Mobile Apps And Web Analytics Market
Mobile Apps and Web Analytics Market Forecasts to 2032 - Global Analysis By Component (Solutions, Services and Other Components), Deployment Mode (Cloud-Based and On-Premises), Platform (Mobile Analytics, Web Analytics and Other Platforms), Application, End User and By Geography
|
Years Covered |
2024-2032 |
|
Estimated Year Value (2025) |
US $15.01 BN |
|
Projected Year Value (2032) |
US $48.38 BN |
|
CAGR (2025-2032) |
18.2% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Mobile Apps and Web Analytics is accounted for $15.01 billion in 2025 and is expected to reach $48.38 billion by 2032 growing at a CAGR of 18.2% during the forecast period. Mobile apps and web analytics encompass data-driven techniques used to monitor, analyze, and enhance user interactions across digital platforms. These tools provide valuable insights into engagement patterns, user behavior, and conversion metrics, enabling businesses to refine strategies for improved performance. By assessing factors such as traffic sources, session duration, and retention rates, organizations can optimize user experiences and increase efficiency. Advanced analytics integrate AI-powered automation and predictive modeling, supporting data-driven decision-making in digital marketing and mobile application development.
According to the annual report of Alphabet (2023), the total revenue generated from Google search and YouTube ads segment was US$ 14.9 billion during 2022-23.
Market Dynamics:
Driver:
Exponential growth in mobile app usage & need for deep user understanding
Mobile Apps and web analytics with smartphone penetration increasing worldwide, companies are prioritizing data-driven strategies to enhance customer experience and optimize app performance. The ability to track metrics such as session duration, conversion rates, and retention trends enables brands to refine marketing approaches and improve digital offerings. The ability to track metrics such as session duration, conversion rates, and retention trends enables brands to refine marketing approaches and improve digital offerings.
Restraint:
Growing concerns about user privacy and stricter regulations
Governments and regulatory bodies are enforcing stringent policies on data collection and usage, requiring businesses to ensure compliance with transparency standards. Additionally, evolving consumer awareness regarding digital privacy is prompting companies to modify tracking methods, restricting the depth of analytics available. Striking a balance between effective data-driven strategies and ethical data handling remains a challenge, pushing businesses to adopt secure analytics frameworks.
Opportunity:
Specialized analytics solutions for specific industries
Sectors such as healthcare, e-commerce, and finance are leveraging customized data insights to enhance decision-making and operational efficiency. Industry-focused analytics tools allow businesses to address unique challenges, such as real-time patient monitoring or fraud detection in financial transactions. As demand for sector-specific intelligence increases, analytics firms are integrating advanced AI, machine learning, and automation to refine analytical accuracy and optimize user engagement.
Threat:
Increasingly stringent data privacy regulations
With global frameworks such as GDPR and CCPA setting strict guidelines, companies face the challenge of restructuring analytics methodologies to align with evolving legal standards. Additionally, potential legal repercussions for non-compliance could impact operational costs and limit the availability of granular user insights. The ongoing development of privacy-preserving analytics solutions, such as differential privacy techniques, is becoming critical for industry sustainability impeding the market growth.
Covid-19 Impact:
The pandemic accelerated the demand for digital analytics as businesses adapted to remote operations and online consumer interactions. With physical retail and service-based industries shifting toward digital platforms, mobile and web analytics played a crucial role in optimizing online engagement. While initial market disruptions impacted investment in analytics tools, recovery efforts have reinforced their importance in tracking customer preferences and improving digital accessibility.
The solutions segment is expected to be the largest during the forecast period
The solutions segment is expected to account for the largest market share during the forecast period as businesses continue to adopt comprehensive analytics platforms for data-driven decision-making. Integrated analytics solutions enable companies to monitor user behavior, optimize digital strategies, and improve competitive positioning. The evolution of cloud-based analytics and AI-powered tools is further driving adoption, making solutions an indispensable component of modern digital ecosystems.
The mobile analytics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the mobile analytics segment is predicted to witness the highest growth rate fuelled by the increasing reliance on mobile applications for business operations, entertainment, and e-commerce. The rise of mobile-first strategies and app-based consumer engagement is strengthening demand for analytics tools that assess in-app behavior and optimize performance. Additionally, advancements in real-time data tracking and behavioral pattern analysis are enhancing personalization, further propelling market growth.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rapid Smartphone adoption, expanding e-commerce activities, and growing digital transformation initiatives. Countries such as China, India, and South Korea are investing heavily in analytics technologies to refine user engagement strategies and improve business scalability. Additionally, the proliferation of mobile-based financial services and digital retail platforms is reinforcing the demand for sophisticated analytics solutions.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fuelled by strong technological innovation, extensive app development activities, and regulatory-driven advancements in analytics frameworks. Leading companies in the U.S. and Canada are integrating AI-driven insights into digital strategies, improving personalization and predictive modeling capabilities. Additionally, the region’s focus on data privacy and compliance is encouraging the development of secure analytics solutions, driving sustained industry growth.
Key players in the market
Some of the key players in Mobile Apps and Web Analytics Market include Apple Inc., Adobe, Facebook, Amplitude, Inc., Microsoft, Google, Oracle, UXCam Inc., Upland Software, Inc., Amazon Web Services, Inc., Flurry, Mixpanel, OpenText Corporation, AppsFlyer, Contentsquare, GoodData Corporation and Salesforce.com Inc.
Key Developments:
In May 2025, Adobe and Gatorade unveiled a collaboration allowing consumers to personalize Gatorade Squeeze bottles using generative AI. This initiative showcases Adobe's AI capabilities in enhancing customer experiences.
In May 2025, Adobe reached an agreement with the U.S. General Services Administration to offer a comprehensive Paperless Government Solution at a 70% discount. The deal aims to help agencies eliminate manual processes and reduce paper-related costs.
In May 2025, Amplitude signed a strategic collaboration agreement with Amazon Web Services (AWS). The partnership focuses on delivering faster customer insights and smarter personalization.
Components Covered:
• Solutions
• Services
• Other Components
Deployment Modes Covered:
• Cloud-Based
• On-Premises
Platforms Covered:
• Mobile Analytics
• Web Analytics
• Other Platforms
Applications Covered:
• Search Engine Ranking & Tracking
• Mobile Advertising & Marketing Analytics
• Marketing Automation & Content Marketing
• Application Performance & Advertising Optimization
• In-App & Web Behavioral Analysis
• Social Media Management
• Traffic and User Behavior Analysis
• Other Applications
End Users Covered:
• Retail & E-commerce
• Media & Entertainment
• BFSI (Banking, Financial Services, and Insurance)
• Healthcare
• IT & Telecom
• Travel & Hospitality
• Education
• Government
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Mobile Apps and Web Analytics Market, By Component
5.1 Introduction
5.2 Solutions
5.2.1 Data Analytics
5.2.2 Data Discovery
5.2.3 Data Visualization & Reporting
5.2.4 Data Management
5.3 Services
5.3.1 Consulting
5.3.2 Support & Maintenance
5.3.3 Deployment & Integration
5.3.4 Managed Services
5.4 Other Components
6 Global Mobile Apps and Web Analytics Market, By Deployment Mode
6.1 Introduction
6.2 Cloud-Based
6.3 On-Premises
7 Global Mobile Apps and Web Analytics Market, By Platform
7.1 Introduction
7.2 Mobile Analytics
7.2.1 Android
7.2.2 iOS
7.3 Web Analytics
7.3.1 Desktop
7.3.2 Mobile Web
7.4 Other Platforms
8 Global Mobile Apps and Web Analytics Market, By Application
8.1 Introduction
8.2 Search Engine Ranking & Tracking
8.3 Mobile Advertising & Marketing Analytics
8.4 Marketing Automation & Content Marketing
8.5 Application Performance & Advertising Optimization
8.6 In-App & Web Behavioral Analysis
8.7 Social Media Management
8.8 Traffic and User Behavior Analysis
8.9 Other Applications
9 Global Mobile Apps and Web Analytics Market, By End User
9.1 Introduction
9.2 Retail & E-commerce
9.3 Media & Entertainment
9.4 BFSI (Banking, Financial Services, and Insurance)
9.5 Healthcare
9.6 IT & Telecom
9.7 Travel & Hospitality
9.8 Education
9.9 Government
9.10 Other End Users
10 Global Mobile Apps and Web Analytics Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Apple Inc.
12.2 Adobe
12.3 Facebook
12.4 Amplitude, Inc.
12.5 Microsoft
12.6 Google
12.7 Oracle
12.8 UXCam Inc.
12.9 Upland Software, Inc.
12.10 Amazon Web Services, Inc.
12.11 Flurry
12.12 Mixpanel
12.13 OpenText Corporation
12.14 AppsFlyer
12.15 Contentsquare
12.16 GoodData Corporation
12.17 Salesforce.com Inc.
List of Tables
1 Global Mobile Apps and Web Analytics Market Outlook, By Region (2024-2032) ($MN)
2 Global Mobile Apps and Web Analytics Market Outlook, By Component (2024-2032) ($MN)
3 Global Mobile Apps and Web Analytics Market Outlook, By Solutions (2024-2032) ($MN)
4 Global Mobile Apps and Web Analytics Market Outlook, By Data Analytics (2024-2032) ($MN)
5 Global Mobile Apps and Web Analytics Market Outlook, By Data Discovery (2024-2032) ($MN)
6 Global Mobile Apps and Web Analytics Market Outlook, By Data Visualization & Reporting (2024-2032) ($MN)
7 Global Mobile Apps and Web Analytics Market Outlook, By Data Management (2024-2032) ($MN)
8 Global Mobile Apps and Web Analytics Market Outlook, By Services (2024-2032) ($MN)
9 Global Mobile Apps and Web Analytics Market Outlook, By Consulting (2024-2032) ($MN)
10 Global Mobile Apps and Web Analytics Market Outlook, By Support & Maintenance (2024-2032) ($MN)
11 Global Mobile Apps and Web Analytics Market Outlook, By Deployment & Integration (2024-2032) ($MN)
12 Global Mobile Apps and Web Analytics Market Outlook, By Managed Services (2024-2032) ($MN)
13 Global Mobile Apps and Web Analytics Market Outlook, By Other Components (2024-2032) ($MN)
14 Global Mobile Apps and Web Analytics Market Outlook, By Deployment Mode (2024-2032) ($MN)
15 Global Mobile Apps and Web Analytics Market Outlook, By Cloud-Based (2024-2032) ($MN)
16 Global Mobile Apps and Web Analytics Market Outlook, By On-Premises (2024-2032) ($MN)
17 Global Mobile Apps and Web Analytics Market Outlook, By Platform (2024-2032) ($MN)
18 Global Mobile Apps and Web Analytics Market Outlook, By Mobile Analytics (2024-2032) ($MN)
19 Global Mobile Apps and Web Analytics Market Outlook, By Android (2024-2032) ($MN)
20 Global Mobile Apps and Web Analytics Market Outlook, By iOS (2024-2032) ($MN)
21 Global Mobile Apps and Web Analytics Market Outlook, By Web Analytics (2024-2032) ($MN)
22 Global Mobile Apps and Web Analytics Market Outlook, By Desktop (2024-2032) ($MN)
23 Global Mobile Apps and Web Analytics Market Outlook, By Mobile Web (2024-2032) ($MN)
24 Global Mobile Apps and Web Analytics Market Outlook, By Other Platforms (2024-2032) ($MN)
25 Global Mobile Apps and Web Analytics Market Outlook, By Application (2024-2032) ($MN)
26 Global Mobile Apps and Web Analytics Market Outlook, By Search Engine Ranking & Tracking (2024-2032) ($MN)
27 Global Mobile Apps and Web Analytics Market Outlook, By Mobile Advertising & Marketing Analytics (2024-2032) ($MN)
28 Global Mobile Apps and Web Analytics Market Outlook, By Marketing Automation & Content Marketing (2024-2032) ($MN)
29 Global Mobile Apps and Web Analytics Market Outlook, By Application Performance & Advertising Optimization (2024-2032) ($MN)
30 Global Mobile Apps and Web Analytics Market Outlook, By In-App & Web Behavioral Analysis (2024-2032) ($MN)
31 Global Mobile Apps and Web Analytics Market Outlook, By Social Media Management (2024-2032) ($MN)
32 Global Mobile Apps and Web Analytics Market Outlook, By Traffic and User Behavior Analysis (2024-2032) ($MN)
33 Global Mobile Apps and Web Analytics Market Outlook, By Other Applications (2024-2032) ($MN)
34 Global Mobile Apps and Web Analytics Market Outlook, By End User (2024-2032) ($MN)
35 Global Mobile Apps and Web Analytics Market Outlook, By Retail & E-commerce (2024-2032) ($MN)
36 Global Mobile Apps and Web Analytics Market Outlook, By Media & Entertainment (2024-2032) ($MN)
37 Global Mobile Apps and Web Analytics Market Outlook, By BFSI (Banking, Financial Services, and Insurance) (2024-2032) ($MN)
38 Global Mobile Apps and Web Analytics Market Outlook, By Healthcare (2024-2032) ($MN)
39 Global Mobile Apps and Web Analytics Market Outlook, By IT & Telecom (2024-2032) ($MN)
40 Global Mobile Apps and Web Analytics Market Outlook, By Travel & Hospitality (2024-2032) ($MN)
41 Global Mobile Apps and Web Analytics Market Outlook, By Education (2024-2032) ($MN)
42 Global Mobile Apps and Web Analytics Market Outlook, By Government (2024-2032) ($MN)
43 Global Mobile Apps and Web Analytics Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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