
Potato Flakes Market
Potato Flakes Market Forecasts to 2030 - Global Analysis By Nature (Organic and Conventional), Processing Method (Frozen and Dehydrated), Distribution Channel, Application, End User and By Geography

According to Stratistics MRC, the Global Potato Flakes Market is accounted for $7.6 billion in 2024 and is expected to reach $11.4 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Dehydrated potato flakes are processed potatoes, cooked, mashed, and then dried into flat, thin pieces. Used as a convenient food ingredient, they rehydrate quickly when mixed with water or other liquids, making them ideal for instant mashed potatoes, baking, or as a thickening agent in soups and sauces. Their long shelf life and easy preparation make them popular in both home and commercial kitchens.
According to the FAO, global potato production in 2022 was approximately 375 million tonnes, with China producing 95.5 million tonnes and India producing 56 million tonnes, making them the top producers.
Market Dynamics:
Driver:
Rising demand for processed foods
The global potato flakes market is significantly driven by the increasing consumer demand for processed foods. Processed foods offer convenience, longer shelf life, and often require less time and effort to prepare, making them highly attractive to the modern consumer. Potato flakes, being a versatile ingredient in various processed food products such as snacks, soups, and ready meals, benefit from this trend. The ease of use and storage of potato flakes further amplifies their appeal in the fast-paced lifestyle of consumers, thereby propelling market growth.
Restraint:
Fluctuations in raw material prices
One of the major restraints facing the potato flakes market is the fluctuations in raw material prices. The cost of potatoes, the primary raw material for potato flakes, can vary significantly due to factors such as weather conditions, crop yields, and market demand. These fluctuations can impact the production costs for manufacturers of potato flakes, affecting their pricing strategies and profit margins. Consequently, this volatility poses a challenge to maintaining stable market growth.
Opportunity:
Rising demand for gluten-free products
The growing consumer awareness and demand for gluten-free products present a substantial opportunity for the potato flakes market. Potato flakes are naturally gluten-free, making them an excellent ingredient for gluten-free baking and cooking applications. As more consumers seek gluten-free options due to health concerns or dietary preferences, the demand for potato flakes is expected to increase. This trend is particularly evident in the food processing industry, where potato flakes can be used as a gluten-free alternative to traditional flour.
Threat:
Environmental concerns
Environmental concerns, including the impact of agricultural practices on climate change and water usage, pose a threat to the potato flakes market. The production of potatoes requires significant water resources, and the use of pesticides and fertilizers in potato farming can have adverse environmental effects. As consumers become more environmentally conscious, there is increasing pressure on manufacturers to adopt sustainable practices. This shift towards sustainability could lead to higher production costs and necessitate changes in the supply chain, potentially impacting the market.
Covid-19 Impact:
The Covid-19 pandemic has had a mixed impact on the potato flakes market. On one hand, the pandemic led to an increase in demand for shelf-stable and easy-to-prepare food products, including potato flakes, as consumers stocked up on pantry essentials. On the other hand, disruptions in the supply chain, including restrictions on agricultural activities and transportation, posed challenges to the production and distribution of potato flakes. The pandemic also accelerated the shift towards online shopping, influencing the distribution channels for potato flakes.
The conventional segment is expected to be the largest during the forecast period
The conventional segment is projected to dominate the potato flakes market during the forecast period, driven by widespread consumer preference and cost-effectiveness. Conventional potato flakes, made from standard farming practices, are more affordable and readily available than organic alternatives. Their versatility in culinary applications, including instant mashed potatoes, snacks, and as thickening agents, further boosts demand. Additionally, the established supply chain and manufacturing processes for conventional potato flakes contribute to their market leadership, catering to both household and industrial needs efficiently.
The online retail segment is expected to have the highest CAGR during the forecast period
The online retail segment is expected to have the highest CAGR during the forecast period. The convenience of online shopping, coupled with the expanding e-commerce infrastructure and the increasing penetration of internet services, is driving the growth of this segment. Online retail platforms offer a wide range of potato flake products, catering to diverse consumer preferences and dietary needs. This trend is expected to continue, further boosting the segment's growth.
Region with largest share:
The North America region is positioned to dominate the potato flakes market, holding the largest market share. This dominance is driven by the high consumption of processed foods, a well-established food processing industry, and the presence of key market players in the region. The demand for convenience foods and gluten-free products in North America further supports the market's growth.
Region with highest CAGR:
The Asia Pacific region anticipates rapid growth in the potato flakes market, with the highest CAGR during the forecast period. Factors contributing to this growth include the increasing urbanization, rising disposable incomes, and changing dietary habits favoring convenience foods. Additionally, the growing awareness of gluten-free diets and the expansion of the food processing industry in countries like China and India are expected to drive the demand for potato flakes in the region.
Key players in the market
Some of the key players in Potato Flakes Market include Nestlé S.A., McCain Foods Limited, Idahoan Foods, LLC, Lutosa SA, Emsland Group, Agrana Beteiligungs-AG, Basic American Foods, Bob's Red Mill Natural Foods, Inc., PepsiCo, Inc. (Frito-Lay), Noble Agro Food Products Pvt. Ltd., Aviko B.V., Procordia Food AB (Felix), Patwary Potato Flakes Ltd., Rixona B.V., Snow Valley Food, Lamb Weston Holdings, Inc., J.R. Short Milling Company, King's Dehydrated Foods Pvt. Ltd., PPZ Trzemeszno Sp. z o.o. and Valley Food Storage, LLC.
Key Developments:
In May 2024, McCain Foods, the Canada-based frozen potato products giant, is to invest more than €350m ($377.8m) in France to develop production facilities and strengthen its competitiveness there. The company said it will invest more the amount by 2028 in its three production sites in Harnes and Béthune villages in Pas-de-Calais and Matougues village in the Marne region.
In February 2024, the Emsland Group proposed to increase its potato flake production at its plant in Emlichheim, Germany, more than doubling its previous numbers.
In March 2022, Nestlé has announced it is talking to French investment fund FNB about the prospective sale of its France-based mashed potato business Mousline. The Switzerland-based manufacturer revealed back in November that it had launched a strategic review that could end up in the asset being sold.
Natures Covered:
• Organic
• Conventional
Processing Methods Covered:
• Frozen
• Dehydrated
Distribution Channels Covered:
• Online Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Other Distribution Channels
Applications Covered:
• Soups & Premixes
• Bakery Products
• Snacks
• Frozen Foods
• Baby Food
• Meat Processing
• Animal Feed
• Other Applications
End Users Covered:
• Household Use
• Business to Business (B2B)
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Potato Flakes Market, By Nature
5.1 Introduction
5.2 Organic
5.3 Conventional
6 Global Potato Flakes Market, By Processing Method
6.1 Introduction
6.2 Frozen
6.3 Dehydrated
7 Global Potato Flakes Market, By Distribution Channel
7.1 Introduction
7.2 Online Retail
7.3 Supermarkets/Hypermarkets
7.4 Convenience Stores
7.5 Specialty Stores
7.6 Other Distribution Channels
8 Global Potato Flakes Market, By Application
8.1 Introduction
8.2 Soups & Premixes
8.3 Bakery Products
8.4 Snacks
8.5 Frozen Foods
8.6 Baby Food
8.7 Meat Processing
8.8 Animal Feed
8.9 Other Applications
9 Global Potato Flakes Market, By End User
9.1 Introduction
9.2 Household Use
9.3 Business to Business (B2B)
9.3.1 Food Industry
9.3.2 Food Service Industry
10 Global Potato Flakes Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Nestlé S.A.
12.2 McCain Foods Limited
12.3 Idahoan Foods, LLC
12.4 Lutosa SA
12.5 Emsland Group
12.6 Agrana Beteiligungs-AG
12.7 Basic American Foods
12.8 Bob's Red Mill Natural Foods, Inc.
12.9 PepsiCo, Inc. (Frito-Lay)
12.10 Noble Agro Food Products Pvt. Ltd.
12.11 Aviko B.V.
12.12 Procordia Food AB (Felix)
12.13 Patwary Potato Flakes Ltd.
12.14 Rixona B.V.
12.15 Snow Valley Food
12.16 Lamb Weston Holdings, Inc.
12.17 J.R. Short Milling Company
12.18 King's Dehydrated Foods Pvt. Ltd.
12.19 PPZ Trzemeszno Sp. z o.o.
12.20 Valley Food Storage, LLC
List of Tables
1 Global Potato Flakes Market Outlook, By Region (2022-2030) ($MN)
2 Global Potato Flakes Market Outlook, By Nature (2022-2030) ($MN)
3 Global Potato Flakes Market Outlook, By Organic (2022-2030) ($MN)
4 Global Potato Flakes Market Outlook, By Conventional (2022-2030) ($MN)
5 Global Potato Flakes Market Outlook, By Processing Method (2022-2030) ($MN)
6 Global Potato Flakes Market Outlook, By Frozen (2022-2030) ($MN)
7 Global Potato Flakes Market Outlook, By Dehydrated (2022-2030) ($MN)
8 Global Potato Flakes Market Outlook, By Distribution Channel (2022-2030) ($MN)
9 Global Potato Flakes Market Outlook, By Online Retail (2022-2030) ($MN)
10 Global Potato Flakes Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
11 Global Potato Flakes Market Outlook, By Convenience Stores (2022-2030) ($MN)
12 Global Potato Flakes Market Outlook, By Specialty Stores (2022-2030) ($MN)
13 Global Potato Flakes Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
14 Global Potato Flakes Market Outlook, By Application (2022-2030) ($MN)
15 Global Potato Flakes Market Outlook, By Soups & Premixes (2022-2030) ($MN)
16 Global Potato Flakes Market Outlook, By Bakery Products (2022-2030) ($MN)
17 Global Potato Flakes Market Outlook, By Snacks (2022-2030) ($MN)
18 Global Potato Flakes Market Outlook, By Frozen Foods (2022-2030) ($MN)
19 Global Potato Flakes Market Outlook, By Baby Food (2022-2030) ($MN)
20 Global Potato Flakes Market Outlook, By Meat Processing (2022-2030) ($MN)
21 Global Potato Flakes Market Outlook, By Animal Feed (2022-2030) ($MN)
22 Global Potato Flakes Market Outlook, By Other Applications (2022-2030) ($MN)
23 Global Potato Flakes Market Outlook, By End User (2022-2030) ($MN)
24 Global Potato Flakes Market Outlook, By Household Use (2022-2030) ($MN)
25 Global Potato Flakes Market Outlook, By Business to Business (B2B) (2022-2030) ($MN)
26 Global Potato Flakes Market Outlook, By Food Industry (2022-2030) ($MN)
27 Global Potato Flakes Market Outlook, By Food Service Industry (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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