Medical Tourism Market
Medical Tourism Market Forecasts to 2032 – Global Analysis By Treatment Type (Cosmetic Procedures, Dental Treatments, Cardiovascular Treatments, Orthopedic Treatments, Cancer Treatments, Fertility Treatments, Neurological Treatments, and Bariatric Surgery), Tourist Type, Service Provider, Booking Channel and By Geography
According to Stratistics MRC, the Global Medical Tourism Market is accounted for $37.45 billion in 2025 and is expected to reach $137.92 billion by 2032 growing at a CAGR of 20.4% during the forecast period. Medical tourism is the process of people traveling abroad to obtain healthcare services, surgeries, or treatments that may be more affordable, quicker, or of higher quality than those available locally. It encompasses elective surgeries, complex medical interventions, and wellness programs. Popular medical tourism hubs attract patients by offering cost savings, modern facilities, and skilled professionals, positioning this trend as a significant and expanding component of international healthcare delivery
According to the Thailand Ministry of Tourism and Sports, overall tourist arrivals fell to 6.7 million in 2020, down from 39.9 million in 2019, an 83.2% fall.
Market Dynamics:
Driver:
Increasing demand for specialized treatments
Services such as cosmetic enhancements, fertility treatments, orthopedic surgeries, and dental care are drawing global attention. Many international hospitals offer high-quality care at competitive prices, supported by skilled professionals and modern equipment. Improved transparency around treatment outcomes and growing patient awareness are encouraging cross-border healthcare decisions. Enhanced infrastructure, multilingual staff, and concierge services are making the experience more seamless. This rising demand for targeted medical solutions is expected to fuel sustained market growth.
Restraint:
Lack of standardization and accreditation
Patients often face difficulty in assessing the reliability and safety of foreign healthcare providers. Without standardized benchmarks, comparing facilities becomes challenging and may erode trust. Cultural differences, language barriers, and ethical concerns further complicate the patient journey. Providers must navigate diverse compliance requirements, which can slow down partnerships and service expansion. Until global harmonization is achieved, the industry risks uneven quality and limited scalability.
Opportunity:
Rise of telemedicine
Patients can now engage with international doctors before traveling, improving transparency and decision-making. These platforms support ongoing care and reduce the need for physical visits, especially for chronic conditions. Hospitals are investing in digital tools to facilitate secure communication and data exchange. This shift is also helping mitigate travel-related risks and streamline patient onboarding. As virtual healthcare becomes mainstream, it is poised to unlock new efficiencies and expand access to global medical services.
Threat:
Risk of post-operative complications
Post-treatment complications remain a significant concern for medical tourists, especially when follow-up care is not readily available. Patients may face delays in receiving appropriate intervention due to unfamiliarity with local protocols or lack of coordination between providers. Differences in recovery standards and clinical practices can exacerbate risks. Fragmented communication between foreign and domestic healthcare systems often leads to gaps in care continuity. Legal protections and insurance coverage for overseas procedures are limited, adding financial and emotional stress. These challenges highlight the need for better post-operative support and integrated care pathways.
Covid-19 Impact
The pandemic temporarily halted medical tourism due to travel restrictions and safety concerns, causing widespread delays in elective procedures. However, it also accelerated the adoption of digital health solutions, with providers embracing virtual consultations and remote monitoring. Enhanced hygiene protocols and vaccination requirements have become central to patient decision-making. Governments and hospitals are now prioritizing resilience and preparedness in healthcare infrastructure. The sector is expected to rebound strongly, driven by pent-up demand and improved digital capabilities.
The cosmetic procedures segment is expected to be the largest during the forecast period
The cosmetic procedures segment is expected to account for the largest market share during the forecast period, driven by rising demand for aesthetic enhancements at affordable prices. Procedures like facelifts, body contouring, and hair restoration are popular among international patients seeking high-quality outcomes. Many destinations offer luxury recovery packages and personalized care, enhancing the overall experience. Elective procedures not covered by insurance in home countries further boost outbound travel. Social media trends and growing acceptance of cosmetic surgery are fuelling interest.
The online platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online platforms segment is predicted to witness the highest growth rate, as patients increasingly rely on online tools to research, compare, and book medical services. These platforms offer transparency through reviews, pricing comparisons, and provider credentials. Integration with telehealth services allows for seamless pre- and post-treatment engagement. Hospitals are leveraging digital aggregators to expand their global reach and improve visibility. AI-powered recommendation engines and multilingual support are enhancing user experience. As digital ecosystems evolve, online platforms will become central to the medical tourism value chain.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its combination of affordability, quality care, and robust infrastructure. Countries like India, Thailand, and Malaysia offer internationally accredited hospitals and skilled professionals at competitive rates. Government initiatives supporting healthcare travel and streamlined visa processes are boosting patient inflow. English-speaking staff and culturally sensitive services enhance comfort and trust. Strategic marketing and investment in medical excellence are strengthening regional appeal. With its cost advantage and service quality, Asia Pacific remains the top choice for global patients.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by both outbound and inbound medical travel trends. Patients from the U.S. and Canada are increasingly seeking affordable care abroad to avoid long wait times and high costs. At the same time, North American providers are attracting international patients for complex procedures and advanced diagnostics. Investments in digital health, concierge services, and international partnerships are enhancing accessibility. Insurance models are evolving to support cross-border coverage.
Key players in the market
Some of the key players profiled in the Medical Tourism Market include Apollo Hospitals Group, Anadolu Medical Center, Bumrungrad International Hospital, Seoul National University Hospital, KPJ Healthcare Berhad, Hospital Clínica Bíblica, Fortis Healthcare, Gleneagles Hospital, Prince Court Medical Centre, Healthbase, NTT Medical Center Tokyo, MedRetreat, Bangkok Hospital, Aditya Birla Health Services Ltd., and Klinikum Medical Link.
Key Developments:
In August 2025, Apollo Hospitals has launched dedicated Living Will Clinic. The clinic will guide people through Advance Care Planning (ACP), enabling them to document their medical treatment preferences, appoint trusted representatives, and ensure that their care reflects their personal values even in circumstances where they may be unable to communicate their wishes.
Treatment Types Covered:
• Cosmetic Procedures
• Dental Treatments
• Cardiovascular Treatments
• Orthopedic Treatments
• Cancer Treatments
• Fertility Treatments
• Neurological Treatments
• Bariatric Surgery
Tourist Types Covered:
• Wellness Tourists
• Surgical Tourists
• Chronic Condition Seekers
• Elective Procedure Travelers
Service Providers Covered:
• Private Hospitals & Clinics
• Public Healthcare Institutions
• Specialty Centers
Booking Channels Covered:
• Direct Hospital Booking
• Medical Tourism Facilitators
• Online Platforms
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Medical Tourism Market, By Treatment Type
5.1 Introduction
5.2 Cosmetic Procedures
5.2.1 Hair Transplant
5.2.2 Facelift
5.2.3 Liposuction
5.2.4 Rhinoplasty
5.2.5 Breast Augmentation
5.3 Dental Treatments
5.3.1 Implants
5.3.2 Orthodontics
5.3.3 Restorative Procedures
5.4 Cardiovascular Treatments
5.4.1 Angioplasty
5.4.2 Bypass Surgery
5.5 Orthopedic Treatments
5.5.1 Joint Replacement
5.5.2 Spine Surgery
5.6 Cancer Treatments
5.6.1 Chemotherapy
5.6.2 Radiation Therapy
5.7 Fertility Treatments
5.7.1 IVF
5.7.2 Egg/Sperm Donation
5.8 Neurological Treatments
5.8.1 Brain Surgery
5.8.2 Spine Disorders
5.9 Bariatric Surgery
5.9.1 Gastric Bypass
5.9.2 Sleeve Gastrectomy
6 Global Medical Tourism Market, By Tourist Type
6.1 Introduction
6.2 Wellness Tourists
6.3 Surgical Tourists
6.4 Chronic Condition Seekers
6.5 Elective Procedure Travelers
7 Global Medical Tourism Market, By Service Provider
7.1 Introduction
7.2 Private Hospitals & Clinics
7.3 Public Healthcare Institutions
7.4 Specialty Centers
8 Global Medical Tourism Market, By Booking Channel
8.1 Introduction
8.2 Direct Hospital Booking
8.3 Medical Tourism Facilitators
8.4 Online Platforms
9 Global Medical Tourism Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Apollo Hospitals Group
11.2 Anadolu Medical Center
11.3 Bumrungrad International Hospital
11.4 Seoul National University Hospital
11.5 KPJ Healthcare Berhad
11.6 Hospital Clínica Bíblica
11.7 Fortis Healthcare
11.8 Gleneagles Hospital
11.9 Prince Court Medical Centre
11.10 Healthbase
11.11 NTT Medical Center Tokyo
11.12 MedRetreat
11.13 Bangkok Hospital
11.14 Aditya Birla Health Services Ltd.
11.15 Klinikum Medical Link
List of Tables
1 Global Medical Tourism Market Outlook, By Region (2024-2032) ($MN)
2 Global Medical Tourism Market Outlook, By Treatment Type (2024-2032) ($MN)
3 Global Medical Tourism Market Outlook, By Cosmetic Procedures (2024-2032) ($MN)
4 Global Medical Tourism Market Outlook, By Hair Transplant (2024-2032) ($MN)
5 Global Medical Tourism Market Outlook, By Facelift (2024-2032) ($MN)
6 Global Medical Tourism Market Outlook, By Liposuction (2024-2032) ($MN)
7 Global Medical Tourism Market Outlook, By Rhinoplasty (2024-2032) ($MN)
8 Global Medical Tourism Market Outlook, By Breast Augmentation (2024-2032) ($MN)
9 Global Medical Tourism Market Outlook, By Dental Treatments (2024-2032) ($MN)
10 Global Medical Tourism Market Outlook, By Implants (2024-2032) ($MN)
11 Global Medical Tourism Market Outlook, By Orthodontics (2024-2032) ($MN)
12 Global Medical Tourism Market Outlook, By Restorative Procedures (2024-2032) ($MN)
13 Global Medical Tourism Market Outlook, By Cardiovascular Treatments (2024-2032) ($MN)
14 Global Medical Tourism Market Outlook, By Angioplasty (2024-2032) ($MN)
15 Global Medical Tourism Market Outlook, By Bypass Surgery (2024-2032) ($MN)
16 Global Medical Tourism Market Outlook, By Orthopedic Treatments (2024-2032) ($MN)
17 Global Medical Tourism Market Outlook, By Joint Replacement (2024-2032) ($MN)
18 Global Medical Tourism Market Outlook, By Spine Surgery (2024-2032) ($MN)
19 Global Medical Tourism Market Outlook, By Cancer Treatments (2024-2032) ($MN)
20 Global Medical Tourism Market Outlook, By Chemotherapy (2024-2032) ($MN)
21 Global Medical Tourism Market Outlook, By Radiation Therapy (2024-2032) ($MN)
22 Global Medical Tourism Market Outlook, By Fertility Treatments (2024-2032) ($MN)
23 Global Medical Tourism Market Outlook, By IVF (2024-2032) ($MN)
24 Global Medical Tourism Market Outlook, By Egg/Sperm Donation (2024-2032) ($MN)
25 Global Medical Tourism Market Outlook, By Neurological Treatments (2024-2032) ($MN)
26 Global Medical Tourism Market Outlook, By Brain Surgery (2024-2032) ($MN)
27 Global Medical Tourism Market Outlook, By Spine Disorders (2024-2032) ($MN)
28 Global Medical Tourism Market Outlook, By Bariatric Surgery (2024-2032) ($MN)
29 Global Medical Tourism Market Outlook, By Gastric Bypass (2024-2032) ($MN)
30 Global Medical Tourism Market Outlook, By Sleeve Gastrectomy (2024-2032) ($MN)
31 Global Medical Tourism Market Outlook, By Tourist Type (2024-2032) ($MN)
32 Global Medical Tourism Market Outlook, By Wellness Tourists (2024-2032) ($MN)
33 Global Medical Tourism Market Outlook, By Surgical Tourists (2024-2032) ($MN)
34 Global Medical Tourism Market Outlook, By Chronic Condition Seekers (2024-2032) ($MN)
35 Global Medical Tourism Market Outlook, By Elective Procedure Travelers (2024-2032) ($MN)
36 Global Medical Tourism Market Outlook, By Service Provider (2024-2032) ($MN)
37 Global Medical Tourism Market Outlook, By Private Hospitals & Clinics (2024-2032) ($MN)
38 Global Medical Tourism Market Outlook, By Public Healthcare Institutions (2024-2032) ($MN)
39 Global Medical Tourism Market Outlook, By Specialty Centers (2024-2032) ($MN)
40 Global Medical Tourism Market Outlook, By Booking Channel (2024-2032) ($MN)
41 Global Medical Tourism Market Outlook, By Direct Hospital Booking (2024-2032) ($MN)
42 Global Medical Tourism Market Outlook, By Medical Tourism Facilitators (2024-2032) ($MN)
43 Global Medical Tourism Market Outlook, By Online Platforms (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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