Offshore Wind Market
PUBLISHED: 2019 ID: SMRC18220
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Offshore Wind Market

offshore wind - Global Market Outlook (2017-2026)

4.8 (36 reviews)
4.8 (36 reviews)
Published: 2019 ID: SMRC18220

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Offshore Wind Market is accounted for $26.25 billion in 2017 and is expected to reach $99.87 billion by 2026 growing at a CAGR of 16.0% during the forecast period. Rising share of renewable in the power generation mix and government incentives following renewable energy deployment are some of the factors propelling the market growth. However, high capital cost and maintenance and logistics issues are hindering the market growth.

Offshore wind power is generated from wind farms constructed in the ocean on the continental shelf. These wind farms are installed in the ocean for energy harvesting purpose. Offshore medium offers greater wind speed as compared to offshore medium.

Based on Location, Shallow Water (< 30m Depth) segment witnessed steady growth during the forecast period due to the expansion of shallow water is normally cost effective owing to better weather conditions, whereas, installing wind turbines in deep water becomes expensive due to high maintenance cost.

By geography, Asia Pacific holds the largest market share during the forecast period due to rising urbanization & industrialization, technological advancement and clean energy consumption are some of the factors propelling the market growth in this region.

Some of the key players profiled in the Offshore Wind Market include Siemens AG, ABB, Ltd., General Electric Company, Adwen, Eew Group, A2 SEA, Sinovel Wind Group Co., Nordex SE, Senvion SA, Nexans S.A. , MHI Vestas Offshore Wind A/S and Ming Yang Smart Energy Group Co. 

Locations Covered:
• Deep Water (> 60m Depth)
• Transitional Water (30m – 60m Depth)
• Shallow Water (< 30m Depth)

Components Covered:
• Electrical Infrastructure
• Substructure
• Turbine
• Other Components

Classifications Covered:
• Type I
• Type II
• Type III

Applications Covered:
• Soil Monitoring
• Yield Monitoring
• Scouting
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the clients interest (Note: Depends of feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary     
       
2 Preface      
 2.1 Abstract     
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology   
  2.4.1 Data Mining   
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions   
       
3 Market Trend Analysis    
 3.1 Introduction    
 3.2 Drivers     
 3.3 Restraints    
 3.4 Opportunities    
 3.5 Threats     
 3.6 Application Analysis   
 3.7 Emerging Markets    
 3.8 Futuristic Market Scenario   
       
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry    
       
5 Global Offshore Wind Market, By Location  
 5.1 Introduction    
 5.2 Deep Water (> 60m Depth)   
 5.3 Transitional Water (30m – 60m Depth)  
 5.4 Shallow Water (< 30m Depth)   
       
6 Global Offshore Wind Market, By Component  
 6.1 Introduction    
 6.2 Electrical Infrastructure    
 6.3 Substructure    
  6.3.1 Jacket and Gravity Based  
  6.3.2 Monopile   
  6.3.3 Other Substructures  
   6.3.3.1 Tripiles   
   6.3.3.2 Floating   
   6.3.3.3 Suction Bucket  
   6.3.3.4 Tripods   
 6.4 Turbine     
  6.4.1 Rotors and Blades   
  6.4.2 Tower    
  6.4.3 Nacelle    
 6.5 Other Components    
  6.5.1 Installation and Assembly  
  6.5.2 Logistics and Transportation  
       
7 Global Offshore Wind Market, By Classification  
 7.1 Introduction    
 7.2 Type I     
 7.3 Type II     
 7.4 Type III     
       
8 Global Offshore Wind Market, By Application  
 8.1 Introduction    
 8.2 Soil Monitoring    
 8.3 Yield Monitoring    
 8.4 Scouting     
 8.5 Other Applications    
       
9 Global Offshore Wind Market, By Geography  
 9.1 Introduction    
 9.2 North America    
  9.2.1 US    
  9.2.2 Canada    
  9.2.3 Mexico    
 9.3 Europe     
  9.3.1 Germany    
  9.3.2 UK    
  9.3.3 Italy    
  9.3.4 France    
  9.3.5 Spain    
  9.3.6 Rest of Europe   
 9.4 Asia Pacific    
  9.4.1 Japan    
  9.4.2 China    
  9.4.3 India    
  9.4.4 Australia    
  9.4.5 New Zealand   
  9.4.6 South Korea   
  9.4.9 Rest of Asia Pacific   
 9.5 South America    
  9.5.1 Argentina   
  9.5.2 Brazil    
  9.5.3 Chile    
  9.5.4 Rest of South America  
 9.6 Middle East & Africa   
  9.6.1 Saudi Arabia   
  9.6.2 UAE    
  9.6.3 Qatar    
  9.6.4 South Africa   
  9.6.5 Rest of Middle East & Africa  
       
10 Key Developments     
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
 10.2 Acquisitions & Mergers   
 10.3 New Product Launch   
 10.4 Expansions    
 10.5 Other Key Strategies   
       
11 Company Profiling     
 11.1 Siemens AG     
 11.2 ABB, Ltd.     
 11.3 General Electric Company   
 11.4 Adwen     
 11.5 Eew Group     
 11.6 A2 SEA     
 11.7 Sinovel Wind Group Co.   
 11.8 Nordex SE    
 11.9 Senvion SA     
 11.10 Nexans S.A.    
 11.11 MHI Vestas Offshore Wind A/S   
 11.12 Ming Yang Smart Energy Group Co.         


List of Tables      
1 Global Offshore Wind Market Outlook, By Region (2016-2026) (US $MN) 
2 Global Offshore Wind Market Outlook, By Location (2016-2026) (US $MN)
3 Global Offshore Wind Market Outlook, By Deep Water (> 60m Depth) (2016-2026) (US $MN)
4 Global Offshore Wind Market Outlook, By Transitional Water (30m – 60m Depth) (2016-2026) (US $MN)
5 Global Offshore Wind Market Outlook, By Shallow Water (< 30m Depth) (2016-2026) (US $MN)
6 Global Offshore Wind Market Outlook, By Component (2016-2026) (US $MN)
7 Global Offshore Wind Market Outlook, By Electrical Infrastructure (2016-2026) (US $MN)
8 Global Offshore Wind Market Outlook, By Substructure (2016-2026) (US $MN)
9 Global Offshore Wind Market Outlook, By Jacket and Gravity Based (2016-2026) (US $MN)
10 Global Offshore Wind Market Outlook, By Monopile (2016-2026) (US $MN)
11 Global Offshore Wind Market Outlook, By Other Types (2016-2026) (US $MN)
12 Global Offshore Wind Market Outlook, By Turbine (2016-2026) (US $MN)
13 Global Offshore Wind Market Outlook, By Rotors and Blades (2016-2026) (US $MN)
14 Global Offshore Wind Market Outlook, By Tower (2016-2026) (US $MN)
15 Global Offshore Wind Market Outlook, By Nacelle (2016-2026) (US $MN)
16 Global Offshore Wind Market Outlook, By Other Components (2016-2026) (US $MN)
17 Global Offshore Wind Market Outlook, By Installation and Assembly (2016-2026) (US $MN)
18 Global Offshore Wind Market Outlook, By Logistics and Transportation (2016-2026) (US $MN)
19 Global Offshore Wind Market Outlook, By Classification (2016-2026) (US $MN)
20 Global Offshore Wind Market Outlook, By Type I (2016-2026) (US $MN)
21 Global Offshore Wind Market Outlook, By Type II (2016-2026) (US $MN)
22 Global Offshore Wind Market Outlook, By Type III (2016-2026) (US $MN)
23 Global Offshore Wind Market Outlook, By Application (2016-2026) (US $MN)
24 Global Offshore Wind Market Outlook, By Soil Monitoring (2016-2026) (US $MN)
25 Global Offshore Wind Market Outlook, By Yield Monitoring (2016-2026) (US $MN)
26 Global Offshore Wind Market Outlook, By Scouting (2016-2026) (US $MN)
27 Global Offshore Wind Market Outlook, By Other Applications (2016-2026) (US $MN)
28 North America Offshore Wind Market Outlook, By Country (2016-2026) (US $MN) 
29 North America Offshore Wind Market Outlook, By Location (2016-2026) (US $MN)
30 North America Offshore Wind Market Outlook, By Deep Water (> 60m Depth) (2016-2026) (US $MN)
31 North America Offshore Wind Market Outlook, By Transitional Water (30m – 60m Depth) (2016-2026) (US $MN)
32 North America Offshore Wind Market Outlook, By Shallow Water (< 30m Depth) (2016-2026) (US $MN)
33 North America Offshore Wind Market Outlook, By Component (2016-2026) (US $MN)
34 North America Offshore Wind Market Outlook, By Electrical Infrastructure (2016-2026) (US $MN)
35 North America Offshore Wind Market Outlook, By Substructure (2016-2026) (US $MN)
36 North America Offshore Wind Market Outlook, By Jacket and Gravity Based (2016-2026) (US $MN)
37 North America Offshore Wind Market Outlook, By Monopile (2016-2026) (US $MN)
38 North America Offshore Wind Market Outlook, By Other Types (2016-2026) (US $MN)
39 North America Offshore Wind Market Outlook, By Turbine (2016-2026) (US $MN)
40 North America Offshore Wind Market Outlook, By Rotors and Blades (2016-2026) (US $MN)
41 North America Offshore Wind Market Outlook, By Tower (2016-2026) (US $MN)
42 North America Offshore Wind Market Outlook, By Nacelle (2016-2026) (US $MN)
43 North America Offshore Wind Market Outlook, By Other Components (2016-2026) (US $MN)
44 North America Offshore Wind Market Outlook, By Installation and Assembly (2016-2026) (US $MN)
45 North America Offshore Wind Market Outlook, By Logistics and Transportation (2016-2026) (US $MN)
46 North America Offshore Wind Market Outlook, By Classication (2016-2026) (US $MN)
47 North America Offshore Wind Market Outlook, By Type I (2016-2026) (US $MN)
48 North America Offshore Wind Market Outlook, By Type II (2016-2026) (US $MN)
49 North America Offshore Wind Market Outlook, By Type III (2016-2026) (US $MN)
50 North America Offshore Wind Market Outlook, By Application (2016-2026) (US $MN)
51 North America Offshore Wind Market Outlook, By Soil Monitoring (2016-2026) (US $MN)
52 North America Offshore Wind Market Outlook, By Yield Monitoring (2016-2026) (US $MN)
53 North America Offshore Wind Market Outlook, By Scouting (2016-2026) (US $MN)
54 North America Offshore Wind Market Outlook, By Other Applications (2016-2026) (US $MN)
55 Europe Offshore Wind Market Outlook, By Country (2016-2026) (US $MN) 
56 Europe Offshore Wind Market Outlook, By Location (2016-2026) (US $MN)
57 Europe Offshore Wind Market Outlook, By Deep Water (> 60m Depth) (2016-2026) (US $MN)
58 Europe Offshore Wind Market Outlook, By Transitional Water (30m – 60m Depth) (2016-2026) (US $MN)
59 Europe Offshore Wind Market Outlook, By Shallow Water (< 30m Depth) (2016-2026) (US $MN)
60 Europe Offshore Wind Market Outlook, By Component (2016-2026) (US $MN)
61 Europe Offshore Wind Market Outlook, By Electrical Infrastructure (2016-2026) (US $MN)
62 Europe Offshore Wind Market Outlook, By Substructure (2016-2026) (US $MN)
63 Europe Offshore Wind Market Outlook, By Jacket and Gravity Based (2016-2026) (US $MN)
64 Europe Offshore Wind Market Outlook, By Monopile (2016-2026) (US $MN)
65 Europe Offshore Wind Market Outlook, By Other Types (2016-2026) (US $MN)
66 Europe Offshore Wind Market Outlook, By Turbine (2016-2026) (US $MN)
67 Europe Offshore Wind Market Outlook, By Rotors and Blades (2016-2026) (US $MN)
68 Europe Offshore Wind Market Outlook, By Tower (2016-2026) (US $MN)
69 Europe Offshore Wind Market Outlook, By Nacelle (2016-2026) (US $MN)
70 Europe Offshore Wind Market Outlook, By Other Components (2016-2026) (US $MN)
71 Europe Offshore Wind Market Outlook, By Installation and Assembly (2016-2026) (US $MN)
72 Europe Offshore Wind Market Outlook, By Logistics and Transportation (2016-2026) (US $MN)
73 Europe Offshore Wind Market Outlook, By Classification (2016-2026) (US $MN)
74 Europe Offshore Wind Market Outlook, By Type I (2016-2026) (US $MN)
75 Europe Offshore Wind Market Outlook, By Type II (2016-2026) (US $MN)
76 Europe Offshore Wind Market Outlook, By Type III (2016-2026) (US $MN)
77 Europe Offshore Wind Market Outlook, By Application (2016-2026) (US $MN)
78 Europe Offshore Wind Market Outlook, By Soil Monitoring (2016-2026) (US $MN)
79 Europe Offshore Wind Market Outlook, By Yield Monitoring (2016-2026) (US $MN)
80 Europe Offshore Wind Market Outlook, By Scouting (2016-2026) (US $MN)
81 Europe Offshore Wind Market Outlook, By Other Applications (2016-2026) (US $MN)
82 Asia Pacific Offshore Wind Market Outlook, By Country (2016-2026) (US $MN) 
83 Asia Pacific Offshore Wind Market Outlook, By Location (2016-2026) (US $MN)
84 Asia Pacific Offshore Wind Market Outlook, By Deep Water (> 60m Depth) (2016-2026) (US $MN)
85 Asia Pacific Offshore Wind Market Outlook, By Transitional Water (30m – 60m Depth) (2016-2026) (US $MN)
86 Asia Pacific Offshore Wind Market Outlook, By Shallow Water (< 30m Depth) (2016-2026) (US $MN)
87 Asia Pacific Offshore Wind Market Outlook, By Component (2016-2026) (US $MN)
88 Asia Pacific Offshore Wind Market Outlook, By Electrical Infrastructure (2016-2026) (US $MN)
89 Asia Pacific Offshore Wind Market Outlook, By Substructure (2016-2026) (US $MN)
90 Asia Pacific Offshore Wind Market Outlook, By Jacket and Gravity Based (2016-2026) (US $MN)
91 Asia Pacific Offshore Wind Market Outlook, By Monopile (2016-2026) (US $MN)
92 Asia Pacific Offshore Wind Market Outlook, By Other Types (2016-2026) (US $MN)
93 Asia Pacific Offshore Wind Market Outlook, By Turbine (2016-2026) (US $MN)
94 Asia Pacific Offshore Wind Market Outlook, By Rotors and Blades (2016-2026) (US $MN)
95 Asia Pacific Offshore Wind Market Outlook, By Tower (2016-2026) (US $MN)
96 Asia Pacific Offshore Wind Market Outlook, By Nacelle (2016-2026) (US $MN)
97 Asia Pacific Offshore Wind Market Outlook, By Other Components (2016-2026) (US $MN)
98 Asia Pacific Offshore Wind Market Outlook, By Installation and Assembly (2016-2026) (US $MN)
99 Asia Pacific Offshore Wind Market Outlook, By Logistics and Transportation (2016-2026) (US $MN)
100 Asia Pacific Offshore Wind Market Outlook, By Classification (2016-2026) (US $MN)
101 Asia Pacific Offshore Wind Market Outlook, By Type I (2016-2026) (US $MN)
102 Asia Pacific Offshore Wind Market Outlook, By Type II (2016-2026) (US $MN)
103 Asia Pacific Offshore Wind Market Outlook, By Type III (2016-2026) (US $MN)
104 Asia Pacific Offshore Wind Market Outlook, By Application (2016-2026) (US $MN)
105 Asia Pacific Offshore Wind Market Outlook, By Soil Monitoring (2016-2026) (US $MN)
106 Asia Pacific Offshore Wind Market Outlook, By Yield Monitoring (2016-2026) (US $MN)
107 Asia Pacific Offshore Wind Market Outlook, By Scouting (2016-2026) (US $MN)
108 Asia Pacific Offshore Wind Market Outlook, By Other Applications (2016-2026) (US $MN)
109 South America Offshore Wind Market Outlook, By Country (2016-2026) (US $MN) 
110 South America Offshore Wind Market Outlook, By Location (2016-2026) (US $MN)
111 South America Offshore Wind Market Outlook, By Deep Water (> 60m Depth) (2016-2026) (US $MN)
112 South America Offshore Wind Market Outlook, By Transitional Water (30m – 60m Depth) (2016-2026) (US $MN)
113 South America Offshore Wind Market Outlook, By Shallow Water (< 30m Depth) (2016-2026) (US $MN)
114 South America Offshore Wind Market Outlook, By Component (2016-2026) (US $MN)
115 South America Offshore Wind Market Outlook, By Electrical Infrastructure (2016-2026) (US $MN)
116 South America Offshore Wind Market Outlook, By Substructure (2016-2026) (US $MN)
117 South America Offshore Wind Market Outlook, By Jacket and Gravity Based (2016-2026) (US $MN)
118 South America Offshore Wind Market Outlook, By Monopile (2016-2026) (US $MN)
119 South America Offshore Wind Market Outlook, By Other Types (2016-2026) (US $MN)
120 South America Offshore Wind Market Outlook, By Turbine (2016-2026) (US $MN)
121 South America Offshore Wind Market Outlook, By Rotors and Blades (2016-2026) (US $MN)
122 South America Offshore Wind Market Outlook, By Tower (2016-2026) (US $MN)
123 South America Offshore Wind Market Outlook, By Nacelle (2016-2026) (US $MN)
124 South America Offshore Wind Market Outlook, By Other Components (2016-2026) (US $MN)
125 South America Offshore Wind Market Outlook, By Installation and Assembly (2016-2026) (US $MN)
126 South America Offshore Wind Market Outlook, By Logistics and Transportation (2016-2026) (US $MN)
127 South America Offshore Wind Market Outlook, By Classification (2016-2026) (US $MN)
128 South America Offshore Wind Market Outlook, By Type I (2016-2026) (US $MN)
129 South America Offshore Wind Market Outlook, By Type II (2016-2026) (US $MN)
130 South America Offshore Wind Market Outlook, By Type III (2016-2026) (US $MN)
131 South America Offshore Wind Market Outlook, By Application (2016-2026) (US $MN)
132 South America Offshore Wind Market Outlook, By Soil Monitoring (2016-2026) (US $MN)
133 South America Offshore Wind Market Outlook, By Yield Monitoring (2016-2026) (US $MN)
134 South America Offshore Wind Market Outlook, By Scouting (2016-2026) (US $MN)
135 South America Offshore Wind Market Outlook, By Other Applications (2016-2026) (US $MN)
136 Middle East & Africa Offshore Wind Market Outlook, By Country (2016-2026) (US $MN) 
137 Middle East & Africa Offshore Wind Market Outlook, By Location (2016-2026) (US $MN)
138 Middle East & Africa Offshore Wind Market Outlook, By Deep Water (> 60m Depth) (2016-2026) (US $MN)
139 Middle East & Africa Offshore Wind Market Outlook, By Transitional Water (30m – 60m Depth) (2016-2026) (US $MN)
140 Middle East & Africa Offshore Wind Market Outlook, By Shallow Water (< 30m Depth) (2016-2026) (US $MN)
141 Middle East & Africa Offshore Wind Market Outlook, By Component (2016-2026) (US $MN)
142 Middle East & Africa Offshore Wind Market Outlook, By Electrical Infrastructure (2016-2026) (US $MN)
143 Middle East & Africa Offshore Wind Market Outlook, By Substructure (2016-2026) (US $MN)
144 Middle East & Africa Offshore Wind Market Outlook, By Jacket and Gravity Based (2016-2026) (US $MN)
145 Middle East & Africa Offshore Wind Market Outlook, By Monopile (2016-2026) (US $MN)
146 Middle East & Africa Offshore Wind Market Outlook, By Other Types (2016-2026) (US $MN)
147 Middle East & Africa Offshore Wind Market Outlook, By Turbine (2016-2026) (US $MN)
148 Middle East & Africa Offshore Wind Market Outlook, By Rotors and Blades (2016-2026) (US $MN)
149 Middle East & Africa Offshore Wind Market Outlook, By Tower (2016-2026) (US $MN)
150 Middle East & Africa Offshore Wind Market Outlook, By Nacelle (2016-2026) (US $MN)
151 Middle East & Africa Offshore Wind Market Outlook, By Other Components (2016-2026) (US $MN)
152 Middle East & Africa Offshore Wind Market Outlook, By Installation and Assembly (2016-2026) (US $MN)
153 Middle East & Africa Offshore Wind Market Outlook, By Logistics and Transportation (2016-2026) (US $MN)
154 Middle East & Africa Offshore Wind Market Outlook, By Classification (2016-2026) (US $MN)
155 Middle East & Africa Offshore Wind Market Outlook, By Type I (2016-2026) (US $MN)
156 Middle East & Africa Offshore Wind Market Outlook, By Type II (2016-2026) (US $MN)
157 Middle East & Africa Offshore Wind Market Outlook, By Type III (2016-2026) (US $MN)
158 Middle East & Africa Offshore Wind Market Outlook, By Application (2016-2026) (US $MN)
159 Middle East & Africa Offshore Wind Market Outlook, By Soil Monitoring (2016-2026) (US $MN)
160 Middle East & Africa Offshore Wind Market Outlook, By Yield Monitoring (2016-2026) (US $MN)
161 Middle East & Africa Offshore Wind Market Outlook, By Scouting (2016-2026) (US $MN)
162 Middle East & Africa Offshore Wind Market Outlook, By Other Applications (2016-2026) (US $MN)

 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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