Immune Health Supplements Market
PUBLISHED: 2023 ID: SMRC24090
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Immune Health Supplements Market

Immune Health Supplements Market Forecasts to 2030 - Global Analysis By Product Type (Vitamins & Minerals Supplements, Probiotics, Herbal/Botanical Extracts, Omega-3 Fatty Acids, Amino Acids and Other Product Types), Source (Plant Based and Animal Based), Form, Distribution Channel, Customer Orientation, Mode of Medication, Application and By Geography

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4.9 (88 reviews)
Published: 2023 ID: SMRC24090

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $71.1 BN

Projected Year Value (2030)

US $171.4 BN

CAGR (2023 - 2030)

13.4%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Immune Health Supplements Market is accounted for $71.1 billion in 2023 and is expected to reach $171.4 billion by 2030 growing at a CAGR of 13.4% during the forecast period. Immune health supplements are dietary products formulated to support and strengthen the body's immune system, these supplements typically contain a combination of vitamins, minerals, antioxidants, and natural compounds that are believed to enhance the immune response to pathogens and external threats. Common ingredients include vitamin C, vitamin D, zinc, echinacea, and probiotics, which help in reduce the risk of illness, and aid in recovery from infections or diseases.

According to the Nutrition Business Journal, not surprisingly, the purchase of immune supplements in April 2020 surged significantly.



Market Dynamics:

Driver:


Growing awareness on health supplements

The market is projected to rise as a result of factors such as rising health awareness, changing lifestyles, and an increase in weight management programs. For instance, people seek out additional advantages or safety from the foods and drinks they consume every day. Furthermore, dietary supplements are a helpful and practical way to guarantee that all nutritional demands are met. It follows that during the forecast period, demand for immune health supplements is likely to increase.

Restraint:

High cost

The technology, which comprises sensors, equipment, and software, can require a substantial initial expenditure in order to acquire and implement. Moreover, the total cost of ownership is also increased by continuing upkeep, training, and system updates. Healthcare facilities and other institutions with limited budgets may find this expense to be an obstacle, which would prevent widespread adoption. Some businesses may view the initial cost as an obstacle to adopting Hand Hygiene Monitoring Systems, despite the long-term advantages in terms of decreased healthcare-associated infections and increased patient safety. Therefore, these factors hampers the growth of the market.

Opportunity:

New Innovations by R&D

Customers are progressively collecting effective products that they think can boost defence and immunity in the body. Additionally, immunity health supplement makers are deciding on substances that would have clinically established advantages because consumers place a high priority on health. Moreover, manufacturers have a significant demand for essential ingredients needed to make health supplements like probiotics, omega-3 fatty acids, elderberry, and button mushrooms. Furthermore, research and development efforts on immune health supplements are expanding consistently to provide really efficient dietary supplements for immunity-boosting purposes. Therefore, these factors significantly drive the market expansion.

Threat:

Side effects

Immune system will have changes when mixed with other medications or taken before surgery, several supplements which may cause negative side effects. For people with specific medical issues, immunity-boosting supplements can also be problematic. Additionally, many supplements' effects haven't been studied in children, pregnant women, or other groups, these supplements are controlled as foods rather than medications. Furthermore, the quality of supplements and their effects on the body are not evaluated by the Food and Drug Administration. There are no regulations on the list of potential side effects on the box of dietary supplements or guidelines for the chosen tablet size. Thus, as a result, the older population is being put at great risk, thereby hampering the market size.

Covid-19 Impact

On the market for immune health supplements, the COVID-19 pandemic has had a detrimental effect. However, as a result of manufacturing limitations, supply chain disruptions, and regulatory uncertainty, the market encountered difficulties. Lockdowns, travel restrictions, and economic uncertainty all had an effect on consumer purchasing power and personal expenditure, which resulted in a drop in sales. Moreover, in addition, attention was diverted from immune health supplements in favor of vaccinations and pharmacological therapies for COVID-19. Therefore, these elements combined to cause a slowdown in the market's expansion for immune health supplements during the epidemic.

The vitamins & minerals supplements segment is expected to be the largest during the forecast period

The vitamins & minerals supplements segment is estimated to hold the largest share, due to the use of dietary supplements to improve general wellness and boost immune function. Additionally, even though it has nothing to do with hand hygiene monitoring technology, this section emphasizes the value of an all-encompassing strategy for infection management. Moreover, the body's natural defences against infections can be strengthened by ensuring healthcare workers and individuals maintain proper quantities of vital vitamins and minerals, it emphasizes the complex nature of infection prevention and health maintenance by encouraging good health through nutritional supplementation and minimizing vulnerability to infections, which supports hand hygiene monitoring activities.

The plant based segment is expected to have the highest CAGR during the forecast period

The plant based segment is anticipated to have highest CAGR during the forecast period, due to the use of substances derived from plants in hand hygiene products like soaps and sanitizers, an eco-aware approach to hand hygiene is provided by these sustainable, cruelty-free, and environmentally friendly solutions. Moreover, this market segment shows a growing customer preference for goods that represent their ideals of sustainability and all-natural components, in line with a broader trend toward environmentally friendly practices, it emphasizes the value of providing plant-based hand hygiene products to cater to eco-conscious individuals and businesses. Therefore, these aspects gradually propel the market size.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to the population growth and rising purchasing power have ultimately aided in the expansion of the health supplement market. Additionally, the Asia-Pacific area serves as a source of raw materials like ginkgo biloba as well as an inspiration for new product lines, including herbal tonics and beverages based on Indian Ayurveda and traditional Chinese medicine. Moreover, self-medication is becoming more popular in the region compared to western competitors, which has had a huge positive impact on the OTC industry. The demand for conventional goods like Ayurveda has drawn international and local investors to the Asia-Pacific area, where they are concentrating on exports to demand centers. Therefore, these aspects consequently drive the market expansion.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period, owing to the people's rising awareness of these topics, it is anticipated that health and well-being will continue to be at the forefront in the near future. For instance, almost 34.2 million Americans have diabetes, according to the Centers for Disease Control and Prevention (CDC), and in the United States, 88 million adults, or about one-third of the population, have prediabetes, in addition, regional development would be sparked by the rising prevalence of lifestyle diseases like diabetes and obesity. Therefore, as people's awareness of their own wellbeing and health grows, it is projected that North America will continue to dominate the market for immune health supplements.



Key players in the market

Some of the key players in the Immune Health Supplements Market include Abbott Laboratories, American Health, Amway Corp, Bayer AG, Boehringer Ingelheim, Danone, GlaxoSmithKline Inc., Herbalife Nutrition of America, Inc., Himalaya Global Holdings Ltd., Nestlè, Novartis, Pfizer Inc., Sanofi, Sun Pharmaceutical Industries Limited, Swisse Wellness Pty Ltd., The Nature's Bounty Co. and Unilever.

Key Developments:

In September 2023, Nestlé announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil. Grupo CRM operates a successful direct-to-consumer model, with more than 1 000 chocolate boutiques under the Kopenhagen and Brasil Cacau brands and a strong, growing online presence.

In March 2023, Nestlé and UNESCO announced a new partnership to provide young people with the resources and the skills they need to develop and carry forward innovative solutions to achieve positive social impact in their communities.

In July 2023, DTx Pharma, a preclinical stage biotechnology company addressing the delivery challenges of oligonucleotide therapeutics with its Fatty Acid Ligand Conjugated OligoNucleotide (FALCON™) platform, announced that it has been acquired by Novartis.

Product Types Covered:
• Vitamins & Minerals Supplements
• Probiotics
• Herbal/Botanical Extracts
• Omega-3 Fatty Acids
• Amino Acids
• Other Product Types

Sources Covered:
• Plant Based
• Animal Based

Forms Covered:
• Capsules
• Tablets
• Powder
• Liquid
• Gel
• Soft Gels
• Other Forms

Distribution Channels Covered:
• Convenience Stores
• Online Retail
• Pharmacies & drug stores
• Supermarkets and Hypermarkets
• Other Distribution Channels

Customer Orientations Covered:
• Men
• Women
• Senior Citizen
• Kids
• Toddlers
• Other Customer Orientations

Mode of Medications Covered:
• Prescription based
• Self-medication

Applications Covered:
• Hair growth
• Gut health
• Respiratory tract infection
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Immune Health Supplements Market, By Product Type
5.1 Introduction
5.2 Vitamins & Minerals Supplements
5.2.1 Vitamin C Supplements
5.2.2 Vitamin D Supplements
5.2.3 Vitamin B complex Supplements
5.2.4 Multivitamins
5.2.5 Selenium Supplements
5.2.6 Zinc Supplements
5.2.7 Other Vitamins & Minerals Supplements
5.3 Probiotics
5.4 Herbal/Botanical Extracts
5.5 Omega-3 Fatty Acids
5.6 Amino Acids
5.7 Other Product Types

6 Global Immune Health Supplements Market, By Source
6.1 Introduction
6.2 Plant Based
6.3 Animal Based

7 Global Immune Health Supplements Market, By Form
7.1 Introduction
7.2 Capsules
7.3 Tablets
7.4 Powder
7.5 Liquid
7.6 Gel
7.7 Soft Gels
7.8 Other Forms

8 Global Immune Health Supplements Market, By Distribution Channel
8.1 Introduction
8.2 Convenience Stores
8.3 Online Retail
8.4 Pharmacies & Drug Stores
8.5 Supermarkets and Hypermarkets
8.6 Other Distribution Channels

9 Global Immune Health Supplements Market, By Customer Orientation
9.1 Introduction
9.2 Men
9.3 Women
9.4 Senior Citizen
9.5 Kids
9.6 Toddlers
9.7 Other Customer Orientations

10 Global Immune Health Supplements Market, By Mode of Medication
10.1 Introduction
10.2 Prescription Based
10.3 Self-Medication

11 Global Immune Health Supplements Market, By Application
11.1 Introduction
11.2 Hair Growth
11.3 Gut Health
11.4 Respiratory Tract Infection
11.5 Other Applications

12 Global Immune Health Supplements Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.2 China
12.4.3 India
12.4.4 Australia
12.4.5 New Zealand
12.4.6 South Korea
12.4.7 Rest of Asia Pacific
12.5 South America
12.5.1 Argentina
12.5.2 Brazil
12.5.3 Chile
12.5.4 Rest of South America
12.6 Middle East & Africa
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 Qatar
12.6.4 South Africa
12.6.5 Rest of Middle East & Africa

13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.1 Acquisitions & Mergers
13.1 New Product Launch
13.1 Expansions
13.1 Other Key Strategies

14 Company Profiling
14.1 Abbott Laboratories
14.2 American Health
14.3 Amway Corp
14.4 Bayer AG
14.5 Boehringer Ingelheim
14.6 Danone
14.7 GlaxoSmithKline Inc.
14.8 Herbalife Nutrition of America, Inc.
14.9 Himalaya Global Holdings Ltd.
14.10 Nestlè
14.11 Novartis
14.12 Pfizer Inc.
14.13 Sanofi
14.14 Sun Pharmaceutical Industries Limited
14.15 Swisse Wellness Pty Ltd.
14.16 The Nature's Bounty Co.
14.17 Unilever

List of Tables
1 Global Immune Health Supplements Market Outlook, By Region (2021-2030) ($MN)
2 Global Immune Health Supplements Market Outlook, By Source (2021-2030) ($MN)
3 Global Immune Health Supplements Market Outlook, By Plant Based (2021-2030) ($MN)
4 Global Immune Health Supplements Market Outlook, By Animal Based (2021-2030) ($MN)
5 Global Immune Health Supplements Market Outlook, By Form (2021-2030) ($MN)
6 Global Immune Health Supplements Market Outlook, By Capsules (2021-2030) ($MN)
7 Global Immune Health Supplements Market Outlook, By Tablets (2021-2030) ($MN)
8 Global Immune Health Supplements Market Outlook, By Powder (2021-2030) ($MN)
9 Global Immune Health Supplements Market Outlook, By Liquid (2021-2030) ($MN)
10 Global Immune Health Supplements Market Outlook, By Gel (2021-2030) ($MN)
11 Global Immune Health Supplements Market Outlook, By Soft Gels (2021-2030) ($MN)
12 Global Immune Health Supplements Market Outlook, By Other Forms (2021-2030) ($MN)
13 Global Immune Health Supplements Market Outlook, By Distribution Channel (2021-2030) ($MN)
14 Global Immune Health Supplements Market Outlook, By Convenience Stores (2021-2030) ($MN)
15 Global Immune Health Supplements Market Outlook, By Online Retail (2021-2030) ($MN)
16 Global Immune Health Supplements Market Outlook, By Pharmacies & Drug Stores (2021-2030) ($MN)
17 Global Immune Health Supplements Market Outlook, By Supermarkets and Hypermarkets (2021-2030) ($MN)
18 Global Immune Health Supplements Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
19 Global Immune Health Supplements Market Outlook, By Customer Orientation (2021-2030) ($MN)
20 Global Immune Health Supplements Market Outlook, By Men (2021-2030) ($MN)
21 Global Immune Health Supplements Market Outlook, By Women (2021-2030) ($MN)
22 Global Immune Health Supplements Market Outlook, By Senior Citizen (2021-2030) ($MN)
23 Global Immune Health Supplements Market Outlook, By Kids (2021-2030) ($MN)
24 Global Immune Health Supplements Market Outlook, By Toddlers (2021-2030) ($MN)
25 Global Immune Health Supplements Market Outlook, By Other Customer Orientations (2021-2030) ($MN)
26 Global Immune Health Supplements Market Outlook, By Mode of Medication (2021-2030) ($MN)
27 Global Immune Health Supplements Market Outlook, By Prescription Based (2021-2030) ($MN)
28 Global Immune Health Supplements Market Outlook, By Self-Medication (2021-2030) ($MN)
29 Global Immune Health Supplements Market Outlook, By Application (2021-2030) ($MN)
30 Global Immune Health Supplements Market Outlook, By Hair Growth (2021-2030) ($MN)
31 Global Immune Health Supplements Market Outlook, By Gut Health (2021-2030) ($MN)
32 Global Immune Health Supplements Market Outlook, By Respiratory Tract Infection (2021-2030) ($MN)
33 Global Immune Health Supplements Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

List of Figures
Figure 1 Global Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 2 North America Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 3 US Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 4 Canada Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 5 Mexico Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 6 Europe Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 7 Germany Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 8 UK Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 9 Italy Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 10 France Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 11 Spain Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 12 Rest of Europe Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 13 Asia Pacific Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 14 Japan Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 15 China Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 16 India Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 17 Australia Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 18 New Zealand Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 19 South Korea Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 20 Rest of Asia Pacific Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 21 South America Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 22 Argentina Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 23 Brazil Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 24 Chile Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 25 Rest of South America Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 26 Middle East & Africa Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 27 Saudi Arabia Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 28 UAE Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 29 Qatar Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 30 South Africa Immune Health Supplements Market Outlook (2021-2030) ($MN)
Figure 31 Rest of Middle East & Africa Immune Health Supplements Market Outlook (2021-2030) ($MN)

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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