Kombucha Market
PUBLISHED: 2020 ID: SMRC19212
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Kombucha Market

Kombucha - Global Market Outlook (2018-2027)

4.3 (57 reviews)
4.3 (57 reviews)
Published: 2020 ID: SMRC19212

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Kombucha market is accounted for $1.15 billion in 2018 and is expected to reach $7.42 billion by 2027 growing at a CAGR of 23.0% during the forecast period. Some of the key factors propelling the market growth are increase growth for fortified food & beverage goods and escalating utilization of alcoholic beverages. However, huge costs involved in inventories and sharing of kombucha drinks are the restraining factor for the growth of the market.

Kombucha is a kind of functional drink that has green tea or black tea as its base. The drink is fermented with a tea fungus recognized as “symbiotic culture of acetic acid (vinegar) bacteria and yeast,” or “SCOBY.” Owing to the fermentation procedure, this drink has an extended shelf life. Kombucha is supposed to stimulate the immune system. Furthermore, different herbal ingredients are initiated to insert latest flavors to further improve the overall dietary profile of Kombucha. Most regular ingredients used to flavor the drink include basil, ginger, aloe vera, citrus, and berries.

By product, organic segment is expected to grow at the significant market share during the forecast period owing to increasing consumer inclination for natural ingredient fresh label health and wellness drinks. Disparities in fresh label attribute on efficient beverages have raised food safety concerns in various geographies. On the basis of geography, Asia Pacific is anticipated to hold considerable market share during the forecast period due to varying lifestyle and consumption pattern in upward countries. Furthermore, rising health-conscious population and growing awareness for the product.

Some of the key players in Kombucha Market include Brew Dr. Kombucha , Buchi Kombucha, Celestial Seasonings, Cell – Nique Corporation, GT’s Kombucha, Hain Celestial Group, KeVita, Kombucha Wonder Drink, Kosmic Kombucha, Live Soda Kombucha, NessAlla Kombucha, Red Bull, Reed’s, Revive Kombucha, The Humm Kombucha and Townshend’s Tea. 

Products Covered:
• Organic
• Inorganic

Types Covered:
• Bacteria
• Black Tea
• Green Tea
• Mold
• Yeast

Components Covered:
• Flavoring Smell
• Flavoring Tastes
• Flavoring Colors

Flavors Covered:
• Original
• Anilla
• Apple
• Berries
• Chocolate
• Citrus
• Coconut & Mangoes
• Flowers
• Fruits and Nuts
• Herbs & Spices

Packaging’s Covered:
• Glass
• Metal
• Plastic

Distribution Channels Covered:
• Convenience Stores
• Health stores
• Online Retailers
• Specialist Stores
• Supermarkets/Hypermarkets

Applications Covered:
• Age <20
• Age 20-40
• Age >40

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK 
o Spain
o Rest of Europe      
• Asia Pacific
o Japan       
o China       
o India       
o Australia       
o New Zealand      
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary           
             
2 Preface          
  
 2.1 Abstract           
 2.2 Stake Holders           
 2.3 Research Scope          
 2.4 Research Methodology         
  2.4.1 Data Mining           
  2.4.2 Data Analysis         
  2.4.3 Data Validation         
  2.4.4 Research Approach         
 2.5 Research Sources          
  2.5.1 Primary Research Sources        
  2.5.2 Secondary Research Sources        
  2.5.3 Assumptions         
             
3 Market Trend Analysis          
 3.1 Introduction          
 3.2 Drivers           
 3.3 Restraints          
 3.4 Opportunities           
 3.5 Threats           
 3.6 Product Analysis          
 3.7 Application Analysis          
 3.8 Emerging Markets          
 3.9 Impact of Covid-19          
             
4 Porters Five Force Analysis          
 4.1 Bargaining power of suppliers         
 4.2 Bargaining power of buyers         
 4.3 Threat of substitutes         
 4.4 Threat of new entrants         
 4.5 Competitive rivalry          
             
5 Global Kombucha Market, By Product         
 5.1 Introduction           
 5.2 Organic           
 5.3 Inorganic           
             
6 Global Kombucha Market, By Type          
 6.1 Introduction          
 6.2 Bacteria           
 6.3 Black Tea           
 6.4 Green Tea          
 6.5 Mold           
 6.6 Yeast           
             
7 Global Kombucha Market, By Component         
 7.1 Introduction          
 7.2 Flavoring Smell          
 7.3 Flavoring Tastes          
 7.4 Flavoring Colors          
             
8 Global Kombucha Market, By Flavor          
 8.1 Introduction          
 8.2 Original           
 8.3 Anilla           
 8.4 Apple           
 8.5 Berries           
 8.6 Chocolate          
 8.7 Citrus           
 8.8 Coconut & Mangoes          
 8.9 Flowers           
 8.10 Fruits and Nuts          
 8.11 Herbs & Spices          
             
9 Global Kombucha Market, By Packaging         
 9.1 Introduction          
 9.2 Glass           
 9.3 Metal           
 9.4 Plastic           
             
10 Global Kombucha Market, By Distribution Channel        
 10.1 Introduction          
 10.2 Convenience Stores           
 10.3 Health stores          
 10.4 Online Retailers          
 10.5 Specialist Stores          
 10.6 Supermarkets/Hypermarkets         
              
11 Global Kombucha Market, By Application        
 11.1 Introduction          
 11.2 Age <20           
 11.3 Age 20-40          
 11.4 Age >40           
             
12 Global Kombucha Market, By Geography         
 12.1 Introduction           
 12.2 North America          
  12.2.1 US          
  12.2.2 Canada          
  12.2.3 Mexico          
 12.3 Europe           
  12.3.1 Germany          
  12.3.2 UK          
  12.3.3 Italy          
  12.3.4 France          
  12.3.5 Spain           
  12.3.6 Rest of Europe         
 12.4 Asia Pacific          
  12.4.1 Japan          
  12.4.2 China          
  12.4.3 India          
  12.4.4 Australia          
  12.4.5 New Zealand         
  12.4.6 South Korea         
  12.4.7 Rest of Asia Pacific         
 12.5 South America          
  12.5.1 Argentina         
  12.5.2 Brazil          
  12.5.3 Chile          
  12.5.4 Rest of South America        
 12.6 Middle East & Africa         
  12.6.1 Saudi Arabia         
  12.6.2 UAE          
  12.6.3 Qatar          
  12.6.4 South Africa         
  12.6.5 Rest of Middle East & Africa        
             
13 Key Developments           
 13.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 13.2 Acquisitions & Mergers         
 13.3 New Product Launch         
 13.4 Expansions          
 13.5 Other Key Strategies         
             
14 Company Profiling           
 14.1 Brew Dr. Kombucha          
 14.2 Buchi Kombucha          
 14.3 Celestial Seasonings         
 14.4 Cell – Nique Corporation         
 14.5 GT’s Kombucha          
 14.6 Hain Celestial Group         
 14.7 KeVita           
 14.8 Kombucha Wonder Drink         
 14.9 Kosmic Kombucha          
 14.10 Live Soda Kombucha          
 14.11 NessAlla Kombucha          
 14.12 Red Bull           
 14.13 Reed’s           
 14.14 Revive Kombucha          
 14.15 The Humm Kombucha         
 14.16 Townshend’s Tea         


List of Tables            
1 Global Kombucha Market Outlook, By Region (2017-2027) ($MN)      
2 Global Kombucha Market Outlook, By Product(2017-2027) ($MN)      
3 Global Kombucha Market Outlook, By Organic(2017-2027) ($MN)      
4 Global Kombucha Market Outlook, By Inorganic(2017-2027) ($MN)      
5 Global Kombucha Market Outlook, By Type(2017-2027) ($MN)       
6 Global Kombucha Market Outlook, By Bacteria(2017-2027) ($MN)      
7 Global Kombucha Market Outlook, By Black Tea(2017-2027) ($MN)      
8 Global Kombucha Market Outlook, By Green Tea(2017-2027) ($MN)      
9 Global Kombucha Market Outlook, By Mold(2017-2027) ($MN)       
10 Global Kombucha Market Outlook, By Yeast(2017-2027) ($MN)       
11 Global Kombucha Market Outlook, By Component(2017-2027) ($MN)      
12 Global Kombucha Market Outlook, By Flavoring Smell(2017-2027) ($MN)      
13 Global Kombucha Market Outlook, By Flavoring Tastes(2017-2027) ($MN)     
14 Global Kombucha Market Outlook, By Flavoring Colors(2017-2027) ($MN)     
15 Global Kombucha Market Outlook, By Flavor(2017-2027) ($MN)      
16 Global Kombucha Market Outlook, By Original(2017-2027) ($MN)      
17 Global Kombucha Market Outlook, By Anilla(2017-2027) ($MN)      
18 Global Kombucha Market Outlook, By Apple(2017-2027) ($MN)      
19 Global Kombucha Market Outlook, By Berries(2017-2027) ($MN)      
20 Global Kombucha Market Outlook, By Chocolate(2017-2027) ($MN)      
21 Global Kombucha Market Outlook, By Citrus(2017-2027) ($MN)      
22 Global Kombucha Market Outlook, By Coconut & Mangoes(2017-2027) ($MN)     
23 Global Kombucha Market Outlook, By Flowers(2017-2027) ($MN)      
24 Global Kombucha Market Outlook, By Fruits and Nuts(2017-2027) ($MN)      
25 Global Kombucha Market Outlook, By Herbs & Spices(2017-2027) ($MN)      
26 Global Kombucha Market Outlook, By Packaging (2017-2027) ($MN)      
27 Global Kombucha Market Outlook, By Glass(2017-2027) ($MN)       
28 Global Kombucha Market Outlook, By Metal(2017-2027) ($MN)      
29 Global Kombucha Market Outlook, By Plastic(2017-2027) ($MN)      
30 Global Kombucha Market Outlook, By By Distribution Channel(2017-2027) ($MN)     
31 Global Kombucha Market Outlook, By Convenience Stores(2017-2027) ($MN)     
32 Global Kombucha Market Outlook, By Health stores(2017-2027) ($MN)      
33 Global Kombucha Market Outlook, By Online Retailers(2017-2027) ($MN)     
34 Global Kombucha Market Outlook, By Specialist Stores(2017-2027) ($MN)     
35 Global Kombucha Market Outlook, By Supermarkets/Hypermarkets(2017-2027) ($MN)    
36 Global Kombucha Market Outlook, By Applications(2017-2027) ($MN)      
37 Global Kombucha Market Outlook, By Age <20(2017-2027) ($MN)      
38 Global Kombucha Market Outlook, By Age 20-40(2017-2027) ($MN)      
39 Global Kombucha Market Outlook, By Age >40(2017-2027) ($MN)      
             
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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