Influencer Marketing Platform Market
Influencer Marketing Platform Market Forecasts to 2030 - Global Analysis By Marketing Type (Content Marketing & Distribution, Leadership & Industry Expertise, Product Launches & Announcements, Event Promotion & Attendance, Employee Advocacy & Brand Endorsement, Lead Generation& Sales Enablement and Other Marketing Types), Offering, Organization Size, Vertical, Application, End User and By Geography
According to Stratistics MRC, the Global Influencer Marketing Platform Market is accounted for $19.1 billion in 2023 and is expected to reach $156.6 billion by 2030 growing at a CAGR of 35.0% during the forecast period. An influencer marketing platform connects brands with influential individuals across social media platforms. It facilitates collaboration, allowing brands to reach target audiences through authentic endorsements and content creation by influencers. These platforms typically offer features for campaign management, influencer discovery, audience analysis, and performance tracking. Brands can identify suitable influencers based on factors like audience demographics, engagement rates, and content relevance. Influencers benefit by monetizing their online presence while maintaining creative control. The platform acts as a marketplace, streamlining communication, negotiation, and payment processes.
According to the IZEA Insights: Influencing AI report, a substantial 67% of influencers actively incorporate AI tools into their content creation process, indicative of widespread adoption and recognition of its benefits.
Market Dynamics:
Driver:
Growing landscape of social media platforms
New social media platforms often introduce innovative content formats, like ephemeral content on Snapchat Stories or live video features on TikTok. Influencer marketing platforms need to stay agile and adapt to these evolving formats. By providing tools and analytics tailored to these new content types, they can empower brands to run more engaging and effective influencer campaigns. By providing tools and analytics tailored to these new content types, they can empower brands to run more engaging and effective influencer campaigns.
Restraint:
Complexity in return on investment measurement
Complex return on investment measurement methods often requires sophisticated analytics tools and expertise, which can be costly and resource-intensive. This barrier to entry disproportionately affects small and medium-sized businesses (SMBs) that may lack the budget and resources to invest in advanced measurement techniques. As a result, SMBs may be discouraged from participating in influencer marketing campaigns, limiting the growth potential of influencer marketing platforms.
Opportunity:
Increasing demand for digital ad spend
As traditional advertising channels become less effective, brands are allocating more budget to digital marketing initiatives. Influencer marketing offers a compelling alternative, allowing brands to connect with consumers on a more personal level and drive brand awareness, engagement, and sales. This shift in budgets fuels the growth of the influencer marketing platform market.
Threat:
Issues with fake followers and engagement
Influencer marketing platforms that fail to address issues with fake followers and engagement risk damaging their reputation in the industry. Brands and influencers alike may perceive such platforms as unreliable or ineffective, resulting in decreased usage and engagement. Negative publicity surrounding fake followers can tarnish a platform's reputation and hinder its ability to attract and retain both brands and influencers.
Covid-19 Impact
With people spending more time online, brands turned to influencer marketing to connect with home-bound audiences. Platforms that emphasized remote collaboration, authenticity, and empathy gained traction. Despite initial budget cuts, the market rebounded as businesses recognized the value of influencer engagement during uncertain times. The pandemic accelerated trends like virtual events DIY content and socially conscious campaigns, pushing influencer marketing platforms to adapt swiftly and innovate.
The product launches & announcements segment is expected to be the largest during the forecast period
The product launches & announcements segment is estimated to have a lucrative growth, as new product features and functionalities related to influencer discovery, campaign management, performance measurement, or influencer relationship management can generate excitement and attract new users. Moreover innovative product launches can grab the attention of investors, leading to increased funding for the platform. This additional capital can fuel further development and market expansion.
The influencer relationship management segment is expected to have the highest CAGR during the forecast period
The influencer relationship management segment is anticipated to witness the highest CAGR growth during the forecast period, owing to the growing adoption of influencer relationship management features and strong relationships with influencers increase the chances of securing long-term partnerships and repeat collaborations, more consistent and effective influencer marketing campaigns. As brands recognize the importance of influencer relationships, they seek platforms that offer robust influencer relationship management functionalities.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast play a crucial role in connecting brands with influencers who resonate with the unique preferences and local audiences. As e-commerce continues to thrive in the region, these platforms provide essential tools for campaign optimization and performance analytics. Furthermore, the region’s cultural diversity requires these platforms to offer a broad spectrum of influencers, enabling brands to engage authentically across the region.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to the integration of AI technologies has revolutionized the industry, enabling precise audience targeting, content optimization, and campaign performance analysis. Simultaneously, the region's widespread adoption of social media has provided fertile ground for influencer collaboration, with platforms such as Instagram, TikTok, and YouTube becoming indispensable channels for brand promotion. Moreover, North America serves as the home base for numerous influential vendors in the market, fostering innovation and competition.
Key players in the market
Some of the key players in the Influencer Marketing Platform Market include Aspire, Brandwatch, Captiv8, Grapevine, Grin Technologies Inc., Hypetap, Impact Tech, Inc., IZEA Worldwide, Inc., JuliusWorks, Inc., Klear, a Meltwater Offering, Launchmetrics, Mavrck, NEOREACH, Quotient Technology Inc., SocialEdge, Inc., Speakr, Tagger Media Inc., Traackr, Inc. and Upfluence
Key Developments:
In April 2024, Aspire Launches “Aspire for Startups” Program, Commits to Supporting the Next Generation of Asian Startups. By leveraging our vast network, expertise, and resources, this program equips Asian founders with the necessary tools to unlock their full potential.
In April 2024, Quotient Technology Inc. with this valuable addition to our technology platform, we can now confidently reach consumers in brand-safe environments, which can lead to more impactful results for our valued clients.
In March 2024, Aspire collaborates with Google Cloud to provide tools for small businesses. Aspire can offer its customers exclusive access to the world's most popular productivity solution.
Marketing Types Covered:
• Content Marketing & Distribution
• Leadership & Industry Expertise
• Product Launches & Announcements
• Event Promotion & Attendance
• Employee Advocacy & Brand Endorsement
• Lead Generation& Sales Enablement
• Other Marketing Types
Offerings Covered:
• Software
• Services
• Other Offerings
Organization Sizes Covered:
• Small & Medium-Sized Enterprises
• Large Enterprises
Verticals Covered:
• Sports & Fitness
• Food & Entertainment
• Travel & Holiday
• Fashion & Lifestyle
• Beauty & Personal Care
• Apparel & Accessories
• Other Verticals
Applications Covered:
• Analytics & Reporting
• Campaign Management
• Search & Discovery
• Compliance Management
• Influencer Relationship Management
• Social Listening
• Product Seeding
• Content Creation
• Other Applications
End Users Covered:
• Influencers
• Marketing Agencies
• E-commerce
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Influencer Marketing Platform Market, By Marketing Type
5.1 Introduction
5.2 Content Marketing & Distribution
5.3 Leadership & Industry Expertise
5.4 Product Launches & Announcements
5.5 Event Promotion & Attendance
5.6 Employee Advocacy & Brand Endorsement
5.7 Lead Generation& Sales Enablement
5.8 Other Marketing Types
6 Global Influencer Marketing Platform Market, By Offering
6.1 Introduction
6.2 Software
6.2.1 Web-Based
6.2.2 Mobile-Based
6.3 Services
6.3.1 Consulting
6.3.2 Support & Maintenance
6.3.3 Integration & Deployment
6.3.4 Managed Services
6.4 Other Offerings
7 Global Influencer Marketing Platform Market, By Organization Size
7.1 Introduction
7.2 Small & Medium-Sized Enterprises
7.3 Large Enterprises
8 Global Influencer Marketing Platform Market, By Vertical
8.1 Introduction
8.2 Sports & Fitness
8.3 Food & Entertainment
8.4 Travel & Holiday
8.5 Fashion & Lifestyle
8.6 Beauty & Personal Care
8.7 Apparel & Accessories
8.8 Other Verticals
9 Global Influencer Marketing Platform Market, By Application
9.1 Introduction
9.2 Analytics & Reporting
9.3 Campaign Management
9.4 Search & Discovery
9.5 Compliance Management
9.6 Influencer Relationship Management
9.7 Social Listening
9.8 Product Seeding
9.9 Content Creation
9.10 Other Applications
10 Global Influencer Marketing Platform Market, By End User
10.1 Introduction
10.2 Influencers
10.3 Marketing Agencies
10.4 E-commerce
11 Global Influencer Marketing Platform Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Aspire
13.2 Brandwatch
13.3 Captiv8
13.4 Grapevine
13.5 Grin Technologies Inc.
13.6 Hypetap
13.7 Impact Tech, Inc.
13.8 IZEA Worldwide, Inc.
13.9 JuliusWorks, Inc.
13.10 Klear, a Meltwater Offering
13.11 Launchmetrics
13.12 Mavrck
13.13 NEOREACH
13.14 Quotient Technology Inc.
13.15 SocialEdge, Inc.
13.16 Speakr
13.17 Tagger Media Inc.
13.18 Traackr, Inc.
13.19 Upfluence
List of Tables
1 Global Influencer Marketing Platform Market Outlook, By Region (2021-2030) ($MN)
2 Global Influencer Marketing Platform Market Outlook, By Marketing Type (2021-2030) ($MN)
3 Global Influencer Marketing Platform Market Outlook, By Content Marketing & Distribution (2021-2030) ($MN)
4 Global Influencer Marketing Platform Market Outlook, By Leadership & Industry Expertise (2021-2030) ($MN)
5 Global Influencer Marketing Platform Market Outlook, By Product Launches & Announcements (2021-2030) ($MN)
6 Global Influencer Marketing Platform Market Outlook, By Event Promotion & Attendance (2021-2030) ($MN)
7 Global Influencer Marketing Platform Market Outlook, By Employee Advocacy & Brand Endorsement (2021-2030) ($MN)
8 Global Influencer Marketing Platform Market Outlook, By Lead Generation& Sales Enablement (2021-2030) ($MN)
9 Global Influencer Marketing Platform Market Outlook, By Other Marketing Types (2021-2030) ($MN)
10 Global Influencer Marketing Platform Market Outlook, By Offering (2021-2030) ($MN)
11 Global Influencer Marketing Platform Market Outlook, By Software (2021-2030) ($MN)
12 Global Influencer Marketing Platform Market Outlook, By Web-Based (2021-2030) ($MN)
13 Global Influencer Marketing Platform Market Outlook, By Mobile-Based (2021-2030) ($MN)
14 Global Influencer Marketing Platform Market Outlook, By Services (2021-2030) ($MN)
15 Global Influencer Marketing Platform Market Outlook, By Consulting (2021-2030) ($MN)
16 Global Influencer Marketing Platform Market Outlook, By Support & Maintenance (2021-2030) ($MN)
17 Global Influencer Marketing Platform Market Outlook, By Integration & Deployment (2021-2030) ($MN)
18 Global Influencer Marketing Platform Market Outlook, By Managed Services (2021-2030) ($MN)
19 Global Influencer Marketing Platform Market Outlook, By Other Offerings (2021-2030) ($MN)
20 Global Influencer Marketing Platform Market Outlook, By Organization Size (2021-2030) ($MN)
21 Global Influencer Marketing Platform Market Outlook, By Small & Medium-Sized Enterprises (2021-2030) ($MN)
22 Global Influencer Marketing Platform Market Outlook, By Large Enterprises (2021-2030) ($MN)
23 Global Influencer Marketing Platform Market Outlook, By Vertical (2021-2030) ($MN)
24 Global Influencer Marketing Platform Market Outlook, By Sports & Fitness (2021-2030) ($MN)
25 Global Influencer Marketing Platform Market Outlook, By Food & Entertainment (2021-2030) ($MN)
26 Global Influencer Marketing Platform Market Outlook, By Travel & Holiday (2021-2030) ($MN)
27 Global Influencer Marketing Platform Market Outlook, By Fashion & Lifestyle (2021-2030) ($MN)
28 Global Influencer Marketing Platform Market Outlook, By Beauty & Personal Care (2021-2030) ($MN)
29 Global Influencer Marketing Platform Market Outlook, By Apparel & Accessories (2021-2030) ($MN)
30 Global Influencer Marketing Platform Market Outlook, By Other Verticals (2021-2030) ($MN)
31 Global Influencer Marketing Platform Market Outlook, By Application (2021-2030) ($MN)
32 Global Influencer Marketing Platform Market Outlook, By Analytics & Reporting (2021-2030) ($MN)
33 Global Influencer Marketing Platform Market Outlook, By Campaign Management (2021-2030) ($MN)
34 Global Influencer Marketing Platform Market Outlook, By Search & Discovery (2021-2030) ($MN)
35 Global Influencer Marketing Platform Market Outlook, By Compliance Management (2021-2030) ($MN)
36 Global Influencer Marketing Platform Market Outlook, By Influencer Relationship Management (2021-2030) ($MN)
37 Global Influencer Marketing Platform Market Outlook, By Social Listening (2021-2030) ($MN)
38 Global Influencer Marketing Platform Market Outlook, By Product Seeding (2021-2030) ($MN)
39 Global Influencer Marketing Platform Market Outlook, By Content Creation (2021-2030) ($MN)
40 Global Influencer Marketing Platform Market Outlook, By Other Applications (2021-2030) ($MN)
41 Global Influencer Marketing Platform Market Outlook, By End User (2021-2030) ($MN)
42 Global Influencer Marketing Platform Market Outlook, By Influencers (2021-2030) ($MN)
43 Global Influencer Marketing Platform Market Outlook, By Marketing Agencies (2021-2030) ($MN)
44 Global Influencer Marketing Platform Market Outlook, By E-commerce (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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