Power Cord Assembly Market
Power Cord Assembly Market Forecasts to 2032 - Global Analysis By Type (AC Power Cords, DC Power Cords, Extension Power Cords, Custom Power Cords, IEC Cords and NEMA Cords), Jacket Material, Plug, Voltage, Application, End User and By Geography
According to Stratistics MRC, the Global Power Cord Assembly Market is accounted for $15.6 billion in 2025 and is expected to reach $20.6 billion by 2032 growing at a CAGR of 4.0% during the forecast period. Power cord assembly is a structured arrangement of components that facilitates the transfer of electricity from a power source to a device with efficiency and safety. It includes a flexible cable, connectors, plugs, and terminations, all tailored to ensure compatibility with specific devices or applications. Designed to meet industry standards, these assemblies offer durability, reliability, and flexibility for varied environments. Widely employed in homes, businesses, and industrial operations, power cord assemblies are essential for securely powering electronics, appliances, and equipment. Their design prioritizes effective energy transmission while adhering to safety and regulatory guidelines.
According to the Consumer Technology Association projection, retail revenues for the U.S. consumer technology industry might grow by around 2.8% in 2024 to USD 512 billion.
Market Dynamics:
Driver:
Rising demand for reliable electrical connections
Industries such as consumer electronics, automotive, and telecommunications rely on high-quality power cords to ensure efficient and uninterrupted energy transmission. With the increasing adoption of advanced technologies like smart home devices and IoT-enabled systems, the demand for robust and durable cord assemblies is growing. The expansion of industrial automation further boosts the market, as power cords are essential for maintaining operational efficiency and safety.
Restraint:
Complexity in construction
Designing cords to meet diverse specifications for industries such as healthcare, automotive, and consumer electronics often results in higher production costs. Fault detection and maintenance in intricately constructed cords also pose operational difficulties, particularly for small-scale manufacturers. Furthermore, the demand for customization to suit specific applications delays production timelines, affecting market scalability.
Opportunity:
Development of eco-friendly and recyclable materials for cord assemblies
As sustainability initiatives gain traction globally, manufacturers are exploring innovative solutions such as bio-based and reusable materials to minimize environmental impact. Governments and regulatory bodies are encouraging the use of green materials, offering incentives for environmentally friendly production practices. Technological advancements in recyclable components are also paving the way for lightweight and energy-efficient cords, catering to the needs of industries like renewable energy and electric vehicles.
Threat:
Fluctuations in raw material costs
Price volatility for essential materials like copper, aluminum, and plastic leads to increased production costs, impacting profit margins for manufacturers. Geopolitical tensions and supply chain disruptions further exacerbate these challenges, delaying procurement processes and affecting product availability. The presence of low-cost alternatives from competitors, especially in emerging markets, intensifies competition and adds pressure to maintain profitability.
Covid-19 Impact:
The COVID-19 pandemic created widespread disruptions in the power cord assembly market by halting manufacturing operations and delaying raw material supply chains. Production delays significantly impacted the availability of power cords, particularly for industries with urgent needs such as healthcare and telecommunications. However, the pandemic also highlighted the critical role of power cords in supporting remote work setups and home electronics, leading to a surge in demand for specific applications.
The AC power cords segment is expected to be the largest during the forecast period
The AC power cords segment is expected to account for the largest market share during the forecast period due to their widespread application across residential, commercial, and industrial sectors. These cords provide efficient and reliable energy transmission for appliances, electronics, and heavy-duty machinery. Their durability and compatibility with various devices make them a preferred choice for manufacturers and end-users. The segment's dominance is further supported by technological advancements in AC power cord designs, which enhance thermal resistance and extend lifespan.
The TPE (thermoplastic elastomer) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the TPE (thermoplastic elastomer) segment is predicted to witness the highest growth rate driven by its superior properties such as flexibility, durability, and resistance to extreme temperatures. TPE is increasingly being adopted for power cord assemblies in industries like automotive, healthcare, and consumer electronics. Its eco-friendly and recyclable nature aligns with global sustainability trends, boosting its demand among environmentally conscious manufacturers further expanding its use across diverse sectors.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share supported by its strong industrial base and rapid adoption of advanced technologies. The region’s growing reliance on electric vehicles, smart devices, and energy-efficient appliances drives demand for power cord assemblies. Favorable government policies, coupled with a focus on sustainability, encourage investments in innovative cord designs and materials. Furthermore the presence of key manufacturers and robust R&D infrastructure further positions North America as a leader in the power cord assembly market.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR riven by rapid urbanization, industrialization, and expanding manufacturing capabilities in countries like China, India, and Japan. The region’s booming consumer electronics and automotive sectors are key contributors to the rising demand for power cord assemblies. Additionally, favorable government policies and collaborations between local manufacturers and global players strengthen the region’s competitive edge. Asia Pacific’s increasing focus on energy-efficient and sustainable technologies further accelerates its growth in the market.
Key players in the market
Some of the key players in Power Cord Assembly Market include ABB Ltd, Amphenol Corporation, Bel Fuse Inc., CUI Inc, Encore Wire Corporation, Grote Industries, Johanson Technology Inc, KEMET Electronics Corporation, Kyocera AVX Components Corporation, Molex LLC, Murata Manufacturing Co., Ltd., Nexans S.A., TDK Corporation, TE Connectivity Ltd, Webasto Charging Solutions and Yageo Corporation.
Key Developments:
In November 2024, Bel Fuse Inc. completed the acquisition of an 80% stake in Enercon Technologies, a supplier of engineered power conversion and networking solutions for military and aerospace markets. The deal, valued at $400 million, includes an option to acquire the remaining 20% by early 2027.
In November 2024, Nexans signed a €1 billion contract with France's electricity transmission system operator, RTE. The agreement involves the supply and installation of approximately 5,200 km of underground cables to support projects through 2028.
In June 2024, Grote Industries introduced the PLUG-AND-GO™ 3-in-1 Power Cord and Air Assemblies. These products are designed to offer a cost-effective solution for truck and trailer connections, emphasizing quality, safety, and compliance with legal standards.
Types Covered:
• AC Power Cords
• DC Power Cords
• Extension Power Cords
• Custom Power Cords
• IEC Cords
• NEMA Cords
Jacket Materials Covered:
• PVC (Polyvinyl Chloride)
• Rubber
• TPE (Thermoplastic Elastomer)
• Silicone
• Other Jacket Materials
Plugs Covered:
• 2-prong
• 3-prong
• Twist Lock Plug
• Angled Plug
• Custom Plugs
Voltages Covered:
• Low Voltage
• Medium Voltage
• High Voltage
Applications Covered:
• Consumer Electronics
• Computers & Peripherals
• Medical Devices
• Automotive & EV Charging
• Industrial Equipment
• Power Tools
• HVAC Systems
• Other Applications
End Users Covered:
• Residential
• Commercial
• IT & Telecom
• Energy & Utilities
• Healthcare
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Power Cord Assembly Market, By Type
5.1 Introduction
5.2 AC Power Cords
5.3 DC Power Cords
5.4 Extension Power Cords
5.5 Custom Power Cords
5.6 IEC Cords
5.7 NEMA Cords
6 Global Power Cord Assembly Market, By Jacket Material
6.1 Introduction
6.2 PVC (Polyvinyl Chloride)
6.3 Rubber
6.4 TPE (Thermoplastic Elastomer)
6.5 Silicone
6.6 Other Jacket Materials
7 Global Power Cord Assembly Market, By Plug
7.1 Introduction
7.2 2-prong
7.3 3-prong
7.4 Twist Lock Plug
7.5 Angled Plug
7.6 Custom Plugs
8 Global Power Cord Assembly Market, By Voltage
8.1 Introduction
8.2 Low Voltage
8.3 Medium Voltage
8.4 High Voltage
9 Global Power Cord Assembly Market, By Application
9.1 Introduction
9.2 Consumer Electronics
9.3 Computers & Peripherals
9.4 Medical Devices
9.5 Automotive & EV Charging
9.6 Industrial Equipment
9.7 Power Tools
9.8 HVAC Systems
9.9 Other Applications
10 Global Power Cord Assembly Market, By End User
10.1 Introduction
10.2 Residential
10.3 Commercial
10.4 IT & Telecom
10.5 Energy & Utilities
10.6 Healthcare
10.7 Other End Users
11 Global Power Cord Assembly Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 ABB Ltd
13.2 Amphenol Corporation
13.3 Bel Fuse Inc.
13.4 CUI Inc
13.5 Encore Wire Corporation,
13.6 Grote Industries
13.7 Johanson Technology Inc
13.8 KEMET Electronics Corporation
13.9 Kyocera AVX Components Corporation
13.10 Molex LLC
13.11 Murata Manufacturing Co., Ltd.
13.12 Nexans S.A.
13.13 TDK Corporation
13.14 TE Connectivity Ltd
13.15 Webasto Charging Solutions
13.16 Yageo Corporation
List of Tables
1 Global Power Cord Assembly Market Outlook, By Region (2024-2032) ($MN)
2 Global Power Cord Assembly Market Outlook, By Type (2024-2032) ($MN)
3 Global Power Cord Assembly Market Outlook, By AC Power Cords (2024-2032) ($MN)
4 Global Power Cord Assembly Market Outlook, By DC Power Cords (2024-2032) ($MN)
5 Global Power Cord Assembly Market Outlook, By Extension Power Cords (2024-2032) ($MN)
6 Global Power Cord Assembly Market Outlook, By Custom Power Cords (2024-2032) ($MN)
7 Global Power Cord Assembly Market Outlook, By IEC Cords (2024-2032) ($MN)
8 Global Power Cord Assembly Market Outlook, By NEMA Cords (2024-2032) ($MN)
9 Global Power Cord Assembly Market Outlook, By Jacket Material (2024-2032) ($MN)
10 Global Power Cord Assembly Market Outlook, By PVC (Polyvinyl Chloride) (2024-2032) ($MN)
11 Global Power Cord Assembly Market Outlook, By Rubber (2024-2032) ($MN)
12 Global Power Cord Assembly Market Outlook, By TPE (Thermoplastic Elastomer) (2024-2032) ($MN)
13 Global Power Cord Assembly Market Outlook, By Silicone (2024-2032) ($MN)
14 Global Power Cord Assembly Market Outlook, By Other Jacket Materials (2024-2032) ($MN)
15 Global Power Cord Assembly Market Outlook, By Plug (2024-2032) ($MN)
16 Global Power Cord Assembly Market Outlook, By 2-prong (2024-2032) ($MN)
17 Global Power Cord Assembly Market Outlook, By 3-prong (2024-2032) ($MN)
18 Global Power Cord Assembly Market Outlook, By Twist Lock Plug (2024-2032) ($MN)
19 Global Power Cord Assembly Market Outlook, By Angled Plug (2024-2032) ($MN)
20 Global Power Cord Assembly Market Outlook, By Custom Plugs (2024-2032) ($MN)
21 Global Power Cord Assembly Market Outlook, By Voltage (2024-2032) ($MN)
22 Global Power Cord Assembly Market Outlook, By Low Voltage (2024-2032) ($MN)
23 Global Power Cord Assembly Market Outlook, By Medium Voltage (2024-2032) ($MN)
24 Global Power Cord Assembly Market Outlook, By High Voltage (2024-2032) ($MN)
25 Global Power Cord Assembly Market Outlook, By Application (2024-2032) ($MN)
26 Global Power Cord Assembly Market Outlook, By Consumer Electronics (2024-2032) ($MN)
27 Global Power Cord Assembly Market Outlook, By Computers & Peripherals (2024-2032) ($MN)
28 Global Power Cord Assembly Market Outlook, By Medical Devices (2024-2032) ($MN)
29 Global Power Cord Assembly Market Outlook, By Automotive & EV Charging (2024-2032) ($MN)
30 Global Power Cord Assembly Market Outlook, By Industrial Equipment (2024-2032) ($MN)
31 Global Power Cord Assembly Market Outlook, By Power Tools (2024-2032) ($MN)
32 Global Power Cord Assembly Market Outlook, By HVAC Systems (2024-2032) ($MN)
33 Global Power Cord Assembly Market Outlook, By Other Applications (2024-2032) ($MN)
34 Global Power Cord Assembly Market Outlook, By End User (2024-2032) ($MN)
35 Global Power Cord Assembly Market Outlook, By Residential (2024-2032) ($MN)
36 Global Power Cord Assembly Market Outlook, By Commercial (2024-2032) ($MN)
37 Global Power Cord Assembly Market Outlook, By IT & Telecom (2024-2032) ($MN)
38 Global Power Cord Assembly Market Outlook, By Energy & Utilities (2024-2032) ($MN)
39 Global Power Cord Assembly Market Outlook, By Healthcare (2024-2032) ($MN)
40 Global Power Cord Assembly Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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