Oryzenin Market
Oryzenin Market Forecasts to 2030 - Global Analysis By Type (Oryzenin Concentrates, Oryzenin Isolates and Other Types), Form, Source, Functionality, Application and By Geography
According to Stratistics MRC, the Global Oryzenin Market is accounted for $0.8 billion in 2025 and is expected to reach $1.4 billion by 2032 growing at a CAGR of 7.8% during the forecast period. Oryzenin is a plant-based protein found in rice, particularly in its endosperm. It is hypoallergenic, making it an excellent alternative for those with dairy or soy sensitivities. Known for its balanced amino acid profile, oryzenin supports muscle recovery and growth, making it popular among athletes and health-conscious individuals. It is easily digestible and promotes gut health while aiding in weight management. Often extracted for use in protein powders and supplements, oryzenin is valued for its nutritional benefits and sustainability.
Market Dynamics:
Driver:
Demand for clean-label, natural, and nutrient-dense products
Consumers are increasingly gravitating toward transparent and simple ingredient lists, which has driven demand for plant-based proteins like oryzenin. Sourced from rice, oryzenin is naturally hypoallergenic and free from gluten, soy, and dairy—making it ideal for health-conscious and allergen-sensitive populations. It aligns with vegan and vegetarian trends and is perceived as a holistic protein source. The rise of personalized nutrition and fitness-oriented diets further supports its inclusion in sports nutrition.
Restraint:
Expensive extraction processes
The production of oryzenin involves multi-step processes including wet milling, enzymatic hydrolysis, and purification, all of which are cost-intensive. Maintaining protein integrity while ensuring high purity adds to technical complexity. Limited economies of scale, especially in developing markets, make the final product more expensive compared to other plant-based proteins. High capital requirements for processing equipment further increase entry barriers. As a result, mainstream food manufacturers may hesitate to reformulate with oryzenin despite its health benefits.
Opportunity:
Increasing R&D activities in plant-based protein innovation
Global interest in sustainable protein sources has intensified investment in novel extraction techniques and product innovation for oryzenin. Advanced enzymatic and ultrasonic extraction methods are enhancing yield and functionality. Innovations in flavor masking are improving palatability, a key factor in consumer acceptance. Partnerships between foodtech companies and academia are accelerating commercial readiness. This trend also opens up niche applications in infant nutrition, elder care, and clinical dietary supplements. The expanding vegan and flexitarian consumer base amplifies market potential.
Threat:
Consumer trend shifts
The plant-based protein space is dynamic, with consumer preferences frequently shifting between different sources such as pea, hemp, and chickpea protein. Newer alternatives with higher protein content or superior sensory profiles may divert interest from oryzenin. Additionally, a lack of awareness and education about oryzenin among consumers and food developers limits market penetration. Misconceptions about its performance or taste could deter adoption. Rapid evolution in dietary trends poses a risk to long-term positioning without continuous engagement and innovation.
Covid-19 Impact:
The pandemic influenced consumer behavior toward immunity-boosting and health-focused diets, benefiting demand for natural proteins like oryzenin. However, global supply chain disruptions affected raw rice availability and processing activities. Labor shortages and transportation delays contributed to production backlogs. The crisis also heightened demand for clean-label and shelf-stable food items, favoring plant-based options. Post-pandemic, there's continued momentum for healthier eating habits, supporting the growth trajectory for oryzenin-enriched formulations.
The oryzenin concentrates segment is expected to be the largest during the forecast period
The oryzenin concentrates segment is expected to account for the largest market share during the forecast period due to its balanced nutritional profile and versatile application across functional food, infant formula, and sports nutrition. Concentrates typically contain around 70–80% protein, offering an optimal balance of functionality and affordability. They are widely used in shakes, protein bars, and meat analogues. Their relatively mild taste and smooth texture enhance product acceptance. The segment benefits from robust B2B demand from food manufacturers.
The brown rice segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the brown rice segment is predicted to witness the highest growth attributed to consumer preference for minimally processed and whole-grain sources. Brown rice offers a richer nutrient profile including fiber, minerals, and antioxidants. As clean-label requirements evolve, manufacturers are emphasizing whole-source protein extraction. Demand for nutrient-dense superfoods in premium and organic product lines also propels growth. Emerging brands targeting health-conscious millennials are incorporating brown rice protein for added label appeal.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to abundant rice cultivation, cost-effective production, and strong cultural acceptance of rice-based products. Countries such as China, India, and Thailand are major producers and exporters. Growing regional demand for plant-based diets further fuels market strength. Domestic players are increasingly engaging in value-added protein processing. Government support for agricultural biotechnology is enhancing R&D capabilities. The regional food and beverage industry offers a ready consumer base for oryzenin-infused products.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR due to heightened awareness of food allergies, clean-label trends, and expanding vegan populations. The U.S. and Canada are witnessing rapid growth in health-focused and alternative protein products. Strong distribution networks and investment in plant-based innovation foster product penetration. Retail and foodservice sectors are increasingly incorporating oryzenin in new launches. Consumer preference for natural, allergen-free products supports market acceleration. Regulatory clarity around plant proteins also facilitates market expansion.
Key players in the market
Some of the key players in Oryzenin Market include Axiom Foods, Inc., RiceBran Technologies, Bioway (Xi'an) Organic Ingredients Co., Ltd., Golden Grain Group Limited, Nutra Food Ingredients, Shaanxi Fuheng (FH) Biotechnology Co., Ltd., AIDP, Inc., Kerry Group plc, BENEO GmbH, Ribus, Inc., Taiyo International, WFM Brown, LLC, Rice Protein Corporation, The Green Labs LLC and Greenway Organics.
Key Developments:
In March 2025, Axiom Foods, Inc. introduced the Oryzatein UltraPure Protein, a high-purity rice protein isolate with 90% oryzenin content, designed for plant-based nutrition bars with enhanced solubility.
In March 2025, AIDP, Inc. launched the AIDP Oryzenin Performance Mix, a fortified rice protein for meal replacement shakes, enriched with vitamins and minerals for balanced nutrition.
In March 2025, Bioway (Xi'an) Organic Ingredients Co., Ltd. unveiled the BioOryzenin Organic Powder, a certified organic oryzenin extract for vegan beverages, with a neutral flavor profile for versatile applications.
Types Covered:
• Oryzenin Concentrates
• Oryzenin Isolates
• Other Types
Forms Covered:
• Dry
• Liquid
• Granules
Sources Covered:
• Brown Rice
• White Rice
• Other Sources
Functionalities Covered:
• Emulsifying
• Foaming
• Gelling
• Other Functionalities
Applications Covered:
• Dietary Supplements
• Food & Beverages
• Animal Feed
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Oryzenin Market, By Type
5.1 Introduction
5.2 Oryzenin Concentrates
5.3 Oryzenin Isolates
5.4 Other Types
6 Global Oryzenin Market, By Form
6.1 Introduction
6.2 Dry
6.3 Liquid
6.4 Granules
7 Global Oryzenin Market, By Source
7.1 Introduction
7.2 Brown Rice
7.3 White Rice
7.4 Other Sources
8 Global Oryzenin Market, By Functionality
8.1 Introduction
8.2 Emulsifying
8.3 Foaming
8.4 Gelling
8.5 Other Functionalities
9 Global Oryzenin Market, By Application
9.1 Introduction
9.2 Dietary Supplements
9.3 Food & Beverages
9.4 Animal Feed
9.5 Other Applications
10 Global Oryzenin Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Axiom Foods, Inc.
12.2 RiceBran Technologies
12.3 Bioway (Xi'an) Organic Ingredients Co., Ltd.
12.4 Golden Grain Group Limited
12.5 Nutra Food Ingredients
12.6 Shaanxi Fuheng (FH) Biotechnology Co., Ltd.
12.7 AIDP, Inc.
12.8 Kerry Group plc
12.9 BENEO GmbH
12.10 Ribus, Inc.
12.11 Taiyo International
12.12 WFM Brown, LLC
12.13 Rice Protein Corporation
12.14 The Green Labs LLC
12.15 Greenway Organics
List of Tables
1 Global Oryzenin Market Outlook, By Region (2024-2032) ($MN)
2 Global Oryzenin Market Outlook, By Type (2024-2032) ($MN)
3 Global Oryzenin Market Outlook, By Oryzenin Concentrates (2024-2032) ($MN)
4 Global Oryzenin Market Outlook, By Oryzenin Isolates (2024-2032) ($MN)
5 Global Oryzenin Market Outlook, By Other Types (2024-2032) ($MN)
6 Global Oryzenin Market Outlook, By Form (2024-2032) ($MN)
7 Global Oryzenin Market Outlook, By Dry (2024-2032) ($MN)
8 Global Oryzenin Market Outlook, By Liquid (2024-2032) ($MN)
9 Global Oryzenin Market Outlook, By Granules (2024-2032) ($MN)
10 Global Oryzenin Market Outlook, By Source (2024-2032) ($MN)
11 Global Oryzenin Market Outlook, By Brown Rice (2024-2032) ($MN)
12 Global Oryzenin Market Outlook, By White Rice (2024-2032) ($MN)
13 Global Oryzenin Market Outlook, By Other Sources (2024-2032) ($MN)
14 Global Oryzenin Market Outlook, By Functionality (2024-2032) ($MN)
15 Global Oryzenin Market Outlook, By Emulsifying (2024-2032) ($MN)
16 Global Oryzenin Market Outlook, By Foaming (2024-2032) ($MN)
17 Global Oryzenin Market Outlook, By Gelling (2024-2032) ($MN)
18 Global Oryzenin Market Outlook, By Other Functionalities (2024-2032) ($MN)
19 Global Oryzenin Market Outlook, By Application (2024-2032) ($MN)
20 Global Oryzenin Market Outlook, By Dietary Supplements (2024-2032) ($MN)
21 Global Oryzenin Market Outlook, By Food & Beverages (2024-2032) ($MN)
22 Global Oryzenin Market Outlook, By Animal Feed (2024-2032) ($MN)
23 Global Oryzenin Market Outlook, By Other Applications (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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