($MN)  
12 Global Hydrogen Market Outlook, By Long Distance (2021-2030) ($MN)  
13 Global Hydrogen Market Outlook, By Short Distance (2021-2030) ($MN)  
14 Global Hydrogen Market Outlook, By Application (2021-2030) ($MN)  
15 Global Hydrogen Market Outlook, By Mobility (2021-2030) ($MN)  
16 Global Hydrogen Market Outlook, By Energy (2021-2030) ($MN)  
17 Global Hydrogen Market Outlook, By Chemical & Refinery (2021-2030) ($MN) 
18 Global Hydrogen Market Outlook, By Methanol Production (2021-2030) ($MN) 
19 Global Hydrogen Market Outlook, By Ammonia Production (2021-2030) ($MN) 
20 Global Hydrogen Market Outlook, By Petroleum Refinery (2021-2030) ($MN) 
21 Global Hydrogen Market Outlook, By Other Applications (2021-2030) ($MN) 
22 North America Hydrogen Market Outlook, By Country (2021-2030) ($MN)  
23 North America Hydrogen Market Outlook, By Type (2021-2030) ($MN)  
24 North America Hydrogen Market Outlook, By Green Hydrogen (2021-2030) ($MN) 
25 North America Hydrogen Market Outlook, By Gray Hydrogen (2021-2030) ($MN) 
26 North America Hydrogen Market Outlook, By Blue Hydrogen (2021-2030) ($MN) 
27 North America Hydrogen Market Outlook, By Brown Hydrogen (2021-2030) ($MN) 
28 North America Hydrogen Market Outlook, By Other Types (2021-2030) ($MN) 
29 North America Hydrogen Market Outlook, By Storage (2021-2030) ($MN)  
30 North America Hydrogen Market Outlook, By Physical (2021-2030) ($MN) 
31 North America Hydrogen Market Outlook, By Material Based (2021-2030) ($MN) 
32 North America Hydrogen Market Outlook, By Transportation (2021-2030) ($MN) 
33 North America Hydrogen Market Outlook, By Long Distance (2021-2030) ($MN) 
34 North America Hydrogen Market Outlook, By Short Distance (2021-2030) ($MN) 
35 North America Hydrogen Market Outlook, By Application (2021-2030) ($MN) 
36 North America Hydrogen Market Outlook, By Mobility (2021-2030) ($MN) 
37 North America Hydrogen Market Outlook, By Energy (2021-2030) ($MN)  
38 North America Hydrogen Market Outlook, By Chemical & Refinery (2021-2030) ($MN)
39 North America Hydrogen Market Outlook, By Methanol Production (2021-2030) ($MN)
40 North America Hydrogen Market Outlook, By Ammonia Production (2021-2030) ($MN)
41 North America Hydrogen Market Outlook, By Petroleum Refinery (2021-2030) ($MN)
42 North America Hydrogen Market Outlook, By Other Applications (2021-2030) ($MN)
43 Europe Hydrogen Market Outlook, By Country (2021-2030) ($MN)  
44 Europe Hydrogen Market Outlook, By Type (2021-2030) ($MN)   
45 Europe Hydrogen Market Outlook, By Green Hydrogen (2021-2030) ($MN) 
46 Europe Hydrogen Market Outlook, By Gray Hydrogen (2021-2030) ($MN)  
47 Europe Hydrogen Market Outlook, By Blue Hydrogen (2021-2030) ($MN)  
48 Europe Hydrogen Market Outlook, By Brown Hydrogen (2021-2030) ($MN) 
49 Europe Hydrogen Market Outlook, By Other Types (2021-2030) ($MN)  
50 Europe Hydrogen Market Outlook, By Storage (2021-2030) ($MN)  
51 Europe Hydrogen Market Outlook, By Physical (2021-2030) ($MN)  
52 Europe Hydrogen Market Outlook, By Material Based (2021-2030) ($MN)  
53 Europe Hydrogen Market Outlook, By Transportation (2021-2030) ($MN)  
54 Europe Hydrogen Market Outlook, By Long Distance (2021-2030) ($MN)  
55 Europe Hydrogen Market Outlook, By Short Distance (2021-2030) ($MN)  
56 Europe Hydrogen Market Outlook, By Application (2021-2030) ($MN)  
57 Europe Hydrogen Market Outlook, By Mobility (2021-2030) ($MN)  
58 Europe Hydrogen Market Outlook, By Energy (2021-2030) ($MN)  
59 Europe Hydrogen Market Outlook, By Chemical & Refinery (2021-2030) ($MN) 
60 Europe Hydrogen Market Outlook, By Methanol Production (2021-2030) ($MN) 
61 Europe Hydrogen Market Outlook, By Ammonia Production (2021-2030) ($MN) 
62 Europe Hydrogen Market Outlook, By Petroleum Refinery (2021-2030) ($MN) 
63 Europe Hydrogen Market Outlook, By Other Applications (2021-2030) ($MN) 
64 Asia Pacific Hydrogen Market Outlook, By Country (2021-2030) ($MN)  
65 Asia Pacific Hydrogen Market Outlook, By Type (2021-2030) ($MN)  
66 Asia Pacific Hydrogen Market Outlook, By Green Hydrogen (2021-2030) ($MN) 
67 Asia Pacific Hydrogen Market Outlook, By Gray Hydrogen (2021-2030) ($MN) 
68 Asia Pacific Hydrogen Market Outlook, By Blue Hydrogen (2021-2030) ($MN) 
69 Asia Pacific Hydrogen Market Outlook, By Brown Hydrogen (2021-2030) ($MN) 
70 Asia Pacific Hydrogen Market Outlook, By Other Types (2021-2030) ($MN) 
71 Asia Pacific Hydrogen Market Outlook, By Storage (2021-2030) ($MN)  
72 Asia Pacific Hydrogen Market Outlook, By Physical (2021-2030) ($MN)  
73 Asia Pacific Hydrogen Market Outlook, By Material Based (2021-2030) ($MN) 
74 Asia Pacific Hydrogen Market Outlook, By Transportation (2021-2030) ($MN) 
75 Asia Pacific Hydrogen Market Outlook, By Long Distance (2021-2030) ($MN) 
76 Asia Pacific Hydrogen Market Outlook, By Short Distance (2021-2030) ($MN) 
77 Asia Pacific Hydrogen Market Outlook, By Application (2021-2030) ($MN) 
78 Asia Pacific Hydrogen Market Outlook, By Mobility (2021-2030) ($MN)  
79 Asia Pacific Hydrogen Market Outlook, By Energy (2021-2030) ($MN)  
80 Asia Pacific Hydrogen Market Outlook, By Chemical & Refinery (2021-2030) ($MN) 
81 Asia Pacific Hydrogen Market Outlook, By Methanol Production (2021-2030) ($MN) 
82 Asia Pacific Hydrogen Market Outlook, By Ammonia Production (2021-2030) ($MN) 
83 Asia Pacific Hydrogen Market Outlook, By Petroleum Refinery (2021-2030) ($MN) 
84 Asia Pacific Hydrogen Market Outlook, By Other Applications (2021-2030) ($MN) 
85 South America Hydrogen Market Outlook, By Country (2021-2030) ($MN)  
86 South America Hydrogen Market Outlook, By Type (2021-2030) ($MN)  
87 South America Hydrogen Market Outlook, By Green Hydrogen (2021-2030) ($MN) 
88 South America Hydrogen Market Outlook, By Gray Hydrogen (2021-2030) ($MN) 
89 South America Hydrogen Market Outlook, By Blue Hydrogen (2021-2030) ($MN) 
90 South America Hydrogen Market Outlook, By Brown Hydrogen (2021-2030) ($MN) 
91 South America Hydrogen Market Outlook, By Other Types (2021-2030) ($MN) 
92 South America Hydrogen Market Outlook, By Storage (2021-2030) ($MN)  
93 South America Hydrogen Market Outlook, By Physical (2021-2030) ($MN) 
94 South America Hydrogen Market Outlook, By Material Based (2021-2030) ($MN) 
95 South America Hydrogen Market Outlook, By Transportation (2021-2030) ($MN) 
96 South America Hydrogen Market Outlook, By Long Distance (2021-2030) ($MN) 
97 South America Hydrogen Market Outlook, By Short Distance (2021-2030) ($MN) 
98 South America Hydrogen Market Outlook, By Application (2021-2030) ($MN) 
99 South America Hydrogen Market Outlook, By Mobility (2021-2030) ($MN) 
100 South America Hydrogen Market Outlook, By Energy (2021-2030) ($MN)  
101 South America Hydrogen Market Outlook, By Chemical & Refinery (2021-2030) ($MN)
102 South America Hydrogen Market Outlook, By Methanol Production (2021-2030) ($MN)
103 South America Hydrogen Market Outlook, By Ammonia Production (2021-2030) ($MN)
104 South America Hydrogen Market Outlook, By Petroleum Refinery (2021-2030) ($MN)
105 South America Hydrogen Market Outlook, By Other Applications (2021-2030) ($MN)
106 Middle East & Africa Hydrogen Market Outlook, By Country (2021-2030) ($MN) 
107 Middle East & Africa Hydrogen Market Outlook, By Type (2021-2030) ($MN) 
108 Middle East & Africa Hydrogen Market Outlook, By Green Hydrogen (2021-2030) ($MN)
109 Middle East & Africa Hydrogen Market Outlook, By Gray Hydrogen (2021-2030) ($MN)
110 Middle East & Africa Hydrogen Market Outlook, By Blue Hydrogen (2021-2030) ($MN)
111 Middle East & Africa Hydrogen Market Outlook, By Brown Hydrogen (2021-2030) ($MN)
112 Middle East & Africa Hydrogen Market Outlook, By Other Types (2021-2030) ($MN) 
113 Middle East & Africa Hydrogen Market Outlook, By Storage (2021-2030) ($MN) 
114 Middle East & Africa Hydrogen Market Outlook, By Physical (2021-2030) ($MN) 
115 Middle East & Africa Hydrogen Market Outlook, By Material Based (2021-2030) ($MN)
116 Middle East & Africa Hydrogen Market Outlook, By Transportation (2021-2030) ($MN)
117 Middle East & Africa Hydrogen Market Outlook, By Long Distance (2021-2030) ($MN)
118 Middle East & Africa Hydrogen Market Outlook, By Short Distance (2021-2030) ($MN)
119 Middle East & Africa Hydrogen Market Outlook, By Application (2021-2030) ($MN) 
120 Middle East & Africa Hydrogen Market Outlook, By Mobility (2021-2030) ($MN) 
121 Middle East & Africa Hydrogen Market Outlook, By Energy (2021-2030) ($MN) 
122 Middle East & Africa Hydrogen Market Outlook, By Chemical & Refinery (2021-2030) ($MN)
123 Middle East & Africa Hydrogen Market Outlook, By Methanol Production (2021-2030) ($MN)
124 Middle East & Africa Hydrogen Market Outlook, By Ammonia Production (2021-2030) ($MN)
125 Middle East & Africa Hydrogen Market Outlook, By Petroleum Refinery (2021-2030) ($MN)
126 Middle East & Africa Hydrogen Market Outlook, By Other Applications (2021-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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