Microlearning Market
PUBLISHED: 2019 ID: SMRC18559
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Microlearning Market

Microlearning - Global Market Outlook (2018-2027)

4.6 (22 reviews)
4.6 (22 reviews)
Published: 2019 ID: SMRC18559

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Microlearning Market is accounted for $1.30 billion in 2018 and is expected to reach $4.65 billion by 2027 growing at a CAGR of 15.2% during the forecast period. Some of the key factors influencing the market growth include Increasing demand for training deskless and mobile workers across industries, growing need for skills-based & result-oriented training among enterprises. However, lack of awareness of microlearning benefits is restricting the market growth.

Microlearning is a universal approach for skill based learning and education which deals with relatively small learning units. Micro learning trainings are best utilized at the point where a student will actually need the information, or when they are going to be most receptive to receiving that information.

Amongst Deployment Type, The on-premises microlearning solution is deployed on the server of the client organization. It enables enterprises to create, store, and deliver business-critical data and control access to training programs. The on-premises microlearning solution is used by enterprises in which the continuous availability of a learning system is significant for the business process outcome.

By Geography, North America is likely to have a huge demand during the forecast period. The increase in use of eLearning tools, growth in adoption of handheld devices, such as tablets and mobile phones, and technological advancements in learning methodologies have boosted the growth of the microlearning market in North America.

Some of the key players in global Microlearning market are IBM, Cornerstone OnDemand, Saba Software, Trivantis, Bigtincan, Epignosis, Axonify, Neovation Learning Solutions, Mindtree, Qstream, Pryor Learning Solutions, SwissVBS, Count5, Sweetrush, Multiversity and Gnowbe.

Organization Types Covered:
• Small and Medium-Sized Enterprises
• Large Enterprises

Components Covered:
• Solution
• Services

Deployment Types Covered:
• Cloud
• On-premises

Applications Covered:
• Residential
• Clinics
• Hospitals
• Other Applications

End Users Covered:
• Manufacturing and Logistics
• Telecom and IT
• Retail
• Banking, Financial Services and Insurance
• Healthcare and Life Sciences
• Other End users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand     
o South Korea      
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
-
Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the clients interest (Note: Depends of feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
         
2 Preface   
     
 2.1 Abstract       
 2.2 Stake Holders      
 2.3 Research Scope       
 2.4 Research Methodology     
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions     
         
3 Market Trend Analysis      
 3.1 Introduction      
 3.2 Drivers       
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats       
 3.6 Application Analysis     
 3.7 End User Analysis      
 3.8 Emerging Markets      
 3.9 Futuristic Market Scenario     
         
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry      
         
5 Global Microlearning Market, By Organization Type   
 5.1 Introduction      
 5.2 Small and Medium-Sized Enterprises    
 5.3 Large Enterprises      
         
6 Global Microlearning Market, By Component     
 6.1 Introduction      
 6.2 Solution       
 6.3 Services       
  6.3.1 Support and Maintenance    
  6.3.2 Consulting and Implementation   
         
7 Global Microlearning Market, By Deployment Type    
 7.1 Introduction      
 7.2 Cloud        
 7.3 On-premises      
         
8 Global Microlearning Market, By Application    
 8.1 Introduction      
 8.2 Residential      
 8.3 Clinics       
 8.4 Hospitals       
 8.5 Other Applications      
         
9 Global Microlearning Market, By End User    
 9.1 Introduction      
 9.2 Manufacturing and Logistics     
 9.3 Telecom and IT      
 9.4 Retail       
 9.5 Banking, Financial Services and Insurance   
 9.6 Healthcare and Life Sciences     
 9.7 Other End users      
  9.7.1 Media and Entertainment    
  9.7.2 Education     
  9.7.3 Energy and Utilities     
  9.7.4 Travel and Hospitality    
         
10 Global Microlearning Market, By Geography    
 10.1 Introduction      
 10.2 North America      
  10.2.1 US       
  10.2.2 Canada      
  10.2.3 Mexico      
 10.3 Europe       
  10.3.1 Germany      
  10.3.2 UK      
  10.3.3 Italy      
  10.3.4 France      
  10.3.5 Spain      
  10.3.6 Rest of Europe     
 10.4 Asia Pacific      
  10.4.1 Japan      
  10.4.2 China      
  10.4.3 India      
  10.4.4 Australia      
  10.4.5 New Zealand     
  10.4.6 South Korea     
  10.4.7 Rest of Asia Pacific     
 10.5 South America      
  10.5.1 Argentina     
  10.5.2 Brazil      
  10.5.3 Chile       
  10.5.4 Rest of South America    
 10.6 Middle East & Africa     
  10.6.1 Saudi Arabia     
  10.6.2 UAE      
  10.6.3 Qatar      
  10.6.4 South Africa     
  10.6.5 Rest of Middle East & Africa    
         
11 Key Developments  
     
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures  
 11.2 Acquisitions & Mergers     
 11.3 New Product Launch     
 11.4 Expansions      
 11.5 Other Key Strategies     
         
12 Company Profiling       
 12.1 IBM       
 12.2 Cornerstone OnDemand     
 12.3 Saba Software      
 12.4 Trivantis       
 12.5 Bigtincan       
 12.6 Epignosis       
 12.7 Axonify       
 12.8 Neovation Learning Solutions     
 12.9 Mindtree       
 12.10 Qstream       
 12.11 Pryor Learning Solutions     
 12.12 SwissVBS       
 12.13 Count5       
 12.14 Sweetrush      
 12.15 Multiversity      
 12.16 Gnowbe       


List of Tables        
1 Global Microlearning Market Outlook, By Region (2017-2027) ($MN)  
2 Global Microlearning Market Outlook, By Organization Type (2017-2027) ($MN) 
3 Global Microlearning Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
4 Global Microlearning Market Outlook, By Large Enterprises (2017-2027) ($MN) 
5 Global Microlearning Market Outlook, By Component (2017-2027) ($MN)  
6 Global Microlearning Market Outlook, By Solution (2017-2027) ($MN)  
7 Global Microlearning Market Outlook, By Services (2017-2027) ($MN)  
8 Global Microlearning Market Outlook, By Support and Maintenance (2017-2027) ($MN)
9 Global Microlearning Market Outlook, By Consulting and Implementation (2017-2027) ($MN)
10 Global Microlearning Market Outlook, By Deployment Type (2017-2027) ($MN) 
11 Global Microlearning Market Outlook, By Cloud (2017-2027) ($MN)  
12 Global Microlearning Market Outlook, By On-premises (2017-2027) ($MN) 
13 Global Microlearning Market Outlook, By Application (2017-2027) ($MN)  
14 Global Microlearning Market Outlook, By Residential (2017-2027) ($MN)  
15 Global Microlearning Market Outlook, By Clinics (2017-2027) ($MN)  
16 Global Microlearning Market Outlook, By Hospitals (2017-2027) ($MN)  
17 Global Microlearning Market Outlook, By Other Applications (2017-2027) ($MN) 
18 Global Microlearning Market Outlook, By End User (2017-2027) ($MN)  
19 Global Microlearning Market Outlook, By Manufacturing and Logistics (2017-2027) ($MN)
20 Global Microlearning Market Outlook, By Telecom and IT (2017-2027) ($MN) 
21 Global Microlearning Market Outlook, By Retail (2017-2027) ($MN)  
22 Global Microlearning Market Outlook, By Banking, Financial Services and Insurance (2017-2027) ($MN)
23 Global Microlearning Market Outlook, By Healthcare and Life Sciences (2017-2027) ($MN)
24 Global Microlearning Market Outlook, By Other End users (2017-2027) ($MN) 
25 Global Microlearning Market Outlook, By Media and Entertainment (2017-2027) ($MN)
26 Global Microlearning Market Outlook, By Education (2017-2027) ($MN)  
27 Global Microlearning Market Outlook, By Energy and Utilities (2017-2027) ($MN) 
28 Global Microlearning Market Outlook, By Travel and Hospitality (2017-2027) ($MN) 
29 North America Microlearning Market Outlook, By Country (2017-2027) ($MN) 
30 North America Microlearning Market Outlook, By Organization Type (2017-2027) ($MN)
31 North America Microlearning Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
32 North America Microlearning Market Outlook, By Large Enterprises (2017-2027) ($MN)
33 North America Microlearning Market Outlook, By Component (2017-2027) ($MN) 
34 North America Microlearning Market Outlook, By Solution (2017-2027) ($MN) 
35 North America Microlearning Market Outlook, By Services (2017-2027) ($MN) 
36 North America Microlearning Market Outlook, By Support and Maintenance (2017-2027) ($MN)
37 North America Microlearning Market Outlook, By Consulting and Implementation (2017-2027) ($MN)
38 North America Microlearning Market Outlook, By Deployment Type (2017-2027) ($MN)
39 North America Microlearning Market Outlook, By Cloud (2017-2027) ($MN) 
40 North America Microlearning Market Outlook, By On-premises (2017-2027) ($MN) 
41 North America Microlearning Market Outlook, By Application (2017-2027) ($MN) 
42 North America Microlearning Market Outlook, By Residential (2017-2027) ($MN) 
43 North America Microlearning Market Outlook, By Clinics (2017-2027) ($MN) 
44 North America Microlearning Market Outlook, By Hospitals (2017-2027) ($MN) 
45 North America Microlearning Market Outlook, By Other Applications (2017-2027) ($MN)
46 North America Microlearning Market Outlook, By End User (2017-2027) ($MN) 
47 North America Microlearning Market Outlook, By Manufacturing and Logistics (2017-2027) ($MN)
48 North America Microlearning Market Outlook, By Telecom and IT (2017-2027) ($MN)
49 North America Microlearning Market Outlook, By Retail (2017-2027) ($MN) 
50 North America Microlearning Market Outlook, By Banking, Financial Services and Insurance (2017-2027) ($MN)
51 North America Microlearning Market Outlook, By Healthcare and Life Sciences (2017-2027) ($MN)
52 North America Microlearning Market Outlook, By Other End users (2017-2027) ($MN)
53 North America Microlearning Market Outlook, By Media and Entertainment (2017-2027) ($MN)
54 North America Microlearning Market Outlook, By Education (2017-2027) ($MN) 
55 North America Microlearning Market Outlook, By Energy and Utilities (2017-2027) ($MN)
56 North America Microlearning Market Outlook, By Travel and Hospitality (2017-2027) ($MN)
57 Europe Microlearning Market Outlook, By Country (2017-2027) ($MN)  
58 Europe Microlearning Market Outlook, By Organization Type (2017-2027) ($MN) 
59 Europe Microlearning Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
60 Europe Microlearning Market Outlook, By Large Enterprises (2017-2027) ($MN) 
61 Europe Microlearning Market Outlook, By Component (2017-2027) ($MN) 
62 Europe Microlearning Market Outlook, By Solution (2017-2027) ($MN)  
63 Europe Microlearning Market Outlook, By Services (2017-2027) ($MN)  
64 Europe Microlearning Market Outlook, By Support and Maintenance (2017-2027) ($MN)
65 Europe Microlearning Market Outlook, By Consulting and Implementation (2017-2027) ($MN)
66 Europe Microlearning Market Outlook, By Deployment Type (2017-2027) ($MN) 
67 Europe Microlearning Market Outlook, By Cloud (2017-2027) ($MN)  
68 Europe Microlearning Market Outlook, By On-premises (2017-2027) ($MN) 
69 Europe Microlearning Market Outlook, By Application (2017-2027) ($MN) 
70 Europe Microlearning Market Outlook, By Residential (2017-2027) ($MN) 
71 Europe Microlearning Market Outlook, By Clinics (2017-2027) ($MN)  
72 Europe Microlearning Market Outlook, By Hospitals (2017-2027) ($MN)  
73 Europe Microlearning Market Outlook, By Other Applications (2017-2027) ($MN) 
74 Europe Microlearning Market Outlook, By End User (2017-2027) ($MN)  
75 Europe Microlearning Market Outlook, By Manufacturing and Logistics (2017-2027) ($MN)
76 Europe Microlearning Market Outlook, By Telecom and IT (2017-2027) ($MN) 
77 Europe Microlearning Market Outlook, By Retail (2017-2027) ($MN)  
78 Europe Microlearning Market Outlook, By Banking, Financial Services and Insurance (2017-2027) ($MN)
79 Europe Microlearning Market Outlook, By Healthcare and Life Sciences (2017-2027) ($MN)
80 Europe Microlearning Market Outlook, By Other End users (2017-2027) ($MN) 
81 Europe Microlearning Market Outlook, By Media and Entertainment (2017-2027) ($MN)
82 Europe Microlearning Market Outlook, By Education (2017-2027) ($MN)  
83 Europe Microlearning Market Outlook, By Energy and Utilities (2017-2027) ($MN) 
84 Europe Microlearning Market Outlook, By Travel and Hospitality (2017-2027) ($MN)
85 Asia Pacific Microlearning Market Outlook, By Country (2017-2027) ($MN) 
86 Asia Pacific Microlearning Market Outlook, By Organization Type (2017-2027) ($MN)
87 Asia Pacific Microlearning Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
88 Asia Pacific Microlearning Market Outlook, By Large Enterprises (2017-2027) ($MN) 
89 Asia Pacific Microlearning Market Outlook, By Component (2017-2027) ($MN) 
90 Asia Pacific Microlearning Market Outlook, By Solution (2017-2027) ($MN) 
91 Asia Pacific Microlearning Market Outlook, By Services (2017-2027) ($MN) 
92 Asia Pacific Microlearning Market Outlook, By Support and Maintenance (2017-2027) ($MN)
93 Asia Pacific Microlearning Market Outlook, By Consulting and Implementation (2017-2027) ($MN)
94 Asia Pacific Microlearning Market Outlook, By Deployment Type (2017-2027) ($MN)
95 Asia Pacific Microlearning Market Outlook, By Cloud (2017-2027) ($MN)  
96 Asia Pacific Microlearning Market Outlook, By On-premises (2017-2027) ($MN) 
97 Asia Pacific Microlearning Market Outlook, By Application (2017-2027) ($MN) 
98 Asia Pacific Microlearning Market Outlook, By Residential (2017-2027) ($MN) 
99 Asia Pacific Microlearning Market Outlook, By Clinics (2017-2027) ($MN)  
100 Asia Pacific Microlearning Market Outlook, By Hospitals (2017-2027) ($MN) 
101 Asia Pacific Microlearning Market Outlook, By Other Applications (2017-2027) ($MN)
102 Asia Pacific Microlearning Market Outlook, By End User (2017-2027) ($MN) 
103 Asia Pacific Microlearning Market Outlook, By Manufacturing and Logistics (2017-2027) ($MN)
104 Asia Pacific Microlearning Market Outlook, By Telecom and IT (2017-2027) ($MN) 
105 Asia Pacific Microlearning Market Outlook, By Retail (2017-2027) ($MN)  
106 Asia Pacific Microlearning Market Outlook, By Banking, Financial Services and Insurance (2017-2027) ($MN)
107 Asia Pacific Microlearning Market Outlook, By Healthcare and Life Sciences (2017-2027) ($MN)
108 Asia Pacific Microlearning Market Outlook, By Other End users (2017-2027) ($MN) 
109 Asia Pacific Microlearning Market Outlook, By Media and Entertainment (2017-2027) ($MN)
110 Asia Pacific Microlearning Market Outlook, By Education (2017-2027) ($MN) 
111 Asia Pacific Microlearning Market Outlook, By Energy and Utilities (2017-2027) ($MN)
112 Asia Pacific Microlearning Market Outlook, By Travel and Hospitality (2017-2027) ($MN)
113 South America Microlearning Market Outlook, By Country (2017-2027) ($MN) 
114 South America Microlearning Market Outlook, By Organization Type (2017-2027) ($MN)
115 South America Microlearning Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
116 South America Microlearning Market Outlook, By Large Enterprises (2017-2027) ($MN)
117 South America Microlearning Market Outlook, By Component (2017-2027) ($MN) 
118 South America Microlearning Market Outlook, By Solution (2017-2027) ($MN) 
119 South America Microlearning Market Outlook, By Services (2017-2027) ($MN) 
120 South America Microlearning Market Outlook, By Support and Maintenance (2017-2027) ($MN)
121 South America Microlearning Market Outlook, By Consulting and Implementation (2017-2027) ($MN)
122 South America Microlearning Market Outlook, By Deployment Type (2017-2027) ($MN)
123 South America Microlearning Market Outlook, By Cloud (2017-2027) ($MN) 
124 South America Microlearning Market Outlook, By On-premises (2017-2027) ($MN) 
125 South America Microlearning Market Outlook, By Application (2017-2027) ($MN) 
126 South America Microlearning Market Outlook, By Residential (2017-2027) ($MN) 
127 South America Microlearning Market Outlook, By Clinics (2017-2027) ($MN) 
128 South America Microlearning Market Outlook, By Hospitals (2017-2027) ($MN) 
129 South America Microlearning Market Outlook, By Other Applications (2017-2027) ($MN)
130 South America Microlearning Market Outlook, By End User (2017-2027) ($MN) 
131 South America Microlearning Market Outlook, By Manufacturing and Logistics (2017-2027) ($MN)
132 South America Microlearning Market Outlook, By Telecom and IT (2017-2027) ($MN)
133 South America Microlearning Market Outlook, By Retail (2017-2027) ($MN) 
134 South America Microlearning Market Outlook, By Banking, Financial Services and Insurance (2017-2027) ($MN)
135 South America Microlearning Market Outlook, By Healthcare and Life Sciences (2017-2027) ($MN)
136 South America Microlearning Market Outlook, By Other End users (2017-2027) ($MN)
137 South America Microlearning Market Outlook, By Media and Entertainment (2017-2027) ($MN)
138 South America Microlearning Market Outlook, By Education (2017-2027) ($MN) 
139 South America Microlearning Market Outlook, By Energy and Utilities (2017-2027) ($MN)
140 South America Microlearning Market Outlook, By Travel and Hospitality (2017-2027) ($MN)
141 Middle East & Africa Microlearning Market Outlook, By Country (2017-2027) ($MN) 
142 Middle East & Africa Microlearning Market Outlook, By Organization Type (2017-2027) ($MN)
143 Middle East & Africa Microlearning Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
144 Middle East & Africa Microlearning Market Outlook, By Large Enterprises (2017-2027) ($MN)
145 Middle East & Africa Microlearning Market Outlook, By Component (2017-2027) ($MN)
146 Middle East & Africa Microlearning Market Outlook, By Solution (2017-2027) ($MN) 
147 Middle East & Africa Microlearning Market Outlook, By Services (2017-2027) ($MN) 
148 Middle East & Africa Microlearning Market Outlook, By Support and Maintenance (2017-2027) ($MN)
149 Middle East & Africa Microlearning Market Outlook, By Consulting and Implementation (2017-2027) ($MN)
150 Middle East & Africa Microlearning Market Outlook, By Deployment Type (2017-2027) ($MN)
151 Middle East & Africa Microlearning Market Outlook, By Cloud (2017-2027) ($MN) 
152 Middle East & Africa Microlearning Market Outlook, By On-premises (2017-2027) ($MN)
153 Middle East & Africa Microlearning Market Outlook, By Application (2017-2027) ($MN)
154 Middle East & Africa Microlearning Market Outlook, By Residential (2017-2027) ($MN)
155 Middle East & Africa Microlearning Market Outlook, By Clinics (2017-2027) ($MN) 
156 Middle East & Africa Microlearning Market Outlook, By Hospitals (2017-2027) ($MN)
157 Middle East & Africa Microlearning Market Outlook, By Other Applications (2017-2027) ($MN)
158 Middle East & Africa Microlearning Market Outlook, By End User (2017-2027) ($MN)
159 Middle East & Africa Microlearning Market Outlook, By Manufacturing and Logistics (2017-2027) ($MN)
160 Middle East & Africa Microlearning Market Outlook, By Telecom and IT (2017-2027) ($MN)
161 Middle East & Africa Microlearning Market Outlook, By Retail (2017-2027) ($MN) 
162 Middle East & Africa Microlearning Market Outlook, By Banking, Financial Services and Insurance (2017-2027) ($MN)
163 Middle East & Africa Microlearning Market Outlook, By Healthcare and Life Sciences (2017-2027) ($MN)
164 Middle East & Africa Microlearning Market Outlook, By Other End users (2017-2027) ($MN)
165 Middle East & Africa Microlearning Market Outlook, By Media and Entertainment (2017-2027) ($MN)
166 Middle East & Africa Microlearning Market Outlook, By Education (2017-2027) ($MN)
167 Middle East & Africa Microlearning Market Outlook, By Energy and Utilities (2017-2027) ($MN)
168 Middle East & Africa Microlearning Market Outlook, By Travel and Hospitality (2017-2027) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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