
Kombucha Market
Kombucha Market Forecasts to 2030 - Global Analysis By Type (Regular Kombucha, Flavored Kombucha, Low-Sugar Kombucha, Organic Kombucha, Alcoholic Kombucha and Other Types), Packaging Type, Flavor, Distribution Channel, End User and By Geography

According to Stratistics MRC, the Global Kombucha Market is accounted for $2.0 billion in 2023 and is expected to reach $7.7 billion by 2030 growing at a CAGR of 21.4% during the forecast period. Kombucha is a type of fermented tea beverage that has gained popularity in recent years for its potential health benefits. It's made by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY). During fermentation, the SCOBY consumes the sugar in the tea, producing organic acids, enzymes, and vitamins. This process gives kombucha its characteristic tangy flavor and slight effervescence. People often drink kombucha for its probiotic content, which may support gut health, digestion, and overall well-being.
According to the World Health Organization (WHO), nearly 3 million deaths occur every year as a result of harmful alcohol consumption, representing 5.3% of all deaths, which has shifted consumer preferences towards fermented tea and other low or non-alcoholic drinks around the world.
Market Dynamics:
Driver:
Rising demand for healthier beverages
The market is witnessing a surge in demand for healthier beverages, driven by increasing consumer awareness of the benefits of probiotics and natural ingredients. Consumers are seeking alternatives to sugary drinks, leading to a growing preference for Kombucha's low sugar content and potential health advantages. This trend is prompting manufacturers to innovate with new flavors, organic ingredients, and functional additives to cater to the evolving tastes and preferences of health-conscious consumers.
Restraint:
Limited consumer awareness
Despite its health benefits and growing popularity among health-conscious consumers, the market faces a significant challenge due to limited consumer awareness. Many potential consumers are unfamiliar with Kombucha, its fermentation process, and its various flavors and health properties. This lack of awareness hinders market growth as it limits the customer base and inhibits product adoption.
Opportunity:
Preference for natural and organic products
In the market, there's a discernible preference for natural and organic products among consumers. This inclination is fueled by the growing awareness of health benefits associated with natural ingredients and the desire to avoid artificial additives. Consumers are seeking Kombucha beverages that are made from organic ingredients, free from synthetic chemicals or preservatives. This trend reflects a broader shift towards healthier lifestyles and sustainable consumption patterns.
Threat:
Short shelf life
In the dynamic market, products face a challenge due to their short shelf life. This fermented tea's unpasteurized nature allows beneficial bacteria and yeasts to flourish, enhancing its health benefits but also causing it to spoil relatively quickly. The need for refrigeration further limits its lifespan, impacting distribution and consumer convenience. Distribution challenges, such as temperature control during transport and storage, further impact shelf life.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the Kombucha market as consumer spending shifted towards essential goods. The initial phase saw a decline in demand due to economic uncertainty and reduced foot traffic in retail outlets. However, as health consciousness increased, there was a gradual recovery driven by the beverage's perceived immune-boosting properties. Online sales surged, reflecting changing consumer behavior towards e-commerce.
The flavored kombucha segment is expected to be the largest during the forecast period
The flavored kombucha segment is expected to be the largest during the forecast period. From fruity blends like mango and strawberry to herbal infusions like lavender and ginger, the range of flavors caters to various preferences. This innovation has expanded kombucha's appeal beyond traditionalists, attracting younger demographic seeking healthier alternatives. The market's embrace of flavored kombucha reflects a shift towards more adventurous and flavorful options in the ever-evolving beverage landscape.
The spiced segment is expected to have the highest CAGR during the forecast period
The spiced segment is expected to have the highest CAGR during the forecast period driven by consumer demand for unique flavor profiles and health benefits. With a focus on natural ingredients and fermentation techniques, spiced kombucha offers a refreshing alternative to traditional beverages. Key players in this market segment are continually innovating with ingredients like ginger, cinnamon, and cloves, appealing to health-conscious consumers seeking a flavorful and probiotic-rich beverage option.
Region with largest share:
North America is projected to hold the largest market share during the forecast period driven by increasing health consciousness among consumers. This fermented tea beverage is gaining popularity due to its probiotic properties and potential health benefits. Key factors contributing to market expansion include rising demand for natural and organic products, innovative flavor offerings, and aggressive marketing strategies by industry players.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period. With increasing health consciousness among consumers, there's a growing preference for beverages that offer health benefits. Urbanization has led to lifestyle changes, including dietary preferences. As disposable incomes rise in many countries, consumers are willing to spend more on premium and healthier beverage options, driving the growth of niche markets like kombucha.
Key players in the market
Some of the key players in Kombucha market include Brew DR. Kombucha, GO Kombucha, Health-Ade LLC, Remedy Drinks, BB Kombucha, GT’s Living Food, Real Kombucha, Equinox Kombucha, PepsiCo Inc, Brothers and Sisters, Tonica Kombucha, Clearly Kombucha, Revive Kombucha and Synergy Kombucha.
Key Developments:
In January 2023, Remedy Kombucha announced the launch of a new line of ""Remedy Rx"" beverages, featuring functional ingredients like ginseng and ashwagandha for improved wellness.
Types Covered:
• Regular Kombucha
• Flavored Kombucha
• Low-Sugar Kombucha
• Organic Kombucha
• Alcoholic Kombucha
• Other Types
Packaging Types Covered:
• Bottles and Jars
• Cans
• Pouches
• Labels
• Other Packaging Types
Flavors Covered:
• Fruit
• Herbal
• Spiced
• Specialty
Distribution Channels Covered:
• Convenience Stores
• Specialist Stores
• Online Retailers
• Supermarkets/Hypermarkets
End Users Covered:
• Restaurants
• Cafes
• Grocery Retailers
• Health Food Stores
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Kombucha Market, By Type
5.1 Introduction
5.2 Regular Kombucha
5.3 Flavored Kombucha
5.4 Low-Sugar Kombucha
5.5 Organic Kombucha
5.6 Alcoholic Kombucha
5.7 Other Types
6 Global Kombucha Market, By Packaging Type
6.1 Introduction
6.2 Bottles and Jars
6.3 Cans
6.4 Pouches
6.5 Labels
6.6 Other Packaging Types
7 Global Kombucha Market, By Flavor
7.1 Introduction
7.2 Fruit
7.3 Herbal
7.4 Spiced
7.5 Specialty
8 Global Kombucha Market, By Distribution Channel
8.1 Introduction
8.2 Convenience Stores
8.3 Specialist Stores
8.4 Online Retailers
8.5 Supermarkets/Hypermarkets
9 Global Kombucha Market, By End User
9.1 Introduction
9.2 Restaurants
9.3 Cafes
9.4 Grocery Retailers
9.5 Health Food Stores
9.6 Other End Users
10 Global Kombucha Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Brew DR. Kombucha
12.2 GO Kombucha
12.3 Health-Ade LLC
12.4 Remedy Drinks
12.5 BB Kombucha
12.6 GT’s Living Food
12.7 Real Kombucha
12.8 Equinox Kombucha
12.9 PepsiCo Inc
12.10 Brothers and Sisters
12.11 Tonica Kombucha
12.12 Clearly Kombucha
12.13 Revive Kombucha
12.14 Synergy Kombucha
List of Tables
1 Global Kombucha Market Outlook, By Region (2021-2030) ($MN)
2 Global Kombucha Market Outlook, By Type (2021-2030) ($MN)
3 Global Kombucha Market Outlook, By Regular Kombucha (2021-2030) ($MN)
4 Global Kombucha Market Outlook, By Flavored Kombucha (2021-2030) ($MN)
5 Global Kombucha Market Outlook, By Low-Sugar Kombucha (2021-2030) ($MN)
6 Global Kombucha Market Outlook, By Organic Kombucha (2021-2030) ($MN)
7 Global Kombucha Market Outlook, By Alcoholic Kombucha (2021-2030) ($MN)
8 Global Kombucha Market Outlook, By Other Types (2021-2030) ($MN)
9 Global Kombucha Market Outlook, By Packaging Type (2021-2030) ($MN)
10 Global Kombucha Market Outlook, By Bottles and Jars (2021-2030) ($MN)
11 Global Kombucha Market Outlook, By Cans (2021-2030) ($MN)
12 Global Kombucha Market Outlook, By Pouches (2021-2030) ($MN)
13 Global Kombucha Market Outlook, By Labels (2021-2030) ($MN)
14 Global Kombucha Market Outlook, By Other Packaging Types (2021-2030) ($MN)
15 Global Kombucha Market Outlook, By Flavor (2021-2030) ($MN)
16 Global Kombucha Market Outlook, By Fruit (2021-2030) ($MN)
17 Global Kombucha Market Outlook, By Herbal (2021-2030) ($MN)
18 Global Kombucha Market Outlook, By Spiced (2021-2030) ($MN)
19 Global Kombucha Market Outlook, By Specialty (2021-2030) ($MN)
20 Global Kombucha Market Outlook, By Distribution Channel (2021-2030) ($MN)
21 Global Kombucha Market Outlook, By Convenience Stores (2021-2030) ($MN)
22 Global Kombucha Market Outlook, By Specialist Stores (2021-2030) ($MN)
23 Global Kombucha Market Outlook, By Online Retailers (2021-2030) ($MN)
24 Global Kombucha Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
25 Global Kombucha Market Outlook, By End User (2021-2030) ($MN)
26 Global Kombucha Market Outlook, By Restaurants (2021-2030) ($MN)
27 Global Kombucha Market Outlook, By Cafes (2021-2030) ($MN)
28 Global Kombucha Market Outlook, By Grocery Retailers (2021-2030) ($MN)
29 Global Kombucha Market Outlook, By Health Food Stores (2021-2030) ($MN)
30 Global Kombucha Market Outlook, By Other End Users (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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