Menstrual Cups Market
Menstrual Cups Market Forecasts to 2032 – Global Analysis By Product Design (Bell-shaped, V-shaped, Disc-style and Collapsible), Rim & Base Type, Material Composition, Size Category, Usability, Distribution Channel, Application, End User and By Geography
According to Stratistics MRC, the Global Menstrual Cups Market is accounted for $1.61 billion in 2025 and is expected to reach $2.69 billion by 2032 growing at a CAGR of 7.6% during the forecast period. Menstrual cups offer an eco-friendly and economical alternative to conventional feminine hygiene products like tampons and pads. Constructed from medical-grade silicone, rubber, or thermoplastic materials, these cups collect menstrual blood rather than absorb it, providing protection for up to 12 hours based on flow. Being reusable for multiple years, they help minimize environmental pollution caused by single-use items. Their flexible shape ensures a comfortable and secure fit, while proper cleaning guarantees hygiene and safety. Growing recognition of their environmental advantages and cost savings has boosted their worldwide acceptance, positioning menstrual cups as a favored choice among women seeking sustainable, safe, and convenient menstrual care solutions.
According to the World Bank, over 500 million women and girls globally lack access to adequate menstrual hygiene management, driving demand for affordable, reusable solutions like menstrual cups that reduce long-term costs and waste.
Market Dynamics:
Driver:
Increasing awareness of sustainable menstrual products
The rising focus on environmental sustainability is fueling the popularity of menstrual cups. As reusable alternatives to disposable pads and tampons, menstrual cups minimize plastic waste and support eco-friendly living. Awareness campaigns by non-profits, social media personalities, and healthcare organizations are highlighting the benefits of reusable menstrual products. Educational efforts in schools and community programs further inform women about the ecological advantages of adopting menstrual cups. By combining sustainability with convenience, these products appeal to women looking to reduce their environmental impact. Consequently, increasing knowledge about eco-friendly menstrual care is a major factor driving growth in the menstrual cups market worldwide.
Restraint:
Lack of awareness and cultural taboos
The growth of the menstrual cups market is constrained by low awareness and cultural restrictions related to menstruation. In many traditional societies, menstrual health remains a taboo topic, limiting information on sustainable alternatives like menstrual cups. Concerns about safety, comfort, and hygiene create hesitation among potential users. A lack of guidance on correct usage, including insertion, removal, and cleaning, further deters adoption. Societal stigma around handling menstrual blood and using reusable products reinforces these barriers. As a result, despite their environmental and economic benefits, menstrual cups experience limited market penetration in regions where education and open discussions on menstrual hygiene are still lacking.
Opportunity:
Expansion through e-commerce and digital platforms
The rise of e-commerce and digital marketing channels presents a valuable growth opportunity for menstrual cup brands. Online platforms allow companies to reach customers in remote areas and regions with limited retail presence. Social media campaigns and influencer partnerships can educate users on proper usage, health benefits, and hygiene practices. Subscription services and online promotions further encourage trial and repeat purchases, fostering brand loyalty. Digital channels also provide direct consumer insights, helping refine products and marketing strategies. With growing internet access and mobile device usage worldwide, leveraging e-commerce and digital platforms is an effective way to expand the market, increase awareness, and drive adoption of menstrual cups globally.
Threat:
Safety concerns and medical misconceptions
Concerns about safety and prevalent medical misconceptions pose threats to the menstrual cups market. Despite being made from medical-grade silicone or rubber, some consumers worry about infections, allergic reactions, or incorrect usage. Misunderstandings regarding insertion, removal, and cleaning procedures can discourage first-time users. Negative anecdotes or rumors about discomfort or potential health issues may further amplify hesitation. Limited access to reliable health information, especially in rural or conservative regions, reinforces these misconceptions. Consequently, such fears can slow adoption rates. Providing educational campaigns, medical validation, and clear usage instructions is essential to counter these risks, reassure consumers, and promote the growth and acceptance of menstrual cups globally.
Covid-19 Impact:
The COVID-19 crisis affected the menstrual cups market in several ways. Supply chain disruptions and lockdown measures temporarily restricted access to menstrual hygiene products, particularly in emerging markets. Economic hardships during the pandemic also slowed consumer spending, impacting adoption rates. On the other hand, increased awareness of hygiene and sustainability encouraged interest in long-lasting, reusable products like menstrual cups. E-commerce platforms grew significantly, allowing manufacturers to connect directly with customers and maintain sales. The pandemic’s emphasis on health, safety, and convenience further promoted reusable menstrual solutions. Ultimately, COVID-19 both challenged and catalyzed market growth, altering consumer behavior and creating new opportunities for menstrual cup manufacturers worldwide.
The bell-shaped segment is expected to be the largest during the forecast period
The bell-shaped segment is expected to account for the largest market share during the forecast period due to their user-friendly design, comfort, and wide acceptance among women. Featuring a flared rim and flexible body, this design ensures a secure fit and minimizes leakage, making it suitable for most users. Its balance of capacity and comfort makes it a preferred choice for everyday use. Healthcare professionals and educational platforms commonly recommend this shape, enhancing consumer confidence and adoption. Moreover, manufacturers focus on producing bell-shaped cups in large quantities, increasing their availability across markets. The combination of practical design, comfort, and accessibility positions bell-shaped menstrual cups as the leading segment in the global menstrual cups market.
The schools & colleges segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the schools & colleges segment is predicted to witness the highest growth rate, driven by increased menstrual hygiene education and awareness among young women. Educational institutions are actively promoting sustainable alternatives through workshops, campaigns, and health programs, making students more receptive to reusable products. Eco-consciousness, cost savings, and peer recommendations encourage adoption among this demographic. Partnerships with NGOs and government-led initiatives focusing on menstrual health in schools further boost usage. Digital campaigns and social media influencers also play a vital role in spreading awareness. As a result, the schools and colleges segment is emerging as a major growth contributor, accelerating the adoption of menstrual cups in the younger population.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share, driven by growing menstrual hygiene awareness and increasing preference for sustainable alternatives. Strong purchasing power, advanced healthcare systems, and easy availability of quality menstrual products encourage widespread use. Educational initiatives, social campaigns, and environmental advocacy have further propelled adoption of reusable menstrual solutions. Key manufacturers’ presence and well-established retail and online distribution channels ensure products are easily accessible to consumers. Awareness of ecological benefits, along with the long-term cost savings offered by menstrual cups, motivates adoption. As a result, North America continues to hold the largest share, positioning it as the leading region in the global menstrual cups market.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, propelled by heightened awareness of menstrual hygiene and a shift toward eco-friendly products. Educational programs, government initiatives, and NGO campaigns across countries like India, China, and Southeast Asia are promoting the use of reusable menstrual solutions. Increasing disposable income, urban lifestyles and better access to retail and e-commerce platforms can support wider adoption. Younger, environmentally conscious consumers are attracted to menstrual cups due to their cost savings and sustainable nature. These combined factors are accelerating market expansion, establishing Asia Pacific as the region with the highest growth rate and the fastest-growing market for menstrual cups worldwide.
Key players in the market
Some of the key players in Menstrual Cups Market include Sirona Hygiene Private Limited, Procter & Gamble, Mooncup Ltd, Redcliffe Hygiene Private Limited, Diva International Inc, YUUKI Company s.r.o, The Keeper, Inc, Gaaia, The Period Company, Shecup, Lunette, The Flex Company, Saalt, Ruby Cup and OrganiCup / AllMatters.
Key Developments:
In October 2025, Procter & Gamble and Lindner have launched a revolutionary new recycling technology that uses a solvent-based extraction process to remove impurities, odours, adhesives and printing inks from used plastic packs. The purity level achieved by the technology, Flexloop, could open up new application options, allowing post-consumer recyclate to be used for sensitive packaging in the cosmetic and personal care sectors.
In February 2025, Sirona Hygiene founders Deep Bajaj and Mohit Bajaj entered the final stages of repurchasing the women’s wellness brand from the Good Glamm Group, just months after its original acquisition; under the buyback agreement, the founders will assume debt liabilities of ₹160–₹180 crore owed to banks, lenders, and vendors, with plans to renegotiate and partly refinance these obligations as they regain operational control and reposition the brand.
Product Designs Covered:
• Bell-shaped
• V-shaped
• Disc-style
• Collapsible
Rim & Base Types Covered:
• Round rim
• Flat base
• Pointed base
• Hollow stem
Material Compositions Covered:
• Medical-grade Silicone
• Thermoplastic Elastomer (TPE)
• Natural Rubber
• Biodegradable Polymers
Size Categories Covered:
• Small (for teens or low cervix)
• Medium (standard adult)
• Large (postpartum or high flow)
Usabilities Covered:
• Reusable
• Disposable
Distribution Channels Covered:
• Online pharmacy
• Hospital pharmacy
• Retail pharmacy
• Direct-to-consumer (DTC) brand websites
• NGO & community health programs
Applications Covered:
• Daily menstrual use
• Travel-friendly use
• Sports & active lifestyle
• Postpartum use
End Users Covered:
• Individual Consumers
• Hospitals
• Specialty Clinics
• Schools & Colleges
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary 2 Preface 2.1 Abstract 2.2 Stake Holders 2.3 Research Scope 2.4 Research Methodology 2.4.1 Data Mining 2.4.2 Data Analysis 2.4.3 Data Validation 2.4.4 Research Approach 2.5 Research Sources 2.5.1 Primary Research Sources 2.5.2 Secondary Research Sources 2.5.3 Assumptions 3 Market Trend Analysis 3.1 Introduction 3.2 Drivers 3.3 Restraints 3.4 Opportunities 3.5 Threats 3.6 Product Analysis 3.7 Application Analysis 3.8 End User Analysis 3.9 Emerging Markets 3.10 Impact of Covid-19 4 Porters Five Force Analysis 4.1 Bargaining power of suppliers 4.2 Bargaining power of buyers 4.3 Threat of substitutes 4.4 Threat of new entrants 4.5 Competitive rivalry 5 Global Menstrual Cups Market, By Product Design 5.1 Introduction 5.2 Bell-shaped 5.3 V-shaped 5.4 Disc-style 5.5 Collapsible 6 Global Menstrual Cups Market, By Rim & Base Type 6.1 Introduction 6.2 Round rim 6.3 Flat base 6.4 Pointed base 6.5 Hollow stem 7 Global Menstrual Cups Market, By Material Composition 7.1 Introduction 7.2 Medical-grade Silicone 7.3 Thermoplastic Elastomer (TPE) 7.4 Natural Rubber 7.5 Biodegradable Polymers 8 Global Menstrual Cups Market, By Size Category 8.1 Introduction 8.2 Small (for teens or low cervix) 8.3 Medium (standard adult) 8.4 Large (postpartum or high flow) 9 Global Menstrual Cups Market, By Usability 9.1 Introduction 9.2 Reusable 9.3 Disposable 10 Global Menstrual Cups Market, By Distribution Channel 10.1 Introduction 10.2 Online pharmacy 10.3 Hospital pharmacy 10.4 Retail pharmacy 10.5 Direct-to-consumer (DTC) brand websites 10.6 NGO & community health programs 11 Global Menstrual Cups Market, By Application 11.1 Introduction 11.2 Daily menstrual use 11.3 Travel-friendly use 11.4 Sports & active lifestyle 11.5 Postpartum use 12 Global Menstrual Cups Market, By End User 12.1 Introduction 12.2 Individual Consumers 12.3 Hospitals 12.4 Specialty Clinics 12.5 Schools & Colleges 13 Global Menstrual Cups Market, By Geography 13.1 Introduction 13.2 North America 13.2.1 US 13.2.2 Canada 13.2.3 Mexico 13.3 Europe 13.3.1 Germany 13.3.2 UK 13.3.3 Italy 13.3.4 France 13.3.5 Spain 13.3.6 Rest of Europe 13.4 Asia Pacific 13.4.1 Japan 13.4.2 China 13.4.3 India 13.4.4 Australia 13.4.5 New Zealand 13.4.6 South Korea 13.4.7 Rest of Asia Pacific 13.5 South America 13.5.1 Argentina 13.5.2 Brazil 13.5.3 Chile 13.5.4 Rest of South America 13.6 Middle East & Africa 13.6.1 Saudi Arabia 13.6.2 UAE 13.6.3 Qatar 13.6.4 South Africa 13.6.5 Rest of Middle East & Africa 14 Key Developments 14.1 Agreements, Partnerships, Collaborations and Joint Ventures 14.2 Acquisitions & Mergers 14.3 New Product Launch 14.4 Expansions 14.5 Other Key Strategies 15 Company Profiling 15.1 Sirona Hygiene Private Limited 15.2 Procter & Gamble 15.3 Mooncup Ltd 15.4 Redcliffe Hygiene Private Limited 15.5 Diva International Inc 15.6 YUUKI Company s.r.o 15.7 The Keeper, Inc 15.8 Gaaia 15.9 The Period Company 15.10 Shecup 15.11 Lunette 15.12 The Flex Company 15.13 Saalt 15.14 Ruby Cup 15.15 OrganiCup / AllMatters List of Tables 1 Global Menstrual Cups Market Outlook, By Region (2024-2032) ($MN) 2 Global Menstrual Cups Market Outlook, By Product Design (2024-2032) ($MN) 3 Global Menstrual Cups Market Outlook, By Bell-shaped (2024-2032) ($MN) 4 Global Menstrual Cups Market Outlook, By V-shaped (2024-2032) ($MN) 5 Global Menstrual Cups Market Outlook, By Disc-style (2024-2032) ($MN) 6 Global Menstrual Cups Market Outlook, By Collapsible (2024-2032) ($MN) 7 Global Menstrual Cups Market Outlook, By Rim & Base Type (2024-2032) ($MN) 8 Global Menstrual Cups Market Outlook, By Round rim (2024-2032) ($MN) 9 Global Menstrual Cups Market Outlook, By Flat base (2024-2032) ($MN) 10 Global Menstrual Cups Market Outlook, By Pointed base (2024-2032) ($MN) 11 Global Menstrual Cups Market Outlook, By Hollow stem (2024-2032) ($MN) 12 Global Menstrual Cups Market Outlook, By Material Composition (2024-2032) ($MN) 13 Global Menstrual Cups Market Outlook, By Medical-grade Silicone (2024-2032) ($MN) 14 Global Menstrual Cups Market Outlook, By Thermoplastic Elastomer (TPE) (2024-2032) ($MN) 15 Global Menstrual Cups Market Outlook, By Natural Rubber (2024-2032) ($MN) 16 Global Menstrual Cups Market Outlook, By Biodegradable Polymers (2024-2032) ($MN) 17 Global Menstrual Cups Market Outlook, By Size Category (2024-2032) ($MN) 18 Global Menstrual Cups Market Outlook, By Small (for teens or low cervix) (2024-2032) ($MN) 19 Global Menstrual Cups Market Outlook, By Medium (standard adult) (2024-2032) ($MN) 20 Global Menstrual Cups Market Outlook, By Large (postpartum or high flow) (2024-2032) ($MN) 21 Global Menstrual Cups Market Outlook, By Usability (2024-2032) ($MN) 22 Global Menstrual Cups Market Outlook, By Reusable (2024-2032) ($MN) 23 Global Menstrual Cups Market Outlook, By Disposable (2024-2032) ($MN) 24 Global Menstrual Cups Market Outlook, By Distribution Channel (2024-2032) ($MN) 25 Global Menstrual Cups Market Outlook, By Online pharmacy (2024-2032) ($MN) 26 Global Menstrual Cups Market Outlook, By Hospital pharmacy (2024-2032) ($MN) 27 Global Menstrual Cups Market Outlook, By Retail pharmacy (2024-2032) ($MN) 28 Global Menstrual Cups Market Outlook, By Direct-to-consumer (DTC) brand websites (2024-2032) ($MN) 29 Global Menstrual Cups Market Outlook, By NGO & community health programs (2024-2032) ($MN) 30 Global Menstrual Cups Market Outlook, By Application (2024-2032) ($MN) 31 Global Menstrual Cups Market Outlook, By Daily menstrual use (2024-2032) ($MN) 32 Global Menstrual Cups Market Outlook, By Travel-friendly use (2024-2032) ($MN) 33 Global Menstrual Cups Market Outlook, By Sports & active lifestyle (2024-2032) ($MN) 34 Global Menstrual Cups Market Outlook, By Postpartum use (2024-2032) ($MN) 35 Global Menstrual Cups Market Outlook, By End User (2024-2032) ($MN) 36 Global Menstrual Cups Market Outlook, By Individual Consumers (2024-2032) ($MN) 37 Global Menstrual Cups Market Outlook, By Hospitals (2024-2032) ($MN) 38 Global Menstrual Cups Market Outlook, By Specialty Clinics (2024-2032) ($MN) 39 Global Menstrual Cups Market Outlook, By Schools & Colleges (2024-2032) ($MN) Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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