Mezcal Market
Mezcal Market Forecasts to 2032 - Global Analysis By Product (Joven, Reposado and A-ejo), Agave Type, Flavor, Concentration, Price Range, Packaging Type, End User and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $1265.31 MN |
|
Projected Year Value (2030) |
US $2940.9 MN |
|
CAGR (2024 - 2030) |
12.8% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Mezcal Market is accounted for $1265.31 million in 2025 and is expected to reach $2940.09 million by 2032 growing at a CAGR of 12.8% during the forecast period. A traditional Mexican distilled alcoholic beverage, mezcal is made from the ""piña,"" or heart, of the agave plant. Since mezcal can be prepared from a variety of agave species, it offers a greater variety of flavours than tequila, which is only made from blue agave. The agave is roasted in earthen pits during manufacture, giving it a unique smokey flavour. Mexican culture places a strong emphasis on mezcal, which is frequently made by hand in small quantities utilising traditional techniques. It is usually consumed straight and has become well-known throughout the world for its distinctive character and handcrafted quality.
Market Dynamics:
Driver:
Rising global popularity of craft spirits
Mezcal is a fantastic fit for the growing demand from consumers for artisanal, small-batch, and authentic alcoholic beverages. Its unique production process and rich cultural heritage appeal to those valuing tradition and quality. Premiumization trends have also led to higher consumer willingness to spend on niche spirits like Mezcal. The growth of cocktail culture worldwide has further increased its visibility and usage in bars and restaurants. As a result, global demand for Mezcal continues to rise, expanding its footprint beyond Mexico.
Restraint:
High production costs
Agaves are traditionally produced using time-consuming and labour-intensive techniques including roasting them in earthen pits and distilling them in small quantities. Due to limited supply and growing demand, raw materials—particularly mature agave plants—have become more expensive. Many small-scale producers find it difficult to develop their businesses or purchase sophisticated equipment. The cost is further increased by certification and regulatory compliance requirements. These high costs ultimately lead to higher retail prices, limiting mezcal’s accessibility and competitiveness in the global spirits market.
Opportunity:
Tourism and experiential marketing
Travellers to areas that produce mezcal frequently take part in traditional festivals, distillery visits, and tastings to further their understanding of the spirit. These practical encounters foster emotional bonds that encourage word-of-mouth advertising and company loyalty. Brands may also highlight the distinctiveness of mezcal by showcasing the artisanal methods used in its manufacturing through experiential marketing. Travellers use social media to share their experiences, which makes them more visible worldwide. Together, tourism and experiential strategies transform casual interest into long-term consumer engagement and market growth.
Threat:
Competition from tequila and other spirits
Tequila frequently outperforms mezcal in terms of customer preference and brand awareness due to its greater global recognition and marketing. Many consumers prefer the smoother taste of tequila since they are not familiar with the characteristic smokey flavour of mezcal. Major tequila producers' aggressive marketing initiatives also take shelf space and consumer attention away from mezcal. Additionally, consumers on a tight budget may be drawn to mass-produced spirits like vodka and rum because to their lower price points, which would reduce the attraction of mezcal. This severe rivalry hinders mezcal's expansion, especially in overseas markets.
Covid-19 Impact
The COVID-19 pandemic initially disrupted the mezcal market due to lockdowns, supply chain interruptions, and the closure of bars and restaurants, leading to a decline in sales. Small-scale producers faced significant challenges in maintaining production and distribution. However, as restrictions eased and consumer behaviors shifted, there was a notable increase in at-home consumption and online sales of mezcal. The growing interest in artisanal and premium spirits further fueled the market's recovery, positioning mezcal for continued growth in the post-pandemic era.
The fruity segment is expected to be the largest during the forecast period
The fruity segment is expected to account for the largest market share during the forecast period by appealing to a broader consumer base, especially younger and experimental drinkers. Mezcal's adaptability is enhanced by fruity flavours, which make it appropriate for mixology trends and cocktails. These flavours draw in new customers by masking the potent, smokey flavour of traditional mezcal. Innovation in fruit-infused variants has expanded product offerings, encouraging repeat purchases. All things considered, the fruity segment increases market demand by improving the consumer experience and diversifying flavours.
The individual consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the individual consumers segment is predicted to witness the highest growth rate, due to growing interest in craft and artisanal spirits. Consumers are increasingly seeking unique, authentic experiences, making Mezcal appealing due to its traditional production and diverse flavor profiles. Rising disposable incomes and premiumization trends have led individuals to explore higher-end alcoholic beverages like Mezcal. Health-conscious consumers are also drawn to its organic and natural image compared to mass-produced spirits. Social media and influencer marketing further amplify awareness and curiosity among younger demographics, fueling market growth.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising interest in unique and premium alcoholic beverages. As global awareness of Mezcal rises, Asian markets, particularly in Japan, South Korea, and China, are embracing the unique taste and cultural heritage of this Mexican spirit. The trend is fueled by a rising demand for diverse alcoholic beverages, craft cocktails, and the growing popularity of Mexican cuisine. Additionally, Mezcal's reputation as a high-quality, artisanal product further enhances its appeal in the region’s evolving spirits market.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising consumer interest in artisanal and premium spirits. Known for its smoky flavor and traditional production methods, mezcal is gaining popularity among millennials and cocktail enthusiasts seeking unique taste experiences. The U.S. is the largest market in the region, fueled by expanding distribution channels, mixology trends, and growing awareness of agave-based spirits. Craft producers and celebrity endorsements are further elevating mezcal's profile, making it a dynamic segment within the broader alcoholic beverages industry in North America.
Key players in the market
Some of the key players profiled in the Mezcal Market include Pernod Ricard, Diageo plc, Bacardi Limited, Constellation Brands, Inc., Mezcal Amores, Rey Campero, El Silencio Holdings, Inc., William Grant & Sons Ltd., Casa Lumbre, Mezcal Vago, Sombra Mezcal, Real Minero, Pierde Almas, Mezcales de Leyenda and Los Danzantes.
Key Developments:
In October 2024, Pernod Ricard India commenced the construction of Asia's largest malt distillery and maturation facility in Butibori, Nagpur, Maharashtra. This project, backed by a Memorandum of Understanding with the Government of Maharashtra, represents a significant investment in India's spirits industry.
In October 2024, Pernod Ricard India commenced the construction of Asia's largest malt distillery and maturation facility in Butibori, Nagpur, Maharashtra. This project, backed by a Memorandum of Understanding with the Government of Maharashtra, represents a significant investment in India's spirits industry.
In December 2023, Pernod Ricard India introduced Longitude77, its first Indian single malt whisky. Produced in Dindori, Maharashtra, this launch underscores the company's commitment to innovation and premiumization in the Indian market.
Products Covered:
• Joven
• Reposado
• Añejo
Agave Types Covered:
• Espadín
• Tobalá
• Arroqueño
• Tepeztate
• Cuishe
• Other Agave Types
Flavors Covered:
• Smoky
• Fruity
• Herbal
• Spicy
• Neutral
Concentrations Covered:
• Below 40%
• 40% - 45%
• Above 45%
Price Ranges Covered:
• Premium
• Medium
• Economy
Packaging Types Covered:
• Glass Bottles
• Cans
• Other Packaging Types
End Users Covered:
• Commercial
• Individual Consumers
• Retailers
• Event Management Companies
• Duty-Free Shops
• Online Platforms
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Mezcal Market, By Product
5.1 Introduction
5.2 Joven
5.3 Reposado
5.4 Añejo
6 Global Mezcal Market, By Agave Type
6.1 Introduction
6.2 Espadín
6.3 Tobalá
6.4 Arroqueño
6.5 Tepeztate
6.6 Cuishe
6.7 Other Agave Types
7 Global Mezcal Market, By Flavor
7.1 Introduction
7.2 Smoky
7.3 Fruity
7.4 Herbal
7.5 Spicy
7.6 Neutral
8 Global Mezcal Market, By Concentration
8.1 Introduction
8.2 Below 40%
8.3 40% - 45%
8.4 Above 45%
9 Global Mezcal Market, By Price Range
9.1 Introduction
9.2 Premium
9.3 Medium
9.4 Economy
10 Global Mezcal Market, By Packaging Type
10.1 Introduction
10.2 Glass Bottles
10.3 Cans
10.4 Other Packaging Types
11 Global Mezcal Market, By End User
11.1 Introduction
11.2 Commercial
11.3 Individual Consumers
11.4 Retailers
11.5 Event Management Companies
11.6 Duty-Free Shops
11.7 Online Platforms
1 1.8 Other End Users
12 Global Mezcal Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.2 China
12.4.3 India
12.4.4 Australia
12.4.5 New Zealand
12.4.6 South Korea
12.4.7 Rest of Asia Pacific
12.5 South America
12.5.1 Argentina
12.5.2 Brazil
12.5.3 Chile
12.5.4 Rest of South America
12.6 Middle East & Africa
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 Qatar
12.6.4 South Africa
12.6.5 Rest of Middle East & Africa
13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies
14 Company Profiling
14.1 Pernod Ricard
14.2 Diageo plc
14.3 Bacardi Limited
14.4 Constellation Brands, Inc.
14.5 Mezcal Amores
14.6 Rey Campero
14.7 El Silencio Holdings, Inc.
14.8 William Grant & Sons Ltd.
14.9 Casa Lumbre
14.10 Mezcal Vago
14.11 Sombra Mezcal
14.12 Real Minero
14.13 Pierde Almas
14.14 Mezcales de Leyenda
14.15 Los Danzantes
List of Tables
1 Global Mezcal Market Outlook, By Region (2024-2032) ($MN)
2 Global Mezcal Market Outlook, By Product (2024-2032) ($MN)
3 Global Mezcal Market Outlook, By Joven (2024-2032) ($MN)
4 Global Mezcal Market Outlook, By Reposado (2024-2032) ($MN)
5 Global Mezcal Market Outlook, By Añejo (2024-2032) ($MN)
6 Global Mezcal Market Outlook, By Agave Type (2024-2032) ($MN)
7 Global Mezcal Market Outlook, By Espadín (2024-2032) ($MN)
8 Global Mezcal Market Outlook, By Tobalá (2024-2032) ($MN)
9 Global Mezcal Market Outlook, By Arroqueño (2024-2032) ($MN)
10 Global Mezcal Market Outlook, By Tepeztate (2024-2032) ($MN)
11 Global Mezcal Market Outlook, By Cuishe (2024-2032) ($MN)
12 Global Mezcal Market Outlook, By Other Agave Types (2024-2032) ($MN)
13 Global Mezcal Market Outlook, By Flavor (2024-2032) ($MN)
14 Global Mezcal Market Outlook, By Smoky (2024-2032) ($MN)
15 Global Mezcal Market Outlook, By Fruity (2024-2032) ($MN)
16 Global Mezcal Market Outlook, By Herbal (2024-2032) ($MN)
17 Global Mezcal Market Outlook, By Spicy (2024-2032) ($MN)
18 Global Mezcal Market Outlook, By Neutral (2024-2032) ($MN)
19 Global Mezcal Market Outlook, By Concentration (2024-2032) ($MN)
20 Global Mezcal Market Outlook, By Below 40% (2024-2032) ($MN)
21 Global Mezcal Market Outlook, By 40% - 45% (2024-2032) ($MN)
22 Global Mezcal Market Outlook, By Above 45% (2024-2032) ($MN)
23 Global Mezcal Market Outlook, By Price Range (2024-2032) ($MN)
24 Global Mezcal Market Outlook, By Premium (2024-2032) ($MN)
25 Global Mezcal Market Outlook, By Medium (2024-2032) ($MN)
26 Global Mezcal Market Outlook, By Economy (2024-2032) ($MN)
27 Global Mezcal Market Outlook, By Packaging Type (2024-2032) ($MN)
28 Global Mezcal Market Outlook, By Glass Bottles (2024-2032) ($MN)
29 Global Mezcal Market Outlook, By Cans (2024-2032) ($MN)
30 Global Mezcal Market Outlook, By Other Packaging Types (2024-2032) ($MN)
31 Global Mezcal Market Outlook, By End User (2024-2032) ($MN)
32 Global Mezcal Market Outlook, By Commercial (2024-2032) ($MN)
33 Global Mezcal Market Outlook, By Individual Consumers (2024-2032) ($MN)
34 Global Mezcal Market Outlook, By Retailers (2024-2032) ($MN)
35 Global Mezcal Market Outlook, By Event Management Companies (2024-2032) ($MN)
36 Global Mezcal Market Outlook, By Duty-Free Shops (2024-2032) ($MN)
37 Global Mezcal Market Outlook, By Online Platforms (2024-2032) ($MN)
38 Global Mezcal Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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