In Vehicle Infotainment
In-Vehicle Infotainment Market Forecasts to 2030 - Global Analysis By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV) and Heavy Commercial Vehicle (HCV)), Component, Location, Connectivity, Form Factor, Propulsion, Display Size, Application and by Geography
According to Stratistics MRC, the Global In-Vehicle Infotainment Market is accounted for $18.63 billion in 2024 and is expected to reach $40.04 billion by 2030 growing at a CAGR of 13.6% during the forecast period. The integrated multimedia systems known as in-car infotainment (IVI) systems are made to offer a variety of communication, navigation, and entertainment options inside a car. In order to provide drivers and passengers with access to a wide range of services and applications while driving, these systems often integrate internet connectivity, audio, video, and vehicle control features. In order to improve the driving experience, modern IVI systems frequently come equipped with voice recognition, touchscreen interfaces, and smartphone integration.
According to the International Data Corporation (IDC), the global market for in-vehicle infotainment systems is expected to experience significant growth over the next five years, driven by advancements in technology and increasing consumer demand for enhanced connectivity and entertainment features in vehicles.
Market Dynamics:
Driver:
Increasing customer requirements
Vehicles with cutting-edge connectivity and entertainment systems are more in demand from customers looking to improve their driving experience. Demand for advanced IVI systems is being driven by the need for seamless smartphone integration, streaming service access, and real-time information like traffic updates and weather forecasts. Customers expect the same technological advancements in their cars as they do in other areas of their lives as they grow accustomed to them. Additionally, in order to satisfy customer expectations and set themselves apart in a crowded market, automakers are being compelled by this trend to create and incorporate state-of-the-art IVI solutions.
Restraint:
High price of cutting-edge IVI systems
The incorporation of advanced technologies like sophisticated processors, high-resolution displays, and advanced connectivity features can significantly increase the cost of developing and implementing advanced IVI systems. Significant R&D expenses and increased manufacturing costs are frequently associated with these systems. One reason why these systems aren't as common in more affordable cars is their high cost, which can be particularly problematic for lower-end models. Furthermore, manufacturers and customers may find it difficult to afford because of the continuous costs associated with software upgrades and maintenance.
Opportunity:
Increase in self-driving and electric cars
IVI systems have new opportunities as autonomous vehicles (AVs) and electric vehicles (EVs) become more popular. Sophisticated IVI systems can improve the advanced technological integrations that EVs frequently have to manage energy consumption, charging status, and range optimization. As drivers give up control, IVI systems can be extremely helpful to AVs by offering real-time updates, entertainment, and connectivity. Moreover, the creation of IVI systems specifically designed to meet the requirements of AVs and EVs may lead to the opening of new market niches and uses, spurring industry expansion.
Threat:
Strong market rivalry
The IVI market is crowded with competitors fighting for a larger share of the market. The competition to provide the newest and most sophisticated IVI systems is fierce among established automakers, tech firms, and newcomers. There may be price wars, lower profit margins, and more pressure to differentiate products as a result of this fierce competition. Additionally, it can be difficult and expensive for businesses to stand out in the crowded market, but they must constantly innovate and provide distinctive features.
Covid-19 Impact:
The in-vehicle infotainment (IVI) market was significantly impacted by the COVID-19 pandemic, which also caused supply chain disruptions, production delays, and changes in consumer priorities. Critical component shortages during the pandemic, caused by manufacturing restrictions and disruptions in the global supply chain, impacted the timely delivery of IVI systems. Furthermore, the demand for non-essential automotive features declined as a result of consumers cutting back on spending and reorienting their priorities to necessities during economic uncertainty. As consumers looked for better in-car entertainment and connectivity options, the pandemic also accelerated trends toward digitalization and connectivity, increasing interest in advanced IVI solutions.
The Passenger Car segment is expected to be the largest during the forecast period
The market for in-vehicle infotainment (IVI) is dominated by the passenger car segment. The strong desire for improved connectivity, entertainment, and navigation features in consumer cars has led to a strong demand for sophisticated infotainment systems, which is the reason for this dominance. In order to satisfy consumer demands for seamless smartphone integration, high-resolution displays, and voice-activated features, passenger cars are becoming more and more outfitted with complex IVI systems. Moreover, continuous technological advancements and rising customer expectations for a personalized and connected driving experience are contributing factors to this segment's growth.
The 5G segment is expected to have the highest CAGR during the forecast period
The 5G segment of the in-vehicle infotainment (IVI) market is anticipated to grow at the highest CAGR. The shift from 3G/4G to 5 G technologies is propelling substantial expansion because of 5G's increased connectivity, faster data rates, and reduced latency. Real-time data transmission and the smooth integration of sophisticated IVI features like cloud-based apps, high-definition streaming, and improved vehicle-to-everything (V2X) communication are made possible by this next-generation network technology. Additionally, the growing need for advanced infotainment services and applications is supported by 5G's increased bandwidth and dependability, which positions it as a critical enabler of upcoming automotive innovations and propels the IVI market's robust growth.
Region with largest share:
The market for in-vehicle infotainment (IVI) is dominated by North America. The advanced automotive industry in the region, the strong presence of leading automotive and technology companies, and the high demand for cutting-edge technology by consumers are all credited with this dominance. Advanced features like integrated connectivity, high-resolution displays, and improved infotainment capabilities are prioritized by North American consumers, which have led to a notable uptake of complex IVI systems. Furthermore, North America's dominant position in the market is further supported by the region's concentration of significant automakers and technology providers, which encourage ongoing innovation and investment in IVI technologies.
Region with highest CAGR:
In the in-vehicle infotainment (IVI) market, the Asia-Pacific region is anticipated to grow at the highest CAGR. The rapidly growing automotive industry in nations like China, India, and Japan, along with rising consumer demand for better connectivity and sophisticated infotainment features, are the main causes of this growth. The rise in IVI system adoption is partly explained by the region's expanding middle class, rising car ownership, and large investments in automotive infrastructure and technology. Moreover, the Asia-Pacific region's concentration of significant automakers and tech firms fosters continuous innovation and development, which accelerates market expansion.
Key players in the market
Some of the key players in In-Vehicle Infotainment market include Mitsubishi Electric Corporation, Clarion Corporation, Robert Bosch Gmbh, Delphi Automotive PLC, Harman International, Garmin Ltd, Pioneer Corporation, JVC Kenwood Corporation, Continental AG, Panasonic Corporation, Denso Corporation, Alps Alpine Co Ltd, Visteon Corporation and Fujitsu.
Key Developments:
In July 2024, Bosch Global Software Technologies (BGSW) and GMR Group have entered a Special Purpose Vehicles (SPVs) arrangement to implement the smart metering program for the cities of Agra, Varanasi, and Prayagraj in India. GMR Group combines its expertise in infrastructure management with BGSW’s value in designing and building state-of-the-art smart metering system architecture.
In May 2024, Mitsubishi Electric Corporation and Musashi Energy Solutions Co., Ltd., a subsidiary of Musashi Seimitsu Industry Co., Ltd., announced their signing of a partnership and co-development agreement on May 14 for Innovative Energy Storage Devices to be incorporated into Innovative Energy Storage Modules, and Battery Management Systems (BMSs) that monitor and control battery usage for railway operators and rolling stock manufacturers.
In March 2023, Alps Alpine and Tata Elxsi announce a strategic long-term agreement for growing vehicle software development sectors. Tata Elxsi, a global leader in design and technology services, has been chosen by Alps Alpine, the leading Japanese manufacturer of electrical components and in-vehicle information systems, to establish a Global Engineering Centre (GEC) at its campus in Thiruvananthapuram.
Vehicle Types Covered:
• Passenger Car
• Light Commercial Vehicle (LCV)
• Heavy Commercial Vehicle (HCV)
Components Covered:
• Hardware
• Software
• Service
Locations Covered:
• Front Row Infotainment Systems
• Rear Row Infotainment Systems
Connectivity’s Covered:
• 3G/4G
• 5G
Form Factors Covered:
• Embedded
• Tethered
• Integrated
Propulsions Covered:
• IC Engine
• Electric
Display Sizes Covered:
• Less than 5""
• 5.1"" - 10""
• More than 10""
Applications Covered:
• Navigation
• VPA (Virtual Personal Assistant)
• App Store
• Music
• Rear Seat
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.1 Drivers
3.1 Restraints
3.1 Opportunities
3.1 Threats
3.1 Application Analysis
3.1 Emerging Markets
3.1 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global In-Vehicle Infotainment Market, By Vehicle Type
5.1 Introduction
5.2 Passenger Car
5.3 Light Commercial Vehicle (LCV)
5.4 Heavy Commercial Vehicle (HCV)
6 Global In-Vehicle Infotainment Market, By Component
6.1 Introduction
6.2 Hardware
6.2.1 Infotainment/Display Unit
6.2.2 Control Panel
6.2.3 Navigation Unit
6.2.4 Audio Unit
6.2.5 Display Unit
6.2.6 Telematics Control Unit
6.2.7 Head-Up Display
6.3 Software
6.3.1 Android
6.3.2 Linux
6.3.3 QNX
6.3.4 Microsoft
6.4 Service
6.4.1 Entertainment Service
6.4.2 Navigation Services
6.4.3 E-call
6.4.4 Vehicle Diagnostics
7 Global In-Vehicle Infotainment Market, By Location
7.1 Introduction
7.2 Front Row Infotainment Systems
7.3 Rear Row Infotainment Systems
8 Global In-Vehicle Infotainment Market, By Connectivity
8.1 Introduction
8.2 3G/4G
8.3 5G
9 Global In-Vehicle Infotainment Market, By Form Factor
9.1 Introduction
9.2 Embedded
9.3 Tethered
9.4 Integrated
10 Global In-Vehicle Infotainment Market, By Propulsion
10.1 Introduction
10.2 IC Engine
10.2.1 Gasoline
10.2.2 Diesel
10.3 Electric
10.3.1 Battery Electric
10.3.2 Plug-in Hybrid Electric
10.3.3 Fuel Cell Electric
11 Global In-Vehicle Infotainment Market, By Display Size
11.1 Introduction
11.2 Less than 5""
11.3 5.1"" - 10""
11.4 More than 10""
12 Global In-Vehicle Infotainment Market, By Application
12.1 Introduction
12.2 Navigation
12.3 VPA (Virtual Personal Assistant)
12.4 App Store
12.5 Music
12.6 Rear Seat
12.7 Other Applications
13 Global In-Vehicle Infotainment Market, By Geography
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 Germany
13.3.2 UK
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia Pacific
13.4.1 Japan
13.4.2 China
13.4.3 India
13.4.4 Australia
13.4.5 New Zealand
13.4.6 South Korea
13.4.7 Rest of Asia Pacific
13.5 South America
13.5.1 Argentina
13.5.2 Brazil
13.5.3 Chile
13.5.4 Rest of South America
13.6 Middle East & Africa
13.6.1 Saudi Arabia
13.6.2 UAE
13.6.3 Qatar
13.6.4 South Africa
13.6.5 Rest of Middle East & Africa
14 Key Developments
14.1 Agreements, Partnerships, Collaborations and Joint Ventures
14.2 Acquisitions & Mergers
14.3 New Product Launch
14.4 Expansions
14.5 Other Key Strategies
15 Company Profiling
15.1 Mitsubishi Electric Corporation
15.2 Clarion Corporation
15.3 Robert Bosch Gmbh
15.4 Delphi Automotive PLC
15.5 Harman International
15.6 Garmin Ltd
15.7 Pioneer Corporation
15.8 JVC Kenwood Corporation
15.9 Continental AG
15.10 Panasonic Corporation
15.11 Denso Corporation
15.12 Alps Alpine Co Ltd
15.13 Visteon Corporation
15.14 Fujitsu
List of Tables
1 Global In-Vehicle Infotainment Market Outlook, By Region (2022-2030) ($MN)
2 Global In-Vehicle Infotainment Market Outlook, By Vehicle Type (2022-2030) ($MN)
3 Global In-Vehicle Infotainment Market Outlook, By Passenger Car (2022-2030) ($MN)
4 Global In-Vehicle Infotainment Market Outlook, By Light Commercial Vehicle (LCV) (2022-2030) ($MN)
5 Global In-Vehicle Infotainment Market Outlook, By Heavy Commercial Vehicle (HCV) (2022-2030) ($MN)
6 Global In-Vehicle Infotainment Market Outlook, By Component (2022-2030) ($MN)
7 Global In-Vehicle Infotainment Market Outlook, By Hardware (2022-2030) ($MN)
8 Global In-Vehicle Infotainment Market Outlook, By Infotainment/Display Unit (2022-2030) ($MN)
9 Global In-Vehicle Infotainment Market Outlook, By Control Panel (2022-2030) ($MN)
10 Global In-Vehicle Infotainment Market Outlook, By Navigation Unit (2022-2030) ($MN)
11 Global In-Vehicle Infotainment Market Outlook, By Audio Unit (2022-2030) ($MN)
12 Global In-Vehicle Infotainment Market Outlook, By Display Unit (2022-2030) ($MN)
13 Global In-Vehicle Infotainment Market Outlook, By Telematics Control Unit (2022-2030) ($MN)
14 Global In-Vehicle Infotainment Market Outlook, By Head-Up Display (2022-2030) ($MN)
15 Global In-Vehicle Infotainment Market Outlook, By Software (2022-2030) ($MN)
16 Global In-Vehicle Infotainment Market Outlook, By Android (2022-2030) ($MN)
17 Global In-Vehicle Infotainment Market Outlook, By Linux (2022-2030) ($MN)
18 Global In-Vehicle Infotainment Market Outlook, By QNX (2022-2030) ($MN)
19 Global In-Vehicle Infotainment Market Outlook, By Microsoft (2022-2030) ($MN)
20 Global In-Vehicle Infotainment Market Outlook, By Service (2022-2030) ($MN)
21 Global In-Vehicle Infotainment Market Outlook, By Entertainment Service (2022-2030) ($MN)
22 Global In-Vehicle Infotainment Market Outlook, By Navigation Services (2022-2030) ($MN)
23 Global In-Vehicle Infotainment Market Outlook, By E-call (2022-2030) ($MN)
24 Global In-Vehicle Infotainment Market Outlook, By Vehicle Diagnostics (2022-2030) ($MN)
25 Global In-Vehicle Infotainment Market Outlook, By Location (2022-2030) ($MN)
26 Global In-Vehicle Infotainment Market Outlook, By Front Row Infotainment Systems (2022-2030) ($MN)
27 Global In-Vehicle Infotainment Market Outlook, By Rear Row Infotainment Systems (2022-2030) ($MN)
28 Global In-Vehicle Infotainment Market Outlook, By Connectivity (2022-2030) ($MN)
29 Global In-Vehicle Infotainment Market Outlook, By 3G/4G (2022-2030) ($MN)
30 Global In-Vehicle Infotainment Market Outlook, By 5G (2022-2030) ($MN)
31 Global In-Vehicle Infotainment Market Outlook, By Form Factor (2022-2030) ($MN)
32 Global In-Vehicle Infotainment Market Outlook, By Embedded (2022-2030) ($MN)
33 Global In-Vehicle Infotainment Market Outlook, By Tethered (2022-2030) ($MN)
34 Global In-Vehicle Infotainment Market Outlook, By Integrated (2022-2030) ($MN)
35 Global In-Vehicle Infotainment Market Outlook, By Propulsion (2022-2030) ($MN)
36 Global In-Vehicle Infotainment Market Outlook, By IC Engine (2022-2030) ($MN)
37 Global In-Vehicle Infotainment Market Outlook, By Gasoline (2022-2030) ($MN)
38 Global In-Vehicle Infotainment Market Outlook, By Diesel (2022-2030) ($MN)
39 Global In-Vehicle Infotainment Market Outlook, By Electric (2022-2030) ($MN)
40 Global In-Vehicle Infotainment Market Outlook, By Battery Electric (2022-2030) ($MN)
41 Global In-Vehicle Infotainment Market Outlook, By Plug-in Hybrid Electric (2022-2030) ($MN)
42 Global In-Vehicle Infotainment Market Outlook, By Fuel Cell Electric (2022-2030) ($MN)
43 Global In-Vehicle Infotainment Market Outlook, By Display Size (2022-2030) ($MN)
44 Global In-Vehicle Infotainment Market Outlook, By Less than 5"" (2022-2030) ($MN)
45 Global In-Vehicle Infotainment Market Outlook, By 5.1"" - 10"" (2022-2030) ($MN)
46 Global In-Vehicle Infotainment Market Outlook, By More than 10"" (2022-2030) ($MN)
47 Global In-Vehicle Infotainment Market Outlook, By Application (2022-2030) ($MN)
48 Global In-Vehicle Infotainment Market Outlook, By Navigation (2022-2030) ($MN)
49 Global In-Vehicle Infotainment Market Outlook, By VPA (Virtual Personal Assistant) (2022-2030) ($MN)
50 Global In-Vehicle Infotainment Market Outlook, By App Store (2022-2030) ($MN)
51 Global In-Vehicle Infotainment Market Outlook, By Music (2022-2030) ($MN)
52 Global In-Vehicle Infotainment Market Outlook, By Rear Seat (2022-2030) ($MN)
53 Global In-Vehicle Infotainment Market Outlook, By Other Applications (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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