Imaging Chemicals Market
Imaging Chemicals Market Forecasts to 2030 - Global Analysis By Product Type (Printing Inks, Image Developers and Other Product Types), Application (Medical Diagnostics, Mining, Printing & Packaging and Other Applications), and By Geography
According to Stratistics MRC, the Global Imaging Chemicals Market is accounted for $26.37 billion in 2023 and is expected to reach $40.33 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Images are created by imaging chemicals, commonly referred to as photographic chemicals. When performing medical imaging procedures including X-rays, ultrasounds, computed tomography (CT) scans, and magnetic resonance imaging (MRI), they contain imaging agents, toners, developers, and printing inks that aid in processing and producing visual representations. The basic principles of chemical imaging are similar to those of vibrational spectroscopic methods, but the simultaneous capture of spatially resolved spectra adds additional information. It blends spectroscopic measurements' characteristics with the benefits of digital photography.
According to Health Affairs, the average annual growth rate of the healthcare industry is estimated to reach around 5.5% in the United States, from 2018 to 2027. This, in turn, expected to increase the demand for medical imaging devices.
Market Dynamics:
Driver:
Rapid demand from medical industry
In the medical field, imaging chemicals are frequently utilised for diagnostic imaging. Due to the rising demand for digital radiography, the consumption of imaging chemicals and materials in the medical sector is growing rapidly. Due to the growing use of radiography for dental, chest, and orthopaedic purposes, mobile digital X-ray systems have also fuelled the need for imaging chemicals. To fulfil the demand from the expanding population, there have been increased investments made in the Asia-Pacific area to create healthcare facilities. With the introduction of initiatives like China's New Healthcare Reform 2020 and India's Ayushman Bharat programme, governments in nations like China and India are placing a significant emphasis on the growth of their medical industries.
Restraint:
The development of imaging chemicals is being hampered by digitization
The slow expansion of imaging chemicals is a result of the growing tendency of digitalization. Print-based archives are quickly being replaced by electronic storage systems. Print media usage has been significantly decreased by e-newspapers, e-media, e-commerce, and e-advertising. The use of imaging compounds in the application fields has been impacted by this.
Opportunity:
Traditional film photography is being quickly replaced by digital photographs
Traditional film photography is being quickly replaced by digital photographs. In comparison to film photography, digital imaging has a number of benefits, including quicker response times, quicker development, and higher colour contrast. However, it is anticipated that as professional photographers use photographic film more frequently, demand for motion picture photography will rise. Sales of photographic film have increased during the last two to three years at significant manufacturers of photographic film, including Kodak, Fujifilm, and Harman Technology. It is anticipated that this growth of film photography will increase opportunites for developers and reduce the use of bath solutions, fixatives, and other chemicals used in the development of photographic film.
Threat:
Increased cost of developing or publishing photographs
The higher expense of printing or developing pictures is one of imaging chemicals' drawbacks. To create the pricey image, developers, fixers, and bath solutions are used together with other chemicals in photographic film development. Processing these films in a dark room is necessary for image development. Additionally, the lengthy and difficult development procedure raises the cost. Compared to the expense of storing digital media, the cost incurred is substantially larger. One of the biggest issues the market for imaging chemicals is dealing with is rising raw material and energy costs.
Covid-19 Impact
The pandemic's effects on the market for imaging chemicals have been inconsistent. When the industrial units stayed closed during the early stages of the corona virus epidemic, the market saw a decline in the growth graph, which ultimately stopped the manufacturing and production process. Additionally, the activities in the supply chain were disrupted. When demand for imaging chemicals began to come from the healthcare industry, the market continued to rise steadily in the following years. The market's relevance was also seen in other industry verticals when the lockdown was released.
The image developers’ segment is expected to be the largest during the forecast period
The image developers’ segment is estimated to have a lucrative growth, due to the main purpose of developers is to optimize images. To achieve clarity in the image processing, these black and white developers contain methyl phenidone, dimezone, hydroxymethyl-methyl-phenidone, and several additional antifogging compounds. These are a vital part of the sector and are always being improved by the makers to increase performance effectiveness. Due to the development of eco-friendly organic colour developers, these are anticipated to increase at the quickest rate over the projection period.
The medical diagnostics segment is expected to have the highest CAGR during the forecast period
The medical diagnostics segment is anticipated to witness the highest CAGR growth during the forecast period, due to the growing elderly population and rising rates of cancer and other heart disorders, as well as the rising geriatric population. Additionally, escalating government spending on the construction of diagnostic facilities, growing public health awareness, and expanding purchasing power have all augmented the need for imaging chemicals in the medical industry. However, it makes it possible to pinpoint the precise location of fences, railroad tracks, inhabited areas, and roadways, which aids geologists and field teams in more effectively planning mining operations.
Region with largest share:
North America is projected to hold the largest market share during the forecast period owing to the availability of highly advanced healthcare technology as well as rising consumer healthcare spending. One of the most technologically advanced industries in the US is the medical device industry. The sector's expansion has been aided by the rising senior population and the rising need for medical facilities for the treatment of chronic diseases.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the fastest growing use for imaging chemicals in APAC is anticipated to be in the textile processing industry. The market demand for textile printing in the area is anticipated to be driven by rising exports and rising domestic textile consumption. The APAC market's primary growth engines include emerging markets like China, India, and Thailand, among other nations.
Key players in the market
Some of the key players profiled in the Imaging Chemicals Market include FUJIFILM Corporation, Hodogaya Chemical Co. Ltd, International Imaging Materials Inc., Harman Technology, Kao Corporation, Toray Fine Chemicals Co. Ltd, Agfa-Gevaert Group, Eastman Kodak Company, Vivimedlabs, Konica Minolta Inc., Sakata Inx, Toyo Ink SC, Siegwerk Druckfarben, Flint Group, T&K Toka, Becton Dickinson and Company, Clariant Chemical Company and Dow Chemical Company
Key Developments:
In December 2018, Eastman Kodak Company relaunched EKTACHROME Film and plans to cater to motion pictures and still photography applications. The product provides extremely fine grain, clean colors, great tones, and contrasts.
In October 2017, Kodak and Pinewood signed a long-term collaboration on Kodak’s new film processing lab, Kodak Film Lab London. This film processing facility will consume imaging chemicals for the image developing process and hence will bolster the imaging chemicals market.
In September 2017, Sun Chemical, a subsidiary of DIC Corporation, acquired Joules Angstrom U.V. Printing Inks Corporation (US). This acquisition helped both companies with numerous opportunities to provide customers with expanded product lines and services.
Product Types Covered:
• Printing Inks
• Image Developers
• Imaging Agents & Toners
• Other Product Types
Applications Covered:
• Medical Diagnostics
• Mining
• Printing & Packaging
• Textile Processing
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Imaging Chemicals Market, By Product Type
5.1 Introduction
5.2 Printing Inks
5.2.1 Additives
5.2.2 Binders
5.2.3 Carriers
5.2.4 Pigments
5.3 Image Developers
5.3.1 Hydroquinone
5.3.2 Phenidone
5.3.3 Metol
5.3.4 Other Developers
5.4 Imaging Agents & Toners
5.5 Other Product Types
6 Global Imaging Chemicals Market, By Application
6.1 Introduction
6.2 Medical Diagnostics
6.3 Mining
6.4 Printing & Packaging
6.5 Textile Processing
6.6 Other Applications
7 Global Imaging Chemicals Market, By Geography
7.1 Introduction
7.2 North America
7.2.1 US
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 UK
7.3.3 Italy
7.3.4 France
7.3.5 Spain
7.3.6 Rest of Europe
7.4 Asia Pacific
7.4.1 Japan
7.4.2 China
7.4.3 India
7.4.4 Australia
7.4.5 New Zealand
7.4.6 South Korea
7.4.7 Rest of Asia Pacific
7.5 South America
7.5.1 Argentina
7.5.2 Brazil
7.5.3 Chile
7.5.4 Rest of South America
7.6 Middle East & Africa
7.6.1 Saudi Arabia
7.6.2 UAE
7.6.3 Qatar
7.6.4 South Africa
7.6.5 Rest of Middle East & Africa
8 Key Developments
8.1 Agreements, Partnerships, Collaborations and Joint Ventures
8.2 Acquisitions & Mergers
8.3 New Product Launch
8.4 Expansions
8.5 Other Key Strategies
9 Company Profiling
9.1 FUJIFILM Corporation
9.2 Hodogaya Chemical Co. Ltd
9.3 International Imaging Materials Inc.
9.4 Harman Technology
9.5 Kao Corporation
9.6 Toray Fine Chemicals Co. Ltd
9.7 Agfa-Gevaert Group
9.8 Eastman Kodak Company
9.9 Vivimedlabs
9.10 Konica Minolta Inc.
9.11 Sakata Inx
9.12 Toyo Ink SC
9.13 Siegwerk Druckfarben
9.14 Flint Group
9.15 T&K Toka
9.16 Becton Dickinson and Company
9.17 Clariant Chemical Company
9.18 Dow Chemical Company
List of Tables
1 Global Imaging Chemicals Market Outlook, By Region (2021-2030) ($MN)
2 Global Imaging Chemicals Market Outlook, By Product Type (2021-2030) ($MN)
3 Global Imaging Chemicals Market Outlook, By Printing Inks (2021-2030) ($MN)
4 Global Imaging Chemicals Market Outlook, By Additives (2021-2030) ($MN)
5 Global Imaging Chemicals Market Outlook, By Binders (2021-2030) ($MN)
6 Global Imaging Chemicals Market Outlook, By Carriers (2021-2030) ($MN)
7 Global Imaging Chemicals Market Outlook, By Pigments (2021-2030) ($MN)
8 Global Imaging Chemicals Market Outlook, By Image Developers (2021-2030) ($MN)
9 Global Imaging Chemicals Market Outlook, By Hydroquinone (2021-2030) ($MN)
10 Global Imaging Chemicals Market Outlook, By Phenidone (2021-2030) ($MN)
11 Global Imaging Chemicals Market Outlook, By Metol (2021-2030) ($MN)
12 Global Imaging Chemicals Market Outlook, By Other Developers (2021-2030) ($MN)
13 Global Imaging Chemicals Market Outlook, By Imaging Agents & Toners (2021-2030) ($MN)
14 Global Imaging Chemicals Market Outlook, By Other Product Types (2021-2030) ($MN)
15 Global Imaging Chemicals Market Outlook, By Application (2021-2030) ($MN)
16 Global Imaging Chemicals Market Outlook, By Medical Diagnostics (2021-2030) ($MN)
17 Global Imaging Chemicals Market Outlook, By Mining (2021-2030) ($MN)
18 Global Imaging Chemicals Market Outlook, By Printing & Packaging (2021-2030) ($MN)
19 Global Imaging Chemicals Market Outlook, By Textile Processing (2021-2030) ($MN)
20 Global Imaging Chemicals Market Outlook, By Other Applications (2021-2030) ($MN)
21 North America Imaging Chemicals Market Outlook, By Country (2021-2030) ($MN)
22 North America Imaging Chemicals Market Outlook, By Product Type (2021-2030) ($MN)
23 North America Imaging Chemicals Market Outlook, By Printing Inks (2021-2030) ($MN)
24 North America Imaging Chemicals Market Outlook, By Additives (2021-2030) ($MN)
25 North America Imaging Chemicals Market Outlook, By Binders (2021-2030) ($MN)
26 North America Imaging Chemicals Market Outlook, By Carriers (2021-2030) ($MN)
27 North America Imaging Chemicals Market Outlook, By Pigments (2021-2030) ($MN)
28 North America Imaging Chemicals Market Outlook, By Image Developers (2021-2030) ($MN)
29 North America Imaging Chemicals Market Outlook, By Hydroquinone (2021-2030) ($MN)
30 North America Imaging Chemicals Market Outlook, By Phenidone (2021-2030) ($MN)
31 North America Imaging Chemicals Market Outlook, By Metol (2021-2030) ($MN)
32 North America Imaging Chemicals Market Outlook, By Other Developers (2021-2030) ($MN)
33 North America Imaging Chemicals Market Outlook, By Imaging Agents & Toners (2021-2030) ($MN)
34 North America Imaging Chemicals Market Outlook, By Other Product Types (2021-2030) ($MN)
35 North America Imaging Chemicals Market Outlook, By Application (2021-2030) ($MN)
36 North America Imaging Chemicals Market Outlook, By Medical Diagnostics (2021-2030) ($MN)
37 North America Imaging Chemicals Market Outlook, By Mining (2021-2030) ($MN)
38 North America Imaging Chemicals Market Outlook, By Printing & Packaging (2021-2030) ($MN)
39 North America Imaging Chemicals Market Outlook, By Textile Processing (2021-2030) ($MN)
40 North America Imaging Chemicals Market Outlook, By Other Applications (2021-2030) ($MN)
41 Europe Imaging Chemicals Market Outlook, By Country (2021-2030) ($MN)
42 Europe Imaging Chemicals Market Outlook, By Product Type (2021-2030) ($MN)
43 Europe Imaging Chemicals Market Outlook, By Printing Inks (2021-2030) ($MN)
44 Europe Imaging Chemicals Market Outlook, By Additives (2021-2030) ($MN)
45 Europe Imaging Chemicals Market Outlook, By Binders (2021-2030) ($MN)
46 Europe Imaging Chemicals Market Outlook, By Carriers (2021-2030) ($MN)
47 Europe Imaging Chemicals Market Outlook, By Pigments (2021-2030) ($MN)
48 Europe Imaging Chemicals Market Outlook, By Image Developers (2021-2030) ($MN)
49 Europe Imaging Chemicals Market Outlook, By Hydroquinone (2021-2030) ($MN)
50 Europe Imaging Chemicals Market Outlook, By Phenidone (2021-2030) ($MN)
51 Europe Imaging Chemicals Market Outlook, By Metol (2021-2030) ($MN)
52 Europe Imaging Chemicals Market Outlook, By Other Developers (2021-2030) ($MN)
53 Europe Imaging Chemicals Market Outlook, By Imaging Agents & Toners (2021-2030) ($MN)
54 Europe Imaging Chemicals Market Outlook, By Other Product Types (2021-2030) ($MN)
55 Europe Imaging Chemicals Market Outlook, By Application (2021-2030) ($MN)
56 Europe Imaging Chemicals Market Outlook, By Medical Diagnostics (2021-2030) ($MN)
57 Europe Imaging Chemicals Market Outlook, By Mining (2021-2030) ($MN)
58 Europe Imaging Chemicals Market Outlook, By Printing & Packaging (2021-2030) ($MN)
59 Europe Imaging Chemicals Market Outlook, By Textile Processing (2021-2030) ($MN)
60 Europe Imaging Chemicals Market Outlook, By Other Applications (2021-2030) ($MN)
61 Asia Pacific Imaging Chemicals Market Outlook, By Country (2021-2030) ($MN)
62 Asia Pacific Imaging Chemicals Market Outlook, By Product Type (2021-2030) ($MN)
63 Asia Pacific Imaging Chemicals Market Outlook, By Printing Inks (2021-2030) ($MN)
64 Asia Pacific Imaging Chemicals Market Outlook, By Additives (2021-2030) ($MN)
65 Asia Pacific Imaging Chemicals Market Outlook, By Binders (2021-2030) ($MN)
66 Asia Pacific Imaging Chemicals Market Outlook, By Carriers (2021-2030) ($MN)
67 Asia Pacific Imaging Chemicals Market Outlook, By Pigments (2021-2030) ($MN)
68 Asia Pacific Imaging Chemicals Market Outlook, By Image Developers (2021-2030) ($MN)
69 Asia Pacific Imaging Chemicals Market Outlook, By Hydroquinone (2021-2030) ($MN)
70 Asia Pacific Imaging Chemicals Market Outlook, By Phenidone (2021-2030) ($MN)
71 Asia Pacific Imaging Chemicals Market Outlook, By Metol (2021-2030) ($MN)
72 Asia Pacific Imaging Chemicals Market Outlook, By Other Developers (2021-2030) ($MN)
73 Asia Pacific Imaging Chemicals Market Outlook, By Imaging Agents & Toners (2021-2030) ($MN)
74 Asia Pacific Imaging Chemicals Market Outlook, By Other Product Types (2021-2030) ($MN)
75 Asia Pacific Imaging Chemicals Market Outlook, By Application (2021-2030) ($MN)
76 Asia Pacific Imaging Chemicals Market Outlook, By Medical Diagnostics (2021-2030) ($MN)
77 Asia Pacific Imaging Chemicals Market Outlook, By Mining (2021-2030) ($MN)
78 Asia Pacific Imaging Chemicals Market Outlook, By Printing & Packaging (2021-2030) ($MN)
79 Asia Pacific Imaging Chemicals Market Outlook, By Textile Processing (2021-2030) ($MN)
80 Asia Pacific Imaging Chemicals Market Outlook, By Other Applications (2021-2030) ($MN)
81 South America Imaging Chemicals Market Outlook, By Country (2021-2030) ($MN)
82 South America Imaging Chemicals Market Outlook, By Product Type (2021-2030) ($MN)
83 South America Imaging Chemicals Market Outlook, By Printing Inks (2021-2030) ($MN)
84 South America Imaging Chemicals Market Outlook, By Additives (2021-2030) ($MN)
85 South America Imaging Chemicals Market Outlook, By Binders (2021-2030) ($MN)
86 South America Imaging Chemicals Market Outlook, By Carriers (2021-2030) ($MN)
87 South America Imaging Chemicals Market Outlook, By Pigments (2021-2030) ($MN)
88 South America Imaging Chemicals Market Outlook, By Image Developers (2021-2030) ($MN)
89 South America Imaging Chemicals Market Outlook, By Hydroquinone (2021-2030) ($MN)
90 South America Imaging Chemicals Market Outlook, By Phenidone (2021-2030) ($MN)
91 South America Imaging Chemicals Market Outlook, By Metol (2021-2030) ($MN)
92 South America Imaging Chemicals Market Outlook, By Other Developers (2021-2030) ($MN)
93 South America Imaging Chemicals Market Outlook, By Imaging Agents & Toners (2021-2030) ($MN)
94 South America Imaging Chemicals Market Outlook, By Other Product Types (2021-2030) ($MN)
95 South America Imaging Chemicals Market Outlook, By Application (2021-2030) ($MN)
96 South America Imaging Chemicals Market Outlook, By Medical Diagnostics (2021-2030) ($MN)
97 South America Imaging Chemicals Market Outlook, By Mining (2021-2030) ($MN)
98 South America Imaging Chemicals Market Outlook, By Printing & Packaging (2021-2030) ($MN)
99 South America Imaging Chemicals Market Outlook, By Textile Processing (2021-2030) ($MN)
100 South America Imaging Chemicals Market Outlook, By Other Applications (2021-2030) ($MN)
101 Middle East & Africa Imaging Chemicals Market Outlook, By Country (2021-2030) ($MN)
102 Middle East & Africa Imaging Chemicals Market Outlook, By Product Type (2021-2030) ($MN)
103 Middle East & Africa Imaging Chemicals Market Outlook, By Printing Inks (2021-2030) ($MN)
104 Middle East & Africa Imaging Chemicals Market Outlook, By Additives (2021-2030) ($MN)
105 Middle East & Africa Imaging Chemicals Market Outlook, By Binders (2021-2030) ($MN)
106 Middle East & Africa Imaging Chemicals Market Outlook, By Carriers (2021-2030) ($MN)
107 Middle East & Africa Imaging Chemicals Market Outlook, By Pigments (2021-2030) ($MN)
108 Middle East & Africa Imaging Chemicals Market Outlook, By Image Developers (2021-2030) ($MN)
109 Middle East & Africa Imaging Chemicals Market Outlook, By Hydroquinone (2021-2030) ($MN)
110 Middle East & Africa Imaging Chemicals Market Outlook, By Phenidone (2021-2030) ($MN)
111 Middle East & Africa Imaging Chemicals Market Outlook, By Metol (2021-2030) ($MN)
112 Middle East & Africa Imaging Chemicals Market Outlook, By Other Developers (2021-2030) ($MN)
113 Middle East & Africa Imaging Chemicals Market Outlook, By Imaging Agents & Toners (2021-2030) ($MN)
114 Middle East & Africa Imaging Chemicals Market Outlook, By Other Product Types (2021-2030) ($MN)
115 Middle East & Africa Imaging Chemicals Market Outlook, By Application (2021-2030) ($MN)
116 Middle East & Africa Imaging Chemicals Market Outlook, By Medical Diagnostics (2021-2030) ($MN)
117 Middle East & Africa Imaging Chemicals Market Outlook, By Mining (2021-2030) ($MN)
118 Middle East & Africa Imaging Chemicals Market Outlook, By Printing & Packaging (2021-2030) ($MN)
119 Middle East & Africa Imaging Chemicals Market Outlook, By Textile Processing (2021-2030) ($MN)
120 Middle East & Africa Imaging Chemicals Market Outlook, By Other Applications (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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