Organic Pigments Market
PUBLISHED: 2024 ID: SMRC27941
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Organic Pigments Market

Organic Pigments Market Forecasts to 2030 - Global Analysis By Type (Phthalocyanine Pigments, Azo Pigments, Perylene Pigments, High-Performance Pigments (HPPs) and Other Types), Source, Application and By Geography

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4.4 (95 reviews)
Published: 2024 ID: SMRC27941

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Organic Pigments Market is accounted for $6082.59 million in 2024 and is expected to reach $8925.49 million by 2030 growing at a CAGR of 6.6% during the forecast period. Organic pigments are colorants derived from carbon that are widely utilized in a variety of products, including printing inks, textiles, coatings, and polymers. The chemical structures that give these pigments their colour are able to reflect some light wavelengths and absorb others, producing a vast array of colors. Organic pigments have become more popular than conventional inorganic pigments due to their excellent colour strength, non-toxic qualities, and environmental advantages. Perylene, phthalocyanine, and azo pigments are common varieties that provide advantages such superior light fastness and thermal stability in a variety of applications.

According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI)-Wazir Advisors, the Indian textile and apparel market is expected to be worth USD 153 billion in 2021, with the domestic market accounting for USD 110 billion and exports accounting for USD 43 billion, with the Indian textile and apparel market having the potential to grow to USD 250 billion by 2025-26. 

Market Dynamics: 

Driver: 

Rising demand for eco-friendly solutions

Growing environmental concerns and stringent regulations are driving the shift towards sustainable and non-toxic pigments. Consumers and industries are increasingly prioritizing products with minimal environmental impact, leading to a heightened demand for natural and biodegradable pigments. Manufacturers are responding by developing organic pigments derived from natural sources or produced using eco-friendly processes. This trend is particularly prominent in applications like textiles, paints and coatings, and plastics, where consumers seek products that are both aesthetically pleasing and environmentally responsible. As a result, the market for eco-friendly organic pigments is poised for significant growth in the coming years.

Restraint:

Lower durability in harsh conditions

While organic pigments offer a wide range of vibrant colors, they often exhibit lower durability in harsh conditions compared to inorganic pigments. Factors like light exposure, heat, and chemical agents can degrade organic pigments, leading to colour fading, discoloration, and loss of performance. This limitation can restrict their use in applications that require long-lasting colour retention, such as outdoor signage, automotive coatings, and industrial paints. However, the inherent limitations of organic pigments may continue to hinder their adoption in certain demanding applications.

Opportunity:

Increasing consumer demand for environmentally safe products

Consumer desire for eco-friendly alternatives is being driven by growing awareness of the negative environmental effects of chemicals and synthetic materials. Consumers are increasingly seeking products that are non-toxic, biodegradable, and produced using sustainable practices. This trend is particularly evident in industries like textiles, paints and coatings, and plastics, where consumers are willing to pay a premium for products that are both aesthetically pleasing and environmentally friendly. As a result, manufacturers are focusing on developing organic pigments derived from natural sources or produced using eco-friendly processes to meet the growing demand for sustainable solutions.

Threat:

Complex manufacturing processes

The production of organic pigments frequently involves intricate procedures that call for exact control over a number of variables. These procedures go through several steps, such as intermediate synthesis, diazotization, coupling reactions, and purification. To guarantee the intended colour qualities, stability, and purity of the finished product, each step needs to be closely watched and optimized. Environmental issues can also be exacerbated by the use of dangerous chemicals and energy-intensive procedures. In order to overcome these obstacles, producers are always looking for new and creative ways to increase productivity, lessen their impact on the environment, and improve the quality of their products.

Covid-19 Impact

The COVID-19 epidemic had a major effect on the market for organic pigments, upsetting supply networks and production. Lockdowns and other limitations during the first phase caused manufacturing activity to decrease, which in turn caused supply shortages and delayed delivery. However, the need for sustainable and environmentally friendly products grew as industry started to adjust to the new normal, especially in areas like coatings, packaging, and textiles. Due to the environmental advantages of organic pigments, the market eventually recovered as a result of this change in customer preferences. After the pandemic, the market is anticipated to rise steadily despite obstacles.

The phthalocyanine pigments segment is expected to be the largest during the forecast period

The phthalocyanine pigments segment is estimated to be the largest, due to their exceptional properties, including high colour strength, excellent light fastness, and heat resistance, make them ideal for various applications. The increasing demand for durable and vibrant colors in industries like paints and coatings, plastics, and printing inks is fueling the growth of this segment. Additionally, advancements in manufacturing processes and the development of new pigment formulations are further expanding the applications of phthalocyanine pigments, contributing to the overall growth of the organic pigments market.

The printing inks segment is expected to have the highest CAGR during the forecast period

The printing inks segment is anticipated to witness the highest CAGR during the forecast period, due to the increasing demand for high-quality, vibrant, and durable printing inks is fueling the growth of this segment. Organic pigments offer excellent color strength, light fastness, and heat resistance, making them ideal for various printing applications, including packaging, labels, and publications. The rise of e-commerce and the growing demand for visually appealing packaging materials are further driving the demand for organic pigments in the printing inks industry.

Region with largest share:

Asia Pacific is expected to have the largest market share during the forecast period due to rapid industrialization, urbanization, and increasing consumer spending are fueling the demand for vibrant and durable colors in various industries. The growing automotive, construction, and packaging sectors are key drivers for the organic pigments market in this region. Additionally, the increasing focus on eco-friendly and sustainable solutions is driving the demand for organic pigments derived from natural sources. These factors, coupled with the presence of major manufacturing hubs and a large consumer base, are propelling the growth of the organic pigments market in the Asia-Pacific region.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period, owing to the presence of well-established industries like automotive, construction, and packaging, coupled with a strong focus on innovation and product development, is fueling the demand for high-performance organic pigments. Additionally, increasing consumer awareness of sustainable and eco-friendly products is driving the demand for organic pigments derived from natural sources. The region's robust economy and stringent regulations regarding product safety and environmental impact are further contributing to the growth of the organic pigments market in North America.

Key players in the market

Some of the key players profiled in the Organic Pigments Market include BASF SE, Clariant AG, DIC Corporation, Heubach GmbH, Lanxess, Sun Chemicals, Sudarshan Chemical Industries Ltd., Pidilite Industries Ltd., Ferro Corporation, Trust Chem Co. Ltd., Dainichiseika Color, Dominion Colour Corporation, Toyocolor Co. Ltd., Fine Organics, Toyo Ink SC Holdings Co., Ltd., Kronos Worldwide, Inc., The Shepherd Color Company, Chemours, Huntsman Corporation, and Synthesia Technologies.

Key Developments:

In April 2022, Heubach Group announced the launch of its latest product range and advanced solutions at the American Coatings Show in Indianapolis. The company will present its next-generation inorganic, organic, and anti-corrosive pigments, dyes, pigment dispersions, and specialty materials at ACS 2022.

In June 2021, DIC Corporation and Sun Chemical finalized the acquisition of BASF’s global pigments business, popular as BASF Colors & Effects (BCE). This acquisition will help enlarge Sun Chemical’s pigment range, including those of cosmetics, electronic displays, inks, coatings, plastics, and specialty applications, by offering an even broader range of versatile solutions.

Types Covered:
• Phthalocyanine Pigments
• Azo Pigments
• Perylene Pigments
• High-Performance Pigments (HPPs)
• Other Types

Sources Covered:
• Synthetic
• Natural

Applications Covered:
• Paints & Coatings
• Printing Inks
• Plastics
• Textiles
• Packaging
• Automotive
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary        
          
2 Preface    
    
 2.1 Abstract        
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology      
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions      
          
3 Market Trend Analysis       
 3.1 Introduction       
 3.2 Drivers        
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats        
 3.6 Application Analysis      
 3.7 Emerging Markets       
 3.8 Impact of Covid-19       
          
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry       
          
5 Global Organic Pigments Market, By Type     
 5.1 Introduction       
 5.2 Phthalocyanine Pigments      
 5.3 Azo Pigments       
 5.4 Perylene Pigments       
 5.5 High-Performance Pigments (HPPs)     
 5.6 Other Types       
          
6 Global Organic Pigments Market, By Source     
 6.1 Introduction       
 6.2 Synthetic        
 6.3 Natural        
          
7 Global Organic Pigments Market, By Application     
 7.1 Introduction       
 7.2 Paints & Coatings       
 7.3 Printing Inks       
 7.4 Plastics        
 7.5 Textiles        
 7.6 Packaging       
 7.7 Automotive       
 7.8 Other Applications       
          
8 Global Organic Pigments Market, By Geography     
 8.1 Introduction       
 8.2 North America       
  8.2.1 US       
  8.2.2 Canada       
  8.2.3 Mexico       
 8.3 Europe        
  8.3.1 Germany       
  8.3.2 UK       
  8.3.3 Italy       
  8.3.4 France       
  8.3.5 Spain       
  8.3.6 Rest of Europe      
 8.4 Asia Pacific       
  8.4.1 Japan       
  8.4.2 China       
  8.4.3 India       
  8.4.4 Australia       
  8.4.5 New Zealand      
  8.4.6 South Korea      
  8.4.7 Rest of Asia Pacific      
 8.5 South America       
  8.5.1 Argentina      
  8.5.2 Brazil       
  8.5.3 Chile       
  8.5.4 Rest of South America     
 8.6 Middle East & Africa      
  8.6.1 Saudi Arabia      
  8.6.2 UAE       
  8.6.3 Qatar       
  8.6.4 South Africa      
  8.6.5 Rest of Middle East & Africa     
          
9 Key Developments        
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 9.2 Acquisitions & Mergers      
 9.3 New Product Launch      
 9.4 Expansions       
 9.5 Other Key Strategies      
          
10 Company Profiling        
 10.1 BASF SE        
 10.2 Clariant AG       
 10.3 DIC Corporation       
 10.4 Heubach GmbH       
 10.5 Lanxess        
 10.6 Sun Chemicals       
 10.7 Sudarshan Chemical Industries Ltd.     
 10.8 Pidilite Industries Ltd.      
 10.9 Ferro Corporation       
 10.10 Trust Chem Co. Ltd.       
 10.11 Dainichiseika Color       
 10.12 Dominion Colour Corporation      
 10.13 Toyocolor Co. Ltd.       
 10.14 Fine Organics       
 10.15 Toyo Ink SC Holdings Co., Ltd.      
 10.16 Kronos Worldwide, Inc.      
 10.17 The Shepherd Color Company      
 10.18 Chemours       
 10.19 Huntsman Corporation      
 10.20 Synthesia Technologies      
          
List of Tables         
1 Global Organic Pigments Market Outlook, By Region (2022-2030) ($MN)   
2 Global Organic Pigments Market Outlook, By Type (2022-2030) ($MN)   
3 Global Organic Pigments Market Outlook, By Phthalocyanine Pigments (2022-2030) ($MN) 
4 Global Organic Pigments Market Outlook, By Azo Pigments (2022-2030) ($MN)  
5 Global Organic Pigments Market Outlook, By Perylene Pigments (2022-2030) ($MN) 
6 Global Organic Pigments Market Outlook, By High-Performance Pigments (HPPs) (2022-2030) ($MN)
7 Global Organic Pigments Market Outlook, By Other Types (2022-2030) ($MN)  
8 Global Organic Pigments Market Outlook, By Source (2022-2030) ($MN)   
9 Global Organic Pigments Market Outlook, By Synthetic (2022-2030) ($MN)  
10 Global Organic Pigments Market Outlook, By Natural (2022-2030) ($MN)   
11 Global Organic Pigments Market Outlook, By Application (2022-2030) ($MN)  
12 Global Organic Pigments Market Outlook, By Paints & Coatings (2022-2030) ($MN)  
13 Global Organic Pigments Market Outlook, By Printing Inks (2022-2030) ($MN)  
14 Global Organic Pigments Market Outlook, By Plastics (2022-2030) ($MN)   
15 Global Organic Pigments Market Outlook, By Textiles (2022-2030) ($MN)   
16 Global Organic Pigments Market Outlook, By Packaging (2022-2030) ($MN)  
17 Global Organic Pigments Market Outlook, By Automotive (2022-2030) ($MN)  
18 Global Organic Pigments Market Outlook, By Other Applications (2022-2030) ($MN) 
19 North America Organic Pigments Market Outlook, By Country (2022-2030) ($MN)  
20 North America Organic Pigments Market Outlook, By Type (2022-2030) ($MN)  
21 North America Organic Pigments Market Outlook, By Phthalocyanine Pigments (2022-2030) ($MN)
22 North America Organic Pigments Market Outlook, By Azo Pigments (2022-2030) ($MN) 
23 North America Organic Pigments Market Outlook, By Perylene Pigments (2022-2030) ($MN) 
24 North America Organic Pigments Market Outlook, By High-Performance Pigments (HPPs) (2022-2030) ($MN)
25 North America Organic Pigments Market Outlook, By Other Types (2022-2030) ($MN) 
26 North America Organic Pigments Market Outlook, By Source (2022-2030) ($MN)  
27 North America Organic Pigments Market Outlook, By Synthetic (2022-2030) ($MN)  
28 North America Organic Pigments Market Outlook, By Natural (2022-2030) ($MN)  
29 North America Organic Pigments Market Outlook, By Application (2022-2030) ($MN) 
30 North America Organic Pigments Market Outlook, By Paints & Coatings (2022-2030) ($MN) 
31 North America Organic Pigments Market Outlook, By Printing Inks (2022-2030) ($MN) 
32 North America Organic Pigments Market Outlook, By Plastics (2022-2030) ($MN)  
33 North America Organic Pigments Market Outlook, By Textiles (2022-2030) ($MN)  
34 North America Organic Pigments Market Outlook, By Packaging (2022-2030) ($MN)  
35 North America Organic Pigments Market Outlook, By Automotive (2022-2030) ($MN) 
36 North America Organic Pigments Market Outlook, By Other Applications (2022-2030) ($MN) 
37 Europe Organic Pigments Market Outlook, By Country (2022-2030) ($MN)  
38 Europe Organic Pigments Market Outlook, By Type (2022-2030) ($MN)   
39 Europe Organic Pigments Market Outlook, By Phthalocyanine Pigments (2022-2030) ($MN) 
40 Europe Organic Pigments Market Outlook, By Azo Pigments (2022-2030) ($MN)  
41 Europe Organic Pigments Market Outlook, By Perylene Pigments (2022-2030) ($MN) 
42 Europe Organic Pigments Market Outlook, By High-Performance Pigments (HPPs) (2022-2030) ($MN)
43 Europe Organic Pigments Market Outlook, By Other Types (2022-2030) ($MN)  
44 Europe Organic Pigments Market Outlook, By Source (2022-2030) ($MN)   
45 Europe Organic Pigments Market Outlook, By Synthetic (2022-2030) ($MN)  
46 Europe Organic Pigments Market Outlook, By Natural (2022-2030) ($MN)   
47 Europe Organic Pigments Market Outlook, By Application (2022-2030) ($MN)  
48 Europe Organic Pigments Market Outlook, By Paints & Coatings (2022-2030) ($MN)  
49 Europe Organic Pigments Market Outlook, By Printing Inks (2022-2030) ($MN)  
50 Europe Organic Pigments Market Outlook, By Plastics (2022-2030) ($MN)   
51 Europe Organic Pigments Market Outlook, By Textiles (2022-2030) ($MN)  
52 Europe Organic Pigments Market Outlook, By Packaging (2022-2030) ($MN)  
53 Europe Organic Pigments Market Outlook, By Automotive (2022-2030) ($MN)  
54 Europe Organic Pigments Market Outlook, By Other Applications (2022-2030) ($MN) 
55 Asia Pacific Organic Pigments Market Outlook, By Country (2022-2030) ($MN)  
56 Asia Pacific Organic Pigments Market Outlook, By Type (2022-2030) ($MN)  
57 Asia Pacific Organic Pigments Market Outlook, By Phthalocyanine Pigments (2022-2030) ($MN)
58 Asia Pacific Organic Pigments Market Outlook, By Azo Pigments (2022-2030) ($MN)  
59 Asia Pacific Organic Pigments Market Outlook, By Perylene Pigments (2022-2030) ($MN) 
60 Asia Pacific Organic Pigments Market Outlook, By High-Performance Pigments (HPPs) (2022-2030) ($MN)
61 Asia Pacific Organic Pigments Market Outlook, By Other Types (2022-2030) ($MN)  
62 Asia Pacific Organic Pigments Market Outlook, By Source (2022-2030) ($MN)  
63 Asia Pacific Organic Pigments Market Outlook, By Synthetic (2022-2030) ($MN)  
64 Asia Pacific Organic Pigments Market Outlook, By Natural (2022-2030) ($MN)  
65 Asia Pacific Organic Pigments Market Outlook, By Application (2022-2030) ($MN)  
66 Asia Pacific Organic Pigments Market Outlook, By Paints & Coatings (2022-2030) ($MN) 
67 Asia Pacific Organic Pigments Market Outlook, By Printing Inks (2022-2030) ($MN)  
68 Asia Pacific Organic Pigments Market Outlook, By Plastics (2022-2030) ($MN)  
69 Asia Pacific Organic Pigments Market Outlook, By Textiles (2022-2030) ($MN)  
70 Asia Pacific Organic Pigments Market Outlook, By Packaging (2022-2030) ($MN)  
71 Asia Pacific Organic Pigments Market Outlook, By Automotive (2022-2030) ($MN)  
72 Asia Pacific Organic Pigments Market Outlook, By Other Applications (2022-2030) ($MN) 
73 South America Organic Pigments Market Outlook, By Country (2022-2030) ($MN)  
74 South America Organic Pigments Market Outlook, By Type (2022-2030) ($MN)  
75 South America Organic Pigments Market Outlook, By Phthalocyanine Pigments (2022-2030) ($MN)
76 South America Organic Pigments Market Outlook, By Azo Pigments (2022-2030) ($MN) 
77 South America Organic Pigments Market Outlook, By Perylene Pigments (2022-2030) ($MN) 
78 South America Organic Pigments Market Outlook, By High-Performance Pigments (HPPs) (2022-2030) ($MN)
79 South America Organic Pigments Market Outlook, By Other Types (2022-2030) ($MN) 
80 South America Organic Pigments Market Outlook, By Source (2022-2030) ($MN)  
81 South America Organic Pigments Market Outlook, By Synthetic (2022-2030) ($MN)  
82 South America Organic Pigments Market Outlook, By Natural (2022-2030) ($MN)  
83 South America Organic Pigments Market Outlook, By Application (2022-2030) ($MN) 
84 South America Organic Pigments Market Outlook, By Paints & Coatings (2022-2030) ($MN) 
85 South America Organic Pigments Market Outlook, By Printing Inks (2022-2030) ($MN) 
86 South America Organic Pigments Market Outlook, By Plastics (2022-2030) ($MN)  
87 South America Organic Pigments Market Outlook, By Textiles (2022-2030) ($MN)  
88 South America Organic Pigments Market Outlook, By Packaging (2022-2030) ($MN)  
89 South America Organic Pigments Market Outlook, By Automotive (2022-2030) ($MN) 
90 South America Organic Pigments Market Outlook, By Other Applications (2022-2030) ($MN) 
91 Middle East & Africa Organic Pigments Market Outlook, By Country (2022-2030) ($MN) 
92 Middle East & Africa Organic Pigments Market Outlook, By Type (2022-2030) ($MN)  
93 Middle East & Africa Organic Pigments Market Outlook, By Phthalocyanine Pigments (2022-2030) ($MN)
94 Middle East & Africa Organic Pigments Market Outlook, By Azo Pigments (2022-2030) ($MN) 
95 Middle East & Africa Organic Pigments Market Outlook, By Perylene Pigments (2022-2030) ($MN)
96 Middle East & Africa Organic Pigments Market Outlook, By High-Performance Pigments (HPPs) (2022-2030) ($MN)
97 Middle East & Africa Organic Pigments Market Outlook, By Other Types (2022-2030) ($MN) 
98 Middle East & Africa Organic Pigments Market Outlook, By Source (2022-2030) ($MN) 
99 Middle East & Africa Organic Pigments Market Outlook, By Synthetic (2022-2030) ($MN) 
100 Middle East & Africa Organic Pigments Market Outlook, By Natural (2022-2030) ($MN) 
101 Middle East & Africa Organic Pigments Market Outlook, By Application (2022-2030) ($MN) 
102 Middle East & Africa Organic Pigments Market Outlook, By Paints & Coatings (2022-2030) ($MN)
103 Middle East & Africa Organic Pigments Market Outlook, By Printing Inks (2022-2030) ($MN) 
104 Middle East & Africa Organic Pigments Market Outlook, By Plastics (2022-2030) ($MN) 
105 Middle East & Africa Organic Pigments Market Outlook, By Textiles (2022-2030) ($MN) 
106 Middle East & Africa Organic Pigments Market Outlook, By Packaging (2022-2030) ($MN) 
107 Middle East & Africa Organic Pigments Market Outlook, By Automotive (2022-2030) ($MN) 
108 Middle East & Africa Organic Pigments Market Outlook, By Other Applications (2022-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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