Media Asset Management Market

According to Stratistics MRC, the Global Media Asset Management Market is accounted for $1.58 billion in 2022 and is expected to reach $3.84 billion by 2028 growing at a CAGR of 15.9% during the forecast period. Media Asset Management (MAM) refers to the process of storing and organizing video and multimedia files. MAM refers to both the method and the software used to manage video and multimedia data. The necessity to manage massive and rich media files is accommodated by a MAM system. It has developed into a crucial component of the video production process, enabling businesses to store and manage huge media libraries from a single, trustworthy location.

According to the O’reilly Survey of 2021, 88% of respondents were using cloud, 25% organizations planned to shift all their applications to cloud in the coming years.



Market Dynamics:

Driver:

Increasing demand for cloud-based asset management

Due to the rising demand for cloud-based MAM solutions, several MAM providers, including Sony Corporation, Hexaglobe, Imagen, Publitio, and Blue Lucy Media, have begun to offer these services. AWS and Google are only two of the companies that have worked with suppliers of cloud platforms. When compared to on-premises choices, cloud-delivery options provide setup, affordable licensing, and maintenance. The majority of enterprises are moving toward cloud-based MAM solutions as a result of these cost advantages.

Restraint:

High costs of integration and implementation

MAM systems provide several cost-saving benefits in terms of initial deployment and license expenses for managing media assets. However, as the number of users per account and storage capacity grows, so do the overall costs of MAM deployment and licensing. Furthermore, because of the difficulty in pricing support services, many SMEs are hesitant to use MAM systems.

Opportunity:

Easy access

Media asset management (MAM) solutions store the files in a central location, regulate access from diverse teams, and allow for simple access to and sharing of films and photographs in any format. Also, the advancements offered by companies in media asset management (MAM) solutions, the demand is expected to grow at a high rate. Due to these benefits, the demand for media asset management (MAM) systems is anticipated to increase during the forecast period.

Threat:

Concerns about data privacy and security

The multiple patchworks of open-source programmes that comprise cloud infrastructure increase the likelihood of additional problems being added over time. Malicious hackers can easily access cloud-based data storage systems because of the open architecture and shared files that cloud-based technology is founded on. As a result, it is anticipated that worries regarding data privacy and security associated to management solutions market solutions will constrain the market's growth throughout the projection period.

Covid-19 Impact

As people became more engaged in online content consumption, the growth of the global COVID-19 pandemic accelerated the creation of a massive number of media assets. The amount of content and media produced or consumed has significantly increased as the world becomes more and more digitalized. Online video streaming services, music consumption, digital marketing, gaming, and social media use all saw considerable increases during this period of transition. With more businesses investing in digital marketing campaigns, brand management, PR, social media, audio and video streaming, and advertising where animations, photos, and videos are the key to a winning plan, they have been among the top trends.

The cloud segment is expected to be the largest during the forecast period

The cloud segment is estimated to have a lucrative growth, due to the increased cloud-hosted environment for storing, organizing, and managing assets. The gradual shift from on-premises to cloud-based management solutions is one of the key drivers driving the expansion of the market for media asset management systems. Because of this, organizations can use cloud storage services in accordance with their storage needs thanks to cloud storage solutions. Because of this, on-premises management solutions market solutions have increasingly been replaced by cloud-based ones, favorably influencing the growth of the worldwide management solutions market during the forecast period.

The small & medium size enterprise segment is expected to have the highest CAGR during the forecast period

The small & medium size enterprise segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the growing use of MAM solutions and services in small and medium-sized businesses. One of the elements contributing to MAM's success is the investment and product launches by SMEs.

Region with highest share:

North America is projected to hold the largest market share during the forecast period owing to the rising demand from various industries in region. MAM is currently in a revival period in North America due to the massive increase of digital data from online, social media, and sensors as a result of new technology that capture and analyze such data. The potential to enhance connected products, services, and customer reach is regarded as being significantly increased by prominent players from the United States and Canada. Major media and broadcasting businesses' presence in the area is also anticipated to help this sector. These elements are anticipated to fuel market expansion in the near future.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the rise of Industry 4.0, which has resulted in increased automation adoption, Asia Pacific countries such as India, Japan, and others are likely to fuel the market. Additionally, the market in Asia Pacific is being stimulated by the gradual transition from the old to the digital approach.



Key players in the market

Some of the key players profiled in the Media Asset Management Market include SI-MEDIA Srl, Microsoft Corporation, Imagen, Sony Group Corporation, Quantum Corporation, VSN Video Stream Networks S.L., Dalet, Tedial, Prime Focus Technologies, Dell Technologies Inc., International Business Machines Corp., Bynder BV

Key Developments:

In June 2022, Imagen announced an integrated partnership with Greenfly, a cloud-based digital media software platform. This collaboration will strengthen their automated collection, distributed, and storage sharing of digital media for global sports and entertainment organizations.

In April 2022, Tedial announced SmartWork, a media integration platform designed natively with kubernetes and microservices to provide future proofing and scalability for both media operations and resources. With this, the company aims to simplify broadcast workflows and allow media companies to be more self-sufficient. It allows users to develop processes and integrations with a drag and drop, no code editor interface, removing the traditional tiers that allow enhanced collaboration.

In August 2021, NEP Group acquired Lux Machina, Prysm Collective and Halon Entertainment. With this acquisition, the company launched a new virtual production business segment called NEP Virtual Studios.

Deployments Covered:
• On-Premise
• Cloud

Enterprise Sizes Covered:
• Large Enterprise
• Small & Medium Size Enterprise

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances