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Location Analytics Market

Location Analytics Market Forecasts to 2028 – Global Analysis By Component (Services, Software), Location (Indoor, Outdoor), Device Type (Desktop, Laptops) and By Geography

4.0 (67 reviews)
Published: January 2022 ID: SMRC21336
4.0 (67 reviews)
Published: January 2022 ID: SMRC21336

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Location Analytics Market is accounted for $16.24 billion in 2021 and is expected to reach $45.39 billion by 2028 growing at a CAGR of 15.8% during the forecast period. Location analytics or geoanalytics is the process of creating insights by analyzing location data. It adds geographical data to the data assets of a business to remove more valuable insights. Location analytics delivers an organization with spatial analytics as well as other analytics abilities to understand the data through a location-specific perception and optimize business practices and enable predictions accordingly. It helps businesses to make more informed decisions that can improve both effectiveness and efficiency.

Market Dynamics:

Driver:

Rising Adoption of Spatial Data and Analytical Tools


Companies have started targeting geolocation data associated with various assets, resources, and customers to understand and interpret meaningful insights and follow the direction of the market. The increasing availability of location-based data has encouraged companies to leverage analytics and retrieve relevant information. The companies have also realized the significance of intelligent mapping of commercial and operational data, providing a strategic benefit to the businesses, and improving customer engagement with the business for longer periods. Furthermore, companies that implemented business intelligence solutions often witnessed under-usage of data due to its complex nature. Thus, the acceptance of spatial data and analytical tools became of utmost necessity for the users to easily map the information and analyze and mobilize data. Besides, the adoption of spatial analytical tools enabled smooth linking of various locations with the company information, strengthening the company’s planning capabilities and bringing in real business advantages to the forefront.

Restraint:

Concerns Related with Geo Privacy and Confidential Data


Concerns over consumer privacy play a crucial role in processing location data, as numerous regulatory laws can limit access to location data without the user's consent. Individuals worried about the safety of their location-based data can refuse to allow critical location data to be collected, as is required by some geospatial analytics applications. Data processing, location sharing, use of location-based information, and data storage are all restricted by government rules and regulations. The General Data Protection Regulation (GDPR) of the European Union (EU) is the EU's first unified effort to protect citizens' Personally Identifiable Information (PII). Companies who gather data must adhere to regional legislation and obtain the requisite permission from each customer.

Opportunity:

Artificial intelligence (AI) and Machine Learning (ML) Based Solutions


There has been cumulative growth of AI and ML capabilities. Location data integrated with AI and ML framework has been used to create pattern recognition and position signatures from the data it receives. Besides, it is also a key component in creating high-definition (HD) maps and practical simulators to visualize the information. The prominent companies are investing strategically in AI and machine learning to achieve competitive advantages. For instance, In March 2018, Esri collaborated with Microsoft Corporation to offer GeoAI Data Science Virtual Machine (DSVM) on Azure. This collaboration between two companies will bring Cloud, AI, visualization, and geospatial analytics together to help create more intelligent and powerful applications.

Threat:

Lack of Uniform Regulatory Norms


The outburst of technology has undoubtedly brought several positive changes, technologies, and platforms, such as cloud, internet, software-as-a-solution, big data, and analytics. This technology outburst has brought a revolution in numerous fields, including retail, healthcare and life sciences, government and defense, and BFSI. Service providers are gaining traction due to the demand for location analytics services, and they have realized the potential of location analytics for security and promotional purposes. Even after such increased utilization, there are no universal protocols for location analytics. Various countries differ in terms of laws; hence, vendors find it difficult to develop a universal solution for every country and face challenges to offer their solutions and services across all regions.

Indoor segment is expected to be the largest during the forecast period

The indoor segment commanded the largest share of the location analytics market. This largest share is primarily accredited to the high usage of smartphones and smart devices that are integrated with high-tech location-based services. Besides, rising investments in the modernization of infrastructure and advancements in technology are anticipated to foster the growth of the segment in the coming years. The use of location analytics for retail and consumer applications in e-commerce has also gained considerable momentum, and hence, the segment is also expected to grow at a significant pace over the coming years.

The transportation & logistics segment is expected to have the highest CAGR during the forecast period

The transportation & logistics segment accounted for the highest CAGR of the location analytics market. The large share of this segment is accredited to the rising adoption of location analytics in the industry for streamlining supply chain processes and reducing operational ambiguity through intelligent decision-making and better data understanding. Furthermore, the growing proliferation of location-based services across the retail sector to digitalize business operations is anticipated to drive market growth for the segment.

Region with largest share:

The Asia Pacific is projected to hold the highest market share, due to rapid growth of this regional market is mainly driven by the increasing adoption of spatial analytics tools and devices in countries such as China, India, and Japan, which is anticipated to trigger the adoption of location analytics to facilitate data-driven decision making. Besides, the increasing adoption of smartphones and mobile devices enabled with smart technologies, growing company spending on location-based services, and the emergence of start-ups offering innovative solutions at reasonable prices are projected to drive the growth of the APAC market over the forecast period.

Region with highest CAGR:

North America is projected to have the highest CAGR, due to the extensive technology support as well as growing trends in automation. The industry verticals such as government & defense, and IT & telecommunication are expected mainly contribute to location analytics market growth.  . owing to rising technological development and support such as IoT and Machine Learning (ML) and growing adoption of automation. In addition, due to the massive amounts of data is generated through computing devices, GPS etc, companies are looking forwards to utilizing these data through the analytical solution. Moreover, growing demand for real-time data analytics solutions across multiple industries such as retail, government and defense, BFSI, transportation etc to enhance business performance and efficiency is also driving the market growth of location analytics in the province. For instance, in 2019, AT&T, an American multinational conglomerate holding company partnered with the U.S. Department of Energy’s Argonne National Laboratory for a Climate Change Resiliency Project to better prepare for, anticipate, and adapt to climate change events. AT&T used location analytics to assess the impact of climate change on its base stations, cell towers, and other physical infrastructure.

Key players in the market:

Some of the key players profiled in the Location Analytics Market Alteryx, Inc., Cisco Systems Inc., CleverAnalytics , Environmental Systems Research Institute, Galigeo SAS, IBM, IndoorAtlas Ltd., Microsoft Corporation, Oracle Corporation, Pitney Bowes Inc., SAS Institute Inc.

Key developments:

In June 2020: Alteryx launched analytics hub and intelligence suite to accelerate analytic process automation. The product delivers the ease-of-use and performance the platform is known for, including Alteryx Analytics Hub, a new product to extend the power and value of the Alteryx APA Platform, and Alteryx Intelligence Suite, a new predictive modeling add-on for Alteryx Designer.

In June 2020 - Microsoft partnered with SAS to further shape the future of analytics and AI. The two companies will enable customers to efficiently run their SAS workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. As part of the partnership, the companies will migrate SAS’ analytical products and industry solutions onto Microsoft Azure as the preferred cloud provider for the SAS Cloud.

In Jun 2018: Cisco acquired July Systems for its location, analytics services. Cisco buys July Systems to add its cloud-based location services to Cisco's enterprise Wi-Fi platform. Also, Extreme and Ruckus launch improvements to their wireless LANs.

Components Covered:
• Solutions
• Services

Locations Covered:
• Indoor
• Outdoor 

Device Types Covered:
• Desktop
• Laptops
• Smartphones
• Tablets  

Types Covered:
• Data Integration and Extract, Transform, and Load
• Geocoding and Reverse Geocoding
• Reporting and Visualization
• Thematic Mapping and Spatial Analysis
• Content Accelerator and Geofencing

Deployment Modes Covered:
• Cloud
• On-Premises
• Hybrid Deployment

Organization Sizes Covered:
• Small and Medium Businesses
• Large Enterprises

Applications Covered:
• Risk Management
• Emergency Response Management
• Customer Experience Management
• Remote Monitoring
• Supply Chain Planning And Optimization
• Sales And Marketing Optimization
• Location Selection And Optimization
• Facility Management
• Asset Management
• Predictive Assets Management
• Inventory Management

End Users Covered:
• Banking and Financial Services
• Education
• Energy and Utilities
• Government and Defence
• Healthcare
• Insurance
• Manufacturing
• Media and Entertainment
• Retail
• Telecom and IT
• Tourism and Hospitality
• Transportation and logistics
  
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary    
     
2 Preface    

 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
     
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 Application Analysis   
 3.7 End User Analysis   
 3.8 Emerging Markets   
 3.9 Impact of Covid-19   
     
4 Porters Five Force Analysis    

 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
     
5 Global Location Analytics Market, By Component    
 5.1 Introduction   
 5.2 Solutions   
 5.3 Services   
  5.3.1 Professional Services  
   5.3.1.1 Consulting 
   5.3.1.2 Deployment and Integration 
   5.3.1.3 Support and Maintenance 
  5.3.2 Managed Services  
     
6 Global Location Analytics Market, By Location    
 6.1 Introduction   
 6.2 Indoor    
 6.3 Outdoor    
     
7 Global Location Analytics Market, By Device Type    
 7.1 Introduction   
 7.2 Desktop   
 7.3 Laptops   
 7.4 Smartphones   
 7.5 Tablets   
     
8 Global Location Analytics Market, By Type    
 8.1 Introduction   
 8.2 Data Integration and Extract, Transform, and Load   
 8.3 Geocoding and Reverse Geocoding   
 8.4 Reporting and Visualization   
 8.5 Thematic Mapping and Spatial Analysis   
 8.6 Content Accelerator and Geofencing   
  8.6.1 Database Management System (DBMS)   
  8.6.2 Socio-Demographic Data  
     
9 Global Location Analytics Market, By Deployment Mode    
 9.1 Introduction   
 9.2 Cloud   
 9.3 On-Premises   
 9.4 Hybrid Deployment   
     
10 Global Location Analytics Market, By Organization Size    
 10.1 Introduction   
 10.2 Small and Medium Businesses   
 10.3 Large Enterprises   
     
11 Global Location Analytics Market, By Application    
 11.1 Introduction   
 11.2 Risk Management   
 11.3 Emergency Response Management   
 11.4 Customer Experience Management    
 11.5 Remote Monitoring   
 11.6 Supply Chain Planning And Optimization   
 11.7 Sales And Marketing Optimization   
 11.8 Location Selection And Optimization   
  11.8.1 Predictive Asset Management  
  11.8.2 Inventory Management  
 11.9 Facility Management   
 11.10 Asset Management   
 11.11 Predictive Assets Management   
 11.12 Inventory Management   
     
12 Global Location Analytics Market, By End User    
 12.1 Introduction   
 12.2 Banking and Financial Services   
 12.3 Education   
 12.4 Energy and Utilities   
 12.5 Government and Defense   
 12.6 Healthcare   
 12.7 Insurance   
 12.8 Manufacturing   
 12.9 Media and Entertainment   
 12.10 Retail   
 12.11 Telecom and IT   
 12.12 Tourism and Hospitality   
 12.13 Transportation and logistics   
     
13 Global Location Analytics Market, By Geography    
 13.1 Introduction   
 13.2 North America   
  13.2.1 US  
  13.2.2 Canada  
  13.2.3 Mexico  
 13.3 Europe   
  13.3.1 Germany  
  13.3.2 UK  
  13.3.3 Italy  
  13.3.4 France  
  13.3.5 Spain  
  13.3.6 Rest of Europe  
 13.4 Asia Pacific   
  13.4.1 Japan  
  13.4.2 China  
  13.4.3 India  
  13.4.4 Australia  
  13.4.5 New Zealand  
  13.4.6 South Korea  
  13.4.7 Rest of Asia Pacific  
 13.5 South America   
  13.5.1 Argentina  
  13.5.2 Brazil  
  13.5.3 Chile  
  13.5.4 Rest of South America  
 13.6 Middle East & Africa   
  13.6.1 Saudi Arabia  
  13.6.2 UAE  
  13.6.3 Qatar  
  13.6.4 South Africa  
  13.6.5 Rest of Middle East & Africa  
     
14 Key Developments    
 14.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 14.2 Acquisitions & Mergers   
 14.3 New Product Launch   
 14.4 Expansions   
 14.5 Other Key Strategies   
     
15 Company Profiling    
 15.1 Alteryx, Inc.   
 15.2 Cisco Systems Inc.   
 15.3 CleverAnalytics    
 15.4 Environmental Systems Research Institute   
 15.5 Galigeo SAS   
 15.6 IBM   
 15.7 IndoorAtlas Ltd.   
 15.8 Microsoft Corporation   
 15.9 Oracle Corporation   
 15.10 Pitney Bowes Inc.   
 15.11 SAS Institute Inc.   


List of Tables     
1 Global Location Analytics Market Outlook, By Region (2019-2028) (US $MN)     
2 Global Location Analytics Market Outlook, By Component (2019-2028) (US $MN)     
3 Global Location Analytics Market Outlook, By Solutions (2019-2028) (US $MN)     
4 Global Location Analytics Market Outlook, By Services (2019-2028) (US $MN)     
5 Global Location Analytics Market Outlook, By Professional Services (2019-2028) (US $MN)     
6 Global Location Analytics Market Outlook, By Consulting (2019-2028) (US $MN)     
7 Global Location Analytics Market Outlook, By Deployment and Integration (2019-2028) (US $MN)     
8 Global Location Analytics Market Outlook, By Support and Maintenance (2019-2028) (US $MN)     
9 Global Location Analytics Market Outlook, By Managed Services (2019-2028) (US $MN)     
10 Global Location Analytics Market Outlook, By Location (2019-2028) (US $MN)     
11 Global Location Analytics Market Outlook, By Indoor  (2019-2028) (US $MN)     
12 Global Location Analytics Market Outlook, By Outdoor  (2019-2028) (US $MN)     
13 Global Location Analytics Market Outlook, By Device Type (2019-2028) (US $MN)     
14 Global Location Analytics Market Outlook, By Desktop (2019-2028) (US $MN)     
15 Global Location Analytics Market Outlook, By Laptops (2019-2028) (US $MN)     
16 Global Location Analytics Market Outlook, By Smartphones (2019-2028) (US $MN)     
17 Global Location Analytics Market Outlook, By Tablets (2019-2028) (US $MN)     
18 Global Location Analytics Market Outlook, By Type (2019-2028) (US $MN)     
19 Global Location Analytics Market Outlook, By Data Integration and Extract, Transform, and Load (2019-2028) (US $MN)     
20 Global Location Analytics Market Outlook, By Geocoding and Reverse Geocoding (2019-2028) (US $MN)     
21 Global Location Analytics Market Outlook, By Reporting and Visualization (2019-2028) (US $MN)     
22 Global Location Analytics Market Outlook, By Thematic Mapping and Spatial Analysis (2019-2028) (US $MN)     
23 Global Location Analytics Market Outlook, By Content Accelerator and Geofencing (2019-2028) (US $MN)     
24 Global Location Analytics Market Outlook, By Database Management System (DBMS)  (2019-2028) (US $MN)     
25 Global Location Analytics Market Outlook, By Socio-Demographic Data (2019-2028) (US $MN)     
26 Global Location Analytics Market Outlook, By Deployment Mode (2019-2028) (US $MN)     
27 Global Location Analytics Market Outlook, By Cloud (2019-2028) (US $MN)     
28 Global Location Analytics Market Outlook, By On-Premises (2019-2028) (US $MN)     
29 Global Location Analytics Market Outlook, By Hybrid Deployment (2019-2028) (US $MN)     
30 Global Location Analytics Market Outlook, By Organization Size (2019-2028) (US $MN)     
31 Global Location Analytics Market Outlook, By Small and Medium Businesses (2019-2028) (US $MN)     
32 Global Location Analytics Market Outlook, By Large Enterprises (2019-2028) (US $MN)     
33 Global Location Analytics Market Outlook, By Application (2019-2028) (US $MN)     
34 Global Location Analytics Market Outlook, By Risk Management (2019-2028) (US $MN)     
35 Global Location Analytics Market Outlook, By Emergency Response Management (2019-2028) (US $MN)     
36 Global Location Analytics Market Outlook, By Customer Experience Management (2019-2028) (US $MN)     
37 Global Location Analytics Market Outlook, By Remote Monitoring (2019-2028) (US $MN)     
38 Global Location Analytics Market Outlook, By Supply Chain Planning And Optimization (2019-2028) (US $MN)     
39 Global Location Analytics Market Outlook, By Sales And Marketing Optimization (2019-2028) (US $MN)     
40 Global Location Analytics Market Outlook, By Location Selection And Optimization (2019-2028) (US $MN)     
41 Global Location Analytics Market Outlook, By Predictive Asset Management (2019-2028) (US $MN)     
42 Global Location Analytics Market Outlook, By Inventory Management (2019-2028) (US $MN)     
43 Global Location Analytics Market Outlook, By Facility Management (2019-2028) (US $MN)     
44 Global Location Analytics Market Outlook, By Asset Management (2019-2028) (US $MN)     
45 Global Location Analytics Market Outlook, By Predictive Assets Management (2019-2028) (US $MN)     
46 Global Location Analytics Market Outlook, By Inventory Management (2019-2028) (US $MN)     
47 Global Location Analytics Market Outlook, By End User (2019-2028) (US $MN)     
48 Global Location Analytics Market Outlook, By Banking and financial services (2019-2028) (US $MN)     
49 Global Location Analytics Market Outlook, By Education (2019-2028) (US $MN)     
50 Global Location Analytics Market Outlook, By Energy and utilities (2019-2028) (US $MN)     
51 Global Location Analytics Market Outlook, By Government and defense (2019-2028) (US $MN)     
52 Global Location Analytics Market Outlook, By Healthcare (2019-2028) (US $MN)     
53 Global Location Analytics Market Outlook, By Insurance (2019-2028) (US $MN)     
54 Global Location Analytics Market Outlook, By Manufacturing (2019-2028) (US $MN)     
55 Global Location Analytics Market Outlook, By Media and entertainment (2019-2028) (US $MN)     
56 Global Location Analytics Market Outlook, By Retail (2019-2028) (US $MN)     
57 Global Location Analytics Market Outlook, By Telecom and IT (2019-2028) (US $MN)     
58 Global Location Analytics Market Outlook, By Tourism and Hospitality (2019-2028) (US $MN)     
59 Global Location Analytics Market Outlook, By Transportation and Logistics (2019-2028) (US $MN)     
     
Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.    

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