Open Transition Automatic Transfer Switch Market
PUBLISHED: 2024 ID: SMRC26105
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Open Transition Automatic Transfer Switch Market

Open Transition Automatic Transfer Switch Market Forecasts to 2030 - Global Analysis By Ampere Rating (- 400 Amp, 401 Amp to 1600 Amp and > 1600 Amp), Installation (Legally required systems, Critical operations power systems and Other Installations), Switching Mechanism and By Geography

4.5 (28 reviews)
4.5 (28 reviews)
Published: 2024 ID: SMRC26105

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $955 MN

Projected Year Value (2030)

US $1,484.06 MN

CAGR (2023 - 2030)

6.5%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Open Transition Automatic Transfer Switch Market is accounted for $955 million in 2023 and is expected to reach $1,484.06 million by 2030 growing at a CAGR of 6.50% during the forecast period. An Open Transition Automatic Transfer Switch (ATS) is a critical component in power management systems, commonly used in applications where uninterrupted power supply is essential. This type of ATS facilitates the seamless transfer of electrical power sources from a primary to a secondary or backup power supply during instances of power outages or fluctuations. Unlike a closed transition ATS, which momentarily connects both power sources during transfer, an open transition ATS briefly interrupts power supply during the switchover process. 

Market Dynamics: 

Driver: 

Increasing demand for uninterrupted power supply (UPS)

The increasing demand for uninterrupted power supplies (UPS) serves as a significant driver. As businesses and individuals rely more on technology and data-driven operations, any interruption in power can lead to substantial financial losses. UPS systems provide critical backup power during outages, ensuring the continuous operation of essential equipment. Consequently, the need for reliable ATS solutions that seamlessly transition between utility power and backup power sources, like generators, becomes paramount. This demand is further fueled by industries such as healthcare, IT, telecommunications, and manufacturing, where uninterrupted power is essential for operational continuity and data protection.

Restraint:

Compatibility

The compatibility restraint refers to the challenge of ensuring seamless integration with various power sources and systems. This includes compatibility with different generator models, voltage levels, and control mechanisms. The complexity arises due to the need for ATS units to reliably transfer electrical loads between power sources without interruption. Manufacturers must design ATS systems that can interface effectively with a wide range of power generation equipment while maintaining reliability and safety standards. Addressing compatibility issues requires thorough testing and validation to ensure seamless operation in diverse environments, which can increase development costs and time to market for ATS solutions. 

Opportunity:

Innovation in product design and features

By integrating advanced technology and user-centric design, manufacturers can enhance reliability, efficiency, and ease of use. Features such as remote monitoring, predictive maintenance, and seamless integration with renewable energy sources can differentiate products and meet evolving customer needs. Furthermore, incorporating smart functionality, such as IoT connectivity and energy management capabilities, can unlock new value propositions for customers, leading to increased market adoption and competitiveness. Embracing innovation in product design and features allows companies to stay ahead in the dynamic ATS market landscape and cater to the demands of modern infrastructure and energy systems.

Threat:

Economic factors

Fluctuations in economic conditions, such as recessionary periods or currency devaluations, can reduce consumer purchasing power and dampen demand for ATS systems. Moreover, rising production costs, including materials and labor, may lead to increased prices for ATS products, potentially deterring potential buyers. Additionally, changes in government policies related to tariffs, trade agreements, or taxation can impact the cost structure of ATS manufacturers, affecting their competitiveness in the market. Economic instability may also influence investment decisions, leading to a slowdown in infrastructure projects, which are key drivers for ATS demand.

Covid-19 Impact: 

The COVID-19 pandemic has significantly impacted the Open Transition Automatic Transfer Switch (ATS) market. With disruptions in manufacturing, supply chain, and project installations due to lockdowns and restrictions, the market experienced delays and decreased demand. Additionally, economic uncertainties led to budget constraints for many projects, affecting investments in ATS systems. However, the pandemic also underscored the importance of reliable power supplies, driving interest in backup power solutions like ATS. As businesses adapted to remote work and increased reliance on digital infrastructure, demand for ATS systems for data centers and critical facilities surged. 

The 401 amp to 1600 amp segment is expected to be the largest during the forecast period

The growth in the 401 Amp to 1600 Amp segment of the Open Transition ATS market is primarily driven by increasing demand in commercial and industrial sectors. As businesses expand and become more reliant on continuous power supply, the need for robust ATS systems within this ampere range escalates. The 401 Amp to 1600 Amp segment caters to a wide range of applications, from small to medium-sized enterprises to large-scale industrial facilities, thus attracting significant investments and driving competition among manufacturers. Furthermore, stringent regulatory standards emphasizing safety and reliability are prompting businesses to upgrade their power infrastructure, contributing to the expansion of this market segment.

The circuit breaker segment is expected to have the highest CAGR during the forecast period

In the Open Transition ATS market, the Circuit Breaker segment is experiencing significant growth. This growth can be attributed to several factors, including the increasing demand for reliable and efficient power transfer solutions in various industries such as healthcare, data centers, and manufacturing. Circuit breakers offer enhanced safety features and better protection against electrical faults, which has spurred their adoption in ATS systems. Additionally, advancements in circuit breaker technology, such as smart and digitalized variants, are further driving market growth by offering improved monitoring and control capabilities. As businesses prioritize uninterrupted power supply, the Circuit Breaker segment is expected to continue its upward trajectory.

Region with largest share:

In recent years, the North American region has witnessed significant growth in the Open Transition ATS market. This growth can be attributed to several factors, including increasing demand for reliable power supply solutions in various industries such as healthcare, telecommunications, and data centers. Moreover, advancements in technology have led to the development of more efficient and advanced ATS systems, driving adoption rates. Additionally, stringent regulations regarding power quality and reliability have compelled businesses to invest in robust ATS solutions to mitigate the risks of downtime and power outages. 

Region with highest CAGR:

The Asia Pacific region has seen significant growth due to rapid industrialization and urbanization in countries like China, India, and Southeast Asian nations, which have led to increased demand for reliable power solutions, driving the adoption of ATS systems. Additionally, government initiatives promoting infrastructure development and investments in smart grid technologies have further propelled market growth. Moreover, the growing awareness among businesses about the importance of uninterrupted power supply for critical operations has fueled the uptake of ATS solutions in various sectors such as healthcare, IT, telecommunications, and manufacturing. 

Key players in the market

Some of the key players in Open Transition Automatic Transfer Switch market include ABB, Briggs & Stratton, Caterpillar, Cummins Inc., Eaton, Generac Power Systems, Inc., Global Power Supply, LLC., General Electric, Kohler Co., One Two Three Electric Co., Ltd., PSI Power & Controls, Schneider Electric, Siemens and Vertiv Group Corp.   

Key Developments:

In April 2024, Caterpillar has announced the introduction of the Cat DG450 compact natural gas generator set, a new 450 kW ultra-low NOx power solution specifically configured for non-emergency applications in non-attainment areas designated by the U.S. Environmental Protection Agency (EPA).

In March 2024, Kohler Co. returns to Salone del Mobile, 2024 with a breathtaking presentation of the rich design palette across its brands Kohler, Kallista, Kast and Klafs. This year, Kohler has partnered with global design studio Yabu Pushelberg to create an environment that transcends the ordinary, inviting visitors on a captivating journey where art, design, technology and wellbeing intersect.

Ampere Ratings Covered:
• ? 400 Amp  
• 401 Amp to 1600 Amp  
• > 1600 Amp   

Installations Covered:
• Legally Required Systems  
• Critical Operations Power Systems  
• Optional Standby Systems  
• Emergency Systems  
• Other Installations  

Switching Mechanisms Covered:
• Circuit Breaker 
• Contactor  

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary         
          
2 Preface         
 2.1 Abstract        
 2.2 Stake Holders        
 2.3 Research Scope        
 2.4 Research Methodology        
  2.4.1 Data Mining       
  2.4.2 Data Analysis       
  2.4.3 Data Validation       
  2.4.4 Research Approach       
 2.5 Research Sources        
  2.5.1 Primary Research Sources       
  2.5.2 Secondary Research Sources       
  2.5.3 Assumptions       
          
3 Market Trend Analysis         
 3.1 Introduction        
 3.2 Drivers        
 3.3 Restraints        
 3.4 Opportunities        
 3.5 Threats        
 3.6 Emerging Markets        
 3.7 Impact of Covid-19        
          
4 Porters Five Force Analysis         
 4.1 Bargaining power of suppliers        
 4.2 Bargaining power of buyers        
 4.3 Threat of substitutes        
 4.4 Threat of new entrants        
 4.5 Competitive rivalry        
          
5 Global Open Transition Automatic Transfer Switch Market, By Ampere Rating         

 5.1 Introduction        
 5.2 ? 400 Amp        
 5.3 401 Amp to 1600 Amp        
 5.4 > 1600 Amp        
          
6 Global Open Transition Automatic Transfer Switch Market, By Installation         
 6.1 Introduction        
 6.2 Legally Required Systems        
 6.3 Critical Operations Power Systems        
 6.4 Optional Standby Systems        
 6.5 Emergency Systems        
 6.6 Other Installations        
          
7 Global Open Transition Automatic Transfer Switch Market, By Switching Mechanism         
 7.1 Introduction        
 7.2 Circuit Breaker        
 7.3 Contactor        
          
8 Global Open Transition Automatic Transfer Switch Market, By Geography         
 8.1 Introduction        
 8.2 North America        
  8.2.1 US       
  8.2.2 Canada       
  8.2.3 Mexico       
 8.3 Europe        
  8.3.1 Germany       
  8.3.2 UK       
  8.3.3 Italy       
  8.3.4 France       
  8.3.5 Spain       
  8.3.6 Rest of Europe       
 8.4 Asia Pacific        
  8.4.1 Japan       
  8.4.2 China       
  8.4.3 India       
  8.4.4 Australia       
  8.4.5 New Zealand       
  8.4.6 South Korea       
  8.4.7 Rest of Asia Pacific       
 8.5 South America        
  8.5.1 Argentina       
  8.5.2 Brazil       
  8.5.3 Chile       
  8.5.4 Rest of South America       
 8.6 Middle East & Africa        
  8.6.1 Saudi Arabia       
  8.6.2 UAE       
  8.6.3 Qatar       
  8.6.4 South Africa       
  8.6.5 Rest of Middle East & Africa       
          
9 Key Developments         
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures        
 9.2 Acquisitions & Mergers        
 9.3 New Product Launch        
 9.4 Expansions        
 9.5 Other Key Strategies        
          
10 Company Profiling         
 10.1 ABB        
 10.2 Briggs & Stratton        
 10.3 Caterpillar        
 10.4 Cummins Inc.        
 10.5 Eaton        
 10.6 Generac Power Systems, Inc.        
 10.7 Global Power Supply, LLC.        
 10.8 General Electric        
 10.9 Kohler Co.        
 10.10 One Two Three Electric Co., Ltd.        
 10.11 PSI Power & Controls        
 10.12 Schneider Electric        
 10.13 Siemens        
 10.14 Vertiv Group Corp        
          
List of Tables          
1 Global Open Transition Automatic Transfer Switch Market Outlook, By Region (2021-2030) ($MN)         
2 Global Open Transition Automatic Transfer Switch Market Outlook, By Ampere Rating (2021-2030) ($MN)         
3 Global Open Transition Automatic Transfer Switch Market Outlook, By ? 400 Amp (2021-2030) ($MN)         
4 Global Open Transition Automatic Transfer Switch Market Outlook, By 401 Amp To 1600 Amp (2021-2030) ($MN)         
5 Global Open Transition Automatic Transfer Switch Market Outlook, By > 1600 Amp (2021-2030) ($MN)         
6 Global Open Transition Automatic Transfer Switch Market Outlook, By Installation (2021-2030) ($MN)         
7 Global Open Transition Automatic Transfer Switch Market Outlook, By Legally Required Systems (2021-2030) ($MN)         
8 Global Open Transition Automatic Transfer Switch Market Outlook, By Critical Operations Power Systems (2021-2030) ($MN)         
9 Global Open Transition Automatic Transfer Switch Market Outlook, By Optional Standby Systems (2021-2030) ($MN)         
10 Global Open Transition Automatic Transfer Switch Market Outlook, By Emergency Systems (2021-2030) ($MN)         
11 Global Open Transition Automatic Transfer Switch Market Outlook, By Other Installations (2021-2030) ($MN)         
12 Global Open Transition Automatic Transfer Switch Market Outlook, By Switching Mechanism (2021-2030) ($MN)         
13 Global Open Transition Automatic Transfer Switch Market Outlook, By Circuit Breaker (2021-2030) ($MN)         
14 Global Open Transition Automatic Transfer Switch Market Outlook, By Contactor (2021-2030) ($MN)         
15 North America Open Transition Automatic Transfer Switch Market Outlook, By Country (2021-2030) ($MN)         
16 North America Open Transition Automatic Transfer Switch Market Outlook, By Ampere Rating (2021-2030) ($MN)         
17 North America Open Transition Automatic Transfer Switch Market Outlook, By ? 400 Amp (2021-2030) ($MN)         
18 North America Open Transition Automatic Transfer Switch Market Outlook, By 401 Amp To 1600 Amp (2021-2030) ($MN)         
19 North America Open Transition Automatic Transfer Switch Market Outlook, By > 1600 Amp (2021-2030) ($MN)         
20 North America Open Transition Automatic Transfer Switch Market Outlook, By Installation (2021-2030) ($MN)         
21 North America Open Transition Automatic Transfer Switch Market Outlook, By Legally Required Systems (2021-2030) ($MN)         
22 North America Open Transition Automatic Transfer Switch Market Outlook, By Critical Operations Power Systems (2021-2030) ($MN)         
23 North America Open Transition Automatic Transfer Switch Market Outlook, By Optional Standby Systems (2021-2030) ($MN)         
24 North America Open Transition Automatic Transfer Switch Market Outlook, By Emergency Systems (2021-2030) ($MN)         
25 North America Open Transition Automatic Transfer Switch Market Outlook, By Other Installations (2021-2030) ($MN)         
26 North America Open Transition Automatic Transfer Switch Market Outlook, By Switching Mechanism (2021-2030) ($MN)         
27 North America Open Transition Automatic Transfer Switch Market Outlook, By Circuit Breaker (2021-2030) ($MN)         
28 North America Open Transition Automatic Transfer Switch Market Outlook, By Contactor (2021-2030) ($MN)         
29 Europe Open Transition Automatic Transfer Switch Market Outlook, By Country (2021-2030) ($MN)         
30 Europe Open Transition Automatic Transfer Switch Market Outlook, By Ampere Rating (2021-2030) ($MN)         
31 Europe Open Transition Automatic Transfer Switch Market Outlook, By ? 400 Amp (2021-2030) ($MN)         
32 Europe Open Transition Automatic Transfer Switch Market Outlook, By 401 Amp To 1600 Amp (2021-2030) ($MN)         
33 Europe Open Transition Automatic Transfer Switch Market Outlook, By > 1600 Amp (2021-2030) ($MN)         
34 Europe Open Transition Automatic Transfer Switch Market Outlook, By Installation (2021-2030) ($MN)         
35 Europe Open Transition Automatic Transfer Switch Market Outlook, By Legally Required Systems (2021-2030) ($MN)         
36 Europe Open Transition Automatic Transfer Switch Market Outlook, By Critical Operations Power Systems (2021-2030) ($MN)         
37 Europe Open Transition Automatic Transfer Switch Market Outlook, By Optional Standby Systems (2021-2030) ($MN)         
38 Europe Open Transition Automatic Transfer Switch Market Outlook, By Emergency Systems (2021-2030) ($MN)         
39 Europe Open Transition Automatic Transfer Switch Market Outlook, By Other Installations (2021-2030) ($MN)         
40 Europe Open Transition Automatic Transfer Switch Market Outlook, By Switching Mechanism (2021-2030) ($MN)         
41 Europe Open Transition Automatic Transfer Switch Market Outlook, By Circuit Breaker (2021-2030) ($MN)         
42 Europe Open Transition Automatic Transfer Switch Market Outlook, By Contactor (2021-2030) ($MN)         
43 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Country (2021-2030) ($MN)         
44 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Ampere Rating (2021-2030) ($MN)         
45 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By ? 400 Amp (2021-2030) ($MN)         
46 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By 401 Amp To 1600 Amp (2021-2030) ($MN)         
47 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By > 1600 Amp (2021-2030) ($MN)         
48 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Installation (2021-2030) ($MN)         
49 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Legally Required Systems (2021-2030) ($MN)         
50 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Critical Operations Power Systems (2021-2030) ($MN)         
51 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Optional Standby Systems (2021-2030) ($MN)         
52 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Emergency Systems (2021-2030) ($MN)         
53 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Other Installations (2021-2030) ($MN)         
54 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Switching Mechanism (2021-2030) ($MN)         
55 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Circuit Breaker (2021-2030) ($MN)         
56 Asia Pacific Open Transition Automatic Transfer Switch Market Outlook, By Contactor (2021-2030) ($MN)         
57 South America Open Transition Automatic Transfer Switch Market Outlook, By Country (2021-2030) ($MN)         
58 South America Open Transition Automatic Transfer Switch Market Outlook, By Ampere Rating (2021-2030) ($MN)         
59 South America Open Transition Automatic Transfer Switch Market Outlook, By ? 400 Amp (2021-2030) ($MN)         
60 South America Open Transition Automatic Transfer Switch Market Outlook, By 401 Amp To 1600 Amp (2021-2030) ($MN)         
61 South America Open Transition Automatic Transfer Switch Market Outlook, By > 1600 Amp (2021-2030) ($MN)         
62 South America Open Transition Automatic Transfer Switch Market Outlook, By Installation (2021-2030) ($MN)         
63 South America Open Transition Automatic Transfer Switch Market Outlook, By Legally Required Systems (2021-2030) ($MN)         
64 South America Open Transition Automatic Transfer Switch Market Outlook, By Critical Operations Power Systems (2021-2030) ($MN)         
65 South America Open Transition Automatic Transfer Switch Market Outlook, By Optional Standby Systems (2021-2030) ($MN)         
66 South America Open Transition Automatic Transfer Switch Market Outlook, By Emergency Systems (2021-2030) ($MN)         
67 South America Open Transition Automatic Transfer Switch Market Outlook, By Other Installations (2021-2030) ($MN)         
68 South America Open Transition Automatic Transfer Switch Market Outlook, By Switching Mechanism (2021-2030) ($MN)         
69 South America Open Transition Automatic Transfer Switch Market Outlook, By Circuit Breaker (2021-2030) ($MN)         
70 South America Open Transition Automatic Transfer Switch Market Outlook, By Contactor (2021-2030) ($MN)         
71 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Country (2021-2030) ($MN)         
72 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Ampere Rating (2021-2030) ($MN)         
73 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By ? 400 Amp (2021-2030) ($MN)         
74 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By 401 Amp To 1600 Amp (2021-2030) ($MN)         
75 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By > 1600 Amp (2021-2030) ($MN)         
76 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Installation (2021-2030) ($MN)         
77 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Legally Required Systems (2021-2030) ($MN)         
78 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Critical Operations Power Systems (2021-2030) ($MN)         
79 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Optional Standby Systems (2021-2030) ($MN)         
80 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Emergency Systems (2021-2030) ($MN)         
81 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Other Installations (2021-2030) ($MN)         
82 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Switching Mechanism (2021-2030) ($MN)         
83 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Circuit Breaker (2021-2030) ($MN)         
84 Middle East & Africa Open Transition Automatic Transfer Switch Market Outlook, By Contactor (2021-2030) ($MN)         

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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