Mirror Coatings Market
Mirror Coatings Market Forecasts to 2028 – Global Analysis By Substrate (Aluminum-Based Coatings, Silver-Based Coatings), Type (Acrylic Resin, Alkyd, Epoxy Resin), Texhnology, Application, and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2021) |
US $634.30 MN |
|
Projected Year Value (2028) |
US $922.70 MN |
|
CAGR (2021 - 2028) |
5.5% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Europe |
|
Fastest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Mirror Coatings Market is accounted for $634.30 million in 2021 and is expected to reach $922.70 million by 2028 growing at a CAGR of 5.5% during the forecast period. Mirror coatings are referred as the thin metallic layers applied to polished surfaces to reflect light. They are produced using vacuum evaporation or sputtering technique on metals and glass, such as gold, copper aluminum, and silver, along with beryllium, copper and chrome. Mirror coatings are commonly available in solvent-based, water-based and nanocoating variants. These coatings provide protection against scratches, abrasion, oxidation and chemical corrosion. They are widely used in the distance measuring devices, light-emitting diode (LED) light reflectors, deflection mirrors of scanners, prisms, telescopic mirrors, and head-mounted displays (HMDs).
Market Dynamics:
Driver:
Significant improvements in space exploration technologies
Researchers have been experimenting with various mirror coatings because they can significantly improve space exploration technology. The more reflective a telescope mirror is at far-ultraviolet wavelengths, the better the images it can capture. Improved reflectivity alone, as a consequence of new mirror coating, would result in significant enhancements in capacity, while the advantages of more competent optical designs made feasible by greater reflectivity would raise the telescope’s sensitivity. For instance, scientists and engineers at NASA's Goddard Space Flight Centre developed telescope these coatings with the highest reflectivity yet reported in the far-ultraviolet spectral band in June 2020.
Restraint:
Stringent emission regulations
Increasing environmental concerns regarding the detrimental effects of volatile organic compounds (VOCs) emitted from products such as mirror coatings are expected to prompt regulatory agencies to adopt regulations that are more stringent. The paints and coatings products are one of the major sources of VOC emissions. VOCs lead to the development of particulate matter (PM) and ground-level ozone, which have a detrimental effect on the environment. These pollutants have several adverse cardio-respiratory impacts, ranging from respiratory symptoms to premature mortality, increased stress on healthcare services, and adverse impacts on the environment.
Opportunity:
Growing demand from end user industries
The mirror coating is applied during the float process to enhance the amount of heat reflected by the reflective glass. Reflective glass is a type of annealed or standard glass that has a thin layer of mirror coating. This enables it to absorb and reflect the harmful UV and infrared rays of the sun yet allows natural visible light to pass through. Mirror coatings on glass are used to combat the rising rate of energy consumption because it helps block solar heat and glare from entering inside. In architectural designs they are used as green and sustainable elements due to their high performance against heat ingress and delectable visual appeal. As this coating is applied to only one side of a glass, it has a mirror-like appearance. It also prevents excessive solar glare.
Threat:
Hindrance with water-based coatings
Water-based coatings have flow properties that change with humidity, affecting the overall coating application. Drying and curing processes are highly time-consuming for water-based coatings than for solvent-based coatings. Under conditions of high humidity, water does not easily evaporate, resulting in a poor cure and decreased performance. Moreover, water-based coatings are also sensitive to cold temperatures and are usually not usable after freezing. Therefore, these coatings are susceptible to frost damage. Thus, these factors are hampering the market growth.
The solar power segment is expected to be the largest during the forecast period
The solar power segment is estimated to have a lucrative growth. Solar power systems employ mirror-coated mirrors and lenses to concentrate sunlight and generate power. Climate change is one of the most important concerns the world faces today, affecting every region of the globe. One of the most important actions that can help avoid the catastrophic effects of global warming is promptly cutting greenhouse gas emissions by reducing fossil fuel usage and shifting to alternative renewable energy sources such as solar energy. Leading economies, including the U.S., China, and the European Union, have already proclaimed their intention to achieve net-zero emissions in the coming years, with concentrated solar power farms playing a critical role.
The polyurethane resin segment is expected to have the highest CAGR during the forecast period
The polyurethane resin segment is anticipated to witness the fastest CAGR growth during the forecast period. A polyurethane resin coating is a layer of polyurethane is placed on the surface of a substrate to protect it. This coating protects all corrosion, abrasion, weathering, and other degrading factors. Compared to the other resins available, polyurethane coatings are more robust and elastic. One of the key selling advantages of polyurethane coatings is their endurance. Although polyurethane coating appears to be comparable to other coatings, it has certain unique qualities that make it unique and suited for specific applications.
Region with highest share:
Europe is projected to hold the largest market share during the forecast period due to the rising demand from the automotive industry. With ongoing discussions regarding emission compliance, more consumers are anticipated to transition to electric vehicles, increasing demand in the automotive sector. Since the automobile sector is one of the major consumers of mirror coatings, the market is likely to thrive and expand simultaneously with the region's expanding automobile sector. The European automobile sector contributes a significant share of the EU's GDP and is anticipated to continue to do so during the forecast period. For instance, according to the European Automobile Manufacturers Association, Europe has around 298 automobile manufacturing plants, with major automakers like Volkswagen, BMW, Renault, and Peugeot.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period due to the growing demand from the construction and infrastructure development industry. Emerging economies such as China and India and other Southeast Asian countries are expected to invest significantly and undergo massive infrastructure transformation. The Asia Pacific region currently holds more than 60% of the world's population, and people's purchasing power and living standards have improved significantly over the previous several decades.
Key players in the market
Some of the key players profiled in the Mirror Coatings Market include Abrisa Technologies, AccuCoat Inc, Casix, Dynasil Corporation, Fenzi, Ferro Corporation, JENOPTIK AG, North American Coating Laboratories, Reynard Corporation, Sherwin-Williams Company, Tianjin Xin Lihua Color Materials, and ZEISS International.
Key Developments:
In April 2022, The Sherwin-Williams Co. announced it has completed its acquisition of the European industrial coatings business of Sika AG. The acquired business will become part of the company's Performance Coatings Group operating segment. Approximately 115 Sika employees will join Sherwin-Williams.
In April 2021, Fenzi Group announced that it has partnered with Arsenal Capital Partners (“Arsenal”) who is providing additional capital to help accelerate the growth of the company. Fenzi Group sees significant global opportunities to geographically grow its core business and through strategic acquisitions add technology and products to support the needs of its global customers.
Substrates Covered:
• Aluminum-Based Coatings
• Silver-Based Coatings
Types Covered:
• Acrylic Resin
• Alkyd
• Epoxy Resin
• Polyurethane Resin
• Silicone Resin
Technologies Covered:
• Nanotechnology-Based Coatings
• Solvent-Based Coatings
• Water-Based Coatings
End Users Covered:
• Architectural
• Automotive & Transportation
• Building and Construction
• Decorative
• Solar Power
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Mirror Coatings Market, By Substrate
5.1 Introduction
5.2 Aluminum-Based Coatings
5.3 Silver-Based Coatings
6 Global Mirror Coatings Market, By Type
6.1 Introduction
6.2 Acrylic Resin
6.3 Alkyd
6.4 Epoxy Resin
6.5 Polyurethane Resin
6.6 Silicone Resin
7 Global Mirror Coatings Market, By Technology
7.1 Introduction
7.2 Nanotechnology-Based Coatings
7.3 Solvent-Based Coatings
7.4 Water-Based Coatings
8 Global Mirror Coatings Market, By End User
8.1 Introduction
8.2 Architectural
8.3 Automotive & Transportation
8.4 Building and Construction
8.5 Decorative
8.6 Solar Power
9 Global Mirror Coatings Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Abrisa Technologies
11.2 AccuCoat Inc
11.3 Casix
11.4 Dynasil Corporation
11.5 Fenzi
11.6 Ferro Corporation
11.7 JENOPTIK AG
11.8 North American Coating Laboratories
11.9 Reynard Corporation
11.10 Sherwin-Williams Company
11.11 Tianjin Xin Lihua Color Materials
11.12 ZEISS International
List of Tables
1 Global Mirror Coatings Market Outlook, By Region (2020-2028) ($MN)
2 Global Mirror Coatings Market Outlook, By Substrate (2020-2028) ($MN)
3 Global Mirror Coatings Market Outlook, By Aluminum-Based Coatings (2020-2028) ($MN)
4 Global Mirror Coatings Market Outlook, By Silver-Based Coatings (2020-2028) ($MN)
5 Global Mirror Coatings Market Outlook, By Type (2020-2028) ($MN)
6 Global Mirror Coatings Market Outlook, By Acrylic Resin (2020-2028) ($MN)
7 Global Mirror Coatings Market Outlook, By Alkyd (2020-2028) ($MN)
8 Global Mirror Coatings Market Outlook, By Epoxy Resin (2020-2028) ($MN)
9 Global Mirror Coatings Market Outlook, By Polyurethane Resin (2020-2028) ($MN)
10 Global Mirror Coatings Market Outlook, By Silicone Resin (2020-2028) ($MN)
11 Global Mirror Coatings Market Outlook, By Technology (2020-2028) ($MN)
12 Global Mirror Coatings Market Outlook, By Nanotechnology-Based Coatings (2020-2028) ($MN)
13 Global Mirror Coatings Market Outlook, By Solvent-Based Coatings (2020-2028) ($MN)
14 Global Mirror Coatings Market Outlook, By Water-Based Coatings (2020-2028) ($MN)
15 Global Mirror Coatings Market Outlook, By End User (2020-2028) ($MN)
16 Global Mirror Coatings Market Outlook, By Architectural (2020-2028) ($MN)
17 Global Mirror Coatings Market Outlook, By Automotive & Transportation (2020-2028) ($MN)
18 Global Mirror Coatings Market Outlook, By Building and Construction (2020-2028) ($MN)
19 Global Mirror Coatings Market Outlook, By Decorative (2020-2028) ($MN)
20 Global Mirror Coatings Market Outlook, By Solar Power (2020-2028) ($MN)
21 North America Mirror Coatings Market Outlook, By Country (2020-2028) ($MN)
22 North America Mirror Coatings Market Outlook, By Substrate (2020-2028) ($MN)
23 North America Mirror Coatings Market Outlook, By Aluminum-Based Coatings (2020-2028) ($MN)
24 North America Mirror Coatings Market Outlook, By Silver-Based Coatings (2020-2028) ($MN)
25 North America Mirror Coatings Market Outlook, By Type (2020-2028) ($MN)
26 North America Mirror Coatings Market Outlook, By Acrylic Resin (2020-2028) ($MN)
27 North America Mirror Coatings Market Outlook, By Alkyd (2020-2028) ($MN)
28 North America Mirror Coatings Market Outlook, By Epoxy Resin (2020-2028) ($MN)
29 North America Mirror Coatings Market Outlook, By Polyurethane Resin (2020-2028) ($MN)
30 North America Mirror Coatings Market Outlook, By Silicone Resin (2020-2028) ($MN)
31 North America Mirror Coatings Market Outlook, By Technology (2020-2028) ($MN)
32 North America Mirror Coatings Market Outlook, By Nanotechnology-Based Coatings (2020-2028) ($MN)
33 North America Mirror Coatings Market Outlook, By Solvent-Based Coatings (2020-2028) ($MN)
34 North America Mirror Coatings Market Outlook, By Water-Based Coatings (2020-2028) ($MN)
35 North America Mirror Coatings Market Outlook, By End User (2020-2028) ($MN)
36 North America Mirror Coatings Market Outlook, By Architectural (2020-2028) ($MN)
37 North America Mirror Coatings Market Outlook, By Automotive & Transportation (2020-2028) ($MN)
38 North America Mirror Coatings Market Outlook, By Building and Construction (2020-2028) ($MN)
39 North America Mirror Coatings Market Outlook, By Decorative (2020-2028) ($MN)
40 North America Mirror Coatings Market Outlook, By Solar Power (2020-2028) ($MN)
41 Europe Mirror Coatings Market Outlook, By Country (2020-2028) ($MN)
42 Europe Mirror Coatings Market Outlook, By Substrate (2020-2028) ($MN)
43 Europe Mirror Coatings Market Outlook, By Aluminum-Based Coatings (2020-2028) ($MN)
44 Europe Mirror Coatings Market Outlook, By Silver-Based Coatings (2020-2028) ($MN)
45 Europe Mirror Coatings Market Outlook, By Type (2020-2028) ($MN)
46 Europe Mirror Coatings Market Outlook, By Acrylic Resin (2020-2028) ($MN)
47 Europe Mirror Coatings Market Outlook, By Alkyd (2020-2028) ($MN)
48 Europe Mirror Coatings Market Outlook, By Epoxy Resin (2020-2028) ($MN)
49 Europe Mirror Coatings Market Outlook, By Polyurethane Resin (2020-2028) ($MN)
50 Europe Mirror Coatings Market Outlook, By Silicone Resin (2020-2028) ($MN)
51 Europe Mirror Coatings Market Outlook, By Technology (2020-2028) ($MN)
52 Europe Mirror Coatings Market Outlook, By Nanotechnology-Based Coatings (2020-2028) ($MN)
53 Europe Mirror Coatings Market Outlook, By Solvent-Based Coatings (2020-2028) ($MN)
54 Europe Mirror Coatings Market Outlook, By Water-Based Coatings (2020-2028) ($MN)
55 Europe Mirror Coatings Market Outlook, By End User (2020-2028) ($MN)
56 Europe Mirror Coatings Market Outlook, By Architectural (2020-2028) ($MN)
57 Europe Mirror Coatings Market Outlook, By Automotive & Transportation (2020-2028) ($MN)
58 Europe Mirror Coatings Market Outlook, By Building and Construction (2020-2028) ($MN)
59 Europe Mirror Coatings Market Outlook, By Decorative (2020-2028) ($MN)
60 Europe Mirror Coatings Market Outlook, By Solar Power (2020-2028) ($MN)
61 Asia Pacific Mirror Coatings Market Outlook, By Country (2020-2028) ($MN)
62 Asia Pacific Mirror Coatings Market Outlook, By Substrate (2020-2028) ($MN)
63 Asia Pacific Mirror Coatings Market Outlook, By Aluminum-Based Coatings (2020-2028) ($MN)
64 Asia Pacific Mirror Coatings Market Outlook, By Silver-Based Coatings (2020-2028) ($MN)
65 Asia Pacific Mirror Coatings Market Outlook, By Type (2020-2028) ($MN)
66 Asia Pacific Mirror Coatings Market Outlook, By Acrylic Resin (2020-2028) ($MN)
67 Asia Pacific Mirror Coatings Market Outlook, By Alkyd (2020-2028) ($MN)
68 Asia Pacific Mirror Coatings Market Outlook, By Epoxy Resin (2020-2028) ($MN)
69 Asia Pacific Mirror Coatings Market Outlook, By Polyurethane Resin (2020-2028) ($MN)
70 Asia Pacific Mirror Coatings Market Outlook, By Silicone Resin (2020-2028) ($MN)
71 Asia Pacific Mirror Coatings Market Outlook, By Technology (2020-2028) ($MN)
72 Asia Pacific Mirror Coatings Market Outlook, By Nanotechnology-Based Coatings (2020-2028) ($MN)
73 Asia Pacific Mirror Coatings Market Outlook, By Solvent-Based Coatings (2020-2028) ($MN)
74 Asia Pacific Mirror Coatings Market Outlook, By Water-Based Coatings (2020-2028) ($MN)
75 Asia Pacific Mirror Coatings Market Outlook, By End User (2020-2028) ($MN)
76 Asia Pacific Mirror Coatings Market Outlook, By Architectural (2020-2028) ($MN)
77 Asia Pacific Mirror Coatings Market Outlook, By Automotive & Transportation (2020-2028) ($MN)
78 Asia Pacific Mirror Coatings Market Outlook, By Building and Construction (2020-2028) ($MN)
79 Asia Pacific Mirror Coatings Market Outlook, By Decorative (2020-2028) ($MN)
80 Asia Pacific Mirror Coatings Market Outlook, By Solar Power (2020-2028) ($MN)
81 South America Mirror Coatings Market Outlook, By Country (2020-2028) ($MN)
82 South America Mirror Coatings Market Outlook, By Substrate (2020-2028) ($MN)
83 South America Mirror Coatings Market Outlook, By Aluminum-Based Coatings (2020-2028) ($MN)
84 South America Mirror Coatings Market Outlook, By Silver-Based Coatings (2020-2028) ($MN)
85 South America Mirror Coatings Market Outlook, By Type (2020-2028) ($MN)
86 South America Mirror Coatings Market Outlook, By Acrylic Resin (2020-2028) ($MN)
87 South America Mirror Coatings Market Outlook, By Alkyd (2020-2028) ($MN)
88 South America Mirror Coatings Market Outlook, By Epoxy Resin (2020-2028) ($MN)
89 South America Mirror Coatings Market Outlook, By Polyurethane Resin (2020-2028) ($MN)
90 South America Mirror Coatings Market Outlook, By Silicone Resin (2020-2028) ($MN)
91 South America Mirror Coatings Market Outlook, By Technology (2020-2028) ($MN)
92 South America Mirror Coatings Market Outlook, By Nanotechnology-Based Coatings (2020-2028) ($MN)
93 South America Mirror Coatings Market Outlook, By Solvent-Based Coatings (2020-2028) ($MN)
94 South America Mirror Coatings Market Outlook, By Water-Based Coatings (2020-2028) ($MN)
95 South America Mirror Coatings Market Outlook, By End User (2020-2028) ($MN)
96 South America Mirror Coatings Market Outlook, By Architectural (2020-2028) ($MN)
97 South America Mirror Coatings Market Outlook, By Automotive & Transportation (2020-2028) ($MN)
98 South America Mirror Coatings Market Outlook, By Building and Construction (2020-2028) ($MN)
99 South America Mirror Coatings Market Outlook, By Decorative (2020-2028) ($MN)
100 South America Mirror Coatings Market Outlook, By Solar Power (2020-2028) ($MN)
101 Middle East & Africa Mirror Coatings Market Outlook, By Country (2020-2028) ($MN)
102 Middle East & Africa Mirror Coatings Market Outlook, By Substrate (2020-2028) ($MN)
103 Middle East & Africa Mirror Coatings Market Outlook, By Aluminum-Based Coatings (2020-2028) ($MN)
104 Middle East & Africa Mirror Coatings Market Outlook, By Silver-Based Coatings (2020-2028) ($MN)
105 Middle East & Africa Mirror Coatings Market Outlook, By Type (2020-2028) ($MN)
106 Middle East & Africa Mirror Coatings Market Outlook, By Acrylic Resin (2020-2028) ($MN)
107 Middle East & Africa Mirror Coatings Market Outlook, By Alkyd (2020-2028) ($MN)
108 Middle East & Africa Mirror Coatings Market Outlook, By Epoxy Resin (2020-2028) ($MN)
109 Middle East & Africa Mirror Coatings Market Outlook, By Polyurethane Resin (2020-2028) ($MN)
110 Middle East & Africa Mirror Coatings Market Outlook, By Silicone Resin (2020-2028) ($MN)
111 Middle East & Africa Mirror Coatings Market Outlook, By Technology (2020-2028) ($MN)
112 Middle East & Africa Mirror Coatings Market Outlook, By Nanotechnology-Based Coatings (2020-2028) ($MN)
113 Middle East & Africa Mirror Coatings Market Outlook, By Solvent-Based Coatings (2020-2028) ($MN)
114 Middle East & Africa Mirror Coatings Market Outlook, By Water-Based Coatings (2020-2028) ($MN)
115 Middle East & Africa Mirror Coatings Market Outlook, By End User (2020-2028) ($MN)
116 Middle East & Africa Mirror Coatings Market Outlook, By Architectural (2020-2028) ($MN)
117 Middle East & Africa Mirror Coatings Market Outlook, By Automotive & Transportation (2020-2028) ($MN)
118 Middle East & Africa Mirror Coatings Market Outlook, By Building and Construction (2020-2028) ($MN)
119 Middle East & Africa Mirror Coatings Market Outlook, By Decorative (2020-2028) ($MN)
120 Middle East & Africa Mirror Coatings Market Outlook, By Solar Power (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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