Mezcal Market
Mezcal - Global Market Outlook (2019-2027)
According to Stratistics MRC, the Global Mezcal Market is accounted for $277.09 million in 2019 and is expected to reach $818.59 million by 2027 growing at a CAGR of 14.5% during the forecast period. Increasing demand for luxury and premium beverage are the major factors propelling the market growth. However, factor such as the inefficient disposal of solid and liquid waste generated during mezcal production can cause drinking water contamination and damage to the underwater ecosystem is hampering the market growth.
Mezcal is a distilled alcoholic beverage that contains more than half alcohol, mainly found in Mexico. It is made from the heart of the agave plant, called the pina from which juice is extracted and then converted into mezcal. It takes almost seven and fifteen years for the plant to mature. Mezcal is not mixed with any other liquid such as cocktail, generally drunk straight. It is exported by the two countries the United States and Japan. Furthermore, numerous entrepreneurs of the U.S have teamed up with Mexican producers and sell their products in the country as well as promote its handcrafted quality. It shows oaxacan culture strongly associated with it.
Based on the product type, the mescal joven segment is likely to have a huge demand due to it is cheaper than other types as it comes unaged or aged for less than two months. The product is available in various flavours, including green apple, citrus, and white pepper. Joven is mostly preferred in cocktails to add the sacred flavour of sweet agave in the drinks. The heart of Joven is produced at a traditional Palenque in Matatlán, but it is grown and distilled in the oaxaca region of Mexico.
By geography, North America is estimated to have a lucrative growth due to the increasing popularity of mescal and is investing to open production plants in the region, which is highly popular for the production of mescal. Additionally, the demand for spirits across the on-trade sales channels, together with full-service restaurants and cafés/bars, is expected to rise significantly over the forecast period.
Some of the key players profiled in the Mezcal Market include Bacardi Limited, Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.), Craft Distillers, Del Maguey Co., Destileria Tlacolula, Diageo Plc., Don Julio, S.A.de, EI Silencio Holdings INC., Familia Camarena Tequila, Fidencio Mezcal, Illegal Mezcal, Pensador Mezcal, Pernod Ricard, Pierde Almas and Sombra Mezcal.
Product Types Covered:
• Mezcal Anejo
• Mezcal Joven
• Mezcal Reposado
Distribution Channels Covered:
• Online Retail Stores
• Offline Retail Stores
Concentrates Covered:
• Mix Tequila
• 100% Tequila
Sales Channels Covered:
• Hotel, Restaurant and Cafe (HORECA)
• Specialty Stores
• Modern Trade
• Convenience Stores
• E-Commerce
• Supermarkets/Hypermarkets
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Mezcal Market, By Product
5.1 Introduction
5.2 Mezcal Anejo
5.3 Mezcal Joven
5.4 Mezcal Reposado
6 Global Mezcal Market, By Distribution Channel
6.1 Introduction
6.2 Online Retail Stores
6.3 Offline Retail Stores
7 Global Mezcal Market, By Concentrate
7.1 Introduction
7.2 Mix Tequila
7.3 100% Tequila
8 Global Mezcal Market, By Sales Channel
8.1 Introduction
8.2 Hotel, Restaurant and Cafe
8.3 Specialty Stores
8.4 Modern Trade
8.5 Convenience Stores
8.6 E-Commerce
8.7 Supermarkets/Hypermarkets
9 Global Mezcal Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Bacardi Limited
11.2 Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.)
11.3 Craft Distillers
11.4 Del Maguey Co.
11.5 Destileria Tlacolula
11.6 Diageo Plc.
11.7 Don Julio, S.A.de
11.8 EI Silencio Holdings INC.
11.9 Familia Camarena Tequila
11.10 Fidencio Mezcal
11.11 Illegal Mezcal
11.12 Pensador Mezcal
11.13 Pernod Ricard
11.14 Pierde Almas
11.15 Sombra Mezcal
List of Tables
1 Global Mezcal Market Outlook, By Region (2018-2027) ($MN)
2 Global Mezcal Market Outlook, By Product Type (2018-2027) ($MN)
3 Global Mezcal Market Outlook, By Mezcal Anejo (2018-2027) ($MN)
4 Global Mezcal Market Outlook, By Mezcal Joven (2018-2027) ($MN)
5 Global Mezcal Market Outlook, By Mezcal Reposado (2018-2027) ($MN)
6 Global Mezcal Market Outlook, By Distribution Channel (2018-2027) ($MN)
7 Global Mezcal Market Outlook, By Online Retail Stores (2018-2027) ($MN)
8 Global Mezcal Market Outlook, By Offline Retail Stores (2018-2027) ($MN)
9 Global Mezcal Market Outlook, By Concentrate (2018-2027) ($MN)
10 Global Mezcal Market Outlook, By Mix Tequila (2018-2027) ($MN)
11 Global Mezcal Market Outlook, By 100% Tequila (2018-2027) ($MN)
12 Global Mezcal Market Outlook, By Sales Channel (2018-2027) ($MN)
13 Global Mezcal Market Outlook, By Hotel, Restaurant and Cafe (HORECA) (2018-2027) ($MN)
14 Global Mezcal Market Outlook, By Specialty Stores (2018-2027) ($MN)
15 Global Mezcal Market Outlook, By Modern Trade (2018-2027) ($MN)
16 Global Mezcal Market Outlook, By Convenience Stores (2018-2027) ($MN)
17 Global Mezcal Market Outlook, By E-Commerce (2018-2027) ($MN)
18 Global Mezcal Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)
19 North America Mezcal Market Outlook, By Country (2018-2027) ($MN)
20 North America Mezcal Market Outlook, By Product Type (2018-2027) ($MN)
21 North America Mezcal Market Outlook, By Mezcal Anejo (2018-2027) ($MN)
22 North America Mezcal Market Outlook, By Mezcal Joven (2018-2027) ($MN)
23 North America Mezcal Market Outlook, By Mezcal Reposado (2018-2027) ($MN)
24 North America Mezcal Market Outlook, By Distribution Channel (2018-2027) ($MN)
25 North America Mezcal Market Outlook, By Online Retail Stores (2018-2027) ($MN)
26 North America Mezcal Market Outlook, By Offline Retail Stores (2018-2027) ($MN)
27 North America Mezcal Market Outlook, By Concentrate (2018-2027) ($MN)
28 North America Mezcal Market Outlook, By Mix Tequila (2018-2027) ($MN)
29 North America Mezcal Market Outlook, By 100% Tequila (2018-2027) ($MN)
30 North America Mezcal Market Outlook, By Sales Channel (2018-2027) ($MN)
31 North America Mezcal Market Outlook, By Hotel, Restaurant and Cafe (HORECA) (2018-2027) ($MN)
32 North America Mezcal Market Outlook, By Specialty Stores (2018-2027) ($MN)
33 North America Mezcal Market Outlook, By Modern Trade (2018-2027) ($MN)
34 North America Mezcal Market Outlook, By Convenience Stores (2018-2027) ($MN)
35 North America Mezcal Market Outlook, By E-Commerce (2018-2027) ($MN)
36 North America Mezcal Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)
37 Europe Mezcal Market Outlook, By Country (2018-2027) ($MN)
38 Europe Mezcal Market Outlook, By Product Type (2018-2027) ($MN)
39 Europe Mezcal Market Outlook, By Mezcal Anejo (2018-2027) ($MN)
40 Europe Mezcal Market Outlook, By Mezcal Joven (2018-2027) ($MN)
41 Europe Mezcal Market Outlook, By Mezcal Reposado (2018-2027) ($MN)
42 Europe Mezcal Market Outlook, By Distribution Channel (2018-2027) ($MN)
43 Europe Mezcal Market Outlook, By Online Retail Stores (2018-2027) ($MN)
44 Europe Mezcal Market Outlook, By Offline Retail Stores (2018-2027) ($MN)
45 Europe Mezcal Market Outlook, By Concentrate (2018-2027) ($MN)
46 Europe Mezcal Market Outlook, By Mix Tequila (2018-2027) ($MN)
47 Europe Mezcal Market Outlook, By 100% Tequila (2018-2027) ($MN)
48 Europe Mezcal Market Outlook, By Sales Channel (2018-2027) ($MN)
49 Europe Mezcal Market Outlook, By Hotel, Restaurant and Cafe (HORECA) (2018-2027) ($MN)
50 Europe Mezcal Market Outlook, By Specialty Stores (2018-2027) ($MN)
51 Europe Mezcal Market Outlook, By Modern Trade (2018-2027) ($MN)
52 Europe Mezcal Market Outlook, By Convenience Stores (2018-2027) ($MN)
53 Europe Mezcal Market Outlook, By E-Commerce (2018-2027) ($MN)
54 Europe Mezcal Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)
55 Asia Pacific Mezcal Market Outlook, By Country (2018-2027) ($MN)
56 Asia Pacific Mezcal Market Outlook, By Product Type (2018-2027) ($MN)
57 Asia Pacific Mezcal Market Outlook, By Mezcal Anejo (2018-2027) ($MN)
58 Asia Pacific Mezcal Market Outlook, By Mezcal Joven (2018-2027) ($MN)
59 Asia Pacific Mezcal Market Outlook, By Mezcal Reposado (2018-2027) ($MN)
60 Asia Pacific Mezcal Market Outlook, By Distribution Channel (2018-2027) ($MN)
61 Asia Pacific Mezcal Market Outlook, By Online Retail Stores (2018-2027) ($MN)
62 Asia Pacific Mezcal Market Outlook, By Offline Retail Stores (2018-2027) ($MN)
63 Asia Pacific Mezcal Market Outlook, By Concentrate (2018-2027) ($MN)
64 Asia Pacific Mezcal Market Outlook, By Mix Tequila (2018-2027) ($MN)
65 Asia Pacific Mezcal Market Outlook, By 100% Tequila (2018-2027) ($MN)
66 Asia Pacific Mezcal Market Outlook, By Sales Channel (2018-2027) ($MN)
67 Asia Pacific Mezcal Market Outlook, By Hotel, Restaurant and Cafe (HORECA) (2018-2027) ($MN)
68 Asia Pacific Mezcal Market Outlook, By Specialty Stores (2018-2027) ($MN)
69 Asia Pacific Mezcal Market Outlook, By Modern Trade (2018-2027) ($MN)
70 Asia Pacific Mezcal Market Outlook, By Convenience Stores (2018-2027) ($MN)
71 Asia Pacific Mezcal Market Outlook, By E-Commerce (2018-2027) ($MN)
72 Asia Pacific Mezcal Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)
73 South America Mezcal Market Outlook, By Country (2018-2027) ($MN)
74 South America Mezcal Market Outlook, By Product Type (2018-2027) ($MN)
75 South America Mezcal Market Outlook, By Mezcal Anejo (2018-2027) ($MN)
76 South America Mezcal Market Outlook, By Mezcal Joven (2018-2027) ($MN)
77 South America Mezcal Market Outlook, By Mezcal Reposado (2018-2027) ($MN)
78 South America Mezcal Market Outlook, By Distribution Channel (2018-2027) ($MN)
79 South America Mezcal Market Outlook, By Online Retail Stores (2018-2027) ($MN)
80 South America Mezcal Market Outlook, By Offline Retail Stores (2018-2027) ($MN)
81 South America Mezcal Market Outlook, By Concentrate (2018-2027) ($MN)
82 South America Mezcal Market Outlook, By Mix Tequila (2018-2027) ($MN)
83 South America Mezcal Market Outlook, By 100% Tequila (2018-2027) ($MN)
84 South America Mezcal Market Outlook, By Sales Channel (2018-2027) ($MN)
85 South America Mezcal Market Outlook, By Hotel, Restaurant and Cafe (HORECA) (2018-2027) ($MN)
86 South America Mezcal Market Outlook, By Specialty Stores (2018-2027) ($MN)
87 South America Mezcal Market Outlook, By Modern Trade (2018-2027) ($MN)
88 South America Mezcal Market Outlook, By Convenience Stores (2018-2027) ($MN)
89 South America Mezcal Market Outlook, By E-Commerce (2018-2027) ($MN)
90 South America Mezcal Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)
91 Middle East & Africa Mezcal Market Outlook, By Country (2018-2027) ($MN)
92 Middle East & Africa Mezcal Market Outlook, By Product Type (2018-2027) ($MN)
93 Middle East & Africa Mezcal Market Outlook, By Mezcal Anejo (2018-2027) ($MN)
94 Middle East & Africa Mezcal Market Outlook, By Mezcal Joven (2018-2027) ($MN)
95 Middle East & Africa Mezcal Market Outlook, By Mezcal Reposado (2018-2027) ($MN)
96 Middle East & Africa Mezcal Market Outlook, By Distribution Channel (2018-2027) ($MN)
97 Middle East & Africa Mezcal Market Outlook, By Online Retail Stores (2018-2027) ($MN)
98 Middle East & Africa Mezcal Market Outlook, By Offline Retail Stores (2018-2027) ($MN)
99 Middle East & Africa Mezcal Market Outlook, By Concentrate (2018-2027) ($MN)
100 Middle East & Africa Mezcal Market Outlook, By Mix Tequila (2018-2027) ($MN)
101 Middle East & Africa Mezcal Market Outlook, By 100% Tequila (2018-2027) ($MN)
102 Middle East & Africa Mezcal Market Outlook, By Sales Channel (2018-2027) ($MN)
103 Middle East & Africa Mezcal Market Outlook, By Hotel, Restaurant and Cafe (HORECA) (2018-2027) ($MN)
104 Middle East & Africa Mezcal Market Outlook, By Specialty Stores (2018-2027) ($MN)
105 Middle East & Africa Mezcal Market Outlook, By Modern Trade (2018-2027) ($MN)
106 Middle East & Africa Mezcal Market Outlook, By Convenience Stores (2018-2027) ($MN)
107 Middle East & Africa Mezcal Market Outlook, By E-Commerce (2018-2027) ($MN)
108 Middle East & Africa Mezcal Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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