Microgreens Market
Microgreens Market Forecasts to 2028 - Global Analysis By Type (Arugula, Basil, Broccoli, Radish and Other Types), Farming (Commercial Greenhouses, Indoor Farming, Vertical Farming and Other Farmings), Distribution Channel (Retail Stores, Supermarkets and Hypermarkets and Other Distribution Channels), End User and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $1.51 BN |
|
Projected Year Value (2028) |
US $3.07 BN |
|
CAGR (2022 - 2028) |
12.5% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Europe |
According to Stratistics MRC, the Global Microgreens Market is accounted for $1.51 billion in 2022 and is expected to reach $3.07 billion by 2028 growing at a CAGR of 12.5% during the forecast period. Microgreens are edible plants harvested at an early stage of development. Their crop cycle is short. They are ready to harvest in 7 to 14 days depending on the species and microgreens. Microgreens are primarily grown in indoor vertical and greenhouse farming methods since they demand a lot of attention and a controlled environment. Microgreens grow best at temperatures ranging from 18 to 24°C and relative humidity (RH) levels ranging from 40 to 60%. As a result, sheltered cultivation is widely used. Due to its rich aromatic flavour and range of colours and textures, microgreens are mostly used to improve the colour, texture, or flavour of various cuisines such as pasta, pizza, omelettes, and salads. They are rich in vitamins, minerals, and antioxidants.
According to a survey by Artemis, an intelligence platform, almost 16% of growers in indoor cultivation are involved in microgreens production.
Market Dynamics:
Driver:
The rise in demand for indoor cultivation
Greenhouses and indoor vertical farming are widely used farming practises for producing microgreens due to benefits such as increased farming land productivity, control over extreme weather conditions, more efficient use of productive resources, and reduced risk of pests, weeds, and crop diseases. Furthermore, the rise in technological innovations in indoor Farming, such as the resurgence of information technology in vertical Farming and greenhouses, encourages farmers to adopt agriculture, indirectly supporting the growth of the global microgreens market during the forecast period.
Restraint:
Shortage of skilled workforce
Indoor vertical farming is one of the growing technologies in indoor farming. Most farmers are unaware of this technique and the crops that can be grown with this farming method. Sensors, artificial intelligence, autonomous systems, hydroponic, aquaponic, and aeroponic systems are among the technology used in vertical farming and greenhouse farming. A knowledgeable and skilled workforce is required to operate these sophisticated technologies. The shortage of a skilled workforce has affected different sectors globally.
Opportunity:
Rapid increase in the retail and online stores
The retail sector is quickly increasing, and internet businesses are displacing traditional brick-and-mortar stores. Online retailers must boost their inventory more than ever before in order to stay up with the demand for their products. This creates a massive market opportunity for microgreens. Microgreens are incredibly essential in the health business since they may be ingested fresh and do not require much preparation or heating. Because of their small size, they are easy to travel and grow in a small area of a home or greenhouse.
Threat:
High cost
High initial investments, high production costs, and a lack of distribution channels are the key obstacles restricting the growth of the microgreen sector. Aside from that, certain soil nutrient deficiencies and a lack of knowledge about microgreens pose a threat to the market. Furthermore, unorganised market management, rising demand for non-GMO microgreens, and a limited variety of microgreens types are all factors.
Covid-19 Impact
The COVID-19 pandemic outbreak wreaked havoc on the microgreens business at every stage of the value chain. It also caused significant disruption at the production, distribution, and inventory levels. Shortages of herbs and vegetable seeds for microgreen production have also been observed due to transportation and personnel travel limitations. Furthermore, multiple trade restrictions implemented by various nations impacted the market growth. However, due to their nutritional properties, end-consumers' demand for microgreens increased during the pandemic.
The broccoli segment is expected to be the largest during the forecast period
The broccoli segment is estimated to have a lucrative growth, due to numerous health benefits associated with its consumption, such as fighting inflammation, cancer prevention, improved heart health, and improved digestion. It contains a high concentration of vitamin C and E, making it beneficial for those with compromised renal function. As a result, the growing popularity of the health benefits of broccoli microgreens, as well as the use of roof gardens and park gardens to grow microgreens, are likely to drive up demand for microgreens of the broccoli microgreens variety.
The indoor vertical farming segment is expected to have the highest CAGR during the forecast period
The indoor vertical farming segment is anticipated to witness the highest CAGR growth during the forecast period, because of the increasing technical evolution in indoor vertical farming, such as remote operations and the resurgence of information technology that allows managing things through mobile applications, automatic irrigations, and fertilisations. Indoor vertical farming is the cultivation of agricultural products in a controlled setting, such as a building, where crops are provided with the necessary environment, such as temperature, light, suitable water, and growth media.
Region with highest share:
North America is projected to hold the largest market share during the forecast period owing to the large-scale microgreens farming in the U.S. and consumption in restaurants. Microgreen farms have been established all across the nation. Microgreens are being produced on a huge scale in the United States thanks to the advancement of indoor and vertical farming practises. Microgreens are in high demand from chefs in the United States as flavour enhancers and vibrant garnishes on hotel and restaurant menus, which is why organic vegetable growers are entering the microgreens market.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to growing popularity of microgreens in health-conscious populations and the quick adoption of indoor vertical farming technology. In addition, an expanding number of restaurants and a growing desire for healthy food items in Europe are expected to drive up demand for microgreens. Furthermore, the area under protected cultivation in Europe has been growing significantly and has gained a significant share of the global area under protected cultivation, which is expected to drive the growth of the global microgreens market during the forecast period.
Key players in the market
Some of the key players profiled in the Microgreens Market include Fresh Origins, The Chef's Garden Inc., AeroFarms, Madar Farms, 2BFresh (Teshuva Agricultural Projects Ltd.), Metro Microgreens, Bowery Farming Inc., GoodLeaf Farms (TruLeaf), Farmbox Greens LLC (Charlie’s Produce), Living Earth Farm, Gotham Greens, Shanghai Dehuan Industry Co. Ltd and Jiangsu Skyplant Greenhouse Technology Co. Ltd.
Key Developments:
In October 2021, AeroFarms, a leader in indoor vertical farming, expanded its distribution of leafy greens to more than 350 Stop & Shop Stores across the Northeast and New England regions, including New Jersey, New York, Connecticut, Massachusetts, and Rhode Island.
In March 2021, The indoor agriculture company Gotham Greens has opened a 10-acre facility in Northern California, its first West Coast greenhouse location, using funding from its most recent 87 million Series D capital raise. This expansion will increase its total annual production to 40 million heads of lettuce and herbs.
Types Covered:
• Arugula
• Basil
• Broccoli
• Cabbage
• Cauliflower
• Cress
• Peas
• Radish
• Other Types
Farmings Covered:
• Commercial Greenhouses
• Indoor Farming
• Vertical Farming
• Other Farmings
Distribution Channels Covered:
• Retail Stores
• Farmers Market
• Online Store
• Other Distribution Channels
End Users Covered:
• Commercial
• Residential
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Microgreens Market, By Type
5.1 Introduction
5.2 Arugula
5.3 Basil
5.4 Broccoli
5.5 Cabbage
5.6 Cauliflower
5.7 Cress
5.8 Peas
5.9 Radish
5.10 Other Types
6 Global Microgreens Market, By Farming
6.1 Introduction
6.2 Commercial Greenhouses
6.3 Indoor Farming
6.4 Vertical Farming
6.5 Other Farmings
7 Global Microgreens Market, By Distribution Channel
7.1 Introduction
7.2 Retail Stores
7.3 Farmers Market
7.4 Online Store
7.5 Other Distribution Channels
8 Global Microgreens Market, By End User
8.1 Introduction
8.2 Commercial
8.3 Residential
9 Global Microgreens Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Fresh Origins
11.2 The Chef's Garden Inc.
11.3 AeroFarms
11.4 Madar Farms
11.5 2BFresh (Teshuva Agricultural Projects Ltd.)
11.6 Metro Microgreens
11.7 Bowery Farming Inc.
11.8 GoodLeaf Farms (TruLeaf)
11.9 Farmbox Greens LLC (Charlie’s Produce)
11.10 Living Earth Farm
11.11 Gotham Greens
11.12 Shanghai Dehuan Industry Co. Ltd
11.13 Jiangsu Skyplant Greenhouse Technology Co. Ltd
List of Tables
1 Global Microgreens Market Outlook, By Region (2020-2028) ($MN)
2 Global Microgreens Market Outlook, By Type (2020-2028) ($MN)
3 Global Microgreens Market Outlook, By Arugula (2020-2028) ($MN)
4 Global Microgreens Market Outlook, By Basil (2020-2028) ($MN)
5 Global Microgreens Market Outlook, By Broccoli (2020-2028) ($MN)
6 Global Microgreens Market Outlook, By Cabbage (2020-2028) ($MN)
7 Global Microgreens Market Outlook, By Cauliflower (2020-2028) ($MN)
8 Global Microgreens Market Outlook, By Cress (2020-2028) ($MN)
9 Global Microgreens Market Outlook, By Peas (2020-2028) ($MN)
10 Global Microgreens Market Outlook, By Radish (2020-2028) ($MN)
11 Global Microgreens Market Outlook, By Other Types (2020-2028) ($MN)
12 Global Microgreens Market Outlook, By Farming (2020-2028) ($MN)
13 Global Microgreens Market Outlook, By Commercial Greenhouses (2020-2028) ($MN)
14 Global Microgreens Market Outlook, By Indoor Farming (2020-2028) ($MN)
15 Global Microgreens Market Outlook, By Vertical Farming (2020-2028) ($MN)
16 Global Microgreens Market Outlook, By Other Farmings (2020-2028) ($MN)
17 Global Microgreens Market Outlook, By Distribution Channel (2020-2028) ($MN)
18 Global Microgreens Market Outlook, By Retail Stores (2020-2028) ($MN)
19 Global Microgreens Market Outlook, By Farmers Market (2020-2028) ($MN)
20 Global Microgreens Market Outlook, By Online Store (2020-2028) ($MN)
21 Global Microgreens Market Outlook, By Other Distribution Channels (2020-2028) ($MN)
22 Global Microgreens Market Outlook, By End User (2020-2028) ($MN)
23 Global Microgreens Market Outlook, By Commercial (2020-2028) ($MN)
24 Global Microgreens Market Outlook, By Residential (2020-2028) ($MN)
25 North America Microgreens Market Outlook, By Country (2020-2028) ($MN)
26 North America Microgreens Market Outlook, By Type (2020-2028) ($MN)
27 North America Microgreens Market Outlook, By Arugula (2020-2028) ($MN)
28 North America Microgreens Market Outlook, By Basil (2020-2028) ($MN)
29 North America Microgreens Market Outlook, By Broccoli (2020-2028) ($MN)
30 North America Microgreens Market Outlook, By Cabbage (2020-2028) ($MN)
31 North America Microgreens Market Outlook, By Cauliflower (2020-2028) ($MN)
32 North America Microgreens Market Outlook, By Cress (2020-2028) ($MN)
33 North America Microgreens Market Outlook, By Peas (2020-2028) ($MN)
34 North America Microgreens Market Outlook, By Radish (2020-2028) ($MN)
35 North America Microgreens Market Outlook, By Other Types (2020-2028) ($MN)
36 North America Microgreens Market Outlook, By Farming (2020-2028) ($MN)
37 North America Microgreens Market Outlook, By Commercial Greenhouses (2020-2028) ($MN)
38 North America Microgreens Market Outlook, By Indoor Farming (2020-2028) ($MN)
39 North America Microgreens Market Outlook, By Vertical Farming (2020-2028) ($MN)
40 North America Microgreens Market Outlook, By Other Farmings (2020-2028) ($MN)
41 North America Microgreens Market Outlook, By Distribution Channel (2020-2028) ($MN)
42 North America Microgreens Market Outlook, By Retail Stores (2020-2028) ($MN)
43 North America Microgreens Market Outlook, By Farmers Market (2020-2028) ($MN)
44 North America Microgreens Market Outlook, By Online Store (2020-2028) ($MN)
45 North America Microgreens Market Outlook, By Other Distribution Channels (2020-2028) ($MN)
46 North America Microgreens Market Outlook, By End User (2020-2028) ($MN)
47 North America Microgreens Market Outlook, By Commercial (2020-2028) ($MN)
48 North America Microgreens Market Outlook, By Residential (2020-2028) ($MN)
49 Europe Microgreens Market Outlook, By Country (2020-2028) ($MN)
50 Europe Microgreens Market Outlook, By Type (2020-2028) ($MN)
51 Europe Microgreens Market Outlook, By Arugula (2020-2028) ($MN)
52 Europe Microgreens Market Outlook, By Basil (2020-2028) ($MN)
53 Europe Microgreens Market Outlook, By Broccoli (2020-2028) ($MN)
54 Europe Microgreens Market Outlook, By Cabbage (2020-2028) ($MN)
55 Europe Microgreens Market Outlook, By Cauliflower (2020-2028) ($MN)
56 Europe Microgreens Market Outlook, By Cress (2020-2028) ($MN)
57 Europe Microgreens Market Outlook, By Peas (2020-2028) ($MN)
58 Europe Microgreens Market Outlook, By Radish (2020-2028) ($MN)
59 Europe Microgreens Market Outlook, By Other Types (2020-2028) ($MN)
60 Europe Microgreens Market Outlook, By Farming (2020-2028) ($MN)
61 Europe Microgreens Market Outlook, By Commercial Greenhouses (2020-2028) ($MN)
62 Europe Microgreens Market Outlook, By Indoor Farming (2020-2028) ($MN)
63 Europe Microgreens Market Outlook, By Vertical Farming (2020-2028) ($MN)
64 Europe Microgreens Market Outlook, By Other Farmings (2020-2028) ($MN)
65 Europe Microgreens Market Outlook, By Distribution Channel (2020-2028) ($MN)
66 Europe Microgreens Market Outlook, By Retail Stores (2020-2028) ($MN)
67 Europe Microgreens Market Outlook, By Farmers Market (2020-2028) ($MN)
68 Europe Microgreens Market Outlook, By Online Store (2020-2028) ($MN)
69 Europe Microgreens Market Outlook, By Other Distribution Channels (2020-2028) ($MN)
70 Europe Microgreens Market Outlook, By End User (2020-2028) ($MN)
71 Europe Microgreens Market Outlook, By Commercial (2020-2028) ($MN)
72 Europe Microgreens Market Outlook, By Residential (2020-2028) ($MN)
73 Asia Pacific Microgreens Market Outlook, By Country (2020-2028) ($MN)
74 Asia Pacific Microgreens Market Outlook, By Type (2020-2028) ($MN)
75 Asia Pacific Microgreens Market Outlook, By Arugula (2020-2028) ($MN)
76 Asia Pacific Microgreens Market Outlook, By Basil (2020-2028) ($MN)
77 Asia Pacific Microgreens Market Outlook, By Broccoli (2020-2028) ($MN)
78 Asia Pacific Microgreens Market Outlook, By Cabbage (2020-2028) ($MN)
79 Asia Pacific Microgreens Market Outlook, By Cauliflower (2020-2028) ($MN)
80 Asia Pacific Microgreens Market Outlook, By Cress (2020-2028) ($MN)
81 Asia Pacific Microgreens Market Outlook, By Peas (2020-2028) ($MN)
82 Asia Pacific Microgreens Market Outlook, By Radish (2020-2028) ($MN)
83 Asia Pacific Microgreens Market Outlook, By Other Types (2020-2028) ($MN)
84 Asia Pacific Microgreens Market Outlook, By Farming (2020-2028) ($MN)
85 Asia Pacific Microgreens Market Outlook, By Commercial Greenhouses (2020-2028) ($MN)
86 Asia Pacific Microgreens Market Outlook, By Indoor Farming (2020-2028) ($MN)
87 Asia Pacific Microgreens Market Outlook, By Vertical Farming (2020-2028) ($MN)
88 Asia Pacific Microgreens Market Outlook, By Other Farmings (2020-2028) ($MN)
89 Asia Pacific Microgreens Market Outlook, By Distribution Channel (2020-2028) ($MN)
90 Asia Pacific Microgreens Market Outlook, By Retail Stores (2020-2028) ($MN)
91 Asia Pacific Microgreens Market Outlook, By Farmers Market (2020-2028) ($MN)
92 Asia Pacific Microgreens Market Outlook, By Online Store (2020-2028) ($MN)
93 Asia Pacific Microgreens Market Outlook, By Other Distribution Channels (2020-2028) ($MN)
94 Asia Pacific Microgreens Market Outlook, By End User (2020-2028) ($MN)
95 Asia Pacific Microgreens Market Outlook, By Food Service (2020-2028) ($MN)
96 Asia Pacific Microgreens Market Outlook, By Retail (2020-2028) ($MN)
97 Asia Pacific Microgreens Market Outlook, By Other End Users (2020-2028) ($MN)
98 South America Microgreens Market Outlook, By Country (2020-2028) ($MN)
99 South America Microgreens Market Outlook, By Type (2020-2028) ($MN)
100 South America Microgreens Market Outlook, By Arugula (2020-2028) ($MN)
101 South America Microgreens Market Outlook, By Basil (2020-2028) ($MN)
102 South America Microgreens Market Outlook, By Broccoli (2020-2028) ($MN)
103 South America Microgreens Market Outlook, By Cabbage (2020-2028) ($MN)
104 South America Microgreens Market Outlook, By Cauliflower (2020-2028) ($MN)
105 South America Microgreens Market Outlook, By Cress (2020-2028) ($MN)
106 South America Microgreens Market Outlook, By Peas (2020-2028) ($MN)
107 South America Microgreens Market Outlook, By Radish (2020-2028) ($MN)
108 South America Microgreens Market Outlook, By Other Types (2020-2028) ($MN)
109 South America Microgreens Market Outlook, By Farming (2020-2028) ($MN)
110 South America Microgreens Market Outlook, By Commercial Greenhouses (2020-2028) ($MN)
111 South America Microgreens Market Outlook, By Indoor Farming (2020-2028) ($MN)
112 South America Microgreens Market Outlook, By Vertical Farming (2020-2028) ($MN)
113 South America Microgreens Market Outlook, By Other Farmings (2020-2028) ($MN)
114 South America Microgreens Market Outlook, By Distribution Channel (2020-2028) ($MN)
115 South America Microgreens Market Outlook, By Retail Stores (2020-2028) ($MN)
116 South America Microgreens Market Outlook, By Farmers Store (2020-2028) ($MN)
117 South America Microgreens Market Outlook, By Online Store (2020-2028) ($MN)
118 South America Microgreens Market Outlook, By Other Distribution Channels (2020-2028) ($MN)
119 South America Microgreens Market Outlook, By End User (2020-2028) ($MN)
120 South America Microgreens Market Outlook, By Commercial (2020-2028) ($MN)
121 South America Microgreens Market Outlook, By Residential (2020-2028) ($MN)
122 Middle East & Africa Microgreens Market Outlook, By Country (2020-2028) ($MN)
123 Middle East & Africa Microgreens Market Outlook, By Type (2020-2028) ($MN)
124 Middle East & Africa Microgreens Market Outlook, By Arugula (2020-2028) ($MN)
125 Middle East & Africa Microgreens Market Outlook, By Basil (2020-2028) ($MN)
126 Middle East & Africa Microgreens Market Outlook, By Broccoli (2020-2028) ($MN)
127 Middle East & Africa Microgreens Market Outlook, By Cabbage (2020-2028) ($MN)
128 Middle East & Africa Microgreens Market Outlook, By Cauliflower (2020-2028) ($MN)
129 Middle East & Africa Microgreens Market Outlook, By Cress (2020-2028) ($MN)
130 Middle East & Africa Microgreens Market Outlook, By Peas (2020-2028) ($MN)
131 Middle East & Africa Microgreens Market Outlook, By Radish (2020-2028) ($MN)
132 Middle East & Africa Microgreens Market Outlook, By Other Types (2020-2028) ($MN)
133 Middle East & Africa Microgreens Market Outlook, By Farming (2020-2028) ($MN)
134 Middle East & Africa Microgreens Market Outlook, By Commercial Greenhouses (2020-2028) ($MN)
135 Middle East & Africa Microgreens Market Outlook, By Indoor Farming (2020-2028) ($MN)
136 Middle East & Africa Microgreens Market Outlook, By Vertical Farming (2020-2028) ($MN)
137 Middle East & Africa Microgreens Market Outlook, By Other Farmings (2020-2028) ($MN)
138 Middle East & Africa Microgreens Market Outlook, By Distribution Channel (2020-2028) ($MN)
139 Middle East & Africa Microgreens Market Outlook, By Retail Stores (2020-2028) ($MN)
140 Middle East & Africa Microgreens Market Outlook, By Farmers Market (2020-2028) ($MN)
141 Middle East & Africa Microgreens Market Outlook, By Online Store (2020-2028) ($MN)
142 Middle East & Africa Microgreens Market Outlook, By Other Distribution Channels (2020-2028) ($MN)
143 Middle East & Africa Microgreens Market Outlook, By End User (2020-2028) ($MN)
144 Middle East & Africa Microgreens Market Outlook, By Commercial (2020-2028) ($MN)
145 Middle East & Africa Microgreens Market Outlook, By Residential (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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