Portable Battery Market
Portable Battery Market Forecasts to 2030 - Global Analysis By Technology (Lead Acid, Nickel Metal Hydride, Lithium-ion Polymer, Lithium-ion, Nickel Cadmium and Other Technologies), Battery Capacity, Application and by Geography
According to Stratistics MRC, the Global Portable Battery Market is accounted for $17.33 billion in 2024 and is expected to reach $31.86 billion by 2030 growing at a CAGR of 10.68% during the forecast period. Portable batteries are small, lightweight devices made to hold electrical energy for mobile device charging. Usually made of lithium-ion or lithium-polymer batteries, these power banks have a high energy density that makes them lightweight and portable. Moreover, a voltage converter, circuitry for controlling charging and discharging and battery cells make up a power bank's essential parts. For devices to be safe and functional, internal circuitry must guarantee that the right voltage and current are applied during charging.
Market Dynamics:
Driver:
Growing consumer electronics demand
The increasing number of consumer electronics, such as laptops, tablets, smartphones, and smart watches, has led to a significant demand for portable power sources. Customers anticipate more functionality and longer battery life from their gadgets as technology develops. The demand for portable batteries that can charge these devices quickly and last longer has increased production of these batteries. Additionally, as smart home technology and Internet of Things (IoT) applications proliferate, there is an increased demand for dependable portable batteries because these gadgets frequently need constant power to function.
Restraint:
Limitations on capacity and energy density
The intrinsic limitations in energy density and capacity of current battery technologies represent one of the biggest obstacles facing the portable battery market. Even though lithium-ion batteries are the industry leader, they are still unable to equal fossil fuels' energy density. Furthermore, researchers are working hard to develop innovations that promise increased safety and higher energy density, such as solid-state batteries, but these technologies are not yet widely accessible and face significant challenges with scalability and affordability.
Opportunity:
Infrastructure development for electric vehicles (EVs)
Portable batteries have a lot of opportunities because of the electric vehicle market's explosive growth. The demand for portable charging options that can enhance current infrastructure is rising as more people buy electric vehicles (EVs). For extended travel or in places without charging stations, EVs can use portable batteries as a backup power source. To create integrated battery solutions that improve the usability and convenience of electric vehicles, businesses can look into forming alliances with automakers. Moreover, higher energy densities and quicker charging times brought about by advancements in battery technology will bolster this potential even more.
Threat:
Availability of raw materials and price volatility
Critical raw materials like lithium, cobalt, nickel, and graphite are vital to the portable battery industry. Manufacturers pricing and production strategies can be greatly impacted by the availability and price volatility of these materials. Profitability may be impacted by material shortages or price spikes brought on by supply chain disruptions, mining regulations, and geopolitical tensions. Additionally, concerns regarding possible material shortages could restrict production capacity and raise operating costs as the demand for batteries rises, particularly with the popularity of electric vehicles.
Covid-19 Impact:
The market for portable batteries has been greatly impacted by the COVID-19 pandemic, which has also changed consumer behaviour and severely disrupted supply chains. Due to lockdowns and restrictions, many commercial electronics manufacturers had to postpone the launch of their products, which caused production delays and a decrease in the availability of portable batteries. The pandemic also brought about decreased consumer spending and economic uncertainty, which had an especially negative impact on high-end mobile devices that depend on portable batteries.
The Lithium-ion segment is expected to be the largest during the forecast period
Due to its extensive use in a variety of applications, especially consumer electronics and electric vehicles, the lithium-ion battery segment currently holds the largest market share for portable batteries. For gadgets like laptops, tablets, and smartphones, lithium-ion batteries are preferred due to their rapid recharge times, lightweight construction, and high energy density. With the growing popularity of electric vehicles and the rising demand for portable electronics, the lithium-ion market is predicted to continue to dominate. Moreover, the market is seeing innovation in lithium-ion batteries due to continuous advancements in the technology, which have improved safety and efficiency.
The More than 10,000mAh segment is expected to have the highest CAGR during the forecast period
The portable battery market's more than 10,000 mAh segment is anticipated to grow at the highest CAGR. The main factor fueling this expansion is the rising demand for high-capacity power banks that can power devices with high power requirements, like gaming consoles, laptops, and cameras. Higher-capacity batteries, capable of charging multiple devices at once, are becoming more and more popular as consumers look for longer battery life. Additionally, this trend is especially noticeable among professionals and outdoor enthusiasts who need dependable power sources for long-term travels or events where traditional charging options are scarce.
Region with largest share:
Due to its strong electronics manufacturing industry and quickening pace of technological advancement, the Asia-Pacific region commands the largest share of the global market for portable batteries. Leading this growth are nations like South Korea and China, which profit from large consumer bases and robust production capacities. China holds a prominent position in the global lithium-ion battery market, accounting for more than 77% of the supply used in electric vehicles and portable electronics. Furthermore, the region's market expansion is mostly driven by growing urbanization, rising disposable incomes, and increased demand for consumer electronics.
Region with highest CAGR:
Due to the growing popularity of consumer electronics and electric vehicles, the North American region is predicted to have the highest CAGR in the portable battery market. The demand for advanced battery solutions, especially lithium-ion batteries, which are preferred for their efficiency and dependability, is being driven by the region's strong focus on technological innovation and sustainability initiatives. Portable power sources that can support a range of devices, from laptops to recreational equipment, are becoming increasingly necessary as remote work and outdoor activities become more common. Additionally, supporting the growth of the electric vehicle market in North America are the existence of significant technology companies and a strong infrastructure for charging them.
Key players in the market
Some of the key players in Portable Battery market include Acer Inc, Dell Inc, BYD Company Ltd., Hitachi, Ltd., LG Chem Power, Inc, Nikon Corporation, Sony Corporation, Johnson Controls, Siemens, Lenovo, NEC Corporation, Advanced Battery Systems, Inc., Toshiba Corporation, Panasonic Corporation and Samsung Electronics.
Key Developments:
In August 2024, Acer, Cathay Cargo, and Dimerco Express Group are joining forces to reduce carbon emissions in aviation. Acer and its logistics provider, Dimerco, have signed an agreement to support sustainable aviation fuel (SAF) use on Cathay Cargo's flights. Under Acer's net-zero strategy is a commitment toward greener logistics, which the company will focus on to achieve its goal of net-zero emissions by 2050.
In May 2024, Hitachi Energy and Aibel have signed separate framework agreements with German renewable energy company, RWE, for multiple high-voltage direct current (HVDC) systems to accelerate the integration of offshore wind power into the grid. The agreement follows the signing of a Capacity Reservation Agreement (CRA) last November that reserves the engineering and production capacity to develop three major HVDC projects.
In December 2023, LG Energy Solution, a leading global manufacturer of advanced lithium-ion batteries, and Impact Clean Power Technology (ICPT), a top global supplier of heavy-duty battery systems for public transportation, announced that they have signed a supply agreement for NCM lithium-ion battery modules.
Technologies Covered:
• Lead Acid
• Nickel Metal Hydride
• Lithium-ion Polymer
• Lithium-ion
• Nickel Cadmium
• Other Technologies
Battery Capacities Covered:
• 0-3,000mAh
• 3,100-5,000mAh
• 5,100-10,000mAh
• More than 10,000mAh
Applications Covered:
• Smartphones
• Tablets
• Automotive
• Wearable Electronics
• Cameras and Gaming Devices
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Portable Battery Market, By Technology
5.1 Introduction
5.2 Lead Acid
5.3 Nickel Metal Hydride
5.4 Lithium-ion Polymer
5.5 Lithium-ion
5.6 Nickel Cadmium
5.7 Other Technologies
6 Global Portable Battery Market, By Battery Capacity
6.1 Introduction
6.2 0-3,000mAh
6.3 3,100-5,000mAh
6.4 5,100-10,000mAh
6.5 More than 10,000mAh
7 Global Portable Battery Market, By Application
7.1 Introduction
7.2 Smartphones
7.3 Tablets
7.4 Automotive
7.5 Wearable Electronics
7.6 Cameras and Gaming Devices
7.7 Other Applications
8 Global Portable Battery Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Acer Inc
10.2 Dell Inc
10.3 BYD Company Ltd.
10.4 Hitachi, Ltd.
10.5 LG Chem Power, Inc
10.6 Nikon Corporation
10.7 Sony Corporation
10.8 Johnson Controls
10.9 Siemens
10.10 Lenovo
10.11 NEC Corporation
10.12 Advanced Battery Systems, Inc.
10.13 Toshiba Corporation
10.14 Panasonic Corporation
10.15 Samsung Electronics
List of Tables
1 Global Portable Battery Market Outlook, By Region (2022-2030) ($MN)
2 Global Portable Battery Market Outlook, By Technology (2022-2030) ($MN)
3 Global Portable Battery Market Outlook, By Lead Acid (2022-2030) ($MN)
4 Global Portable Battery Market Outlook, By Nickel Metal Hydride (2022-2030) ($MN)
5 Global Portable Battery Market Outlook, By Lithium-ion Polymer (2022-2030) ($MN)
6 Global Portable Battery Market Outlook, By Lithium-ion (2022-2030) ($MN)
7 Global Portable Battery Market Outlook, By Nickel Cadmium (2022-2030) ($MN)
8 Global Portable Battery Market Outlook, By Other Technologies (2022-2030) ($MN)
9 Global Portable Battery Market Outlook, By Battery Capacity (2022-2030) ($MN)
10 Global Portable Battery Market Outlook, By 0-3,000mAh (2022-2030) ($MN)
11 Global Portable Battery Market Outlook, By 3,100-5,000mAh (2022-2030) ($MN)
12 Global Portable Battery Market Outlook, By 5,100-10,000mAh (2022-2030) ($MN)
13 Global Portable Battery Market Outlook, By More than 10,000mAh (2022-2030) ($MN)
14 Global Portable Battery Market Outlook, By Application (2022-2030) ($MN)
15 Global Portable Battery Market Outlook, By Smartphones (2022-2030) ($MN)
16 Global Portable Battery Market Outlook, By Tablets (2022-2030) ($MN)
17 Global Portable Battery Market Outlook, By Automotive (2022-2030) ($MN)
18 Global Portable Battery Market Outlook, By Wearable Electronics (2022-2030) ($MN)
19 Global Portable Battery Market Outlook, By Cameras and Gaming Devices (2022-2030) ($MN)
20 Global Portable Battery Market Outlook, By Other Applications (2022-2030) ($MN)
21 North America Portable Battery Market Outlook, By Country (2022-2030) ($MN)
22 North America Portable Battery Market Outlook, By Technology (2022-2030) ($MN)
23 North America Portable Battery Market Outlook, By Lead Acid (2022-2030) ($MN)
24 North America Portable Battery Market Outlook, By Nickel Metal Hydride (2022-2030) ($MN)
25 North America Portable Battery Market Outlook, By Lithium-ion Polymer (2022-2030) ($MN)
26 North America Portable Battery Market Outlook, By Lithium-ion (2022-2030) ($MN)
27 North America Portable Battery Market Outlook, By Nickel Cadmium (2022-2030) ($MN)
28 North America Portable Battery Market Outlook, By Other Technologies (2022-2030) ($MN)
29 North America Portable Battery Market Outlook, By Battery Capacity (2022-2030) ($MN)
30 North America Portable Battery Market Outlook, By 0-3,000mAh (2022-2030) ($MN)
31 North America Portable Battery Market Outlook, By 3,100-5,000mAh (2022-2030) ($MN)
32 North America Portable Battery Market Outlook, By 5,100-10,000mAh (2022-2030) ($MN)
33 North America Portable Battery Market Outlook, By More than 10,000mAh (2022-2030) ($MN)
34 North America Portable Battery Market Outlook, By Application (2022-2030) ($MN)
35 North America Portable Battery Market Outlook, By Smartphones (2022-2030) ($MN)
36 North America Portable Battery Market Outlook, By Tablets (2022-2030) ($MN)
37 North America Portable Battery Market Outlook, By Automotive (2022-2030) ($MN)
38 North America Portable Battery Market Outlook, By Wearable Electronics (2022-2030) ($MN)
39 North America Portable Battery Market Outlook, By Cameras and Gaming Devices (2022-2030) ($MN)
40 North America Portable Battery Market Outlook, By Other Applications (2022-2030) ($MN)
41 Europe Portable Battery Market Outlook, By Country (2022-2030) ($MN)
42 Europe Portable Battery Market Outlook, By Technology (2022-2030) ($MN)
43 Europe Portable Battery Market Outlook, By Lead Acid (2022-2030) ($MN)
44 Europe Portable Battery Market Outlook, By Nickel Metal Hydride (2022-2030) ($MN)
45 Europe Portable Battery Market Outlook, By Lithium-ion Polymer (2022-2030) ($MN)
46 Europe Portable Battery Market Outlook, By Lithium-ion (2022-2030) ($MN)
47 Europe Portable Battery Market Outlook, By Nickel Cadmium (2022-2030) ($MN)
48 Europe Portable Battery Market Outlook, By Other Technologies (2022-2030) ($MN)
49 Europe Portable Battery Market Outlook, By Battery Capacity (2022-2030) ($MN)
50 Europe Portable Battery Market Outlook, By 0-3,000mAh (2022-2030) ($MN)
51 Europe Portable Battery Market Outlook, By 3,100-5,000mAh (2022-2030) ($MN)
52 Europe Portable Battery Market Outlook, By 5,100-10,000mAh (2022-2030) ($MN)
53 Europe Portable Battery Market Outlook, By More than 10,000mAh (2022-2030) ($MN)
54 Europe Portable Battery Market Outlook, By Application (2022-2030) ($MN)
55 Europe Portable Battery Market Outlook, By Smartphones (2022-2030) ($MN)
56 Europe Portable Battery Market Outlook, By Tablets (2022-2030) ($MN)
57 Europe Portable Battery Market Outlook, By Automotive (2022-2030) ($MN)
58 Europe Portable Battery Market Outlook, By Wearable Electronics (2022-2030) ($MN)
59 Europe Portable Battery Market Outlook, By Cameras and Gaming Devices (2022-2030) ($MN)
60 Europe Portable Battery Market Outlook, By Other Applications (2022-2030) ($MN)
61 Asia Pacific Portable Battery Market Outlook, By Country (2022-2030) ($MN)
62 Asia Pacific Portable Battery Market Outlook, By Technology (2022-2030) ($MN)
63 Asia Pacific Portable Battery Market Outlook, By Lead Acid (2022-2030) ($MN)
64 Asia Pacific Portable Battery Market Outlook, By Nickel Metal Hydride (2022-2030) ($MN)
65 Asia Pacific Portable Battery Market Outlook, By Lithium-ion Polymer (2022-2030) ($MN)
66 Asia Pacific Portable Battery Market Outlook, By Lithium-ion (2022-2030) ($MN)
67 Asia Pacific Portable Battery Market Outlook, By Nickel Cadmium (2022-2030) ($MN)
68 Asia Pacific Portable Battery Market Outlook, By Other Technologies (2022-2030) ($MN)
69 Asia Pacific Portable Battery Market Outlook, By Battery Capacity (2022-2030) ($MN)
70 Asia Pacific Portable Battery Market Outlook, By 0-3,000mAh (2022-2030) ($MN)
71 Asia Pacific Portable Battery Market Outlook, By 3,100-5,000mAh (2022-2030) ($MN)
72 Asia Pacific Portable Battery Market Outlook, By 5,100-10,000mAh (2022-2030) ($MN)
73 Asia Pacific Portable Battery Market Outlook, By More than 10,000mAh (2022-2030) ($MN)
74 Asia Pacific Portable Battery Market Outlook, By Application (2022-2030) ($MN)
75 Asia Pacific Portable Battery Market Outlook, By Smartphones (2022-2030) ($MN)
76 Asia Pacific Portable Battery Market Outlook, By Tablets (2022-2030) ($MN)
77 Asia Pacific Portable Battery Market Outlook, By Automotive (2022-2030) ($MN)
78 Asia Pacific Portable Battery Market Outlook, By Wearable Electronics (2022-2030) ($MN)
79 Asia Pacific Portable Battery Market Outlook, By Cameras and Gaming Devices (2022-2030) ($MN)
80 Asia Pacific Portable Battery Market Outlook, By Other Applications (2022-2030) ($MN)
81 South America Portable Battery Market Outlook, By Country (2022-2030) ($MN)
82 South America Portable Battery Market Outlook, By Technology (2022-2030) ($MN)
83 South America Portable Battery Market Outlook, By Lead Acid (2022-2030) ($MN)
84 South America Portable Battery Market Outlook, By Nickel Metal Hydride (2022-2030) ($MN)
85 South America Portable Battery Market Outlook, By Lithium-ion Polymer (2022-2030) ($MN)
86 South America Portable Battery Market Outlook, By Lithium-ion (2022-2030) ($MN)
87 South America Portable Battery Market Outlook, By Nickel Cadmium (2022-2030) ($MN)
88 South America Portable Battery Market Outlook, By Other Technologies (2022-2030) ($MN)
89 South America Portable Battery Market Outlook, By Battery Capacity (2022-2030) ($MN)
90 South America Portable Battery Market Outlook, By 0-3,000mAh (2022-2030) ($MN)
91 South America Portable Battery Market Outlook, By 3,100-5,000mAh (2022-2030) ($MN)
92 South America Portable Battery Market Outlook, By 5,100-10,000mAh (2022-2030) ($MN)
93 South America Portable Battery Market Outlook, By More than 10,000mAh (2022-2030) ($MN)
94 South America Portable Battery Market Outlook, By Application (2022-2030) ($MN)
95 South America Portable Battery Market Outlook, By Smartphones (2022-2030) ($MN)
96 South America Portable Battery Market Outlook, By Tablets (2022-2030) ($MN)
97 South America Portable Battery Market Outlook, By Automotive (2022-2030) ($MN)
98 South America Portable Battery Market Outlook, By Wearable Electronics (2022-2030) ($MN)
99 South America Portable Battery Market Outlook, By Cameras and Gaming Devices (2022-2030) ($MN)
100 South America Portable Battery Market Outlook, By Other Applications (2022-2030) ($MN)
101 Middle East & Africa Portable Battery Market Outlook, By Country (2022-2030) ($MN)
102 Middle East & Africa Portable Battery Market Outlook, By Technology (2022-2030) ($MN)
103 Middle East & Africa Portable Battery Market Outlook, By Lead Acid (2022-2030) ($MN)
104 Middle East & Africa Portable Battery Market Outlook, By Nickel Metal Hydride (2022-2030) ($MN)
105 Middle East & Africa Portable Battery Market Outlook, By Lithium-ion Polymer (2022-2030) ($MN)
106 Middle East & Africa Portable Battery Market Outlook, By Lithium-ion (2022-2030) ($MN)
107 Middle East & Africa Portable Battery Market Outlook, By Nickel Cadmium (2022-2030) ($MN)
108 Middle East & Africa Portable Battery Market Outlook, By Other Technologies (2022-2030) ($MN)
109 Middle East & Africa Portable Battery Market Outlook, By Battery Capacity (2022-2030) ($MN)
110 Middle East & Africa Portable Battery Market Outlook, By 0-3,000mAh (2022-2030) ($MN)
111 Middle East & Africa Portable Battery Market Outlook, By 3,100-5,000mAh (2022-2030) ($MN)
112 Middle East & Africa Portable Battery Market Outlook, By 5,100-10,000mAh (2022-2030) ($MN)
113 Middle East & Africa Portable Battery Market Outlook, By More than 10,000mAh (2022-2030) ($MN)
114 Middle East & Africa Portable Battery Market Outlook, By Application (2022-2030) ($MN)
115 Middle East & Africa Portable Battery Market Outlook, By Smartphones (2022-2030) ($MN)
116 Middle East & Africa Portable Battery Market Outlook, By Tablets (2022-2030) ($MN)
117 Middle East & Africa Portable Battery Market Outlook, By Automotive (2022-2030) ($MN)
118 Middle East & Africa Portable Battery Market Outlook, By Wearable Electronics (2022-2030) ($MN)
119 Middle East & Africa Portable Battery Market Outlook, By Cameras and Gaming Devices (2022-2030) ($MN)
120 Middle East & Africa Portable Battery Market Outlook, By Other Applications (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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