Ophthalmic Lasers Market
PUBLISHED: 2023 ID: SMRC22418
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Ophthalmic Lasers Market

Ophthalmic Lasers Market Forecasts to 2028 - Global Analysis By Product (Femtosecond Lasers, Diode Lasers, Excimer Lasers and Other Products), Application (Cataract Removal, Glaucoma, Diabetic Retinopathy, Refractive Error Corrections and Other Applications), End User and By Geography

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4.2 (47 reviews)
Published: 2023 ID: SMRC22418

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $1375.07 MN

Projected Year Value (2028)

US $2029.14 MN

CAGR (2022 - 2028)

6.7%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

Europe

 

According to Stratistics MRC, the Global Ophthalmic Lasers Market is accounted for $1375.07 million in 2022 and is expected to reach $2029.14 million by 2028 growing at a CAGR of 6.7% during the forecast period. Ophthalmic lasers are tools that enable precision therapy for a variety of eye issues with little danger of infection. Numerous laser operations can be done without anaesthesia and with little to no pain. Ophthalmic lasers are a particularly helpful instrument in the field of ophthalmology due to its combination of safety, accuracy, and relative affordability. The laser console, the foot pedal, and the laser delivery system are the three main elements of a laser system. The laser energy can be delivered to the patient's eye using a variety of delivery devices that are linked to the console by a fibre optic cable.

According to the study, women were 24% more likely than men to develop myopia as children, but they were 12% less likely to do so as adults. It's unclear why this is the case, but it could be because men and women endure different hormonal shifts or different lifestyles.



 

Market Dynamics:

Driver:

Prevalence of Ophthalmic Disorders

The rise in prevalence of ophthalmic disorders such as refractive errors, age-related macular degeneration, cataract, diabetic retinopathy and glaucoma, among others across the globe, is one of the major factors driving the growth of ophthalmic lasers market. Moreover, inclination towards minimally invasive procedures and innovations in ophthalmic will propel the demand in ophthalmic laser machines market. Further, growing need for maintaining proper eye health will drive growth in the global ophthalmic lasers market.

Restraint:

Availability of Alternative Therapies

The availability of alternative therapies for vision correction is expected to hinder the ophthalmic medical lasers market. The alternatives for lasers in ophthalmology include using a lens for correcting the vision using techniques such as Phakic Intraocular Lens Implants, and Refractive Lens Exchange Surgery. According to the statistics by the American Society of Cataract and Refractive Surgery (ASCRS), patients who choose to have a standard IOL procedure, which is considered safe for cataract surgery, experience fully restored vision. Therefore, the availability of alternative therapies to correct vision is expected to hamper the ophthalmic medical lasers market.

Opportunity:

Efficiency of ophthalmic lasers in the treatment of ocular diseases

Age-related glaucoma, cataract, myopia, and other eye illnesses affect a considerable patient base, particularly the older population. Because medications are only moderately effective in treating certain eye conditions, there is a growing market for medical devices, such as ophthalmic lasers, to treat eye conditions. The world health organization estimates that 18 million people worldwide are blind on both sides as a result of cataract. Additionally, a significant patient population experiences refractive problems like myopia, extreme myopia, and presbyopia which are providing wide range of opportunities to the market.

Threat:

High Cost

Numerous unfortunate circumstances caused by the poor supervision of medical professionals have occurred, undermining user confidence. For instance, accidents brought on by looking steadily into the light might irreversibly harm the eye and cause partial or complete blindness. Additionally, when a laser beam is projected into somebody's unprotected eyes, damage can result. Likewise, there is a list of persons who are frequently discouraged from receiving such therapies taken as a whole they represent a sizable portion of potential clients hindering the market growth.

Covid-19 Impact

The COVID-19 outbreak had a contradictory effect on the market for ophthalmic lasers. Significant healthcare treatments were postponed during the pandemic to decrease the likelihood of corona virus transmission. Major health treatments were postponed during the pandemic to reduce the chance of corona virus transmission. However, due to the easing of regulations after COVID, an increase in ophthalmic treatments is anticipated. Such hindrances are affecting the growth of the ophthalmic lasers market.

The femtosecond lasers segment is expected to be the largest during the forecast period

The femtosecond lasers segment is estimated to have a lucrative growth; due to their infrared laser with incredibly little pulse duration is the femtosecond laser. The femtosecond laser can deliver laser energy with little collateral harm to the surrounding tissue because of its brief pulse duration. The femtosecond laser is also exceptional in that it may be directed anywhere inside or below the cornea and can partially pass through optically cloudy media, like an edematous cornea which are boosting the market growth.

The cataract removal segment is expected to have the highest CAGR during the forecast period

The cataract removal segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its ease on making incision and lens opening are made fragmented using a laser. This procedure produces a more dependable, reproducible, and exact incision than can be achieved by hand. Even a skilled surgeon cannot create a perfectly round aperture with the same level of precision as a laser. Doctors can do that because of the laser's accuracy and reliability in making incisions which leads to a better and more predictable vision outcome. Therefore, all the above factors are driving the market growth.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the development of the R&D sector, an increase in healthcare reforms, and scientific developments in the field of ophthalmology. Asia-Pacific ophthalmic lasers market, primarily as a result of improvements in the healthcare infrastructure, an increase in the number of hospitals with cutting-edge equipment. Furthermore, technological advancements in ophthalmic laser systems and expansion of ophthalmic diagnostic equipment market will further aid ophthalmic laser manufacturers to increase the growth of the market

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to a substantial share of the worldwide market for ophthalmic lasers, and it is anticipated that it will continue to hold this dominance during the forecast period. This is attributed to a rise in the number of ophthalmic disabilities, an increase in the demand for patient safety devices, the accessibility of cutting-edge healthcare facilities with skilled healthcare workers, an increase in the number of Research and development activities along with a notable presence of crucial players, and an increase in government investment in the healthcare system thereby propelling the market growth.



 

Key players in the market

Some of the key players profiled in the Ophthalmic Lasers Market include Novartis AG , Bausch Health Companies Inc, Topcon Corporation, Johnson & Johnson Surgical Vision Inc, IRIDEX Corporation, Ziemer Opthalmic Systems AG, LIGHTMED, SCHWIND eye-tech-solutions, Lumenis, Lumibird Group, Carl Zeiss Meditec AG, NIDEK Co., Ltd, Abbott Medical Optics Inc and Alcon Inc.

Key Developments:

In Dec 2022, Novartis announced results from the RIGHT Choice Phase II trial evaluating Kisqali® (ribociclib) plus endocrine therapy (ET) against combination chemotherapy (CT) in the first-line setting for pre- and perimenopausal patients with aggressive forms of hormone receptor-positive, human epidermal growth factor receptor-2 negative (HR+/HER2?) metastatic breast cancer (MBC), including patients with visceral crisis.

In Dec 2022, Novartis announced the pivotal Phase III PSMAfore study with PluvictoTM (INN: lutetium (177Lu) vipivotide tetraxetan), a prostate-specific membrane antigen (PSMA)-targeted radioligand therapy, met its primary endpoint.

In Dec 2022, Johnson & Johnson Vision Announces Availability of ACUVUE® Abiliti™ 1-Day Soft Therapeutic Lenses for Myopia Management in Singapore, the daily wear, single-use, disposable lens has the potential to slow the progression of myopia in children who are 7 to 12 years old at the start of treatment.

In Nov 2022, Bausch Health Announces the Unrestricting of Bausch + Lomb Under Bausch Health Debt Covenants. In connection therewith, all of the subsidiaries of 1261229 B.C. Ltd., including Bausch + Lomb and its subsidiaries, are also now unrestricted subsidiaries of the Company and, as a result, are no longer subject to the covenants under the Bausch Health debt documents.

Products Covered:
• Femtosecond Lasers
• Diode Lasers
• Excimer Lasers
• Other Products

Applications Covered:
• Cataract Removal
• Glaucoma
• Diabetic Retinopathy
• Refractive Error Corrections
• Other Applications

End Users Covered:
• Eye Clinics
• Hospitals
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Ophthalmic Lasers Market, By Product
5.1 Introduction
5.2 Femtosecond Lasers
5.3 Diode Lasers
5.4 Excimer Lasers
5.5 Other Products

6 Global Ophthalmic Lasers Market, By Application
6.1 Introduction
6.2 Cataract Removal
6.3 Glaucoma
6.4 Diabetic Retinopathy
6.5 Refractive Error Corrections
6.6 Other Applications

7 Global Ophthalmic Lasers Market, By End User
7.1 Introduction
7.2 Eye Clinics
7.3 Hospitals
7.4 Other End Users

8 Global Ophthalmic Lasers Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Novartis AG
10.2 Bausch Health Companies Inc.
10.3 Topcon Corporation
10.4 Johnson & Johnson Surgical Vision Inc.
10.5 IRIDEX Corporation
10.6 Ziemer Opthalmic Systems AG
10.7 LIGHTMED
10.8 SCHWIND eye-tech-solutions
10.9 Lumenis
10.10 Lumibird Group
10.11 Carl Zeiss Meditec AG
10.12 NIDEK Co., Ltd.
10.13 Abbott Medical Optics Inc
10.14 Alcon Inc

List of Tables
1 Global Ophthalmic Lasers Market Outlook, By Region (2020-2028) ($MN)
2 Global Ophthalmic Lasers Market Outlook, By Product (2020-2028) ($MN)
3 Global Ophthalmic Lasers Market Outlook, By Femtosecond Lasers (2020-2028) ($MN)
4 Global Ophthalmic Lasers Market Outlook, By Diode Lasers (2020-2028) ($MN)
5 Global Ophthalmic Lasers Market Outlook, By Excimer Lasers (2020-2028) ($MN)
6 Global Ophthalmic Lasers Market Outlook, By Other Products (2020-2028) ($MN)
7 Global Ophthalmic Lasers Market Outlook, By Application (2020-2028) ($MN)
8 Global Ophthalmic Lasers Market Outlook, By Cataract Removal (2020-2028) ($MN)
9 Global Ophthalmic Lasers Market Outlook, By Glaucoma (2020-2028) ($MN)
10 Global Ophthalmic Lasers Market Outlook, By Diabetic Retinopathy (2020-2028) ($MN)
11 Global Ophthalmic Lasers Market Outlook, By Refractive Error Corrections (2020-2028) ($MN)
12 Global Ophthalmic Lasers Market Outlook, By Other Applications (2020-2028) ($MN)
13 Global Ophthalmic Lasers Market Outlook, By End User (2020-2028) ($MN)
14 Global Ophthalmic Lasers Market Outlook, By Eye Clinics (2020-2028) ($MN)
15 Global Ophthalmic Lasers Market Outlook, By Hospitals (2020-2028) ($MN)
16 Global Ophthalmic Lasers Market Outlook, By Other End Users (2020-2028) ($MN)
17 North America Ophthalmic Lasers Market Outlook, By Country (2020-2028) ($MN)
18 North America Ophthalmic Lasers Market Outlook, By Product (2020-2028) ($MN)
19 North America Ophthalmic Lasers Market Outlook, By Femtosecond Lasers (2020-2028) ($MN)
20 North America Ophthalmic Lasers Market Outlook, By Diode Lasers (2020-2028) ($MN)
21 North America Ophthalmic Lasers Market Outlook, By Excimer Lasers (2020-2028) ($MN)
22 North America Ophthalmic Lasers Market Outlook, By Other Products (2020-2028) ($MN)
23 North America Ophthalmic Lasers Market Outlook, By Application (2020-2028) ($MN)
24 North America Ophthalmic Lasers Market Outlook, By Cataract Removal (2020-2028) ($MN)
25 North America Ophthalmic Lasers Market Outlook, By Glaucoma (2020-2028) ($MN)
26 North America Ophthalmic Lasers Market Outlook, By Diabetic Retinopathy (2020-2028) ($MN)
27 North America Ophthalmic Lasers Market Outlook, By Refractive Error Corrections (2020-2028) ($MN)
28 North America Ophthalmic Lasers Market Outlook, By Other Applications (2020-2028) ($MN)
29 North America Ophthalmic Lasers Market Outlook, By End User (2020-2028) ($MN)
30 North America Ophthalmic Lasers Market Outlook, By Eye Clinics (2020-2028) ($MN)
31 North America Ophthalmic Lasers Market Outlook, By Hospitals (2020-2028) ($MN)
32 North America Ophthalmic Lasers Market Outlook, By Other End Users (2020-2028) ($MN)
33 Europe Ophthalmic Lasers Market Outlook, By Country (2020-2028) ($MN)
34 Europe Ophthalmic Lasers Market Outlook, By Product (2020-2028) ($MN)
35 Europe Ophthalmic Lasers Market Outlook, By Femtosecond Lasers (2020-2028) ($MN)
36 Europe Ophthalmic Lasers Market Outlook, By Diode Lasers (2020-2028) ($MN)
37 Europe Ophthalmic Lasers Market Outlook, By Excimer Lasers (2020-2028) ($MN)
38 Europe Ophthalmic Lasers Market Outlook, By Other Products (2020-2028) ($MN)
39 Europe Ophthalmic Lasers Market Outlook, By Application (2020-2028) ($MN)
40 Europe Ophthalmic Lasers Market Outlook, By Cataract Removal (2020-2028) ($MN)
41 Europe Ophthalmic Lasers Market Outlook, By Glaucoma (2020-2028) ($MN)
42 Europe Ophthalmic Lasers Market Outlook, By Diabetic Retinopathy (2020-2028) ($MN)
43 Europe Ophthalmic Lasers Market Outlook, By Refractive Error Corrections (2020-2028) ($MN)
44 Europe Ophthalmic Lasers Market Outlook, By Other Applications (2020-2028) ($MN)
45 Europe Ophthalmic Lasers Market Outlook, By End User (2020-2028) ($MN)
46 Europe Ophthalmic Lasers Market Outlook, By Eye Clinics (2020-2028) ($MN)
47 Europe Ophthalmic Lasers Market Outlook, By Hospitals (2020-2028) ($MN)
48 Europe Ophthalmic Lasers Market Outlook, By Other End Users (2020-2028) ($MN)
49 Asia Pacific Ophthalmic Lasers Market Outlook, By Country (2020-2028) ($MN)
50 Asia Pacific Ophthalmic Lasers Market Outlook, By Product (2020-2028) ($MN)
51 Asia Pacific Ophthalmic Lasers Market Outlook, By Femtosecond Lasers (2020-2028) ($MN)
52 Asia Pacific Ophthalmic Lasers Market Outlook, By Diode Lasers (2020-2028) ($MN)
53 Asia Pacific Ophthalmic Lasers Market Outlook, By Excimer Lasers (2020-2028) ($MN)
54 Asia Pacific Ophthalmic Lasers Market Outlook, By Other Products (2020-2028) ($MN)
55 Asia Pacific Ophthalmic Lasers Market Outlook, By Application (2020-2028) ($MN)
56 Asia Pacific Ophthalmic Lasers Market Outlook, By Cataract Removal (2020-2028) ($MN)
57 Asia Pacific Ophthalmic Lasers Market Outlook, By Glaucoma (2020-2028) ($MN)
58 Asia Pacific Ophthalmic Lasers Market Outlook, By Diabetic Retinopathy (2020-2028) ($MN)
59 Asia Pacific Ophthalmic Lasers Market Outlook, By Refractive Error Corrections (2020-2028) ($MN)
60 Asia Pacific Ophthalmic Lasers Market Outlook, By Other Applications (2020-2028) ($MN)
61 Asia Pacific Ophthalmic Lasers Market Outlook, By End User (2020-2028) ($MN)
62 Asia Pacific Ophthalmic Lasers Market Outlook, By Eye Clinics (2020-2028) ($MN)
63 Asia Pacific Ophthalmic Lasers Market Outlook, By Hospitals (2020-2028) ($MN)
64 Asia Pacific Ophthalmic Lasers Market Outlook, By Other End Users (2020-2028) ($MN)
65 South America Ophthalmic Lasers Market Outlook, By Country (2020-2028) ($MN)
66 South America Ophthalmic Lasers Market Outlook, By Product (2020-2028) ($MN)
67 South America Ophthalmic Lasers Market Outlook, By Femtosecond Lasers (2020-2028) ($MN)
68 South America Ophthalmic Lasers Market Outlook, By Diode Lasers (2020-2028) ($MN)
69 South America Ophthalmic Lasers Market Outlook, By Excimer Lasers (2020-2028) ($MN)
70 South America Ophthalmic Lasers Market Outlook, By Other Products (2020-2028) ($MN)
71 South America Ophthalmic Lasers Market Outlook, By Application (2020-2028) ($MN)
72 South America Ophthalmic Lasers Market Outlook, By Cataract Removal (2020-2028) ($MN)
73 South America Ophthalmic Lasers Market Outlook, By Glaucoma (2020-2028) ($MN)
74 South America Ophthalmic Lasers Market Outlook, By Diabetic Retinopathy (2020-2028) ($MN)
75 South America Ophthalmic Lasers Market Outlook, By Refractive Error Corrections (2020-2028) ($MN)
76 South America Ophthalmic Lasers Market Outlook, By Other Applications (2020-2028) ($MN)
77 South America Ophthalmic Lasers Market Outlook, By End User (2020-2028) ($MN)
78 South America Ophthalmic Lasers Market Outlook, By Eye Clinics (2020-2028) ($MN)
79 South America Ophthalmic Lasers Market Outlook, By Hospitals (2020-2028) ($MN)
80 South America Ophthalmic Lasers Market Outlook, By Other End Users (2020-2028) ($MN)
81 Middle East & Africa Ophthalmic Lasers Market Outlook, By Country (2020-2028) ($MN)
82 Middle East & Africa Ophthalmic Lasers Market Outlook, By Product (2020-2028) ($MN)
83 Middle East & Africa Ophthalmic Lasers Market Outlook, By Femtosecond Lasers (2020-2028) ($MN)
84 Middle East & Africa Ophthalmic Lasers Market Outlook, By Diode Lasers (2020-2028) ($MN)
85 Middle East & Africa Ophthalmic Lasers Market Outlook, By Excimer Lasers (2020-2028) ($MN)
86 Middle East & Africa Ophthalmic Lasers Market Outlook, By Other Products (2020-2028) ($MN)
87 Middle East & Africa Ophthalmic Lasers Market Outlook, By Application (2020-2028) ($MN)
88 Middle East & Africa Ophthalmic Lasers Market Outlook, By Cataract Removal (2020-2028) ($MN)
89 Middle East & Africa Ophthalmic Lasers Market Outlook, By Glaucoma (2020-2028) ($MN)
90 Middle East & Africa Ophthalmic Lasers Market Outlook, By Diabetic Retinopathy (2020-2028) ($MN)
91 Middle East & Africa Ophthalmic Lasers Market Outlook, By Refractive Error Corrections (2020-2028) ($MN)
92 Middle East & Africa Ophthalmic Lasers Market Outlook, By Other Applications (2020-2028) ($MN)
93 Middle East & Africa Ophthalmic Lasers Market Outlook, By End User (2020-2028) ($MN)
94 Middle East & Africa Ophthalmic Lasers Market Outlook, By Eye Clinics (2020-2028) ($MN)
95 Middle East & Africa Ophthalmic Lasers Market Outlook, By Hospitals (2020-2028) ($MN)
96 Middle East & Africa Ophthalmic Lasers Market Outlook, By Other End Users (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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